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SIU Thesis. Impacts of Advertising on Consumer Behavior / Ratna Dev Bajracharya / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Impacts of Advertising on Consumer Behavior Material Type: printed text Authors: Ratna Dev Bajracharya, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 57 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N10
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Consumer behaviorKeywords: Attention,
Interest,
Desire,
Action,
Consumer BehaviorAbstract: The present research is conducted on the topic an assessment of impact of advertising on consumer behavior. The primary purpose of this research is to assess the level of impact of advertising elements influence the consumer behavior.
For the purpose of linking this research to theoretical background various statistical tools and techniques were used. A set of questionnaire was devised keeping in mind the variables to be observed that have direct or indirect relationship with each other. After the collection of the data from various sources through questionnaire and other project documents, they will be tabulated for the analysis. The data will be then analyzed and interpreted with statistical tools like percentage, average and so on.
The present research used SPSS for coding the collected data, which encode the alphabet into numerical form and derive result from it. Data was processed using statistical tool like mean, ANOVA test and many more. And finally processed data will be then used for providing the conclusion regarding the research project and determine the overall outcome of the research project.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27872 SIU Thesis. Impacts of Advertising on Consumer Behavior [printed text] / Ratna Dev Bajracharya, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 57 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-MBA-2018-N10
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Consumer behaviorKeywords: Attention,
Interest,
Desire,
Action,
Consumer BehaviorAbstract: The present research is conducted on the topic an assessment of impact of advertising on consumer behavior. The primary purpose of this research is to assess the level of impact of advertising elements influence the consumer behavior.
For the purpose of linking this research to theoretical background various statistical tools and techniques were used. A set of questionnaire was devised keeping in mind the variables to be observed that have direct or indirect relationship with each other. After the collection of the data from various sources through questionnaire and other project documents, they will be tabulated for the analysis. The data will be then analyzed and interpreted with statistical tools like percentage, average and so on.
The present research used SPSS for coding the collected data, which encode the alphabet into numerical form and derive result from it. Data was processed using statistical tool like mean, ANOVA test and many more. And finally processed data will be then used for providing the conclusion regarding the research project and determine the overall outcome of the research project.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27872 Hold
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Barcode Call number Media type Location Section Status 32002000598928 SIU THE: SOM-MBA-2018-N10 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598530 SIU THE: SOM-MBA-2018-N10 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available SIU IS. Consumer Behavior towards Durable Goods: A Case of Furniture Land Store Private Limited / Prakriti Joshi / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Consumer Behavior towards Durable Goods: A Case of Furniture Land Store Private Limited Material Type: printed text Authors: Prakriti Joshi, Author ; Fuangfa Amponstira, Associated Name ; Rajesh Gupta, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: ix, 78 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N29
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Consumer behavior Keywords: Consumer Behavior,
Consumer Decision Making Process,
Factors Influencing Consumer BehaviorAbstract: Consumer behavior is center of the modern marketing, understanding his behavior is quite essential for efficient and effective marketing management. Customers may state their needs, wants but act otherwise. This report provides detailed information concerning consumers’ attitudes and buying behavior for durable goods. There are five stages of consumer decision process: problem recognition, information search, evaluation of alternatives, purchase decision and post purchase behavior. Consumer behavior has gained increased importance in a consumer oriented marketing planning and
management. The study of consumer behavior is an attempt to understand what the consumer want, why they want. The buying behavior of consumer has become a great necessity in modern marketing system, because success or failure ultimately depends upon the buying behavior of the target customers considered individually or a group.
A perceptive of purchase behavior of consumer towards durable goods is essential as it reflects the influence of brands, comfort level, price, product, service and so on. The use of durable goods is becoming increasingly popular in recent years. The introduction of different types of durable goods has also brought out many significant changes in the tastes and preferences of ultimate consumers in recent years. Behavior and attitude of consumer are the important dimensions in the decision making process.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27412 SIU IS. Consumer Behavior towards Durable Goods: A Case of Furniture Land Store Private Limited [printed text] / Prakriti Joshi, Author ; Fuangfa Amponstira, Associated Name ; Rajesh Gupta, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - ix, 78 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N29
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior Keywords: Consumer Behavior,
Consumer Decision Making Process,
Factors Influencing Consumer BehaviorAbstract: Consumer behavior is center of the modern marketing, understanding his behavior is quite essential for efficient and effective marketing management. Customers may state their needs, wants but act otherwise. This report provides detailed information concerning consumers’ attitudes and buying behavior for durable goods. There are five stages of consumer decision process: problem recognition, information search, evaluation of alternatives, purchase decision and post purchase behavior. Consumer behavior has gained increased importance in a consumer oriented marketing planning and
management. The study of consumer behavior is an attempt to understand what the consumer want, why they want. The buying behavior of consumer has become a great necessity in modern marketing system, because success or failure ultimately depends upon the buying behavior of the target customers considered individually or a group.
A perceptive of purchase behavior of consumer towards durable goods is essential as it reflects the influence of brands, comfort level, price, product, service and so on. The use of durable goods is becoming increasingly popular in recent years. The introduction of different types of durable goods has also brought out many significant changes in the tastes and preferences of ultimate consumers in recent years. Behavior and attitude of consumer are the important dimensions in the decision making process.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27412 Hold
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Barcode Call number Media type Location Section Status 32002000595635 SIU IS: SOM-MBA-2017-N29 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Consumer Buying Behavior and Packaging Preferences towards Biscuits / Shalini Mahto / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Consumer Buying Behavior and Packaging Preferences towards Biscuits Material Type: printed text Authors: Shalini Mahto, Author ; Hatairat Lertjanyakit, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 71 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N21
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Keywords: Consumers,
Buying Behavior,
Packaging,
BiscuitsCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27979 SIU IS. Consumer Buying Behavior and Packaging Preferences towards Biscuits [printed text] / Shalini Mahto, Author ; Hatairat Lertjanyakit, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 71 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-N21
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Keywords: Consumers,
Buying Behavior,
Packaging,
BiscuitsCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27979 Hold
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Barcode Call number Media type Location Section Status 32002000607946 SIU IS: SOM-MBA-2018-N21 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607943 SIU IS: SOM-MBA-2018-N21 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Consumer Purchase Decision towards Smartphones in Kathmandu Valley / Rabin Pokhrel / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Consumer Purchase Decision towards Smartphones in Kathmandu Valley Material Type: printed text Authors: Rabin Pokhrel, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 48 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N35
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Consumer behavior Keywords: Consumer buying behavior, Price, Brand image, Inferential analysis, Primary survey, Descriptive statistics Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27982 SIU IS. Consumer Purchase Decision towards Smartphones in Kathmandu Valley [printed text] / Rabin Pokhrel, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 48 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-N35
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior Keywords: Consumer buying behavior, Price, Brand image, Inferential analysis, Primary survey, Descriptive statistics Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27982 Hold
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Barcode Call number Media type Location Section Status 32002000607958 SIU IS: SOM-MBA-2018-N35 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607957 SIU IS: SOM-MBA-2018-N35 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Effectiveness of Facebook Marketing in Consumer Buying Behavior in Kathmandu Valley / Niraj Wagle / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Effectiveness of Facebook Marketing in Consumer Buying Behavior in Kathmandu Valley Material Type: printed text Authors: Niraj Wagle, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: viii, 76 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2019-N10
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Internet marketingKeywords: Attitude Towards Facebook Advertising, Facebook Environment, Consumer Buying Behavior, Age, Gender Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27998 SIU IS. Effectiveness of Facebook Marketing in Consumer Buying Behavior in Kathmandu Valley [printed text] / Niraj Wagle, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - viii, 76 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2019-N10
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Internet marketingKeywords: Attitude Towards Facebook Advertising, Facebook Environment, Consumer Buying Behavior, Age, Gender Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27998 Hold
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Barcode Call number Media type Location Section Status 32002000607463 SIU IS: SOM-MBA-2019-N10 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607422 SIU IS: SOM-MBA-2019-N10 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Factor Influencing The Adoption of Interest Banking in Nepal / Rejina Pradhan / Bangkok: Shinawatra University - 2016
Collection Title: SIU IS Title : Factor Influencing The Adoption of Interest Banking in Nepal Material Type: printed text Authors: Rejina Pradhan, Author ; Chanchai Bunchapattanasakda, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: viii, 65 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N17
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Interest
[LCSH]Internet bankingKeywords: Internet banking adoption,
Information technology,
Technology acceptance model,
Theory of planned behavior,
Theory of reasoned action,
Perceived ease of use,
Perceived value,
Trust,
Relative advantage,
ComplexityAbstract: The banking environment is changing significantly along with bank customer’s needs. Banking services are offered through multiple delivery channels replacing gradually the services provided inside the traditional branches.
The purpose of this study is to identify the factors that influence Nepalese customers when using the Internet banking channel. In order to achieve this goal the Technology Acceptance Model is used as a theoretical framework to be extended with other variables derived from other models.
The research is using a random sample of bank customers from Kathmandu valley who were asked to fill in a questionnaire that was adjusted to Internet banking requirements. The results were examined by a series of statistical measures and were generalized in order to correspond to the research objective. It is demonstrated that the most important factors affecting e-banking usage among Nepalese bank customers were found to be Perceived ease of Use and complexity. Lastly, ideas for bank managers are proposed and suggestions for further research are made.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26927 SIU IS. Factor Influencing The Adoption of Interest Banking in Nepal [printed text] / Rejina Pradhan, Author ; Chanchai Bunchapattanasakda, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - viii, 65 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N17
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Interest
[LCSH]Internet bankingKeywords: Internet banking adoption,
Information technology,
Technology acceptance model,
Theory of planned behavior,
Theory of reasoned action,
Perceived ease of use,
Perceived value,
Trust,
Relative advantage,
ComplexityAbstract: The banking environment is changing significantly along with bank customer’s needs. Banking services are offered through multiple delivery channels replacing gradually the services provided inside the traditional branches.
The purpose of this study is to identify the factors that influence Nepalese customers when using the Internet banking channel. In order to achieve this goal the Technology Acceptance Model is used as a theoretical framework to be extended with other variables derived from other models.
The research is using a random sample of bank customers from Kathmandu valley who were asked to fill in a questionnaire that was adjusted to Internet banking requirements. The results were examined by a series of statistical measures and were generalized in order to correspond to the research objective. It is demonstrated that the most important factors affecting e-banking usage among Nepalese bank customers were found to be Perceived ease of Use and complexity. Lastly, ideas for bank managers are proposed and suggestions for further research are made.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26927 Hold
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Barcode Call number Media type Location Section Status 32002000594166 SIU IS: SOM-MBA-2016-N17 c.1 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Impact of Nutritional Labeling on Consumer Buying Behavior / Ritu Tuladhar / Bangkok: Shinawatra University - 2016
Collection Title: SIU IS Title : Impact of Nutritional Labeling on Consumer Buying Behavior Material Type: printed text Authors: Ritu Tuladhar, Author ; Virachai Vongbunsin, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: ix, 72 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N16
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Consumer behavior Keywords: Nutrition labeling,
Consumers buying behavior,
Food labels,
Nutrition information,
Packaging,
Consumer’s Awareness,
Education Level,
Pre-Packaged foodAbstract: Nutritional Labeling communicates to consumer that the product holds those attributes that can fill the required need and contains components that are better as compared to the ones provided by the competitor. Nutritional labeling provides the customers with the opportunity to choose healthier food for themselves and their families.
This study determined level of awareness on pre-packaged food labeling information among consumers within Kathmandu, their perception on the importance of such information and difficulties encountered in reading and using prepackaged food labels. Also this paper examines how strongly packaging influences consumer buying behavior and what elements of the packaging are most important.A descriptive cross- sectional study was conducted and questionnaire with close ended questions was used to collect information from 120 consumers who purchase pre packaged food from different supermarkets. The obtained data were computed to determine relationships and associations between various factors and the use of food labeling information among consumers in the area of study.
Awareness and use of prepackaged food labeling information was found to be moderate among consumers in Kathmandu. Findings showed that only a quarter of the study respondents had high awareness on food labeling. Health concerns, religious beliefs and the need to know characteristics of food, motivate consumers to read prepackaged food labels. Awareness and use of prepackaged food labeling information was significantly associated with age, occupation and education level of respondents. People who read food labels concentrated on ingredients and expiry. It is therefore recommended that deliberate efforts should be taken to improve foodlabeling, provide education to consumers to raise their awareness and use of foodlabeling information as well as develop a consumer guide on food labeling.It has also been concluded that the Packaging is one of the important and powerful factor, which influences consumer’s purchase decision. Most of the consumers agree that packaging influence their buying decision.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26934 SIU IS. Impact of Nutritional Labeling on Consumer Buying Behavior [printed text] / Ritu Tuladhar, Author ; Virachai Vongbunsin, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - ix, 72 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N16
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior Keywords: Nutrition labeling,
Consumers buying behavior,
Food labels,
Nutrition information,
Packaging,
Consumer’s Awareness,
Education Level,
Pre-Packaged foodAbstract: Nutritional Labeling communicates to consumer that the product holds those attributes that can fill the required need and contains components that are better as compared to the ones provided by the competitor. Nutritional labeling provides the customers with the opportunity to choose healthier food for themselves and their families.
This study determined level of awareness on pre-packaged food labeling information among consumers within Kathmandu, their perception on the importance of such information and difficulties encountered in reading and using prepackaged food labels. Also this paper examines how strongly packaging influences consumer buying behavior and what elements of the packaging are most important.A descriptive cross- sectional study was conducted and questionnaire with close ended questions was used to collect information from 120 consumers who purchase pre packaged food from different supermarkets. The obtained data were computed to determine relationships and associations between various factors and the use of food labeling information among consumers in the area of study.
Awareness and use of prepackaged food labeling information was found to be moderate among consumers in Kathmandu. Findings showed that only a quarter of the study respondents had high awareness on food labeling. Health concerns, religious beliefs and the need to know characteristics of food, motivate consumers to read prepackaged food labels. Awareness and use of prepackaged food labeling information was significantly associated with age, occupation and education level of respondents. People who read food labels concentrated on ingredients and expiry. It is therefore recommended that deliberate efforts should be taken to improve foodlabeling, provide education to consumers to raise their awareness and use of foodlabeling information as well as develop a consumer guide on food labeling.It has also been concluded that the Packaging is one of the important and powerful factor, which influences consumer’s purchase decision. Most of the consumers agree that packaging influence their buying decision.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26934 Hold
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Barcode Call number Media type Location Section Status 32002000594158 SIU IS: SOM-MBA-2016-N16 c.1 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. A Study of Brand Impact on Buying Behaviour of Smart Phone in Kathmandu Valley / Babita Mehta / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : A Study of Brand Impact on Buying Behaviour of Smart Phone in Kathmandu Valley Material Type: printed text Authors: Babita Mehta, Author ; Fuangfa Amponstira, Associated Name ; Sushil Bhakta Mathema, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 64 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N33
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Consumer behavior -- Nepal
[LCSH]SmartphonesKeywords: Brand, Branding, consumer buying behavior, Price, features, Design, Advertisement, Resale value, Smart Phone Abstract: The study examines the brand impact on consumer buying behavior of Smart Phone. Kathmandu Valley was chosen for the analysis. Branding and brand management has become major challenge and this has increasingly become a key interest to consumer. This study thus has conducted to evaluate the consumer perception of brand and its impact on buying behavior in Nepalese context.
This study has considered some factors such as brand, price, feature, design, advertisement, resale value. In terms of objectives, the present study is applied research and based on its data analysis method, it is descriptive survey study. In terms of data analysis method, applied method in this study would be in kind of correlation method. In order to collect required data for the study, questionnaire would be applied as data collection instrument. Obtained data from the questionnaire would be analyzed using inferential statistical methods and using SPSS software. Presented hypothesis in this study have been examined using Pearson Coefficient of correlation and multiple regression method. Obtained results from the study indicate that all the dimensions of brand have significantly positive relationship with brand.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27421 SIU IS. A Study of Brand Impact on Buying Behaviour of Smart Phone in Kathmandu Valley [printed text] / Babita Mehta, Author ; Fuangfa Amponstira, Associated Name ; Sushil Bhakta Mathema, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 64 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N33
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior -- Nepal
[LCSH]SmartphonesKeywords: Brand, Branding, consumer buying behavior, Price, features, Design, Advertisement, Resale value, Smart Phone Abstract: The study examines the brand impact on consumer buying behavior of Smart Phone. Kathmandu Valley was chosen for the analysis. Branding and brand management has become major challenge and this has increasingly become a key interest to consumer. This study thus has conducted to evaluate the consumer perception of brand and its impact on buying behavior in Nepalese context.
This study has considered some factors such as brand, price, feature, design, advertisement, resale value. In terms of objectives, the present study is applied research and based on its data analysis method, it is descriptive survey study. In terms of data analysis method, applied method in this study would be in kind of correlation method. In order to collect required data for the study, questionnaire would be applied as data collection instrument. Obtained data from the questionnaire would be analyzed using inferential statistical methods and using SPSS software. Presented hypothesis in this study have been examined using Pearson Coefficient of correlation and multiple regression method. Obtained results from the study indicate that all the dimensions of brand have significantly positive relationship with brand.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27421 Hold
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Barcode Call number Media type Location Section Status 32002000595742 SIU IS: SOM-MBA-2017-N33 SIU Independent Study Graduate Library Thesis Corner Available SIU RS. A study of influential factors on purchasing decision of iphone buyers in Bangkok / Kanchanit Churatsamee / Bangkok : Shinawatra University - 2010
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Barcode Call number Media type Location Section Status 32002000590867 SIU RS SOM-MBA 2010-04 c.2 SIU Research Study Graduate Library Thesis Corner Available 32002000308781 SIU RS SOM-MBA 2010-04 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available SIU Thesis. Influence of Artwork Prices through Consumer Buying Behavior on the Artistic Creation of Professional Painter: Case Study of Chinese Flower-and-Bird Painting in Shan Dong Province, China / Feifei Li / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : Influence of Artwork Prices through Consumer Buying Behavior on the Artistic Creation of Professional Painter: Case Study of Chinese Flower-and-Bird Painting in Shan Dong Province, China Material Type: printed text Authors: Feifei Li, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xi, 161 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-66
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Artwork
[LCSH]Consumer behavior
[LCSH]PaintingKeywords: Artwork Price, Professional Painter, Consumer Buying Behavior, Chinese Flower-And-Bird Painting Abstract: With the increase of these personal incomes and the improvement of material conditions, people's pursuit of spiritual enjoyment also naturally arises, and the demand for carrier art that can meet this pursuit has also increased. How the art market operates and how artwork is priced is not only the focus of the art market participants, especially investors, but also the focus of researchers. This article studies the decision of art price from two angles of intrinsic value of art and macroeconomic factors. This study uses economic theory to analyze the nature and operation of the artwork market, and uses econometrics to analyze and discuss the characteristics of the art pricing method. It initially reveals the operation law of the artwork market and determines the impact the degree of influence of artwork prices.
On the basis of understanding the status quo of artistic creation of professional painters, this research attempts to explore whether the intrinsic value attributes and macroeconomic factors of the value of artworks will affect the creation of professional painters' artworks, and analyze whether there is a certain correlation between the two. In the process of research, it is found that the influence between the two is not direct. Adding an intermediary variable to the purchase behavior of consumers will make the influence relationship between them more complete. This paper adopts a quantitative research method to design a questionnaire suitable for this research, and selects professional painters from the representative Chinese Painting Artists Association of Shandong Province as the research object. This article also adopted the interview method, interviewing twenty senior professional painters in Qingzhou, which made the thesis more convincing.
The author collected 409 valid questionnaires, and through relevant analysis and regression analysis, it was verified that the intrinsic value attributes of art value and macroeconomic factors have a significant influence on consumer purchase behavior, and also have a significant influence on professional painters’ artistic creation. , The purchase behavior of consumers also directly affects the creative enthusiasm of professional painters. In particular, the four variables of art value, cultural value, GDP per capita, and inflation rate have the most significant impact on consumer purchasing behavior. The second is aesthetic value, money supply, exchange rate, and the correlation coefficient between interest rate and purchasing behavior is negative. This also directly affects consumers' purchasing power for artworks, and ultimately affects the artistic creation of professional painters.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28443 SIU Thesis. Influence of Artwork Prices through Consumer Buying Behavior on the Artistic Creation of Professional Painter: Case Study of Chinese Flower-and-Bird Painting in Shan Dong Province, China [printed text] / Feifei Li, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xi, 161 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-66
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Artwork
[LCSH]Consumer behavior
[LCSH]PaintingKeywords: Artwork Price, Professional Painter, Consumer Buying Behavior, Chinese Flower-And-Bird Painting Abstract: With the increase of these personal incomes and the improvement of material conditions, people's pursuit of spiritual enjoyment also naturally arises, and the demand for carrier art that can meet this pursuit has also increased. How the art market operates and how artwork is priced is not only the focus of the art market participants, especially investors, but also the focus of researchers. This article studies the decision of art price from two angles of intrinsic value of art and macroeconomic factors. This study uses economic theory to analyze the nature and operation of the artwork market, and uses econometrics to analyze and discuss the characteristics of the art pricing method. It initially reveals the operation law of the artwork market and determines the impact the degree of influence of artwork prices.
On the basis of understanding the status quo of artistic creation of professional painters, this research attempts to explore whether the intrinsic value attributes and macroeconomic factors of the value of artworks will affect the creation of professional painters' artworks, and analyze whether there is a certain correlation between the two. In the process of research, it is found that the influence between the two is not direct. Adding an intermediary variable to the purchase behavior of consumers will make the influence relationship between them more complete. This paper adopts a quantitative research method to design a questionnaire suitable for this research, and selects professional painters from the representative Chinese Painting Artists Association of Shandong Province as the research object. This article also adopted the interview method, interviewing twenty senior professional painters in Qingzhou, which made the thesis more convincing.
The author collected 409 valid questionnaires, and through relevant analysis and regression analysis, it was verified that the intrinsic value attributes of art value and macroeconomic factors have a significant influence on consumer purchase behavior, and also have a significant influence on professional painters’ artistic creation. , The purchase behavior of consumers also directly affects the creative enthusiasm of professional painters. In particular, the four variables of art value, cultural value, GDP per capita, and inflation rate have the most significant impact on consumer purchasing behavior. The second is aesthetic value, money supply, exchange rate, and the correlation coefficient between interest rate and purchasing behavior is negative. This also directly affects consumers' purchasing power for artworks, and ultimately affects the artistic creation of professional painters.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28443 Hold
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Barcode Call number Media type Location Section Status 32002000607784 SIU THE: SOM-PhD-M-2022-66 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607770 SIU THE: SOM-PhD-M-2022-66 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available