| Collection Title: | SIU SS | | Title : | A Study of Comparison of Sales Status and Marketing Strategies of HUAWEI and SAMSUNG Smart-phones in Thailand Mobile Phone Market | | Material Type: | printed text | | Authors: | Zhang Minyang, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2018 | | Pagination: | vii, 62 p. | | Layout: | Tables, ill. | | Size: | 30 cm. | | Price: | 500.00 Baht. | | General note: | SIU SS: SOM-PhD-M-2018-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018 | | Languages : | English (eng) | | Descriptors: | [LCSH]Marketing -- Management
[LCSH]Smartphones
| | Keywords: | HUAWEI,
SAMSUNG,
Marketing Strategy,
Smart-phone,
Thai Market | | Abstract: | After entering the 21st century, the development of mobile information technology has been amazing. 4G technology has also begun to be used on a large scale, and mobile Internet technology has entered into human life. The popularity of mobile phones is getting higher and higher, and it is very important for people's work, life and learning. The Chinese mobile phone industry is also growing at a rapid rate. With the deepening of economic globalization and the continuous maturation and liberalization of China's entrepreneurial environment and business environment, more and more technology-based companies have grown up in China and have gone abroad to begin the process of internationalization. HUAWEI is one of the examples of going abroad. The mobile phone market in Thailand is an international market with huge potential for HUAWEI. China and Thailand have similar geographical locations, similar cultural traditions, frequent economic and cultural exchanges between the two countries, Under the guidance of the “One Belt and One Road” policy, HUAWEI has a large advantage in developing the Thai mobile phone market. This study aims to explore the current status of SAMSUNG and HUAWEI in Thailand's mobile phone market, and the difference in the marketing models of the two brands in Thailand's mobile phone market, and learn from the brand's successful experience to provide recommendations for HUAWEI's mobile phone market in Thailand. This article uses observation method and interview method, qualitative and quantitative research methods, and conducts a field survey on sales status and marketing strategies of HUAWEI and SAMSUNG in Thai mobile phone market. The research results show that Samsung’ s popularity is higher than that of HUAWEI in the current smart phone market in Thailand. SAMSUNG has an advantage in product design, name, promotion, etc.HUAWEI has an advantage in price.Summarize the successful experience and inspiration of SAMSUNG and HUAWEI in the Thai market, learn from SAMSUNG’s successful experience in the Thai mobile phone market. Drawing on SAMSUNG’s successful experience in the Thai mobile phone market, it helps HUAWEI and other international Chinese smart phone brands to learn from it. | | Curricular : | BBA/GE/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27848 |
SIU SS. A Study of Comparison of Sales Status and Marketing Strategies of HUAWEI and SAMSUNG Smart-phones in Thailand Mobile Phone Market [printed text] / Zhang Minyang, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 62 p. : Tables, ill. ; 30 cm. 500.00 Baht. SIU SS: SOM-PhD-M-2018-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018 Languages : English ( eng) | Descriptors: | [LCSH]Marketing -- Management
[LCSH]Smartphones
| | Keywords: | HUAWEI,
SAMSUNG,
Marketing Strategy,
Smart-phone,
Thai Market | | Abstract: | After entering the 21st century, the development of mobile information technology has been amazing. 4G technology has also begun to be used on a large scale, and mobile Internet technology has entered into human life. The popularity of mobile phones is getting higher and higher, and it is very important for people's work, life and learning. The Chinese mobile phone industry is also growing at a rapid rate. With the deepening of economic globalization and the continuous maturation and liberalization of China's entrepreneurial environment and business environment, more and more technology-based companies have grown up in China and have gone abroad to begin the process of internationalization. HUAWEI is one of the examples of going abroad. The mobile phone market in Thailand is an international market with huge potential for HUAWEI. China and Thailand have similar geographical locations, similar cultural traditions, frequent economic and cultural exchanges between the two countries, Under the guidance of the “One Belt and One Road” policy, HUAWEI has a large advantage in developing the Thai mobile phone market. This study aims to explore the current status of SAMSUNG and HUAWEI in Thailand's mobile phone market, and the difference in the marketing models of the two brands in Thailand's mobile phone market, and learn from the brand's successful experience to provide recommendations for HUAWEI's mobile phone market in Thailand. This article uses observation method and interview method, qualitative and quantitative research methods, and conducts a field survey on sales status and marketing strategies of HUAWEI and SAMSUNG in Thai mobile phone market. The research results show that Samsung’ s popularity is higher than that of HUAWEI in the current smart phone market in Thailand. SAMSUNG has an advantage in product design, name, promotion, etc.HUAWEI has an advantage in price.Summarize the successful experience and inspiration of SAMSUNG and HUAWEI in the Thai market, learn from SAMSUNG’s successful experience in the Thai mobile phone market. Drawing on SAMSUNG’s successful experience in the Thai mobile phone market, it helps HUAWEI and other international Chinese smart phone brands to learn from it. | | Curricular : | BBA/GE/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27848 |
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU SS. A Study of Comparison of Sales Status and Marketing Strategies of HUAWEI and SAMSUNG Smart-phones in Thailand Mobile Phone Market / Zhang Minyang / Bangkok: Shinawatra University - 2018
