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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay / Yuzana Htun / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay Material Type: printed text Authors: Yuzana Htun, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 37 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2018-M03
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Customer
[LCSH]IndustryKeywords: Comfort, Consumer slippers, Satisfaction and quali Abstract: Footwear is an important part of our daily life as it gives us comfort and safety to prevent from getting harm or painful experience on foot. Likewise, it is essential part of fashion outfit that is in competitive edge in Myanmar. Moreover, local consumers want to express their living standard through various design of footwear. Individual consumer behavior is consisted of feelings, decisions and thoughts that become attributively aspect of different footwear products. Thus, slippers products are appeared in various kinds of shapes in design and value-added products, which are attracted, to customers mind and preference. And then, consumers’ store choice decision is influenced by store accessibility and location.
The slippers retail store location and size are the main consideration when consumers decide where to shop and location can also be used to improve supply competitive advantages by retailers. It is essential that retail stores in Mandalay have their own images that serve to influence the recognized quality of the products and the decisions of consumers observing store choice. Sometimes, customers feel uncertain about whether they made the right choice after buying the slippers products. As a result, the customer satisfaction is getting pace in modern products in which they desire much for quality and durability, plus pricing strategy in comparison with other same footwear products. Therefore, the researcher realized that Myanmar traditional slippers need to be manufactured upon customer’s feedback and preferences to get a better market position.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27775 SIU IS. Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay [printed text] / Yuzana Htun, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 37 p. : Tables, ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2018-M03
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Customer
[LCSH]IndustryKeywords: Comfort, Consumer slippers, Satisfaction and quali Abstract: Footwear is an important part of our daily life as it gives us comfort and safety to prevent from getting harm or painful experience on foot. Likewise, it is essential part of fashion outfit that is in competitive edge in Myanmar. Moreover, local consumers want to express their living standard through various design of footwear. Individual consumer behavior is consisted of feelings, decisions and thoughts that become attributively aspect of different footwear products. Thus, slippers products are appeared in various kinds of shapes in design and value-added products, which are attracted, to customers mind and preference. And then, consumers’ store choice decision is influenced by store accessibility and location.
The slippers retail store location and size are the main consideration when consumers decide where to shop and location can also be used to improve supply competitive advantages by retailers. It is essential that retail stores in Mandalay have their own images that serve to influence the recognized quality of the products and the decisions of consumers observing store choice. Sometimes, customers feel uncertain about whether they made the right choice after buying the slippers products. As a result, the customer satisfaction is getting pace in modern products in which they desire much for quality and durability, plus pricing strategy in comparison with other same footwear products. Therefore, the researcher realized that Myanmar traditional slippers need to be manufactured upon customer’s feedback and preferences to get a better market position.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27775 Hold
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Barcode Call number Media type Location Section Status 32002000597755 SIU IS: SOM-MBA-2018-M03 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Key Success Factors for Entrepreneurship based on Agriculture in Myanmar, with special emphasis on those who live in Mandalay Material Type: printed text Authors: Henry Mang, Author ; John Walsh, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 57 p. Layout: Tables Size: 30 cm. General note: SIU IS: SOM-MBA-2017-M14
IS (MS. (MBA))--Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Agriculture -- Myanmar
[LCSH]EntrepreneurKeywords: Entrepreneurship, Successful Agri/Entrepreneur, New Technology,
Key Factors, Agriculture, Traditional Agriculture and Modern AgricultureAbstract: This research will focus on vital factors for entrepreneurship based on agriculture. It will indicate what agri/entrepreneurs have to consider and what skills they themselves have to have in order to take risks and be successful. In general, external environments, organizational factors, personal factors, and foundational factors are important. Entrepreneurs ought to be proactive, enthusiastic, curious, perseverant, resilientand work hard etc. Lack of agricultural knowledge, skills and technology which agri/entrepreneurs ought to consider seems to be another problem to be successful agri/entrepreneur. Therefore this research is very important for Myanmar in order to seek key factors and what personal qualities are necessary to be successful agri/enterpreneurs, and apply that knowledge and skills for Myanmar future economic development across the board equally for better living standards.
Moreover this study will indicate that if there is a relationship between economic factors, availability of resources, good infrastructure, entrepreneurial skill, political situation, new technological support and becoming successful entrepreneurs. If farmers are provided with good infrastructure, technological support and timely availability of financial resources, they can improve food production and ensure food security along with an increase in income for the farmers and a better quality of life across all classes of people by being a successful agri/entrepreneur.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27551 SIU IS. Key Success Factors for Entrepreneurship based on Agriculture in Myanmar, with special emphasis on those who live in Mandalay [printed text] / Henry Mang, Author ; John Walsh, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 57 p. : Tables ; 30 cm.
SIU IS: SOM-MBA-2017-M14
IS (MS. (MBA))--Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Agriculture -- Myanmar
[LCSH]EntrepreneurKeywords: Entrepreneurship, Successful Agri/Entrepreneur, New Technology,
Key Factors, Agriculture, Traditional Agriculture and Modern AgricultureAbstract: This research will focus on vital factors for entrepreneurship based on agriculture. It will indicate what agri/entrepreneurs have to consider and what skills they themselves have to have in order to take risks and be successful. In general, external environments, organizational factors, personal factors, and foundational factors are important. Entrepreneurs ought to be proactive, enthusiastic, curious, perseverant, resilientand work hard etc. Lack of agricultural knowledge, skills and technology which agri/entrepreneurs ought to consider seems to be another problem to be successful agri/entrepreneur. Therefore this research is very important for Myanmar in order to seek key factors and what personal qualities are necessary to be successful agri/enterpreneurs, and apply that knowledge and skills for Myanmar future economic development across the board equally for better living standards.
Moreover this study will indicate that if there is a relationship between economic factors, availability of resources, good infrastructure, entrepreneurial skill, political situation, new technological support and becoming successful entrepreneurs. If farmers are provided with good infrastructure, technological support and timely availability of financial resources, they can improve food production and ensure food security along with an increase in income for the farmers and a better quality of life across all classes of people by being a successful agri/entrepreneur.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27551 Hold
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Barcode Call number Media type Location Section Status 32002000596740 SIU IS SOM-MBA-2017-M14 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000597763 SIU IS: SOM-MBA-2017-M14 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Success factors of ABC convenience stores and its customer's brand loyalty in Mandalay Material Type: printed text Authors: Salai Benny, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: 64 p. Layout: Tables, ill Size: 30 cm. Price: 500 baht General note: SIU IS: SOM-MBA-2018-M01
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Customer loyalty Keywords: customer loyalty,
Brand awareness,
ABC Convenience Store,
Mandalay,
Value added on products and service,
Demography and brand loyal.Abstract: This study is about the success factor of convenience stores and their customer loyalty to both products and service of convenience stores chain in Mandalay. It is focused on how customers are very sensitive to brand awareness, product selection and brand image of ABC Convenience Store. It will also examine what kind of strategies ABC Convenience Stores use to keep customer brand loyalty and build strong brand image. It will also study the customer’s viewpoint in relation to satisfaction rate and brand loyalty of chain convenience stores in Mandalay. It will find out how ABC Convenience Stores maintain their brand loyalty to customers and in giving franchise system process to new entrepreneurs. I use very qualified questions for this research to analyze over 400 questionnaires. The data was collected from August 15 to September 5 2016. The sample size is 400 respondents, those who always go to the convenience store. I also interview the owner of ABC convenience store, managers and it franchise partners. This research tends to focus on the success factors of ABC convenience, customer satisfaction, and brand loyalty on ABC convenience store in Mandalay, Myanmar. SPSS software is used to analyze the data. I will study/examine how location affects the store, the demographic factors, and the service quality to the customer, brand awareness and brand image. Value added on the products and services depending on customers’ needs and desires is also important to the success of the ABC convenience store. Customers’ behavior in buying products at competitive prices also plays a very important role for success. Changing consumers’ behaviors demands what kind of products should be displayed in the store and in creative new ways for best customer service. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27950 SIU IS. Success factors of ABC convenience stores and its customer's brand loyalty in Mandalay [printed text] / Salai Benny, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - 64 p. : Tables, ill ; 30 cm.
500 baht
SIU IS: SOM-MBA-2018-M01
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Customer loyalty Keywords: customer loyalty,
Brand awareness,
ABC Convenience Store,
Mandalay,
Value added on products and service,
Demography and brand loyal.Abstract: This study is about the success factor of convenience stores and their customer loyalty to both products and service of convenience stores chain in Mandalay. It is focused on how customers are very sensitive to brand awareness, product selection and brand image of ABC Convenience Store. It will also examine what kind of strategies ABC Convenience Stores use to keep customer brand loyalty and build strong brand image. It will also study the customer’s viewpoint in relation to satisfaction rate and brand loyalty of chain convenience stores in Mandalay. It will find out how ABC Convenience Stores maintain their brand loyalty to customers and in giving franchise system process to new entrepreneurs. I use very qualified questions for this research to analyze over 400 questionnaires. The data was collected from August 15 to September 5 2016. The sample size is 400 respondents, those who always go to the convenience store. I also interview the owner of ABC convenience store, managers and it franchise partners. This research tends to focus on the success factors of ABC convenience, customer satisfaction, and brand loyalty on ABC convenience store in Mandalay, Myanmar. SPSS software is used to analyze the data. I will study/examine how location affects the store, the demographic factors, and the service quality to the customer, brand awareness and brand image. Value added on the products and services depending on customers’ needs and desires is also important to the success of the ABC convenience store. Customers’ behavior in buying products at competitive prices also plays a very important role for success. Changing consumers’ behaviors demands what kind of products should be displayed in the store and in creative new ways for best customer service. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27950 Hold
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Barcode Call number Media type Location Section Status 32002000607460 SIU IS: SOM-MBA-2018-M01 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU SS Title : A Comparative Study on the Teacher Training Patterns of Special Education in Higher Education between China and Thailand Material Type: printed text Authors: Lina She, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: v, 83 p. Layout: Tables. Size: 30 cm. Price: 500.00 Baht. General note: SIU SS: SOM-PhD-M-2018-02
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Education, Higher
[LCSH]Teacher -- training ofKeywords: Thailand,
Higher Education,
Special Education,
Comparative StudyAbstract: Modern special education of China and Thailand both originated in the late 20th century. After half a century of development, both countries have made remarkable progress in special education. In this article, author interviewed 30 higher education teachers from 30 public universities (China and Thailand), where their universities are all set up the major of special education. This paper is based on qualitative research in both countries concerning three aspects: comparison characteristics of special education majors in China and Thailand, comparison of the objectives of special educational teacher training in universities in China and Thailand, comparison of special education curriculum in universities in China and Thailand. Providing the successful experience and inspiration of special education majors in Chinese and Thai universities. Promoting the reform of training patterns for special education teachers in universities in China and specialized in special education in universities. Provide some useful suggestions for universities in Thailand. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27847 SIU SS. A Comparative Study on the Teacher Training Patterns of Special Education in Higher Education between China and Thailand [printed text] / Lina She, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - v, 83 p. : Tables. ; 30 cm.
500.00 Baht.
SIU SS: SOM-PhD-M-2018-02
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Education, Higher
[LCSH]Teacher -- training ofKeywords: Thailand,
Higher Education,
Special Education,
Comparative StudyAbstract: Modern special education of China and Thailand both originated in the late 20th century. After half a century of development, both countries have made remarkable progress in special education. In this article, author interviewed 30 higher education teachers from 30 public universities (China and Thailand), where their universities are all set up the major of special education. This paper is based on qualitative research in both countries concerning three aspects: comparison characteristics of special education majors in China and Thailand, comparison of the objectives of special educational teacher training in universities in China and Thailand, comparison of special education curriculum in universities in China and Thailand. Providing the successful experience and inspiration of special education majors in Chinese and Thai universities. Promoting the reform of training patterns for special education teachers in universities in China and specialized in special education in universities. Provide some useful suggestions for universities in Thailand. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27847 Hold
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Barcode Call number Media type Location Section Status 32002000597995 SIU SS: SOM-PhD-M-2018-02 c.1 SIU Special Study Graduate Library Thesis Corner Available
Collection Title: SIU SS Title : Exploration of Tourism Service Quality and Customer Complaints in Pokhara Material Type: printed text Authors: Bal Ram Bhattarai, Author ; John Walsh, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 89 p. Layout: ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU SS: SOM-PhD-M-2018-04
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Quality assurance
[LCSH]Service Quality
[LCSH]Tourism -- Nepal -- PokharaKeywords: Customers’ complaint behaviors,
Customer’s dissatisfaction response
Pokhara Nepal,
Service Quality,
Tourism EntrepreneursAbstract: Importance of service is increasing day by day in every modern economy of the world. Tourism is one of the important parts of service economy. It is a study of tourism sector of Nepal particularly Pokhara. The main aim of the study is to explore the general trend and situation of tourism service in Nepal and how the tourism service providers or entrepreneurs of Pokhara have been able to understand the dissatisfaction of tourist and being able appropriately response to them. Primarily qualitative approach has been adopted to collect primary information from tourism entrepreneurs and experts and tourists. Manual content analysis has been carried out to analyses the data.
The arrival trend of tourist in Nepal is increasing each year except the adverse situation of Nepal. India, China, USA, UK and Sri Lanka are the five major nations to send their citizens to Napal as tourist. India and China are contributing about forty percent of the tourism market these days with a constant increase over the two decades. Mainly three kinds of visitors namely holidays, pilgrimage and adventure tourist are visiting Nepal but these days corporate tourism is also being popular. Visitors are coming with good knowledge about the different tourism related activities which have made them more demanding than before. Tourism entrepreneurs of Pokhara are aware of identifying and appropriately handling the customer’s complaints. They are taking different initiatives on identifying and making to vent the complaint from their guest. More than one third of total tourists are re-visitors of Pokhara.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27849 SIU SS. Exploration of Tourism Service Quality and Customer Complaints in Pokhara [printed text] / Bal Ram Bhattarai, Author ; John Walsh, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 89 p. : ill. ; 30 cm.
500.00 Baht.
SIU SS: SOM-PhD-M-2018-04
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Quality assurance
[LCSH]Service Quality
[LCSH]Tourism -- Nepal -- PokharaKeywords: Customers’ complaint behaviors,
Customer’s dissatisfaction response
Pokhara Nepal,
Service Quality,
Tourism EntrepreneursAbstract: Importance of service is increasing day by day in every modern economy of the world. Tourism is one of the important parts of service economy. It is a study of tourism sector of Nepal particularly Pokhara. The main aim of the study is to explore the general trend and situation of tourism service in Nepal and how the tourism service providers or entrepreneurs of Pokhara have been able to understand the dissatisfaction of tourist and being able appropriately response to them. Primarily qualitative approach has been adopted to collect primary information from tourism entrepreneurs and experts and tourists. Manual content analysis has been carried out to analyses the data.
The arrival trend of tourist in Nepal is increasing each year except the adverse situation of Nepal. India, China, USA, UK and Sri Lanka are the five major nations to send their citizens to Napal as tourist. India and China are contributing about forty percent of the tourism market these days with a constant increase over the two decades. Mainly three kinds of visitors namely holidays, pilgrimage and adventure tourist are visiting Nepal but these days corporate tourism is also being popular. Visitors are coming with good knowledge about the different tourism related activities which have made them more demanding than before. Tourism entrepreneurs of Pokhara are aware of identifying and appropriately handling the customer’s complaints. They are taking different initiatives on identifying and making to vent the complaint from their guest. More than one third of total tourists are re-visitors of Pokhara.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27849 Hold
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Barcode Call number Media type Location Section Status 32002000598274 SIU SS: SOM-PhD-M-2018-04 c.1 SIU Special Study Graduate Library Thesis Corner Available Readers who borrowed this document also borrowed:
Archaeology of knowledge Foucault,, Michel Human resource management Mathis,, Robert L. (1944-) Qualitative research practice Lewis,, Jane (1962-) Strategies of qualitative inquiry Denzin,, Norman K.
Collection Title: SIU SS Title : A Study of Comparison of Sales Status and Marketing Strategies of HUAWEI and SAMSUNG Smart-phones in Thailand Mobile Phone Market Material Type: printed text Authors: Zhang Minyang, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 62 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU SS: SOM-PhD-M-2018-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]SmartphonesKeywords: HUAWEI,
SAMSUNG,
Marketing Strategy,
Smart-phone,
Thai MarketAbstract: After entering the 21st century, the development of mobile information technology has been amazing. 4G technology has also begun to be used on a large scale, and mobile Internet technology has entered into human life. The popularity of mobile phones is getting higher and higher, and it is very important for people's work, life and learning. The Chinese mobile phone industry is also growing at a rapid rate. With the deepening of economic globalization and the continuous maturation and liberalization of China's entrepreneurial environment and business environment, more and more technology-based companies have grown up in China and have gone abroad to begin the process of internationalization. HUAWEI is one of the examples of going abroad. The mobile phone market in Thailand is an international market with huge potential for HUAWEI. China and Thailand have similar geographical locations, similar cultural traditions, frequent economic and cultural exchanges between the two countries, Under the guidance of the “One Belt and One Road” policy, HUAWEI has a large advantage in developing the Thai mobile phone market. This study aims to explore the current status of SAMSUNG and HUAWEI in Thailand's mobile phone market, and the difference in the marketing models of the two brands in Thailand's mobile phone market, and learn from the brand's successful experience to provide recommendations for HUAWEI's mobile phone market in Thailand. This article uses observation method and interview method, qualitative and quantitative research methods, and conducts a field survey on sales status and marketing strategies of HUAWEI and SAMSUNG in Thai mobile phone market. The research results show that Samsung’ s popularity is higher than that of HUAWEI in the current smart phone market in Thailand. SAMSUNG has an advantage in product design, name, promotion, etc.HUAWEI has an advantage in price.Summarize the successful experience and inspiration of SAMSUNG and HUAWEI in the Thai market, learn from SAMSUNG’s successful experience in the Thai mobile phone market. Drawing on SAMSUNG’s successful experience in the Thai mobile phone market, it helps HUAWEI and other international Chinese smart phone brands to learn from it. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27848 SIU SS. A Study of Comparison of Sales Status and Marketing Strategies of HUAWEI and SAMSUNG Smart-phones in Thailand Mobile Phone Market [printed text] / Zhang Minyang, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 62 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU SS: SOM-PhD-M-2018-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]SmartphonesKeywords: HUAWEI,
SAMSUNG,
Marketing Strategy,
Smart-phone,
Thai MarketAbstract: After entering the 21st century, the development of mobile information technology has been amazing. 4G technology has also begun to be used on a large scale, and mobile Internet technology has entered into human life. The popularity of mobile phones is getting higher and higher, and it is very important for people's work, life and learning. The Chinese mobile phone industry is also growing at a rapid rate. With the deepening of economic globalization and the continuous maturation and liberalization of China's entrepreneurial environment and business environment, more and more technology-based companies have grown up in China and have gone abroad to begin the process of internationalization. HUAWEI is one of the examples of going abroad. The mobile phone market in Thailand is an international market with huge potential for HUAWEI. China and Thailand have similar geographical locations, similar cultural traditions, frequent economic and cultural exchanges between the two countries, Under the guidance of the “One Belt and One Road” policy, HUAWEI has a large advantage in developing the Thai mobile phone market. This study aims to explore the current status of SAMSUNG and HUAWEI in Thailand's mobile phone market, and the difference in the marketing models of the two brands in Thailand's mobile phone market, and learn from the brand's successful experience to provide recommendations for HUAWEI's mobile phone market in Thailand. This article uses observation method and interview method, qualitative and quantitative research methods, and conducts a field survey on sales status and marketing strategies of HUAWEI and SAMSUNG in Thai mobile phone market. The research results show that Samsung’ s popularity is higher than that of HUAWEI in the current smart phone market in Thailand. SAMSUNG has an advantage in product design, name, promotion, etc.HUAWEI has an advantage in price.Summarize the successful experience and inspiration of SAMSUNG and HUAWEI in the Thai market, learn from SAMSUNG’s successful experience in the Thai mobile phone market. Drawing on SAMSUNG’s successful experience in the Thai mobile phone market, it helps HUAWEI and other international Chinese smart phone brands to learn from it. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27848 Hold
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Barcode Call number Media type Location Section Status 32002000597839 SIU SS: SOM-PhD-M-2018-03 c.1 SIU Special Study Graduate Library Thesis Corner Available Readers who borrowed this document also borrowed:
Strategies of qualitative inquiry Denzin,, Norman K. Qualitative research practice Lewis,, Jane (1962-) Archaeology of knowledge Foucault,, Michel
Collection Title: SIU Thesis Title : The Importance of Conflict Management and Social Institutions in Enhance Peacebuilding among Theravada Buddhist Countries: A Case Study of Myanmar, Lao PDR and Cambodia Material Type: printed text Authors: Phramaha Min Putthithanasombat, Author ; John Walsh, Associated Name ; Wilaiporn Laohakosol, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 114 p. Layout: Tables, ill. Size: 30 cm. Price: 500 Baht General note: SIU THE: SOM-PhD-MS-2018-01
Thesis. [PhD. [Philosophy in Management Science]].-- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Buddhist and Buddhism
[LCSH]Conflict management -- Case studies
[LCSH]Social institutionsKeywords: Social Institutions,
Management,
Peacebuilding,
Theravada Buddhism,
Cambodia,
Lao PDR,
Myanmar,
Communication,
Phenomenological,
Five Universal GoodnessAbstract: ASEAN Political-Security Community (APSC) has goals to share responsibility for comprehensive security in cohesive, peaceful, stable, and resilient region, especially to strengthen research activities on peacebuilding; HR management, Facilities management, Cross Cultural management, Conflict management and Social Institutions. This study investigates strategies and model how to enhance peacebuilding and good relationships among Theravada Buddhist ASEAN countries between Thailand and three neighbor countries: Myanmar, Lao PDR and Cambodia.
This qualitative research uses phenomenological approach methodology which was observed with Myanmar, Lao and Cambodian Theravada Buddhists real-life environment over period of four years (2014-2018). The findings result from qualitative analysis addresses various issues in activity projects among Buddhist people by using various Science of Management such as HR management, Facilities management, Cross Cultural management and Conflict management integrate with Social Institutions perspective. In the cases, Wat Bo school in Cambodia; Buddhist Laities from Pakse in Lao PDR and ethnic groups of Buddhist volunteers in Kengtung, Myanmar are pilot projects which reflect the harmony of Buddhist in ASEAN originate from the Buddhist ritual activity cooperation with four approaches operation as follows: Communication, Ethical Norms, Management and Social Institutions. Communication approach consists Regional Language Equality Balance, Communication Tool Technology, Creative Innovation and Using English as a Common Language. Ethical Norms is investigated in two perspectives as Universal Goodness Behaviors and Volunteer Mindedness. The Management focus on Cross Cultural, HR management emphasis in Theory Y, conflict Management, Facilities Management base on Food, Healthcare and Environment which are practicable for employees in nonprofit Buddhist Organization. The major importance Social Institutions, especially, Family, Religion; Buddhism and Education; School are the three most influenced factors to be aware for peacebuilding among Theravada Buddhist ASEAN countries.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27833 SIU Thesis. The Importance of Conflict Management and Social Institutions in Enhance Peacebuilding among Theravada Buddhist Countries: A Case Study of Myanmar, Lao PDR and Cambodia [printed text] / Phramaha Min Putthithanasombat, Author ; John Walsh, Associated Name ; Wilaiporn Laohakosol, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 114 p. : Tables, ill. ; 30 cm.
500 Baht
SIU THE: SOM-PhD-MS-2018-01
Thesis. [PhD. [Philosophy in Management Science]].-- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Buddhist and Buddhism
[LCSH]Conflict management -- Case studies
[LCSH]Social institutionsKeywords: Social Institutions,
Management,
Peacebuilding,
Theravada Buddhism,
Cambodia,
Lao PDR,
Myanmar,
Communication,
Phenomenological,
Five Universal GoodnessAbstract: ASEAN Political-Security Community (APSC) has goals to share responsibility for comprehensive security in cohesive, peaceful, stable, and resilient region, especially to strengthen research activities on peacebuilding; HR management, Facilities management, Cross Cultural management, Conflict management and Social Institutions. This study investigates strategies and model how to enhance peacebuilding and good relationships among Theravada Buddhist ASEAN countries between Thailand and three neighbor countries: Myanmar, Lao PDR and Cambodia.
This qualitative research uses phenomenological approach methodology which was observed with Myanmar, Lao and Cambodian Theravada Buddhists real-life environment over period of four years (2014-2018). The findings result from qualitative analysis addresses various issues in activity projects among Buddhist people by using various Science of Management such as HR management, Facilities management, Cross Cultural management and Conflict management integrate with Social Institutions perspective. In the cases, Wat Bo school in Cambodia; Buddhist Laities from Pakse in Lao PDR and ethnic groups of Buddhist volunteers in Kengtung, Myanmar are pilot projects which reflect the harmony of Buddhist in ASEAN originate from the Buddhist ritual activity cooperation with four approaches operation as follows: Communication, Ethical Norms, Management and Social Institutions. Communication approach consists Regional Language Equality Balance, Communication Tool Technology, Creative Innovation and Using English as a Common Language. Ethical Norms is investigated in two perspectives as Universal Goodness Behaviors and Volunteer Mindedness. The Management focus on Cross Cultural, HR management emphasis in Theory Y, conflict Management, Facilities Management base on Food, Healthcare and Environment which are practicable for employees in nonprofit Buddhist Organization. The major importance Social Institutions, especially, Family, Religion; Buddhism and Education; School are the three most influenced factors to be aware for peacebuilding among Theravada Buddhist ASEAN countries.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27833 Hold
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Barcode Call number Media type Location Section Status 32002000607933 SIU THE: SOM-PhD-MS-2018-01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598092 SIU THE: SOM-PhD-MS-2018-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598118 SIU THE: SOM-PhD-MS-2018-01 c.1 SIU Thesis and Dissertation Main Library Library Counter Not for loan
Collection Title: SIU Thesis Title : The Role of Information and Communication Technology in Enabling Myanmar Subsistence Farmers to Enter Regional and International Material Type: printed text Authors: Mya Kay Khaing Win, Author ; John Walsh, Associated Name ; Hatairat Lertjanyakit, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: ix, 126 p. Layout: Tables, ill Size: 30 cm. Price: 500 Baht General note: SIU THE: SOM-PhD-MS-2018-M01
Thesis. [PhD. [Philosophy in Management Science]].-- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Farmers -- Myanmar.
[LCSH]Information and Communication TechnologyKeywords: Information and Communication Technologies.
Market Access.
Farmers, Myanmar.
Technology Acceptance Model (TAM).Abstract: This study assessed the role of information and communication technologies (ICTs) in contributing Myanmar subsistence farmers to enter regional and international market by looking into the access and use of ICT tools such as of mobile phones by analyzing data from 411 farmers from two divisions of Myanmar selected by using the random sampling method. Specifically the study determined the relationship between farmers’ demographic and farm related attributes and access to ICTs and access to agricultural information via internet. Lastly, the research established the farmers’ perception on the effectiveness of ICTs in dissemination of agricultural and livestock information. Structured questionnaire was used to get the required data. It was found that there is a significant relationship between demographic attributes such as age and education and access to internet and agricultural information. It appears that there is reverse relationship between the age and the access to internet. Moreover, farmers in Myanmar are constrained by language barrier and lack of basic ICT knowledge. It is found that most of the farmers use ICTs as social and entertainment purpose. The results further revealed that education and size of land holding had highly significant positive relationship with access to agricultural information. The results of the study therefore reveal that there is a dire need for the effective implementation of policies on adequate and easy accessibility of agricultural information to the farmers to enhance the agricultural production and market access. Based on the findings, it is recommended that the demographic characteristics (age, gender and education level) of the farmers and use of native language should be considered when planning for different programs that involve ICTs in provision of agricultural information in order to get market access. Furthermore, ICTs should be used in complementarity to ensure equitable access of quality information by the majority of farmers. Curricular : BBA/BSCS/GE/MBA/MSIT/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27828 SIU Thesis. The Role of Information and Communication Technology in Enabling Myanmar Subsistence Farmers to Enter Regional and International [printed text] / Mya Kay Khaing Win, Author ; John Walsh, Associated Name ; Hatairat Lertjanyakit, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - ix, 126 p. : Tables, ill ; 30 cm.
500 Baht
SIU THE: SOM-PhD-MS-2018-M01
Thesis. [PhD. [Philosophy in Management Science]].-- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Farmers -- Myanmar.
[LCSH]Information and Communication TechnologyKeywords: Information and Communication Technologies.
Market Access.
Farmers, Myanmar.
Technology Acceptance Model (TAM).Abstract: This study assessed the role of information and communication technologies (ICTs) in contributing Myanmar subsistence farmers to enter regional and international market by looking into the access and use of ICT tools such as of mobile phones by analyzing data from 411 farmers from two divisions of Myanmar selected by using the random sampling method. Specifically the study determined the relationship between farmers’ demographic and farm related attributes and access to ICTs and access to agricultural information via internet. Lastly, the research established the farmers’ perception on the effectiveness of ICTs in dissemination of agricultural and livestock information. Structured questionnaire was used to get the required data. It was found that there is a significant relationship between demographic attributes such as age and education and access to internet and agricultural information. It appears that there is reverse relationship between the age and the access to internet. Moreover, farmers in Myanmar are constrained by language barrier and lack of basic ICT knowledge. It is found that most of the farmers use ICTs as social and entertainment purpose. The results further revealed that education and size of land holding had highly significant positive relationship with access to agricultural information. The results of the study therefore reveal that there is a dire need for the effective implementation of policies on adequate and easy accessibility of agricultural information to the farmers to enhance the agricultural production and market access. Based on the findings, it is recommended that the demographic characteristics (age, gender and education level) of the farmers and use of native language should be considered when planning for different programs that involve ICTs in provision of agricultural information in order to get market access. Furthermore, ICTs should be used in complementarity to ensure equitable access of quality information by the majority of farmers. Curricular : BBA/BSCS/GE/MBA/MSIT/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27828 Hold
Place a hold on this item
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Barcode Call number Media type Location Section Status 32002000598001 SIU THE: SOM-PhD-MS-2018-M01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598027 SIU THE: SOM-PhD-MS-2018-M01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
