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Author Zeng Yan
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU SS. A Study of Tourism Contribution to Textile and Clothing Industry: International Consumer Buying Behaviour in Thailand / Zeng Yan / Bangkok: Shinawatra University - 2016
Collection Title: SIU SS Title : A Study of Tourism Contribution to Textile and Clothing Industry: International Consumer Buying Behaviour in Thailand Material Type: printed text Authors: Zeng Yan, Author ; Walsh, John, Associated Name ; Petcharat Lovichakorntikul, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vii, 43 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-12
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Consumer behavior -- Thailand
[LCSH]TourismKeywords: Visit Export,
Travel & Tourism Contribution,
Textile and Clothing IndustryAbstract: Travel & Tourism is a major economic factor in Thailand. International tourist numbers have grown to over 29 million in 2015. The total contribution of Travel &Tourism to GDP was THB2,795.1bn(20.8% GDP) in 2015, visitor exports generated THB1,678.9(17.5 of total exports) in 2015. The total contribution of Travel & Tourism effects the development of supply chain including T&C (textile and clothing) sectors. Owing to the reduction of order from major export markets in recent years, Thailand’s T&C industry has faced many challenges from both the export and domestic demanding decreasing gradually. Tai T&C industry should, therefore, catch this opportunities to develop more market share and foster its competitive advantage.In order to attracting more visitor exports to contribute to T&C sectors, understanding the influence visitor ‘s buying behavior factors is key points. How to increase the international tourist textile & clothing expenditure, the motivation of purchasing is key point.
This paper explored the principle factor that effect the tourist’s buying behaviour, assuming we can stimulate those factors and increasing the T&C commodities expenditure. Reports on quantitative research aimed at analysis the factors of buying behaviour with foreign tourist on T&C expenditure in Thailand. The tourist T&C expenditure is based on the Social Factor; Personal Factors; Psychological Factors. Improving those factors, it will benefit for the development of T&C industry.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27322 SIU SS. A Study of Tourism Contribution to Textile and Clothing Industry: International Consumer Buying Behaviour in Thailand [printed text] / Zeng Yan, Author ; Walsh, John, Associated Name ; Petcharat Lovichakorntikul, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 43 p. : ill, tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-12
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior -- Thailand
[LCSH]TourismKeywords: Visit Export,
Travel & Tourism Contribution,
Textile and Clothing IndustryAbstract: Travel & Tourism is a major economic factor in Thailand. International tourist numbers have grown to over 29 million in 2015. The total contribution of Travel &Tourism to GDP was THB2,795.1bn(20.8% GDP) in 2015, visitor exports generated THB1,678.9(17.5 of total exports) in 2015. The total contribution of Travel & Tourism effects the development of supply chain including T&C (textile and clothing) sectors. Owing to the reduction of order from major export markets in recent years, Thailand’s T&C industry has faced many challenges from both the export and domestic demanding decreasing gradually. Tai T&C industry should, therefore, catch this opportunities to develop more market share and foster its competitive advantage.In order to attracting more visitor exports to contribute to T&C sectors, understanding the influence visitor ‘s buying behavior factors is key points. How to increase the international tourist textile & clothing expenditure, the motivation of purchasing is key point.
This paper explored the principle factor that effect the tourist’s buying behaviour, assuming we can stimulate those factors and increasing the T&C commodities expenditure. Reports on quantitative research aimed at analysis the factors of buying behaviour with foreign tourist on T&C expenditure in Thailand. The tourist T&C expenditure is based on the Social Factor; Personal Factors; Psychological Factors. Improving those factors, it will benefit for the development of T&C industry.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27322 Hold
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Barcode Call number Media type Location Section Status 32002000595353 SIU SS: SOM-PhD-2016-12 c.1 SIU Special Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Data-Driven Innovation Process for Overcoming Competitiveness Challenges Facing Thai Export-Oriented Garment Industry Material Type: printed text Authors: Zeng Yan, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: x, 154 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-PhD-MS-2019-01
Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Export marketing
[LCSH]Garment cutting
[LCSH]Textile IndustryKeywords: Competitiveness,
Export-oriented garment industry,
Data-driven innovation,
Garment global value chainAbstract: The purpose of this study was to explore how Thailand exported-oriented garment industry can conduct data-driven innovation to overcome competitiveness challenges in global garment value chain. This study examines competitiveness challenges of Thai export-oriented garment industry by testing the research hypotheses and develops data-driven innovation framework as a sustainable competitive advantage by using constructivist grounded theory. The bases of this study lie in understanding what kind of competitiveness challenges Tai exported-oriented garment industry faces in terms of resource-based, dynamic capabilities and market-based factors. In this study, a purposeful sample of 211 garment sectors was drawn from total 359. Study participants were garment managers, in garment industry over 5 years. The data collection includes questionnaire investigation for quantitative factor analysis method and intensive interview with garment senior managers for qualitative analysis approach. Specifically, this study provides empirical evidence both quantitative and qualitative on the specific channels and mechanisms through how data-driven innovation process is facilitated within current garment sectors.
This study found that there was significant relationship between competitiveness and resource-based factors; dynamic capabilities factors and market-based factors in the export-oriented garment industry (i.e., challenges relates to productivity, lead-time, collaboration, opportunity identification, quick response and risk identification factors). Additionally, this study also found that data-driven innovation supported to Thai export-oriented garment industry overcomes competitiveness challenges.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27923 SIU Thesis. Data-Driven Innovation Process for Overcoming Competitiveness Challenges Facing Thai Export-Oriented Garment Industry [printed text] / Zeng Yan, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - x, 154 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-PhD-MS-2019-01
Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Export marketing
[LCSH]Garment cutting
[LCSH]Textile IndustryKeywords: Competitiveness,
Export-oriented garment industry,
Data-driven innovation,
Garment global value chainAbstract: The purpose of this study was to explore how Thailand exported-oriented garment industry can conduct data-driven innovation to overcome competitiveness challenges in global garment value chain. This study examines competitiveness challenges of Thai export-oriented garment industry by testing the research hypotheses and develops data-driven innovation framework as a sustainable competitive advantage by using constructivist grounded theory. The bases of this study lie in understanding what kind of competitiveness challenges Tai exported-oriented garment industry faces in terms of resource-based, dynamic capabilities and market-based factors. In this study, a purposeful sample of 211 garment sectors was drawn from total 359. Study participants were garment managers, in garment industry over 5 years. The data collection includes questionnaire investigation for quantitative factor analysis method and intensive interview with garment senior managers for qualitative analysis approach. Specifically, this study provides empirical evidence both quantitative and qualitative on the specific channels and mechanisms through how data-driven innovation process is facilitated within current garment sectors.
This study found that there was significant relationship between competitiveness and resource-based factors; dynamic capabilities factors and market-based factors in the export-oriented garment industry (i.e., challenges relates to productivity, lead-time, collaboration, opportunity identification, quick response and risk identification factors). Additionally, this study also found that data-driven innovation supported to Thai export-oriented garment industry overcomes competitiveness challenges.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27923 Hold
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Barcode Call number Media type Location Section Status 32002000599561 SIU THE: SOM-PhD-MS-2019-01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000608000 SIU THE: SOM-PhD-MS-2019-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
