| Collection Title: | SIU SS | | Title : | Factors Influence on Spas Business Success: A Case Study Bangna District, Bangkok Metropolitan | | Material Type: | printed text | | Authors: | Chantip Chamdermpadejsuk, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2016 | | Pagination: | vii, 71 p. | | Layout: | Tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU SS: SOM-PhD-2016-17
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016 | | Languages : | English (eng) | | Descriptors: | [LCSH]Business -- Thailand
[LCSH]SPA
| | Keywords: | Thai Spa,
Business Spa,
Thailand Business | | Abstract: | Education research “Factors Influence on Spas Business Success: A Case Study Bangna District, Bangkok Metropolitan”. The researcher considered that the Spa business is highly competitive. If a business is a good business executive, it's a chance to experience the success possible. But if it is not managed well, it will cause the business to fail as well. So the study was to study business administration and Spa, the user behavior service Spa in Bangna district, Bangkok Metropolitan. The information to be given to the outcomes Spa especially in Bangna District, Bangkok Metropolitan.
This study aims to study business administration and Spa in Bangna district, Bangkok Metropolitan. Barriers in Business Administration and Spa study the use of the Spa facilities, study of factors that are important to the selection of Spa Services and compare the different factors in the selection. The Spa's Services are differences in gender, ages, education, and occupation were divided into two groups: entrepreneur’s Spa amount of 10 people and the service number 246. The samples were selected from each Spa shop. Select a sampling method based on convenience (Convenience Sampling). The statistics used for data analysis was percentage, mean, standard deviation. The result has shown below.
1) Administration and Spa the most entrepreneurs are planning a career in the Spa business model of Day Spa has planned to operate in the short term. The most of the funding comes from private equity and loans from financial institutions. A clear organizational structure, the division of responsibilities, management is in the management of the family and amount not exceeding 10 personnel who operate the Spa. The importance to developing skills of employees and treatment personnel are
competent. The operator has ordered both directly and indirectly by assigning managers who are responsible. Enabling personnel involved in the available comments and feedback to each other. Entrepreneurs have the process of quality control operations. By focusing on the quality of Services with the main emphasis on 6s and Services meet the standards required. The barriers faced were the shortage of human resources with knowledge.
2) The user Spa is mostly female between the ages of 24-29 years of bachelor degree. The career is company employee. The average monthly income of between 21,001-24,000 baht the user behavior user Spa Face that Choose a service to the stress and decide to user for self-service in the Spa 1-2 times per month. Most of the cost of the service at a time of around 500-2,000 baht spent in the service for 30-60 minutes using the service on Sunday. When to use the service to go with friends for Spa Services, amounting to one of the service users and the service is usually sleeping.
3) The user sees the overall income and other factors, including product, pricing and location. Promotion marketing, personnel, the physical environment and service process is importance of the decision to use the service at a high level and users that factors of each item of each side. The most important decision to use a high level Spa Services.
4) The users who are sexually different emphasis on the price factor and location varies. The users of a different age take different factors products and the users with different levels of education give importance to all the different factors. There were statistically significant at the 0.05 level.
The results of this study apply them to the management of the Spa behavior factors that are important to the selection of Spas. The information gained from the study will be useful to entrepreneurs in developing their business capability and create an advantage in the next race
In conclusion, this research provides understanding of Spa business management, customer behavior and important factors influencing customer’s choices of Spa service. The data obtained from this study will be useful to every entrepreneur in business development and provides competitive advantages to them as well. | | Curricular : | BBA/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26654 |
SIU SS. Factors Influence on Spas Business Success: A Case Study Bangna District, Bangkok Metropolitan [printed text] / Chantip Chamdermpadejsuk, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 71 p. : Tables ; 30 cm. 500.00 SIU SS: SOM-PhD-2016-17
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016 Languages : English ( eng) | Descriptors: | [LCSH]Business -- Thailand
[LCSH]SPA
| | Keywords: | Thai Spa,
Business Spa,
Thailand Business | | Abstract: | Education research “Factors Influence on Spas Business Success: A Case Study Bangna District, Bangkok Metropolitan”. The researcher considered that the Spa business is highly competitive. If a business is a good business executive, it's a chance to experience the success possible. But if it is not managed well, it will cause the business to fail as well. So the study was to study business administration and Spa, the user behavior service Spa in Bangna district, Bangkok Metropolitan. The information to be given to the outcomes Spa especially in Bangna District, Bangkok Metropolitan.
This study aims to study business administration and Spa in Bangna district, Bangkok Metropolitan. Barriers in Business Administration and Spa study the use of the Spa facilities, study of factors that are important to the selection of Spa Services and compare the different factors in the selection. The Spa's Services are differences in gender, ages, education, and occupation were divided into two groups: entrepreneur’s Spa amount of 10 people and the service number 246. The samples were selected from each Spa shop. Select a sampling method based on convenience (Convenience Sampling). The statistics used for data analysis was percentage, mean, standard deviation. The result has shown below.
1) Administration and Spa the most entrepreneurs are planning a career in the Spa business model of Day Spa has planned to operate in the short term. The most of the funding comes from private equity and loans from financial institutions. A clear organizational structure, the division of responsibilities, management is in the management of the family and amount not exceeding 10 personnel who operate the Spa. The importance to developing skills of employees and treatment personnel are
competent. The operator has ordered both directly and indirectly by assigning managers who are responsible. Enabling personnel involved in the available comments and feedback to each other. Entrepreneurs have the process of quality control operations. By focusing on the quality of Services with the main emphasis on 6s and Services meet the standards required. The barriers faced were the shortage of human resources with knowledge.
2) The user Spa is mostly female between the ages of 24-29 years of bachelor degree. The career is company employee. The average monthly income of between 21,001-24,000 baht the user behavior user Spa Face that Choose a service to the stress and decide to user for self-service in the Spa 1-2 times per month. Most of the cost of the service at a time of around 500-2,000 baht spent in the service for 30-60 minutes using the service on Sunday. When to use the service to go with friends for Spa Services, amounting to one of the service users and the service is usually sleeping.
3) The user sees the overall income and other factors, including product, pricing and location. Promotion marketing, personnel, the physical environment and service process is importance of the decision to use the service at a high level and users that factors of each item of each side. The most important decision to use a high level Spa Services.
4) The users who are sexually different emphasis on the price factor and location varies. The users of a different age take different factors products and the users with different levels of education give importance to all the different factors. There were statistically significant at the 0.05 level.
The results of this study apply them to the management of the Spa behavior factors that are important to the selection of Spas. The information gained from the study will be useful to entrepreneurs in developing their business capability and create an advantage in the next race
In conclusion, this research provides understanding of Spa business management, customer behavior and important factors influencing customer’s choices of Spa service. The data obtained from this study will be useful to every entrepreneur in business development and provides competitive advantages to them as well. | | Curricular : | BBA/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26654 |
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