From this page you can:
| Home |
Author details
Author Shrijan Gyanwali
Available item(s) by this author
Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU SS. Effect of Entrepreneurial Marketing on Organizational Performance: A Case of Nepal Airlines Corporation / Shrijan Gyanwali / Bangkok: Shinawatra University - 2016
Collection Title: SIU SS Title : Effect of Entrepreneurial Marketing on Organizational Performance: A Case of Nepal Airlines Corporation Material Type: printed text Authors: Shrijan Gyanwali, Author ; Walsh, John, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vii, 76 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-03
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Airline -- Nepal -- Management
[LCSH]Marketing -- Management -- Case studiesKeywords: Entrepreneurial marketing,
Organizational performance,
Airlines business,
International standard and recommended practiceAbstract: Entrepreneurial marketing is described as the unplanned, non-linear and visionary marketing actions of entrepreneurs. The literatures support that entrepreneurial marketing is one of the influencing factors of better performance in present business context that is dominated by innovation in technology, fastest communication and transportation, and global competition. Only through the better performance, the firm can achieve both economic and non-economic objectives. The lacking is realized for the study on entrepreneurial marketing and performance evaluation in public enterprises. Therefore, this study has been conducted to evaluate the effect of entrepreneurial marketing on organization performance in the Nepal Airlines Corporation (NAC) by qualitative and quantitative analysis with help of primary and secondary data.
Revenue generation and passenger movement status of NAC is found with average performance. Motivated employee, entrepreneurial marketing, external environment, collective leadership and clear understanding of goal and objectives were explored as the key factors of performance. Reliable, punctual and safer flight, proactive approach with extra benefits to customers, and net-working and integrated communication were observed as the entrepreneurial marketing attempts adopted by NAC. Lack of aircraft, leadership change due to unfair political influence and alienation of staff in unionism were identified the reasons of lacking behind the business growth.
Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26479 SIU SS. Effect of Entrepreneurial Marketing on Organizational Performance: A Case of Nepal Airlines Corporation [printed text] / Shrijan Gyanwali, Author ; Walsh, John, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 76 p. : ill, tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-03
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Airline -- Nepal -- Management
[LCSH]Marketing -- Management -- Case studiesKeywords: Entrepreneurial marketing,
Organizational performance,
Airlines business,
International standard and recommended practiceAbstract: Entrepreneurial marketing is described as the unplanned, non-linear and visionary marketing actions of entrepreneurs. The literatures support that entrepreneurial marketing is one of the influencing factors of better performance in present business context that is dominated by innovation in technology, fastest communication and transportation, and global competition. Only through the better performance, the firm can achieve both economic and non-economic objectives. The lacking is realized for the study on entrepreneurial marketing and performance evaluation in public enterprises. Therefore, this study has been conducted to evaluate the effect of entrepreneurial marketing on organization performance in the Nepal Airlines Corporation (NAC) by qualitative and quantitative analysis with help of primary and secondary data.
Revenue generation and passenger movement status of NAC is found with average performance. Motivated employee, entrepreneurial marketing, external environment, collective leadership and clear understanding of goal and objectives were explored as the key factors of performance. Reliable, punctual and safer flight, proactive approach with extra benefits to customers, and net-working and integrated communication were observed as the entrepreneurial marketing attempts adopted by NAC. Lack of aircraft, leadership change due to unfair political influence and alienation of staff in unionism were identified the reasons of lacking behind the business growth.
Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26479 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000591444 SIU SS: SOM-PhD-M-2016-03 c.1 SIU Special Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Effect of Entrepreneurial Marketing on MSME Performance in Nepal Material Type: printed text Authors: Shrijan Gyanwali, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: xi, 235 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-PhD-MS-2019-02
Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Entrepreneur
[LCSH]MarketingKeywords: Entrepreneurial marketing,
Organizational performance,
Customer orientation,
Market orientation,
Entrepreneurial orientation and innovation orientationAbstract: Entrepreneurial Marketing has been applied to address the un-linear, unconventional and un-seen market situation which has been created because of competition, technological advancement and change of customers’ needs. Past studies have shown that entrepreneurial marketing has greater contribution on business performance in terms of their profitability, growth and satisfaction. In this background, the effect of entrepreneurial marketing on MSME (Micro, Small and Medium Enterprise) performance in six districts of Nepal has been carried out by testing four hypotheses and twelve sub-hypotheses. A structured questionnaire to 403 entrepreneurs and 100 customers, and in-depth interview to 39 experienced individuals of government, entrepreneurs and consumers was used to collect quantitative and qualitative data.
According to Chi-square test, four hypotheses relating to customer orientation, market orientation, entrepreneurial orientation and innovation orientation have significant relationship with performance of MSMEs in Nepal. Regression analysis shows that MSME performance is influenced by entrepreneurial marketing with 45 percent impact and ANOVA test also shows the similar types of significance relationship. Twenty-eight statements that are related to entrepreneurial marketing, out of thirty-six statements, are identified as significant elements of MSME performance by employing the exploratory factor analysis and these are classified in five factors. On the support of qualitative analysis, five-dimensional entrepreneurial marketing model of MSME performance is proposed. Influence orientation is newly added component on four components (customer, market, entrepreneurial and innovation orientation) of existing model.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27913 SIU Thesis. Effect of Entrepreneurial Marketing on MSME Performance in Nepal [printed text] / Shrijan Gyanwali, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - xi, 235 p. : Tables, ill ; 30 cm.
500.00 Baht.
SIU THE: SOM-PhD-MS-2019-02
Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Entrepreneur
[LCSH]MarketingKeywords: Entrepreneurial marketing,
Organizational performance,
Customer orientation,
Market orientation,
Entrepreneurial orientation and innovation orientationAbstract: Entrepreneurial Marketing has been applied to address the un-linear, unconventional and un-seen market situation which has been created because of competition, technological advancement and change of customers’ needs. Past studies have shown that entrepreneurial marketing has greater contribution on business performance in terms of their profitability, growth and satisfaction. In this background, the effect of entrepreneurial marketing on MSME (Micro, Small and Medium Enterprise) performance in six districts of Nepal has been carried out by testing four hypotheses and twelve sub-hypotheses. A structured questionnaire to 403 entrepreneurs and 100 customers, and in-depth interview to 39 experienced individuals of government, entrepreneurs and consumers was used to collect quantitative and qualitative data.
According to Chi-square test, four hypotheses relating to customer orientation, market orientation, entrepreneurial orientation and innovation orientation have significant relationship with performance of MSMEs in Nepal. Regression analysis shows that MSME performance is influenced by entrepreneurial marketing with 45 percent impact and ANOVA test also shows the similar types of significance relationship. Twenty-eight statements that are related to entrepreneurial marketing, out of thirty-six statements, are identified as significant elements of MSME performance by employing the exploratory factor analysis and these are classified in five factors. On the support of qualitative analysis, five-dimensional entrepreneurial marketing model of MSME performance is proposed. Influence orientation is newly added component on four components (customer, market, entrepreneurial and innovation orientation) of existing model.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27913 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000599587 SIU THE: SOM-PhD-MS-2019-02 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000599082 SIU THE: SOM-PhD-MS-2019-02 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
