| Collection Title: | SIU IS | | Title : | The Development at China’s Sports Industry under Background of the “Internet+”: A Case Study of Ali Sports in China | | Material Type: | printed text | | Authors: | Cheng Tang, Author ; Eksiri Niyomsilp, Associate ; Chanchai Bunchapattanasakda, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2020 | | Pagination: | vi, 84 p. | | Layout: | Tables, ill. | | Size: | 30 cm. | | Price: | 500.00 Baht. | | General note: | SIU IS: SOM-MBA-A-2020-07
Independent Study [M. [MBA-Accounting]] -- Shinawatra University, 2020 | | Languages : | English (eng) | | Descriptors: | [LCSH]Sports administration -- China
| | Keywords: | Internet+,
Chinese Sports Industry,
Ali Sports,
Strategic Analysis | | Abstract: | As one of the most promising industries in China, the sports industry has broad development prospects and development potential. In recent years, the state has paid more and more attention to the development of China's sports industry, and has introduced a number of policies and measures that are conducive to the development of the domestic sports industry, making all companies in the industry face optimistic development opportunities. “Internet+” is a hot topic in China and has recently been widely used in the sports industry. As the “five giants” of China's sports industry, Ali Sports has always been concerned by various companies in the industry. The development model of “IP as the core + platform construction” of Ali Sports also provides an example for the development and construction of other sports brands in China. This paper uses a variety of analysis methods to analyze and discuss the internal and external development environment of Ali Sports. Firstly, it analyzes the human, financial and material resources inside Ali Sports Enterprise, and then analyzes the external environment of Ali Sports by using PEST analysis method and Porter's five-force analysis method, and integrates the internal and external environment of Ali Sports. Through SWOT analysis, the advantages and disadvantages of Ali Sports and the opportunities and threats facing the outside are obtained. Finally, through SWOT matrix analysis, four future development strategies are proposed for Ali Sports. This study believes that Ali Sports should choose SO strategy and give corresponding suggestions from three aspects: big data, platform construction and product strategy. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28102 |
SIU IS. The Development at China’s Sports Industry under Background of the “Internet+”: A Case Study of Ali Sports in China [printed text] / Cheng Tang, Author ; Eksiri Niyomsilp, Associate ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vi, 84 p. : Tables, ill. ; 30 cm. 500.00 Baht. SIU IS: SOM-MBA-A-2020-07
Independent Study [M. [MBA-Accounting]] -- Shinawatra University, 2020 Languages : English ( eng) | Descriptors: | [LCSH]Sports administration -- China
| | Keywords: | Internet+,
Chinese Sports Industry,
Ali Sports,
Strategic Analysis | | Abstract: | As one of the most promising industries in China, the sports industry has broad development prospects and development potential. In recent years, the state has paid more and more attention to the development of China's sports industry, and has introduced a number of policies and measures that are conducive to the development of the domestic sports industry, making all companies in the industry face optimistic development opportunities. “Internet+” is a hot topic in China and has recently been widely used in the sports industry. As the “five giants” of China's sports industry, Ali Sports has always been concerned by various companies in the industry. The development model of “IP as the core + platform construction” of Ali Sports also provides an example for the development and construction of other sports brands in China. This paper uses a variety of analysis methods to analyze and discuss the internal and external development environment of Ali Sports. Firstly, it analyzes the human, financial and material resources inside Ali Sports Enterprise, and then analyzes the external environment of Ali Sports by using PEST analysis method and Porter's five-force analysis method, and integrates the internal and external environment of Ali Sports. Through SWOT analysis, the advantages and disadvantages of Ali Sports and the opportunities and threats facing the outside are obtained. Finally, through SWOT matrix analysis, four future development strategies are proposed for Ali Sports. This study believes that Ali Sports should choose SO strategy and give corresponding suggestions from three aspects: big data, platform construction and product strategy. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28102 |
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