| Collection Title: | SIU Thesis | | Title : | Influence of Customer Perceived Value on Behavioral Intention in Ancient City Bed and Breakfast: A Case of Lijiang Ancient City Bed and Breakfast in Yunnan Province, China | | Material Type: | printed text | | Authors: | Gang Chen, Author ; Fuangfa Amponstira, Associated Name ; Eksiri Niyomsilp, Associated Name | | Publisher: | Pathumthani: Shinawatra University | | Publication Date: | 2020 | | Pagination: | x, 158 p. | | Layout: | Tables, ill. | | Size: | 30 cm. | | Price: | 500.00 Baht | | General note: | SIU THE: SOM-PhD-M-2020-08
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2020 | | Languages : | English (eng) | | Descriptors: | [LCSH]Behavior (Psychology)
[LCSH]Cities and towns, Ancient -- China -- Yunnan
[LCSH]Consumer satisfaction
| | Keywords: | Ancient City Bed and Breakfast, Behavioral Intention, Customer Perceived Value, Customer Satisfaction | | Abstract: | The objectives of this study were to investigate the influence factors of customer perceived value on behavioral intention of ancient city Bed and Breakfast and to put forward suggestions for the sustainable development of ancient city Bed and Breakfast in Lijiang city, Yunnan province, China. The research was a quantitative research and used a convenient sampling with questionnaires to collect data from 400 Chinese tourists who stayed at least one night in Lijiang city’s ancient city Bed and Breakfast. In this study, the researcher used descriptive statistical method to analyze the data, and inferential statistical methods including Person correlation analysis and multiple regression analysis to test the hypothesis.
The results from the descriptive analysis revealed that the majority of the respondents were female, ages between 26-35 years old, held vocational college or undergraduate, and monthly income between 6,001-8,000 yuan in CNY. In addition, the respondents usually booked the ancient city Bed and Breakfast through the third-party network platforms, most of whom were the first time to stay, and would choose to stay for 4-7 days. 40 percent of the respondents would choose the accommodation price between 200-400 yuan per day.
The results also revealed that five dimensions of customer perceived value had a significant influence on behavioral intention. Among the five dimensions, emotional value was the most important factor influencing tourists’ choice for the stay at ancient city Bed and Breakfast, followed by service value, cultural cognitive value, social value and functional value. Also, customer satisfaction had a significant influence on behavioral intention. The results also revealed that four dimensions of customer perceived value had a significant influence on customer satisfaction, where emotional value had the greatest significant influence on customer satisfaction, followed by functional value, social value and service value. Therefore, the enhancement of customer perceived value would help improve customer satisfaction and establish positive behavioral intention on customers. | | Curricular : | BBA/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28538 |
SIU Thesis. Influence of Customer Perceived Value on Behavioral Intention in Ancient City Bed and Breakfast: A Case of Lijiang Ancient City Bed and Breakfast in Yunnan Province, China [printed text] / Gang Chen, Author ; Fuangfa Amponstira, Associated Name ; Eksiri Niyomsilp, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2020 . - x, 158 p. : Tables, ill. ; 30 cm. 500.00 Baht SIU THE: SOM-PhD-M-2020-08
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2020 Languages : English ( eng) | Descriptors: | [LCSH]Behavior (Psychology)
[LCSH]Cities and towns, Ancient -- China -- Yunnan
[LCSH]Consumer satisfaction
| | Keywords: | Ancient City Bed and Breakfast, Behavioral Intention, Customer Perceived Value, Customer Satisfaction | | Abstract: | The objectives of this study were to investigate the influence factors of customer perceived value on behavioral intention of ancient city Bed and Breakfast and to put forward suggestions for the sustainable development of ancient city Bed and Breakfast in Lijiang city, Yunnan province, China. The research was a quantitative research and used a convenient sampling with questionnaires to collect data from 400 Chinese tourists who stayed at least one night in Lijiang city’s ancient city Bed and Breakfast. In this study, the researcher used descriptive statistical method to analyze the data, and inferential statistical methods including Person correlation analysis and multiple regression analysis to test the hypothesis.
The results from the descriptive analysis revealed that the majority of the respondents were female, ages between 26-35 years old, held vocational college or undergraduate, and monthly income between 6,001-8,000 yuan in CNY. In addition, the respondents usually booked the ancient city Bed and Breakfast through the third-party network platforms, most of whom were the first time to stay, and would choose to stay for 4-7 days. 40 percent of the respondents would choose the accommodation price between 200-400 yuan per day.
The results also revealed that five dimensions of customer perceived value had a significant influence on behavioral intention. Among the five dimensions, emotional value was the most important factor influencing tourists’ choice for the stay at ancient city Bed and Breakfast, followed by service value, cultural cognitive value, social value and functional value. Also, customer satisfaction had a significant influence on behavioral intention. The results also revealed that four dimensions of customer perceived value had a significant influence on customer satisfaction, where emotional value had the greatest significant influence on customer satisfaction, followed by functional value, social value and service value. Therefore, the enhancement of customer perceived value would help improve customer satisfaction and establish positive behavioral intention on customers. | | Curricular : | BBA/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28538 |
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