| Collection Title: | SIU Thesis | | Title : | Impact of Perceived Value Dimensions on Purchase Intention for Intangible Cultural Heritage Souvenir: A Case of Xi’an City in China | | Material Type: | printed text | | Authors: | Haiying Liu, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2020 | | Pagination: | viii, 150 p. | | Layout: | Tables, ill. | | Size: | 30 cm. | | Price: | 500.00 Baht. | | General note: | SIU THE: SOM-PhD-M-2020-07
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2020 | | Languages : | English (eng) | | Descriptors: | [LCSH]Cultural Heritage -- China -- Xi'an
[LCSH]Customer behavior
| | Keywords: | Intangible Cultural Heritage souvenir,
purchase intention,
perceived value dimension,
attitude towards safeguarding Intangible Cultural Heritage,
Xi’an city | | Abstract: | Intangible Cultural Heritage (ICH) souvenir is a special one which can meet the Chinese tourists’ cultural and characteristic needs for souvenirs in China. And tourists’ purchasing ICH souvenir can promote safeguarding ICH. To predict customer behavior, it is necessary to understand the customers’ intention. However it was found that very little research had been conducted regarding the relationship between purchase intention for ICH souvenir and its antecedents. The purpose of the study was to examine the impact of perceived value dimensions on purchase intention and the moderating role of attitude towards safeguarding ICH between them. This study conducted an empirical study on ICH souvenir in Xi’an city.
The finding indicated that the five perceived values namely perceived functional value, epistemic value, self-efficacy value, relationship support value and price value had significant impacts on purchase intention for ICH souvenir. By hierarchy regression tests, the findings also showed attitude towards safeguarding ICH did not play moderating role between perceived functional value, epistemic value, self-efficacy value, relationship support value and purchase intention; but played a moderating role between perceived price value and purchase intention for ICH souvenir. The findings provided valuable information for tourism enterprises and government agencies. When developing, designing or selling ICH souvenir, it is necessary to fully explore the value of ICH souvenir from various angles and show its charm; to propagate the protection and development of ICH to tourists. | | Curricular : | BBA/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28039 |
SIU Thesis. Impact of Perceived Value Dimensions on Purchase Intention for Intangible Cultural Heritage Souvenir: A Case of Xi’an City in China [printed text] / Haiying Liu, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - viii, 150 p. : Tables, ill. ; 30 cm. 500.00 Baht. SIU THE: SOM-PhD-M-2020-07
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2020 Languages : English ( eng) | Descriptors: | [LCSH]Cultural Heritage -- China -- Xi'an
[LCSH]Customer behavior
| | Keywords: | Intangible Cultural Heritage souvenir,
purchase intention,
perceived value dimension,
attitude towards safeguarding Intangible Cultural Heritage,
Xi’an city | | Abstract: | Intangible Cultural Heritage (ICH) souvenir is a special one which can meet the Chinese tourists’ cultural and characteristic needs for souvenirs in China. And tourists’ purchasing ICH souvenir can promote safeguarding ICH. To predict customer behavior, it is necessary to understand the customers’ intention. However it was found that very little research had been conducted regarding the relationship between purchase intention for ICH souvenir and its antecedents. The purpose of the study was to examine the impact of perceived value dimensions on purchase intention and the moderating role of attitude towards safeguarding ICH between them. This study conducted an empirical study on ICH souvenir in Xi’an city.
The finding indicated that the five perceived values namely perceived functional value, epistemic value, self-efficacy value, relationship support value and price value had significant impacts on purchase intention for ICH souvenir. By hierarchy regression tests, the findings also showed attitude towards safeguarding ICH did not play moderating role between perceived functional value, epistemic value, self-efficacy value, relationship support value and purchase intention; but played a moderating role between perceived price value and purchase intention for ICH souvenir. The findings provided valuable information for tourism enterprises and government agencies. When developing, designing or selling ICH souvenir, it is necessary to fully explore the value of ICH souvenir from various angles and show its charm; to propagate the protection and development of ICH to tourists. | | Curricular : | BBA/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28039 |
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