| Collection Title: | SIU SS | | Title : | Impacts of Consumer Ethnocentrism on Purchasing Intention of Domestic Mobile Phones: A Case of University Students in Nanyang City, China | | Material Type: | printed text | | Authors: | Guo Xian, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2019 | | Pagination: | vi, 68 p. | | Layout: | Tables, ill | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU SS: SOM-PhD-M-2019-01
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2019 | | Languages : | English (eng) | | Descriptors: | [LCSH]Consumer behavior
[LCSH]Mobile phone -- Research
| | Keywords: | consumer ethnocentrism, buy domestic, list of values, country of origin, demographic | | Abstract: | The purpose in this study aims to find out the relationship between consumer ethnocentrism tendencies and buy domestic mobile phones, as well as the relationship between levels of consumer ethnocentrism and antecedents (list of values, country of origin) and demographic variables (gender, age, income level, and education level).
The author employs descriptive statistics including frequency, percentage, mean, and stands deviation to describe demographic data and behavior of the respondents. One-way ANOVA and Multiple Regressions were employed to test the hypothesizes of the study. According to the finding of this study, it indicated that the existence and effectiveness of consumer ethnocentrism in Nanyang City, China, which emerged as a positive relationship between consumer ethnocentrism tendencies and bought domestic, antecedents (list of values; as well as in the different levels of income and education. | | Curricular : | BBA/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27889 |
SIU SS. Impacts of Consumer Ethnocentrism on Purchasing Intention of Domestic Mobile Phones: A Case of University Students in Nanyang City, China [printed text] / Guo Xian, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 68 p. : Tables, ill ; 30 cm. 500.00 SIU SS: SOM-PhD-M-2019-01
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2019 Languages : English ( eng) | Descriptors: | [LCSH]Consumer behavior
[LCSH]Mobile phone -- Research
| | Keywords: | consumer ethnocentrism, buy domestic, list of values, country of origin, demographic | | Abstract: | The purpose in this study aims to find out the relationship between consumer ethnocentrism tendencies and buy domestic mobile phones, as well as the relationship between levels of consumer ethnocentrism and antecedents (list of values, country of origin) and demographic variables (gender, age, income level, and education level).
The author employs descriptive statistics including frequency, percentage, mean, and stands deviation to describe demographic data and behavior of the respondents. One-way ANOVA and Multiple Regressions were employed to test the hypothesizes of the study. According to the finding of this study, it indicated that the existence and effectiveness of consumer ethnocentrism in Nanyang City, China, which emerged as a positive relationship between consumer ethnocentrism tendencies and bought domestic, antecedents (list of values; as well as in the different levels of income and education. | | Curricular : | BBA/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27889 |
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Factors Influencing Brand Choices of Mobile Phones in Kathmandu Valley / Kishan Chapagain / Bangkok: Shinawatra University - 2019
