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SIU IS. Factors Influencing Brand Choices of Mobile Phones in Kathmandu Valley / Kishan Chapagain / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Factors Influencing Brand Choices of Mobile Phones in Kathmandu Valley Material Type: printed text Authors: Kishan Chapagain, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 49 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2019-N07
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Mobile phone -- ResearchKeywords: Brand,
Brand Image,
Brand Attitude,
Brand AttributeCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28002 SIU IS. Factors Influencing Brand Choices of Mobile Phones in Kathmandu Valley [printed text] / Kishan Chapagain, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 49 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2019-N07
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Mobile phone -- ResearchKeywords: Brand,
Brand Image,
Brand Attitude,
Brand AttributeCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28002 Hold
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Barcode Call number Media type Location Section Status 32002000607420 SIU IS: SOM-MBA-2019-N07 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607442 SIU IS: SOM-MBA-2019-N07 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Factors Affecting on Brand Preference of Motorbikes Sale in Kathmandu Valley / Sharad Pant / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Factors Affecting on Brand Preference of Motorbikes Sale in Kathmandu Valley Material Type: printed text Authors: Sharad Pant, Author ; Virachai Vongbunsin, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Size: 30 cm. Price: 500.00 baht General note: SIU IS: SOM-MBA-2019-N30
Independent study [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Marketing -- brand
[LCSH]MotorcyclesKeywords: Brand image,
Brand attitude Brand attribute,
Brand attribute,
Reference GroupAbstract: The research is conducted on the topic “Factor Affecting on Brand Preference of Motorbikes Sales in Kathmandu Valley”. It deals with how customer makes purchase decision of motorbike on the basis of brand preference. The brand is a vital consideration in the market for any product now days. It has various factors that are analyzed by the customers. Those enable the customers to make their decision regarding what to get and what not to get. One of the factors is the image that a brand has. In present society and living way, the Brands not only represent the symbol of the company or product but also to a larger extent define the general life of a person. What the person uses can reflect his taste of life, his status in the society, his economic background and many other things.
The population for this research survey is customer of Kathmandu valley. A total of 400 questionnaires were sent online, out of them, 385 responses were considered for data analysis. The research was based in 3 different places. They are Kathmandu, Bhaktapur and Lalitpur. The result indicates that there is a positive correlation between independency of brand preference and brand attribute. It means that higher the brand attribute towards the motorbike, higher would be brand preference of motorbike sales. There is a positive correlation between brand preference and reference. It means that reference for motorbike, higher would be brand preference of motorbike sales. The regression of brand image variables on brand preference shows that beta coefficient for brand image is positive with brand preference.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27953 SIU IS. Factors Affecting on Brand Preference of Motorbikes Sale in Kathmandu Valley [printed text] / Sharad Pant, Author ; Virachai Vongbunsin, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - ; 30 cm.
500.00 baht
SIU IS: SOM-MBA-2019-N30
Independent study [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Marketing -- brand
[LCSH]MotorcyclesKeywords: Brand image,
Brand attitude Brand attribute,
Brand attribute,
Reference GroupAbstract: The research is conducted on the topic “Factor Affecting on Brand Preference of Motorbikes Sales in Kathmandu Valley”. It deals with how customer makes purchase decision of motorbike on the basis of brand preference. The brand is a vital consideration in the market for any product now days. It has various factors that are analyzed by the customers. Those enable the customers to make their decision regarding what to get and what not to get. One of the factors is the image that a brand has. In present society and living way, the Brands not only represent the symbol of the company or product but also to a larger extent define the general life of a person. What the person uses can reflect his taste of life, his status in the society, his economic background and many other things.
The population for this research survey is customer of Kathmandu valley. A total of 400 questionnaires were sent online, out of them, 385 responses were considered for data analysis. The research was based in 3 different places. They are Kathmandu, Bhaktapur and Lalitpur. The result indicates that there is a positive correlation between independency of brand preference and brand attribute. It means that higher the brand attribute towards the motorbike, higher would be brand preference of motorbike sales. There is a positive correlation between brand preference and reference. It means that reference for motorbike, higher would be brand preference of motorbike sales. The regression of brand image variables on brand preference shows that beta coefficient for brand image is positive with brand preference.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27953 SIU IS. Customer Satisfaction with Sales and Service Quality of the Korean Automobile Market in Mandalay / Yazar Phyo / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Customer Satisfaction with Sales and Service Quality of the Korean Automobile Market in Mandalay Material Type: printed text Authors: Yazar Phyo, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 35 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M18
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Brand
[LCSH]Service QualityKeywords: Service quality, SERVQUAL, Customer satisfaction, Brands, Service Attributes Abstract: This research tends to identify the relationship between the service quality and
customer satisfaction in Korean Automobile by using SERVQUAL analysis in Mandalay. It’s also used to observe the influence and effect of applying quality service towards customer satisfaction. The five dimensions of SERVQUAL, which are tangibles, reliability, responsiveness, assurance, and empathy, these are identified as independent variables, and customer satisfaction is identified as dependent variable. This study also wants to concentrate on the customers’ perception and evaluation toward service performance in Korean Automobile. The questionnaires were filled by the customers who already purchase products and engaging the service at Korean Automobile.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27596 SIU IS. Customer Satisfaction with Sales and Service Quality of the Korean Automobile Market in Mandalay [printed text] / Yazar Phyo, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 35 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M18
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Brand
[LCSH]Service QualityKeywords: Service quality, SERVQUAL, Customer satisfaction, Brands, Service Attributes Abstract: This research tends to identify the relationship between the service quality and
customer satisfaction in Korean Automobile by using SERVQUAL analysis in Mandalay. It’s also used to observe the influence and effect of applying quality service towards customer satisfaction. The five dimensions of SERVQUAL, which are tangibles, reliability, responsiveness, assurance, and empathy, these are identified as independent variables, and customer satisfaction is identified as dependent variable. This study also wants to concentrate on the customers’ perception and evaluation toward service performance in Korean Automobile. The questionnaires were filled by the customers who already purchase products and engaging the service at Korean Automobile.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27596 Hold
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Barcode Call number Media type Location Section Status 32002000596781 SIU IS: SOM-MBA-2017-M18 SIU Independent Study Graduate Library Thesis Corner Available