| Collection Title: | SIU IS | | Title : | Customer Satisfaction Towards the Three Private Hospitals in Mandalay | | Material Type: | printed text | | Authors: | Toe Toe San, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2019 | | Pagination: | vi, 51 p. | | Layout: | Tables, ill | | Size: | 30 cm. | | Price: | 500.00 Baht | | General note: | SIU IS: SOM-MBA-2019-08
IS [MS.[MBA]] -- Shinawatra University, 2019 | | Languages : | English (eng) | | Descriptors: | [LCSH]Customer satisfaction
[LCSH]Private hospitals -- Mandalay
| | Keywords: | Service Quality,
Tangible,
Reliability,
Responsiveness,
Assurance,
Empathy | | Abstract: | This paper analyses on the level of customer satisfaction between three private hospitals in Mandalay along with the consideration of gender, age and experience differences. Customers were selected using purposive sampling method for the study. Further, a total of 150 respondents were selected from these three private Hospitals.
The survey was conducted to know the most important factor that impact on the service quality is tangible, reliability and responsiveness. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28119 |
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SIU IS. Customer Satisfaction Towards the Three Private Hospitals in Mandalay / Toe Toe San / Bangkok: Shinawatra University - 2019 
