Collection Title:	SIU IS
Title :	Home Appliance Industry Enterprise Development Strategy Based on Financial Statement Analysis - A Case Study of Qingdao Haier
Material Type:	printed text
Authors:	Linwen Xiao, Author ; Hatairat Lertjanyakit, Associated Name ; Ousanee Sawagvudcharee, Associated Name
Publisher:	Bangkok: Shinawatra University
Publication Date:	2019
Pagination:	vi, 67 p.
Layout:	Tables, ill.
Size:	30 cm.
Price:	500.00 baht
General note:	SIU IS: SOM-MBA-A-2019-04 Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2019
Languages :	English (eng)
Descriptors:	[LCSH]Analysis [LCSH]Financial statements
Keywords:	Qingdao Haier, Financial Statements, Strategic Analysis
Abstract:	In recent years, China's home appliance industry has entered a period of strategic transformation of enterprises. Adapting to changes in the domestic and international market environment through transformation is an important issue that these companies are currently experiencing. This article takes Haier Group as an example and uses financial statement analysis theory and methods. These methods are used to analyze the financial statements of Qingdao Haier from 2012 to 2017, and select Gree and Midea as comparison targets. Understand Haier's strengths and weaknesses in long-term solvency, short-term solvency, asset management, profitability and cost control. Then use PEST analysis method, five-force model analysis method to analyze Adidas' external environment and industry environment, comprehensively analyze Haier's financial statements and strategic management analysis, and draw the logical relationship between them, and establish financial statement analysis. Enterprise Strategy Analysis System. Finally, this paper puts forward the strategic development proposals for Qingdao Haier's strategic transition period.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27956

SIU IS. Home Appliance Industry Enterprise Development Strategy Based on Financial Statement Analysis - A Case Study of Qingdao Haier [printed text] / Linwen Xiao, Author ; Hatairat Lertjanyakit, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 67 p. : Tables, ill. ; 30 cm.
500.00 baht
SIU IS: SOM-MBA-A-2019-04
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2019
Languages : English (eng)

Descriptors:	[LCSH]Analysis [LCSH]Financial statements
Keywords:	Qingdao Haier, Financial Statements, Strategic Analysis
Abstract:	In recent years, China's home appliance industry has entered a period of strategic transformation of enterprises. Adapting to changes in the domestic and international market environment through transformation is an important issue that these companies are currently experiencing. This article takes Haier Group as an example and uses financial statement analysis theory and methods. These methods are used to analyze the financial statements of Qingdao Haier from 2012 to 2017, and select Gree and Midea as comparison targets. Understand Haier's strengths and weaknesses in long-term solvency, short-term solvency, asset management, profitability and cost control. Then use PEST analysis method, five-force model analysis method to analyze Adidas' external environment and industry environment, comprehensively analyze Haier's financial statements and strategic management analysis, and draw the logical relationship between them, and establish financial statement analysis. Enterprise Strategy Analysis System. Finally, this paper puts forward the strategic development proposals for Qingdao Haier's strategic transition period.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27956