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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Consumer Understanding and Purchase Intention: A Study of Smart Phone Users in Kathmandu Valley / Chiranjeevi Paudel / Bangkok: Shinawatra University - 2016
Collection Title: SIU IS Title : Consumer Understanding and Purchase Intention: A Study of Smart Phone Users in Kathmandu Valley Material Type: printed text Authors: Chiranjeevi Paudel, Author ; Ousanee Sawagvudcharee, Associated Name ; Subarna Lal Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: viii, 89 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N07
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Consumers -- Case studies
[LCSH]SmartphonesKeywords: Purchase Intention,
Perceived Product Value,
Perceived Quality,
Price, Perceived Sacrifice,
Brand ImageAbstract: In today’s modern world having an attractive and demanding smart phone has become one of the important things in people life. Especially, when it comes to smart phone, people’s preference and choices is different from one to another. So while selecting a smart phone, consumers seeks for varieties of factors which influence their purchase intention. Similarly, it cannot be ignored that the choice of smart phone are strongly influenced by both internal and external factors. Consumers choice and purchase intention are formed by the various factors they value the most. So consumer perceived value regarding the smart phone is an important factor in creating a purchase intention.
It is believed that one of the key to the success of business is by understanding the consumer perceived value about the product. Perceived Value is the worth that a product or service has in the mind of the consumer. The consumer’s perceived value of goods or services affect the price that he or she is willing to pay for it. For the most part, consumers are unaware of the true cost of production for the products they buy. Instead, they simply have an internal feeling for how much certain products are worth to them. Thus, in order increase their products purchase intention; producers may pursue marketing strategies to create a higher perceived value for their products.
The research focuses on study of consumer perceived value and purchase intention of smart phone users in Kathmandu valley. From this research different factors like perceived product value, perceived quality, price, perceived sacrifice and brand image are identified as consumer perceived value to make purchase intention. The main objective of this research is to study consumer perceived value of smart phone users which is responsible for creating purchase intention of smart phones. The overall research is guided by this objective. The consumer perceived value factors identified by the researcher were supposed to have relationship with purchase intention and five hypotheses were formulated.
A comprehensive literature was conducted in which consumer perceived value, perceived sacrifice, perceived quality, price, perceived product value, brand image are defined and discussed. Similarly, the research includes other topics like purchase intention, what influences consumer perception of value, history of smart phones and many more. Various previous research, journal, reports and articles by different authors that focus on consumer perceived value and purchase intention were reviewed and discussed. A theoretical model was developed taking into consideration the different variables and perceived relationship among them.
Total of 182 respondents were collected and analyzed. The questionnaire was in multiple choice formats and contained five-point Likert Scale. Descriptive statistics and correlation analysis were used to analyze the collected data. Cronbach’s alpha was used to test the reliability of the instrument. Descriptive analysis of the study included respondents’ gender, age group, average monthly income, occupation, previous and present brand of smart phone used, etc.The correlation analysis found positive relationship between all the factors like perceived product value, perceived quality, price, perceived sacrifice, brand image and purchase intention of smart phone users.
Hypotheses were developed in the research on the basis of relationship between dependent and various independent variables. Hypothesis testing was done in order to fulfill the three main objective of the research. Five different hypotheses were developed and tested in order to show relationship between dependent and independent variables. Hypotheis test results in significant between all the independent variables; perceived product value, perceived quality, price, perceived sacrifice, brand image and purchase intention of smart phone users.
This research can be a direction for the smart phone marketers to succeed in this growing and technologically advanced competitive market. This research may also help to create a scope for several other researchers regarding smart phones in Nepal.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26915 SIU IS. Consumer Understanding and Purchase Intention: A Study of Smart Phone Users in Kathmandu Valley [printed text] / Chiranjeevi Paudel, Author ; Ousanee Sawagvudcharee, Associated Name ; Subarna Lal Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - viii, 89 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N07
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Consumers -- Case studies
[LCSH]SmartphonesKeywords: Purchase Intention,
Perceived Product Value,
Perceived Quality,
Price, Perceived Sacrifice,
Brand ImageAbstract: In today’s modern world having an attractive and demanding smart phone has become one of the important things in people life. Especially, when it comes to smart phone, people’s preference and choices is different from one to another. So while selecting a smart phone, consumers seeks for varieties of factors which influence their purchase intention. Similarly, it cannot be ignored that the choice of smart phone are strongly influenced by both internal and external factors. Consumers choice and purchase intention are formed by the various factors they value the most. So consumer perceived value regarding the smart phone is an important factor in creating a purchase intention.
It is believed that one of the key to the success of business is by understanding the consumer perceived value about the product. Perceived Value is the worth that a product or service has in the mind of the consumer. The consumer’s perceived value of goods or services affect the price that he or she is willing to pay for it. For the most part, consumers are unaware of the true cost of production for the products they buy. Instead, they simply have an internal feeling for how much certain products are worth to them. Thus, in order increase their products purchase intention; producers may pursue marketing strategies to create a higher perceived value for their products.
The research focuses on study of consumer perceived value and purchase intention of smart phone users in Kathmandu valley. From this research different factors like perceived product value, perceived quality, price, perceived sacrifice and brand image are identified as consumer perceived value to make purchase intention. The main objective of this research is to study consumer perceived value of smart phone users which is responsible for creating purchase intention of smart phones. The overall research is guided by this objective. The consumer perceived value factors identified by the researcher were supposed to have relationship with purchase intention and five hypotheses were formulated.
A comprehensive literature was conducted in which consumer perceived value, perceived sacrifice, perceived quality, price, perceived product value, brand image are defined and discussed. Similarly, the research includes other topics like purchase intention, what influences consumer perception of value, history of smart phones and many more. Various previous research, journal, reports and articles by different authors that focus on consumer perceived value and purchase intention were reviewed and discussed. A theoretical model was developed taking into consideration the different variables and perceived relationship among them.
Total of 182 respondents were collected and analyzed. The questionnaire was in multiple choice formats and contained five-point Likert Scale. Descriptive statistics and correlation analysis were used to analyze the collected data. Cronbach’s alpha was used to test the reliability of the instrument. Descriptive analysis of the study included respondents’ gender, age group, average monthly income, occupation, previous and present brand of smart phone used, etc.The correlation analysis found positive relationship between all the factors like perceived product value, perceived quality, price, perceived sacrifice, brand image and purchase intention of smart phone users.
Hypotheses were developed in the research on the basis of relationship between dependent and various independent variables. Hypothesis testing was done in order to fulfill the three main objective of the research. Five different hypotheses were developed and tested in order to show relationship between dependent and independent variables. Hypotheis test results in significant between all the independent variables; perceived product value, perceived quality, price, perceived sacrifice, brand image and purchase intention of smart phone users.
This research can be a direction for the smart phone marketers to succeed in this growing and technologically advanced competitive market. This research may also help to create a scope for several other researchers regarding smart phones in Nepal.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26915 Hold
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Barcode Call number Media type Location Section Status 32002000594067 SIU IS: SOM-MBA-2016-N07 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : A Study of Brand Impact on Buying Behaviour of Smart Phone in Kathmandu Valley Material Type: printed text Authors: Babita Mehta, Author ; Fuangfa Amponstira, Associated Name ; Sushil Bhakta Mathema, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 64 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N33
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Consumer behavior -- Nepal
[LCSH]SmartphonesKeywords: Brand, Branding, consumer buying behavior, Price, features, Design, Advertisement, Resale value, Smart Phone Abstract: The study examines the brand impact on consumer buying behavior of Smart Phone. Kathmandu Valley was chosen for the analysis. Branding and brand management has become major challenge and this has increasingly become a key interest to consumer. This study thus has conducted to evaluate the consumer perception of brand and its impact on buying behavior in Nepalese context.
This study has considered some factors such as brand, price, feature, design, advertisement, resale value. In terms of objectives, the present study is applied research and based on its data analysis method, it is descriptive survey study. In terms of data analysis method, applied method in this study would be in kind of correlation method. In order to collect required data for the study, questionnaire would be applied as data collection instrument. Obtained data from the questionnaire would be analyzed using inferential statistical methods and using SPSS software. Presented hypothesis in this study have been examined using Pearson Coefficient of correlation and multiple regression method. Obtained results from the study indicate that all the dimensions of brand have significantly positive relationship with brand.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27421 SIU IS. A Study of Brand Impact on Buying Behaviour of Smart Phone in Kathmandu Valley [printed text] / Babita Mehta, Author ; Fuangfa Amponstira, Associated Name ; Sushil Bhakta Mathema, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 64 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N33
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior -- Nepal
[LCSH]SmartphonesKeywords: Brand, Branding, consumer buying behavior, Price, features, Design, Advertisement, Resale value, Smart Phone Abstract: The study examines the brand impact on consumer buying behavior of Smart Phone. Kathmandu Valley was chosen for the analysis. Branding and brand management has become major challenge and this has increasingly become a key interest to consumer. This study thus has conducted to evaluate the consumer perception of brand and its impact on buying behavior in Nepalese context.
This study has considered some factors such as brand, price, feature, design, advertisement, resale value. In terms of objectives, the present study is applied research and based on its data analysis method, it is descriptive survey study. In terms of data analysis method, applied method in this study would be in kind of correlation method. In order to collect required data for the study, questionnaire would be applied as data collection instrument. Obtained data from the questionnaire would be analyzed using inferential statistical methods and using SPSS software. Presented hypothesis in this study have been examined using Pearson Coefficient of correlation and multiple regression method. Obtained results from the study indicate that all the dimensions of brand have significantly positive relationship with brand.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27421 Hold
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Barcode Call number Media type Location Section Status 32002000595742 SIU IS: SOM-MBA-2017-N33 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU SS Title : A Study of Comparison of Sales Status and Marketing Strategies of HUAWEI and SAMSUNG Smart-phones in Thailand Mobile Phone Market Material Type: printed text Authors: Zhang Minyang, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 62 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU SS: SOM-PhD-M-2018-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]SmartphonesKeywords: HUAWEI,
SAMSUNG,
Marketing Strategy,
Smart-phone,
Thai MarketAbstract: After entering the 21st century, the development of mobile information technology has been amazing. 4G technology has also begun to be used on a large scale, and mobile Internet technology has entered into human life. The popularity of mobile phones is getting higher and higher, and it is very important for people's work, life and learning. The Chinese mobile phone industry is also growing at a rapid rate. With the deepening of economic globalization and the continuous maturation and liberalization of China's entrepreneurial environment and business environment, more and more technology-based companies have grown up in China and have gone abroad to begin the process of internationalization. HUAWEI is one of the examples of going abroad. The mobile phone market in Thailand is an international market with huge potential for HUAWEI. China and Thailand have similar geographical locations, similar cultural traditions, frequent economic and cultural exchanges between the two countries, Under the guidance of the “One Belt and One Road” policy, HUAWEI has a large advantage in developing the Thai mobile phone market. This study aims to explore the current status of SAMSUNG and HUAWEI in Thailand's mobile phone market, and the difference in the marketing models of the two brands in Thailand's mobile phone market, and learn from the brand's successful experience to provide recommendations for HUAWEI's mobile phone market in Thailand. This article uses observation method and interview method, qualitative and quantitative research methods, and conducts a field survey on sales status and marketing strategies of HUAWEI and SAMSUNG in Thai mobile phone market. The research results show that Samsung’ s popularity is higher than that of HUAWEI in the current smart phone market in Thailand. SAMSUNG has an advantage in product design, name, promotion, etc.HUAWEI has an advantage in price.Summarize the successful experience and inspiration of SAMSUNG and HUAWEI in the Thai market, learn from SAMSUNG’s successful experience in the Thai mobile phone market. Drawing on SAMSUNG’s successful experience in the Thai mobile phone market, it helps HUAWEI and other international Chinese smart phone brands to learn from it. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27848 SIU SS. A Study of Comparison of Sales Status and Marketing Strategies of HUAWEI and SAMSUNG Smart-phones in Thailand Mobile Phone Market [printed text] / Zhang Minyang, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 62 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU SS: SOM-PhD-M-2018-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]SmartphonesKeywords: HUAWEI,
SAMSUNG,
Marketing Strategy,
Smart-phone,
Thai MarketAbstract: After entering the 21st century, the development of mobile information technology has been amazing. 4G technology has also begun to be used on a large scale, and mobile Internet technology has entered into human life. The popularity of mobile phones is getting higher and higher, and it is very important for people's work, life and learning. The Chinese mobile phone industry is also growing at a rapid rate. With the deepening of economic globalization and the continuous maturation and liberalization of China's entrepreneurial environment and business environment, more and more technology-based companies have grown up in China and have gone abroad to begin the process of internationalization. HUAWEI is one of the examples of going abroad. The mobile phone market in Thailand is an international market with huge potential for HUAWEI. China and Thailand have similar geographical locations, similar cultural traditions, frequent economic and cultural exchanges between the two countries, Under the guidance of the “One Belt and One Road” policy, HUAWEI has a large advantage in developing the Thai mobile phone market. This study aims to explore the current status of SAMSUNG and HUAWEI in Thailand's mobile phone market, and the difference in the marketing models of the two brands in Thailand's mobile phone market, and learn from the brand's successful experience to provide recommendations for HUAWEI's mobile phone market in Thailand. This article uses observation method and interview method, qualitative and quantitative research methods, and conducts a field survey on sales status and marketing strategies of HUAWEI and SAMSUNG in Thai mobile phone market. The research results show that Samsung’ s popularity is higher than that of HUAWEI in the current smart phone market in Thailand. SAMSUNG has an advantage in product design, name, promotion, etc.HUAWEI has an advantage in price.Summarize the successful experience and inspiration of SAMSUNG and HUAWEI in the Thai market, learn from SAMSUNG’s successful experience in the Thai mobile phone market. Drawing on SAMSUNG’s successful experience in the Thai mobile phone market, it helps HUAWEI and other international Chinese smart phone brands to learn from it. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27848 Hold
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Barcode Call number Media type Location Section Status 32002000597839 SIU SS: SOM-PhD-M-2018-03 c.1 SIU Special Study Graduate Library Thesis Corner Available Readers who borrowed this document also borrowed:
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