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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Analysis in Social Networking Sites: A Study in Effective Online Advertising in Development Brand Communication / Samir Acharya / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Analysis in Social Networking Sites: A Study in Effective Online Advertising in Development Brand Communication Material Type: printed text Authors: Samir Acharya, Author ; Chanchai Bunchapattanasakda, Associated Name ; Rajesh Gupta, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: viii, 82 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N37
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Communication
[LCSH]Social networkAbstract: Communication about the product or service provides a major contribution to brand competition in the market. It not only provides information about a product or service but also promotes creative innovation. Besides advertising, it also facilitates consumer satisfaction. The hidden fact is that no brand can progress without effective communication strategy to attract their customers or users. Big and small variety of brands nowadays laid their base on social network communication to get recognized in the target market.
Social networking sites users of Facebook, Twitter and YouTube have become a personal, product and corporate branding hub in Nepal nowadays in digital era. Every brand that exists on social networking sites has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. Social networking sites are filled with potential users who are mainly young adults. They spend more time in these networking sites due to heavy commercial contents, entertainment and social gathering. So, product or service communicators throng their ads in these areas with more and more interactive and with fascinating factors so that their brand identity is developed among the right choice of focused audience. Advertisers and brands uses social networking sites as the major resource for their promotion and developing brand identity among the focused market.
This thesis surveys the effectiveness of online advertising on consumer behaviour. To achieve the objectives of the study, the required data were collected through an online questionnaire. A total of 150 questionnaires were collected covering different age group, gender, occupation, education and income level. Therefore, the results and findings are totally based on respondents view point. According to the findings of the analysis section, it can be concluded that the majority of respondents log into the internet once a day.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27428 SIU IS. Analysis in Social Networking Sites: A Study in Effective Online Advertising in Development Brand Communication [printed text] / Samir Acharya, Author ; Chanchai Bunchapattanasakda, Associated Name ; Rajesh Gupta, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - viii, 82 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N37
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Communication
[LCSH]Social networkAbstract: Communication about the product or service provides a major contribution to brand competition in the market. It not only provides information about a product or service but also promotes creative innovation. Besides advertising, it also facilitates consumer satisfaction. The hidden fact is that no brand can progress without effective communication strategy to attract their customers or users. Big and small variety of brands nowadays laid their base on social network communication to get recognized in the target market.
Social networking sites users of Facebook, Twitter and YouTube have become a personal, product and corporate branding hub in Nepal nowadays in digital era. Every brand that exists on social networking sites has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. Social networking sites are filled with potential users who are mainly young adults. They spend more time in these networking sites due to heavy commercial contents, entertainment and social gathering. So, product or service communicators throng their ads in these areas with more and more interactive and with fascinating factors so that their brand identity is developed among the right choice of focused audience. Advertisers and brands uses social networking sites as the major resource for their promotion and developing brand identity among the focused market.
This thesis surveys the effectiveness of online advertising on consumer behaviour. To achieve the objectives of the study, the required data were collected through an online questionnaire. A total of 150 questionnaires were collected covering different age group, gender, occupation, education and income level. Therefore, the results and findings are totally based on respondents view point. According to the findings of the analysis section, it can be concluded that the majority of respondents log into the internet once a day.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27428 Hold
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Barcode Call number Media type Location Section Status 32002000595767 SIU IS: SOM-MBA-2017-N37 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Uses and Abuses of Social Media: From Social to Anti-Social Material Type: printed text Authors: Sai Sam Mong, Author ; Paul Andrew James Mason, Associated Name ; Le Trung Dung, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: iv, 30 p. Layout: ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOIT-MSIT-2017-01
Independent Study. [M.S.[Information Technology]]--Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Social media
[LCSH]Social networkKeywords: Social media,
Social networking sites,
Anti-social behaviors in social media,
Twitter,Abstract: With the enablement of technology, anybody with an internet access can be part of social media and social networking sites. Social media is a media which primarily used to transmit or share information with a broad audience, while social networking is an act of engagement as people with common interests associate together and build relationships. Social networks not only allow people to meet and communicate with strangers, but they also let users organize and visible their social networks. In many ways, social media has led to positive changes in the way people communicate and share information; however, it has a dark side as well. It can sometimes result in negative outcomes, some with long-term consequences. This study examines on the good uses and abuses of different social networks in order to understand on the risks faced by the users and to raise the awareness of the negative effects of social networks. Curricular : BSCS/MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26620 SIU IS. Uses and Abuses of Social Media: From Social to Anti-Social [printed text] / Sai Sam Mong, Author ; Paul Andrew James Mason, Associated Name ; Le Trung Dung, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - iv, 30 p. : ill ; 30 cm.
500.00
SIU IS: SOIT-MSIT-2017-01
Independent Study. [M.S.[Information Technology]]--Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Social media
[LCSH]Social networkKeywords: Social media,
Social networking sites,
Anti-social behaviors in social media,
Twitter,Abstract: With the enablement of technology, anybody with an internet access can be part of social media and social networking sites. Social media is a media which primarily used to transmit or share information with a broad audience, while social networking is an act of engagement as people with common interests associate together and build relationships. Social networks not only allow people to meet and communicate with strangers, but they also let users organize and visible their social networks. In many ways, social media has led to positive changes in the way people communicate and share information; however, it has a dark side as well. It can sometimes result in negative outcomes, some with long-term consequences. This study examines on the good uses and abuses of different social networks in order to understand on the risks faced by the users and to raise the awareness of the negative effects of social networks. Curricular : BSCS/MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26620 Hold
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Barcode Call number Media type Location Section Status 32002000592715 SIU IS: SOIT-MSIT-2017-01 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000592749 SIU IS: SOIT-MSIT-2017-01 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Impact of Social Network on the Performance of Sports Associations in Jiangsu Province, China Material Type: printed text Authors: Qiang Zhan, Author ; Eksiri Niyomsilp, Associated Name ; Tananrat Amarinrat, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xi, 169 p. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-75
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Social network
[LCSH]Sports associations -- China -- JiangsuKeywords: Social Network,
Performance of Sports Associations,
Organizational Legitimacy,
Institutional Environment,
Sports AssociationsAbstract: Based on the current institutional and environmental background of the development of sports organizations in Jiangsu Province in China, this study explored the impact of social network on the performance of sports associations.
In view of the current research on social organization of sports in reality and theoretical deficiencies, the purpose of this study is to explore: (1) Impact of social network on the performance of sports associations. (2) Impact of organizational legitimacy between social network and the performance of sports associations. (3) The role of institutional environment between social network and the performance of sports associations.
On the basis of semi-structured interview survey and small-scale questionnaire survey, the questionnaire was modified and perfected. Subsequently, this study conducted a large sample questionnaire survey of 626 municipal sports associations in Jiangsu Province, adopted the simple random sampling method, and finally selected 244 valid research data of questionnaires. SPSS27.0 software was used for empirical analysis of the data, and descriptive statistical analysis, Pearson correlation analysis, factor analysis and multiple linear regression analysis were used.
The findings show that: (1) Social network has a positive impact on the performance of sports associations. (2) Social network has a positive impact on the legitimacy of sports associations. (3) Organizational legitimacy has a positive impact on the performance of sports associations. (4) Organizational legitimacy plays a significant mediating role in the relationship between social network and the performance of sports associations. (5) Institutional environment plays an insignificant moderating role in the relationship between social network and the performance of sports associations.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28454 SIU Thesis. Impact of Social Network on the Performance of Sports Associations in Jiangsu Province, China [printed text] / Qiang Zhan, Author ; Eksiri Niyomsilp, Associated Name ; Tananrat Amarinrat, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xi, 169 p. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-75
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Social network
[LCSH]Sports associations -- China -- JiangsuKeywords: Social Network,
Performance of Sports Associations,
Organizational Legitimacy,
Institutional Environment,
Sports AssociationsAbstract: Based on the current institutional and environmental background of the development of sports organizations in Jiangsu Province in China, this study explored the impact of social network on the performance of sports associations.
In view of the current research on social organization of sports in reality and theoretical deficiencies, the purpose of this study is to explore: (1) Impact of social network on the performance of sports associations. (2) Impact of organizational legitimacy between social network and the performance of sports associations. (3) The role of institutional environment between social network and the performance of sports associations.
On the basis of semi-structured interview survey and small-scale questionnaire survey, the questionnaire was modified and perfected. Subsequently, this study conducted a large sample questionnaire survey of 626 municipal sports associations in Jiangsu Province, adopted the simple random sampling method, and finally selected 244 valid research data of questionnaires. SPSS27.0 software was used for empirical analysis of the data, and descriptive statistical analysis, Pearson correlation analysis, factor analysis and multiple linear regression analysis were used.
The findings show that: (1) Social network has a positive impact on the performance of sports associations. (2) Social network has a positive impact on the legitimacy of sports associations. (3) Organizational legitimacy has a positive impact on the performance of sports associations. (4) Organizational legitimacy plays a significant mediating role in the relationship between social network and the performance of sports associations. (5) Institutional environment plays an insignificant moderating role in the relationship between social network and the performance of sports associations.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28454 Hold
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Barcode Call number Media type Location Section Status 32002000607750 SIU THE: SOM-PhD-M-2022-75 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607776 SIU THE: SOM-PhD-M-2022-75 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Influence of Knowledge Structure and Social Network on Creativity - An Empirical Study of Chinese University Academics Material Type: printed text Authors: Dongxia Huo, Author ; Sarana Photchanachan, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: ix,194 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-05
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Creativity -- management
[LCSH]Empirical study -- research
[LCSH]Social networkKeywords: Creativity, Knowledge Structure, Social Network, Knowledge Depth, Knowledge Breath, Network Size, Network Centrality, Ties Strength, Knowledge Sharing, Learning Ability Abstract: At present, empirical research on creativity is mainly concentrated in the field of enterprise management. The objectives of this study were to study the influences of knowledge structure and social network on creativity. This study was a quantitative research and used questionnaire to collect data from 429 academics who worked in universities in Beijing, China.
Though the empirical analyzing,this study studies the mechanism of their influence on creativity from the knowledge depth, knowledge breadth, and the network scale, ties strength, network centrality.
This study not only has practical significance for enterprise managers to better enhance employees' creativity and improve enterprise innovation performance through knowledge management but also has a good guiding significance for individuals to improve their own creativity through knowledge management and personal social network.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28421 SIU Thesis. Influence of Knowledge Structure and Social Network on Creativity - An Empirical Study of Chinese University Academics [printed text] / Dongxia Huo, Author ; Sarana Photchanachan, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - ix,194 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-05
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Creativity -- management
[LCSH]Empirical study -- research
[LCSH]Social networkKeywords: Creativity, Knowledge Structure, Social Network, Knowledge Depth, Knowledge Breath, Network Size, Network Centrality, Ties Strength, Knowledge Sharing, Learning Ability Abstract: At present, empirical research on creativity is mainly concentrated in the field of enterprise management. The objectives of this study were to study the influences of knowledge structure and social network on creativity. This study was a quantitative research and used questionnaire to collect data from 429 academics who worked in universities in Beijing, China.
Though the empirical analyzing,this study studies the mechanism of their influence on creativity from the knowledge depth, knowledge breadth, and the network scale, ties strength, network centrality.
This study not only has practical significance for enterprise managers to better enhance employees' creativity and improve enterprise innovation performance through knowledge management but also has a good guiding significance for individuals to improve their own creativity through knowledge management and personal social network.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28421 Hold
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Barcode Call number Media type Location Section Status 32002000607788 SIU THE: SOM-PhD-M-2022-05 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607768 SIU THE: SOM-PhD-M-2022-05 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
