| Collection Title: | SIU IS | | Title : | The Strategy for Increasing Competitive Advantage of Wood Craft Centre Limited | | Material Type: | printed text | | Authors: | Ugyen Wangchuk, Author | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2012 | | Pagination: | viii, 56 p. | | Layout: | ill, tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU IS: SOM-MBA-2012-02
IS (MS. (MBA))--Shinawatra University, 2012 | | Languages : | English (eng) | | Descriptors: | [LCSH]Competitive strategy
[LCSH]Marketing -- Management
[LCSH]Strategic planning
| | Keywords: | Competition
SWOT
Fleishman-Hillard Sustainability | | Abstract: | Wood Craft Centre Limited (hereinafter WCCL) a government undertaking organization and one of the leading furniture manufacturers in Bhutan, has been the choice of many customers, mainly government agencies and corporate bodies in purchasing and procurement of furniture products. With the change in the living standard of the Bhutanese people, the preference for the modern furniture is increasing yearly. With the increase in the preference and demand for the furniture, and also the private sector development being much emphasized by the government .Although it is seen as a noble pursuit in the economic development many new furniture houses are coming up, so WCCL fears competition from competitors and withdrawal of support rendered by the government. Hence, the WCCL’s sustainability in a competitive environment is under enormous threat.
Mindful of this problem and to help address the same, this report has been prepared by conducting research in the sponsor company (WCCL). The research was undertaken with clear objectives, purpose and methodology as outlined in the study. This report presents an analysis of the data collected from the WCCL in addition to semi-structured questionnaires that were circulated to its past, present and potential customers.
The SWOT analysis of WCCL shows the internal and the external factors determining the situation of the company. The usage of Porter’s five forces indicates what forces are operating in the market and Fleishman-Hillard Sustainability talks about the long run sustainability. The other issue existed which existed for a long time is pricing. Price has always been a concern to its customers. In order to compete in the market, the WCCL either has to adopt product differentiation or start high volume production. The WCCL has the competitive advantage in the area of barrier to entry, access to working capital and ownership of the equipment. These will help the WCCL to grow in terms of sustainability in the long run.
| | Curricular : | BBA/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26606 |
SIU IS. The Strategy for Increasing Competitive Advantage of Wood Craft Centre Limited [printed text] / Ugyen Wangchuk, Author . - [S.l.] : Bangkok: Shinawatra University, 2012 . - viii, 56 p. : ill, tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2012-02
IS (MS. (MBA))--Shinawatra University, 2012 Languages : English ( eng) | Descriptors: | [LCSH]Competitive strategy
[LCSH]Marketing -- Management
[LCSH]Strategic planning
| | Keywords: | Competition
SWOT
Fleishman-Hillard Sustainability | | Abstract: | Wood Craft Centre Limited (hereinafter WCCL) a government undertaking organization and one of the leading furniture manufacturers in Bhutan, has been the choice of many customers, mainly government agencies and corporate bodies in purchasing and procurement of furniture products. With the change in the living standard of the Bhutanese people, the preference for the modern furniture is increasing yearly. With the increase in the preference and demand for the furniture, and also the private sector development being much emphasized by the government .Although it is seen as a noble pursuit in the economic development many new furniture houses are coming up, so WCCL fears competition from competitors and withdrawal of support rendered by the government. Hence, the WCCL’s sustainability in a competitive environment is under enormous threat.
Mindful of this problem and to help address the same, this report has been prepared by conducting research in the sponsor company (WCCL). The research was undertaken with clear objectives, purpose and methodology as outlined in the study. This report presents an analysis of the data collected from the WCCL in addition to semi-structured questionnaires that were circulated to its past, present and potential customers.
The SWOT analysis of WCCL shows the internal and the external factors determining the situation of the company. The usage of Porter’s five forces indicates what forces are operating in the market and Fleishman-Hillard Sustainability talks about the long run sustainability. The other issue existed which existed for a long time is pricing. Price has always been a concern to its customers. In order to compete in the market, the WCCL either has to adopt product differentiation or start high volume production. The WCCL has the competitive advantage in the area of barrier to entry, access to working capital and ownership of the equipment. These will help the WCCL to grow in terms of sustainability in the long run.
| | Curricular : | BBA/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26606 |
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