Collection Title:	SIU IS
Title :	Business Plan for BIKE
Material Type:	printed text
Authors:	I-Hsin TU, Author ; Petcharat Lovichakorntikul, Associated Name ; Chanchai Bunchapattanasakda, Associated Name
Publisher:	Bangkok: Shinawatra University
Publication Date:	2016
Pagination:	v, 39 p.
Layout:	Tables, ill
Size:	30 cm.
Price:	500.00
General note:	SIU IS: SOM-MBA-2016-03 IS [MS. [MBA]] -- Shinawatra University, 2016
Languages :	English (eng)
Descriptors:	[LCSH]Bicycles [LCSH]Business planning
Keywords:	Business plan, bicycle
Abstract:	Bike-Me is a manufacturer for assembly bicycles established in 2015. It aims to satisfy customers' needs on user-friendly product concepts. In Thailand, not many people use foldable bicycles because they are expensive and easily stolen when parked outside the house. Therefore, the bicycle that can be easily carries and uses less space will be most preferred by customers who live in town. Bike-able is a completely disassemble-table mountain bike, and it can be stored into a small traveling bag. Not just disassemble-able, it can also be easily assembled back to its original shape within just 2 minutes without any additional tools needed. This product will easily satisfy the safety and convenience needs of customers. Bike-Me’s plan is to start business operations in 2015. We positioned ourselves as a highly innovative and valuable company compared to our competitors. The target customers are middle to high-income groups. Other than Bike-able, Bike-Me also offers creative accessories that fits in its business core competency. According to research, bicycles should have regular maintenance in order to maintain it is best performance. Therefore, Bike-Me also offers maintenance services and repair services to their customers who purchased their products. We decided to advertise our products through leaflets, brochures, and catalogues at the pre-opening stage in order to get our customer’s attention. After Bike-Me start operations, we will further emphasize the advertisements on newspapers, magazines, and billboards, by which we will be able to reach the main targets for the product. Bike-Me’s initial investment is 2,491,860 Baht and aims to achieve 20% constant annual growth in year 2016 onward. The initial investments will break-even after a year of operations according to forecast growth in sales. Combine the forecast sales and excellent selection in human resources. Bike-Me is looking forward to a bright future with more creative products and increasing sales.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27545

SIU IS. Business Plan for BIKE [printed text] / I-Hsin TU, Author ; Petcharat Lovichakorntikul, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - v, 39 p. : Tables, ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-03
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)

Descriptors:	[LCSH]Bicycles [LCSH]Business planning
Keywords:	Business plan, bicycle
Abstract:	Bike-Me is a manufacturer for assembly bicycles established in 2015. It aims to satisfy customers' needs on user-friendly product concepts. In Thailand, not many people use foldable bicycles because they are expensive and easily stolen when parked outside the house. Therefore, the bicycle that can be easily carries and uses less space will be most preferred by customers who live in town. Bike-able is a completely disassemble-table mountain bike, and it can be stored into a small traveling bag. Not just disassemble-able, it can also be easily assembled back to its original shape within just 2 minutes without any additional tools needed. This product will easily satisfy the safety and convenience needs of customers. Bike-Me’s plan is to start business operations in 2015. We positioned ourselves as a highly innovative and valuable company compared to our competitors. The target customers are middle to high-income groups. Other than Bike-able, Bike-Me also offers creative accessories that fits in its business core competency. According to research, bicycles should have regular maintenance in order to maintain it is best performance. Therefore, Bike-Me also offers maintenance services and repair services to their customers who purchased their products. We decided to advertise our products through leaflets, brochures, and catalogues at the pre-opening stage in order to get our customer’s attention. After Bike-Me start operations, we will further emphasize the advertisements on newspapers, magazines, and billboards, by which we will be able to reach the main targets for the product. Bike-Me’s initial investment is 2,491,860 Baht and aims to achieve 20% constant annual growth in year 2016 onward. The initial investments will break-even after a year of operations according to forecast growth in sales. Combine the forecast sales and excellent selection in human resources. Bike-Me is looking forward to a bright future with more creative products and increasing sales.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27545