From this page you can:
| Home |
Descriptors
Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Buying Behavior and Brand Awareness of Philips Home Appliance in Kathmandu / Rusha Shrestha / Bangkok: Shinawatra University - 2016
Collection Title: SIU IS Title : Buying Behavior and Brand Awareness of Philips Home Appliance in Kathmandu Material Type: printed text Authors: Rusha Shrestha, Author ; Ousanee Sawagvudcharee, Associated Name ; Pravat Uprety, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: viii, 60 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N19
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Consumers -- Decision purchasing
[LCSH]Customer behaviorAbstract: Creating brand awareness is usually the first step in building advertising objectives& relating it to consumer decision journey. Before we can create a favorable impression or motivate customers to buy, they have to become aware of your brand and its meaning. We see rapid changes in the buying behavior of customers, the way they research and make purchase decision. Understanding such changes merely is of no use unless one is able to adapt and focus their marketing strategy to these evolving market needs. Therefore the pu“Buying Behavior & Brand Awareness of Philips Home Appliances in Kathmandu”rpose of the study is to investigate the relationship between Buying Behavior & Brand Awareness of Philips Home Appliances in Kathmandu valley.
The data used in this study was collected digitally within Kathmandu valley by administering through Google forms. The sample size of 120 consumers with diversified ages, occupation, and family income backgrounds using convenient sampling. The data’s were collected from both primary and secondary sources. The primary data were collected through self-administered questionnaire. The secondary data were acquired through journals, research articles, magazines, newspapers etc. The model developed by speed and (Court,Elzinga, Mulder,&vetvick 2009) was used to explore the relationship brand awareness & buying behavior pattern. Reliability and Validity of data were checked using pilot study conducted among 10 respondents and Cronbach’s Alpha coefficient was calculated to ensure the validity and reliability of research questionnaire. SPSS 20.0 and MS EXCEL were used for the analysis of data.
The sample’s gender balance is quite even with 70% male and 30% female. While the majority of the respondents 87% are those between the ages of 20 to 30 years old. Over 42% of the respondents were involved in service and about 33% respondents were students& 23% of the respondents were self-employed but only 1.7% was unemployed. Over 23% of the respondents had the family income over Rs. 60,000 per month; over 48% of the respondents had the family income in between Rs. 20,001 – 40,000. Whereas, only 10% of the respondents had the family income less than Rs. 20,000 per month.
The significance value correlation value of the eight factors of brand awareness & buying behavior towards home appliances i.e. brand name, price, product features, quality, after sales service, ease of availability, promotional campaigns & celebrity endorsements is 0.215, 0.233, 0.528, 0.547, 0.330, 0.487, 0.523 and 0.181 respectively. Similarly, there was significant relationship between brand name, products quality, after sales service, availability, and promotional campaign, Price & brand preference whereas, there is no significant relationship between Celebrity Endorsement and Brand Preference.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26923 SIU IS. Buying Behavior and Brand Awareness of Philips Home Appliance in Kathmandu [printed text] / Rusha Shrestha, Author ; Ousanee Sawagvudcharee, Associated Name ; Pravat Uprety, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - viii, 60 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N19
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Consumers -- Decision purchasing
[LCSH]Customer behaviorAbstract: Creating brand awareness is usually the first step in building advertising objectives& relating it to consumer decision journey. Before we can create a favorable impression or motivate customers to buy, they have to become aware of your brand and its meaning. We see rapid changes in the buying behavior of customers, the way they research and make purchase decision. Understanding such changes merely is of no use unless one is able to adapt and focus their marketing strategy to these evolving market needs. Therefore the pu“Buying Behavior & Brand Awareness of Philips Home Appliances in Kathmandu”rpose of the study is to investigate the relationship between Buying Behavior & Brand Awareness of Philips Home Appliances in Kathmandu valley.
The data used in this study was collected digitally within Kathmandu valley by administering through Google forms. The sample size of 120 consumers with diversified ages, occupation, and family income backgrounds using convenient sampling. The data’s were collected from both primary and secondary sources. The primary data were collected through self-administered questionnaire. The secondary data were acquired through journals, research articles, magazines, newspapers etc. The model developed by speed and (Court,Elzinga, Mulder,&vetvick 2009) was used to explore the relationship brand awareness & buying behavior pattern. Reliability and Validity of data were checked using pilot study conducted among 10 respondents and Cronbach’s Alpha coefficient was calculated to ensure the validity and reliability of research questionnaire. SPSS 20.0 and MS EXCEL were used for the analysis of data.
The sample’s gender balance is quite even with 70% male and 30% female. While the majority of the respondents 87% are those between the ages of 20 to 30 years old. Over 42% of the respondents were involved in service and about 33% respondents were students& 23% of the respondents were self-employed but only 1.7% was unemployed. Over 23% of the respondents had the family income over Rs. 60,000 per month; over 48% of the respondents had the family income in between Rs. 20,001 – 40,000. Whereas, only 10% of the respondents had the family income less than Rs. 20,000 per month.
The significance value correlation value of the eight factors of brand awareness & buying behavior towards home appliances i.e. brand name, price, product features, quality, after sales service, ease of availability, promotional campaigns & celebrity endorsements is 0.215, 0.233, 0.528, 0.547, 0.330, 0.487, 0.523 and 0.181 respectively. Similarly, there was significant relationship between brand name, products quality, after sales service, availability, and promotional campaign, Price & brand preference whereas, there is no significant relationship between Celebrity Endorsement and Brand Preference.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26923 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000594141 SIU IS: SOM-MBA-2016-N19 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Consumption Behavior of Chinese Tourists in Central World and Siam Paragon of Bangkok Material Type: printed text Authors: Wang Xihao, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: iii, 45 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-06
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Customer behavior
[LCSH]Tourists -- ChineseAbstract: Thai tourism has a long-term contact and understanding with Chinese tourists, and has been providing more thoughtful and comprehensive services for Chinese tourists. Chinese tourists' shopping during the journey also contributes a great profit to Thai tourism. However, with the ease and convenience of Chinese tourists to Thailand, the shopping enthusiasm of Chinese tourists in Thailand is declining. At the same time, with the rise of tourism markets in other Southeast Asian countries, Thailand is likely to be robbed of the shopping market of Chinese tourists by the surrounding countries and lose a lot of business opportunities, which will have a great impact on the current tourism shopping in Thailand. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28120 SIU IS. Consumption Behavior of Chinese Tourists in Central World and Siam Paragon of Bangkok [printed text] / Wang Xihao, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - iii, 45 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-06
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Customer behavior
[LCSH]Tourists -- ChineseAbstract: Thai tourism has a long-term contact and understanding with Chinese tourists, and has been providing more thoughtful and comprehensive services for Chinese tourists. Chinese tourists' shopping during the journey also contributes a great profit to Thai tourism. However, with the ease and convenience of Chinese tourists to Thailand, the shopping enthusiasm of Chinese tourists in Thailand is declining. At the same time, with the rise of tourism markets in other Southeast Asian countries, Thailand is likely to be robbed of the shopping market of Chinese tourists by the surrounding countries and lose a lot of business opportunities, which will have a great impact on the current tourism shopping in Thailand. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28120 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000598696 SIU IS: SOM-MBA-2019-06 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000598720 SIU IS: SOM-MBA-2019-06 c.1 SIU Independent Study Main Library General Shelf Available
Collection Title: SIU IS Title : Decision to use Traditional Myanmar Silk Material Type: printed text Authors: Khaing Win Phyo, Author Publisher: Bangkok: Shinawatra University Publication Date: 2014 Pagination: v, 26 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2014-M05
IS (MS. (MBA))--Shinawatra University, 2014Languages : English (eng) Descriptors: [LCSH]Customer behavior
[LCSH]Traditional silk -- MyanmarKeywords: silk,
culture and traditional,
customer preference,
purchase decisionAbstract: This research studies traditional Myanmar silk, which is worn by both of men and women. Myanmar has a wide range of textiles of varied designs, manufacture by different weaving technique. It's used for special events, ceremony of Novigation, wedding ceremonies, pagoda festival and other festivals. This research is important for Myanmar people because it maintains Myanmar culture and tradition. Nowadays the market is very big and offers business opportunities and contributes to economic growth in both rural and city area. By looking at accessibility, selection, purpose and customer preference and purchase decision can be better understood. The influence of marketing activities such as advertising, promotion, and persuasive selling are examined. The questionnaire was used to collect the data. The results revealed that customer’s awareness was related to identification of original hand woven design. Floral mode of design, all over woven pattern and multicolor combination was most preferred. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26590 SIU IS. Decision to use Traditional Myanmar Silk [printed text] / Khaing Win Phyo, Author . - [S.l.] : Bangkok: Shinawatra University, 2014 . - v, 26 p. : ill, tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2014-M05
IS (MS. (MBA))--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Customer behavior
[LCSH]Traditional silk -- MyanmarKeywords: silk,
culture and traditional,
customer preference,
purchase decisionAbstract: This research studies traditional Myanmar silk, which is worn by both of men and women. Myanmar has a wide range of textiles of varied designs, manufacture by different weaving technique. It's used for special events, ceremony of Novigation, wedding ceremonies, pagoda festival and other festivals. This research is important for Myanmar people because it maintains Myanmar culture and tradition. Nowadays the market is very big and offers business opportunities and contributes to economic growth in both rural and city area. By looking at accessibility, selection, purpose and customer preference and purchase decision can be better understood. The influence of marketing activities such as advertising, promotion, and persuasive selling are examined. The questionnaire was used to collect the data. The results revealed that customer’s awareness was related to identification of original hand woven design. Floral mode of design, all over woven pattern and multicolor combination was most preferred. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26590 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000580363 SIU IS: SOM-MBA-2014-M05 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Purchase Decision: Factors on Making Decision to Purchase Jade Jewelry Material Type: printed text Authors: Magaret Lu Lu Pan, Author Publisher: Bangkok: Shinawatra University Publication Date: 2014 Pagination: v, 31 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2014-M07
IS (MS. (MBA))--Shinawatra University, 2014Languages : English (eng) Descriptors: [LCSH]Customer behavior
[LCSH]Decision making
[LCSH]JadeKeywords: Factors;
Purpose;
Product preferences;
Motivation;
TrustAbstract: This study adopts a qualitative approach to identify factors of decision on purchasing jade jewelry from the perspective of goal-directed behavior. The researcher uses free and face to face response interviews of purchasers and sellers, both males and females. Regarding tangible factors, the most important was related to aesthetics. Comparison of responses of customers who purchased and customers who did not purchase jade jewelry revealed that different factors had primary effects in two stages of the purchase process: the motivation phase which might include their reasons to buy, and the trial phase, the actual buying or rejecting phase. In the first phase, motivation may depend on social competition, popularity, and vanity or on the reasons as such they want them for personal use, for gift and or just for collection reason. They were the most critical in influencing selection of the jewelry from the display racks or cabinets. Fit, styling, and appearance on the body were more important in determining rejection or adoption of the garments during the trial phase (when the customers try them on). Seller reputation, word-of-mouth recommendation and expertise are the important determining factors as well. In other word, trust is also a necessity. The researcher begins in her research to identify the most influencing factors which draw the purchasers to make decision in purchasing jade jewelry. Then, she methodologically discuses her finding concluding her work with her finding comparing with what scholars says theoretically Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26589 SIU IS. Purchase Decision: Factors on Making Decision to Purchase Jade Jewelry [printed text] / Magaret Lu Lu Pan, Author . - [S.l.] : Bangkok: Shinawatra University, 2014 . - v, 31 p. : ill, tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2014-M07
IS (MS. (MBA))--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Customer behavior
[LCSH]Decision making
[LCSH]JadeKeywords: Factors;
Purpose;
Product preferences;
Motivation;
TrustAbstract: This study adopts a qualitative approach to identify factors of decision on purchasing jade jewelry from the perspective of goal-directed behavior. The researcher uses free and face to face response interviews of purchasers and sellers, both males and females. Regarding tangible factors, the most important was related to aesthetics. Comparison of responses of customers who purchased and customers who did not purchase jade jewelry revealed that different factors had primary effects in two stages of the purchase process: the motivation phase which might include their reasons to buy, and the trial phase, the actual buying or rejecting phase. In the first phase, motivation may depend on social competition, popularity, and vanity or on the reasons as such they want them for personal use, for gift and or just for collection reason. They were the most critical in influencing selection of the jewelry from the display racks or cabinets. Fit, styling, and appearance on the body were more important in determining rejection or adoption of the garments during the trial phase (when the customers try them on). Seller reputation, word-of-mouth recommendation and expertise are the important determining factors as well. In other word, trust is also a necessity. The researcher begins in her research to identify the most influencing factors which draw the purchasers to make decision in purchasing jade jewelry. Then, she methodologically discuses her finding concluding her work with her finding comparing with what scholars says theoretically Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26589 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000580439 SIU IS: SOM-MBA-2014-M07 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Impact of Perceived Value Dimensions on Purchase Intention for Intangible Cultural Heritage Souvenir: A Case of Xi’an City in China Material Type: printed text Authors: Haiying Liu, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: viii, 150 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-PhD-M-2020-07
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Cultural Heritage -- China -- Xi'an
[LCSH]Customer behaviorKeywords: Intangible Cultural Heritage souvenir,
purchase intention,
perceived value dimension,
attitude towards safeguarding Intangible Cultural Heritage,
Xi’an cityAbstract: Intangible Cultural Heritage (ICH) souvenir is a special one which can meet the Chinese tourists’ cultural and characteristic needs for souvenirs in China. And tourists’ purchasing ICH souvenir can promote safeguarding ICH. To predict customer behavior, it is necessary to understand the customers’ intention. However it was found that very little research had been conducted regarding the relationship between purchase intention for ICH souvenir and its antecedents. The purpose of the study was to examine the impact of perceived value dimensions on purchase intention and the moderating role of attitude towards safeguarding ICH between them. This study conducted an empirical study on ICH souvenir in Xi’an city.
The finding indicated that the five perceived values namely perceived functional value, epistemic value, self-efficacy value, relationship support value and price value had significant impacts on purchase intention for ICH souvenir. By hierarchy regression tests, the findings also showed attitude towards safeguarding ICH did not play moderating role between perceived functional value, epistemic value, self-efficacy value, relationship support value and purchase intention; but played a moderating role between perceived price value and purchase intention for ICH souvenir. The findings provided valuable information for tourism enterprises and government agencies. When developing, designing or selling ICH souvenir, it is necessary to fully explore the value of ICH souvenir from various angles and show its charm; to propagate the protection and development of ICH to tourists.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28039 SIU Thesis. Impact of Perceived Value Dimensions on Purchase Intention for Intangible Cultural Heritage Souvenir: A Case of Xi’an City in China [printed text] / Haiying Liu, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - viii, 150 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-PhD-M-2020-07
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Cultural Heritage -- China -- Xi'an
[LCSH]Customer behaviorKeywords: Intangible Cultural Heritage souvenir,
purchase intention,
perceived value dimension,
attitude towards safeguarding Intangible Cultural Heritage,
Xi’an cityAbstract: Intangible Cultural Heritage (ICH) souvenir is a special one which can meet the Chinese tourists’ cultural and characteristic needs for souvenirs in China. And tourists’ purchasing ICH souvenir can promote safeguarding ICH. To predict customer behavior, it is necessary to understand the customers’ intention. However it was found that very little research had been conducted regarding the relationship between purchase intention for ICH souvenir and its antecedents. The purpose of the study was to examine the impact of perceived value dimensions on purchase intention and the moderating role of attitude towards safeguarding ICH between them. This study conducted an empirical study on ICH souvenir in Xi’an city.
The finding indicated that the five perceived values namely perceived functional value, epistemic value, self-efficacy value, relationship support value and price value had significant impacts on purchase intention for ICH souvenir. By hierarchy regression tests, the findings also showed attitude towards safeguarding ICH did not play moderating role between perceived functional value, epistemic value, self-efficacy value, relationship support value and purchase intention; but played a moderating role between perceived price value and purchase intention for ICH souvenir. The findings provided valuable information for tourism enterprises and government agencies. When developing, designing or selling ICH souvenir, it is necessary to fully explore the value of ICH souvenir from various angles and show its charm; to propagate the protection and development of ICH to tourists.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28039 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607396 SIU THE: SOM-PhD-M-2020-07 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607398 SIU THE: SOM-PhD-M-2020-07 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
