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Collection Title: Clipping Collection Title : It's all about the customer : how businesses can ensure that they get their 'return on customer' to maximize profits Material Type: printed text Authors: Waltham, Tony, Author Languages : English (eng) Descriptors: [LCSH]Customer equity -- Management
[LCSH]Customer loyalty
[LCSH]Customer relations -- Management
[LCSH]Customer Relationship ManagementRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11932 Clipping Collection. It's all about the customer : how businesses can ensure that they get their 'return on customer' to maximize profits [printed text] / Waltham, Tony, Author . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Customer equity -- Management
[LCSH]Customer loyalty
[LCSH]Customer relations -- Management
[LCSH]Customer Relationship ManagementRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11932 Hold
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Barcode Call number Media type Location Section Status 32002000200129 HF05002B Clipping Graduate Library Clipping Shelf Available
Collection Title: SIU IS Title : Success factors of ABC convenience stores and its customer's brand loyalty in Mandalay Material Type: printed text Authors: Salai Benny, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: 64 p. Layout: Tables, ill Size: 30 cm. Price: 500 baht General note: SIU IS: SOM-MBA-2018-M01
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Customer loyalty Keywords: customer loyalty,
Brand awareness,
ABC Convenience Store,
Mandalay,
Value added on products and service,
Demography and brand loyal.Abstract: This study is about the success factor of convenience stores and their customer loyalty to both products and service of convenience stores chain in Mandalay. It is focused on how customers are very sensitive to brand awareness, product selection and brand image of ABC Convenience Store. It will also examine what kind of strategies ABC Convenience Stores use to keep customer brand loyalty and build strong brand image. It will also study the customer’s viewpoint in relation to satisfaction rate and brand loyalty of chain convenience stores in Mandalay. It will find out how ABC Convenience Stores maintain their brand loyalty to customers and in giving franchise system process to new entrepreneurs. I use very qualified questions for this research to analyze over 400 questionnaires. The data was collected from August 15 to September 5 2016. The sample size is 400 respondents, those who always go to the convenience store. I also interview the owner of ABC convenience store, managers and it franchise partners. This research tends to focus on the success factors of ABC convenience, customer satisfaction, and brand loyalty on ABC convenience store in Mandalay, Myanmar. SPSS software is used to analyze the data. I will study/examine how location affects the store, the demographic factors, and the service quality to the customer, brand awareness and brand image. Value added on the products and services depending on customers’ needs and desires is also important to the success of the ABC convenience store. Customers’ behavior in buying products at competitive prices also plays a very important role for success. Changing consumers’ behaviors demands what kind of products should be displayed in the store and in creative new ways for best customer service. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27950 SIU IS. Success factors of ABC convenience stores and its customer's brand loyalty in Mandalay [printed text] / Salai Benny, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - 64 p. : Tables, ill ; 30 cm.
500 baht
SIU IS: SOM-MBA-2018-M01
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Customer loyalty Keywords: customer loyalty,
Brand awareness,
ABC Convenience Store,
Mandalay,
Value added on products and service,
Demography and brand loyal.Abstract: This study is about the success factor of convenience stores and their customer loyalty to both products and service of convenience stores chain in Mandalay. It is focused on how customers are very sensitive to brand awareness, product selection and brand image of ABC Convenience Store. It will also examine what kind of strategies ABC Convenience Stores use to keep customer brand loyalty and build strong brand image. It will also study the customer’s viewpoint in relation to satisfaction rate and brand loyalty of chain convenience stores in Mandalay. It will find out how ABC Convenience Stores maintain their brand loyalty to customers and in giving franchise system process to new entrepreneurs. I use very qualified questions for this research to analyze over 400 questionnaires. The data was collected from August 15 to September 5 2016. The sample size is 400 respondents, those who always go to the convenience store. I also interview the owner of ABC convenience store, managers and it franchise partners. This research tends to focus on the success factors of ABC convenience, customer satisfaction, and brand loyalty on ABC convenience store in Mandalay, Myanmar. SPSS software is used to analyze the data. I will study/examine how location affects the store, the demographic factors, and the service quality to the customer, brand awareness and brand image. Value added on the products and services depending on customers’ needs and desires is also important to the success of the ABC convenience store. Customers’ behavior in buying products at competitive prices also plays a very important role for success. Changing consumers’ behaviors demands what kind of products should be displayed in the store and in creative new ways for best customer service. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27950 Hold
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Barcode Call number Media type Location Section Status 32002000607460 SIU IS: SOM-MBA-2018-M01 c.1 SIU Independent Study Main Library Thesis Corner Available
Title : Building brands & belivers : how to connect with consumers using archetypes Material Type: printed text Authors: Wertime, Kent, Author Publisher: John Wiley & Sons Publication Date: 2002 Pagination: xvi, 267 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0470820674 Price: 896 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management
[LCSH]Brand name products -- Valuation -- Management
[LCSH]Customer loyalty
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4535 Building brands & belivers : how to connect with consumers using archetypes [printed text] / Wertime, Kent, Author . - Singapore : John Wiley & Sons, 2002 . - xvi, 267 p. : ill., hbk. ; 24 cm.
ISSN : 0470820674 : 896 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Management
[LCSH]Brand name products -- Valuation -- Management
[LCSH]Customer loyalty
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4535 Hold
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Barcode Call number Media type Location Section Status 32002000061935 HD69.B7 W47 2002 Book Main Library General Shelf Available
Title : Customer culture : how FedEx and other great companies put the customer first every day Material Type: printed text Authors: Basch, Michael, Author Publisher: Financial Times, Prentice Hall Publication Date: 2002 Pagination: xxv, 274 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0130353310 Price: 995 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Corporate culture
[LCSH]Corporate culture -- Case studies
[LCSH]Customer loyalty
[LCSH]Organizational effectiveness
[LCSH]Organizational effectiveness -- Case studies
[LCSH]Quality of work lifeCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5997 Customer culture : how FedEx and other great companies put the customer first every day [printed text] / Basch, Michael, Author . - Upper Saddle River, NJ : Financial Times, Prentice Hall, 2002 . - xxv, 274 p. : ill., cloth ; 24 cm.
ISBN : 0130353310 : 995 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Corporate culture
[LCSH]Corporate culture -- Case studies
[LCSH]Customer loyalty
[LCSH]Organizational effectiveness
[LCSH]Organizational effectiveness -- Case studies
[LCSH]Quality of work lifeCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5997 Hold
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Barcode Call number Media type Location Section Status 32002000094563 HD58.7 B372 2002 Book Main Library General Shelf Available
Title : Customer equity : building and managing relationships as valuable assets Material Type: printed text Authors: Blattberg, Robert C. (1942-), Author ; Getz, Gary (1955-), Associated Name ; Thomas, Jacquelyn S. (1969-), Associated Name Publisher: Harvard Business School Press Publication Date: 2001 Pagination: xix, 228 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0875847641 Price: 1079 Baht Languages : English (eng) Descriptors: [LCSH]Customer loyalty
[LCSH]Customer relations
[LCSH]Customer services -- Marketing
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2245 Customer equity : building and managing relationships as valuable assets [printed text] / Blattberg, Robert C. (1942-), Author ; Getz, Gary (1955-), Associated Name ; Thomas, Jacquelyn S. (1969-), Associated Name . - Boston, Mass. : Harvard Business School Press, 2001 . - xix, 228 p. : ill., cloth ; 24 cm.
ISBN : 0875847641 : 1079 Baht
Languages : English (eng)
Descriptors: [LCSH]Customer loyalty
[LCSH]Customer relations
[LCSH]Customer services -- Marketing
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2245 Hold
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Barcode Call number Media type Location Section Status 32002000001261 HF5415.55 B585 2001 Book Graduate Library General Shelf Available
Title : Loyalty rules! : how today's leaders build lasting relationships Material Type: printed text Authors: Reichheld, Frederick F., Author Publisher: Boston : Harvard Business School Press Publication Date: 2001 Pagination: xiii, 213 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 1578512050 Price: 992 Baht Languages : English (eng) Descriptors: [LCSH]Customer loyalty
[LCSH]Customer relations
[LCSH]Employee loyalty
[LCSH]LeadershipCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2246 Loyalty rules! : how today's leaders build lasting relationships [printed text] / Reichheld, Frederick F., Author . - Boston : Harvard Business School Press, 2001 . - xiii, 213 p. : ill., hbk. ; 24 cm.
ISBN : 1578512050 : 992 Baht
Languages : English (eng)
Descriptors: [LCSH]Customer loyalty
[LCSH]Customer relations
[LCSH]Employee loyalty
[LCSH]LeadershipCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2246 Hold
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Barcode Call number Media type Location Section Status 32002000001246 HF5415.525 R45 2001 Book Main Library General Shelf Available
Title : Managing the customer experience : turn customers into advocates Material Type: printed text Authors: Smith, Shaun, Author ; Wheeler, Joe, Associated Name Publisher: London : Financial Times Prentice Hall Publication Date: 2002 Pagination: xvi, 254 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0273661957 Price: 1750 Baht Languages : English (eng) Descriptors: [LCSH]Customer loyalty
[LCSH]Customer relations
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5999 Managing the customer experience : turn customers into advocates [printed text] / Smith, Shaun, Author ; Wheeler, Joe, Associated Name . - London : Financial Times Prentice Hall, 2002 . - xvi, 254 p. : ill., cloth ; 24 cm.
ISBN : 0273661957 : 1750 Baht
Languages : English (eng)
Descriptors: [LCSH]Customer loyalty
[LCSH]Customer relations
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5999 Hold
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Barcode Call number Media type Location Section Status 32002000094357 HF5415.5 S65 2002 Book Main Library General Shelf Available
Title : The ultimate question : driving good profits and true growth Material Type: printed text Authors: Reichheld, Frederick F., Author Publisher: Harvard Business School Press Publication Date: 2006 Pagination: xi, 211 p. Layout: ill., cloth Size: 25 cm. ISBN (or other code): 9781591397830 Price: 605 Baht General note: With compliments of Dr. John Christopher Walsh Languages : English (eng) Descriptors: [LCSH]Consumer satisfaction
[LCSH]Customer loyalty
[LCSH]Customer relations
[LCSH]Employee loyalty
[LCSH]Employee motivation
[LCSH]Leadership
[LCSH]Success in businessCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12844 The ultimate question : driving good profits and true growth [printed text] / Reichheld, Frederick F., Author . - Boston, Mass. : Harvard Business School Press, 2006 . - xi, 211 p. : ill., cloth ; 25 cm.
ISBN : 9781591397830 : 605 Baht
With compliments of Dr. John Christopher Walsh
Languages : English (eng)
Descriptors: [LCSH]Consumer satisfaction
[LCSH]Customer loyalty
[LCSH]Customer relations
[LCSH]Employee loyalty
[LCSH]Employee motivation
[LCSH]Leadership
[LCSH]Success in businessCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12844 Hold
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Barcode Call number Media type Location Section Status 32002000222933 HF5415.5 R45 2006 Book Main Library General Shelf Available
Title : Why customers come back : how to create lasting customer loyalty Material Type: printed text Authors: Lawfer, Manzie R., Author Publisher: Career Press Publication Date: 2004 Pagination: 219 p. Layout: pbk. Size: 23 cm. ISBN (or other code): 1564146952 Price: 795 Baht Languages : English (eng) Descriptors: [LCSH]Customer loyalty
[LCSH]Customer relationsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7849 Why customers come back : how to create lasting customer loyalty [printed text] / Lawfer, Manzie R., Author . - Franklin Lakes, NJ : Career Press, 2004 . - 219 p. : pbk. ; 23 cm.
ISBN : 1564146952 : 795 Baht
Languages : English (eng)
Descriptors: [LCSH]Customer loyalty
[LCSH]Customer relationsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7849 Hold
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Barcode Call number Media type Location Section Status 32002000118404 HF5415.525 L39 2004 Book Main Library General Shelf Available
