Collection Title:	SIU SS
Title :	A Study of Tourism Contribution to Textile and Clothing Industry: International Consumer Buying Behaviour in Thailand
Material Type:	printed text
Authors:	Zeng Yan, Author ; Walsh, John, Associated Name ; Petcharat Lovichakorntikul, Associated Name
Publisher:	Bangkok: Shinawatra University
Publication Date:	2016
Pagination:	vii, 43 p.
Layout:	ill, tables
Size:	30 cm.
Price:	500.00
General note:	SIU SS: SOM-PhD-2016-12 Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages :	English (eng)
Descriptors:	[LCSH]Consumer behavior -- Thailand [LCSH]Tourism
Keywords:	Visit Export, Travel & Tourism Contribution, Textile and Clothing Industry
Abstract:	Travel & Tourism is a major economic factor in Thailand. International tourist numbers have grown to over 29 million in 2015. The total contribution of Travel &Tourism to GDP was THB2,795.1bn(20.8% GDP) in 2015, visitor exports generated THB1,678.9(17.5 of total exports) in 2015. The total contribution of Travel & Tourism effects the development of supply chain including T&C (textile and clothing) sectors. Owing to the reduction of order from major export markets in recent years, Thailand’s T&C industry has faced many challenges from both the export and domestic demanding decreasing gradually. Tai T&C industry should, therefore, catch this opportunities to develop more market share and foster its competitive advantage.In order to attracting more visitor exports to contribute to T&C sectors, understanding the influence visitor ‘s buying behavior factors is key points. How to increase the international tourist textile & clothing expenditure, the motivation of purchasing is key point. This paper explored the principle factor that effect the tourist’s buying behaviour, assuming we can stimulate those factors and increasing the T&C commodities expenditure. Reports on quantitative research aimed at analysis the factors of buying behaviour with foreign tourist on T&C expenditure in Thailand. The tourist T&C expenditure is based on the Social Factor; Personal Factors; Psychological Factors. Improving those factors, it will benefit for the development of T&C industry.
Curricular :	BBA/MBA/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27322

SIU SS. A Study of Tourism Contribution to Textile and Clothing Industry: International Consumer Buying Behaviour in Thailand [printed text] / Zeng Yan, Author ; Walsh, John, Associated Name ; Petcharat Lovichakorntikul, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 43 p. : ill, tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-12
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages : English (eng)

Descriptors:	[LCSH]Consumer behavior -- Thailand [LCSH]Tourism
Keywords:	Visit Export, Travel & Tourism Contribution, Textile and Clothing Industry
Abstract:	Travel & Tourism is a major economic factor in Thailand. International tourist numbers have grown to over 29 million in 2015. The total contribution of Travel &Tourism to GDP was THB2,795.1bn(20.8% GDP) in 2015, visitor exports generated THB1,678.9(17.5 of total exports) in 2015. The total contribution of Travel & Tourism effects the development of supply chain including T&C (textile and clothing) sectors. Owing to the reduction of order from major export markets in recent years, Thailand’s T&C industry has faced many challenges from both the export and domestic demanding decreasing gradually. Tai T&C industry should, therefore, catch this opportunities to develop more market share and foster its competitive advantage.In order to attracting more visitor exports to contribute to T&C sectors, understanding the influence visitor ‘s buying behavior factors is key points. How to increase the international tourist textile & clothing expenditure, the motivation of purchasing is key point. This paper explored the principle factor that effect the tourist’s buying behaviour, assuming we can stimulate those factors and increasing the T&C commodities expenditure. Reports on quantitative research aimed at analysis the factors of buying behaviour with foreign tourist on T&C expenditure in Thailand. The tourist T&C expenditure is based on the Social Factor; Personal Factors; Psychological Factors. Improving those factors, it will benefit for the development of T&C industry.
Curricular :	BBA/MBA/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27322