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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesClipping Collection. The Coca-Cola challenge / Liu, Betty
Collection Title: Clipping Collection Title : The Coca-Cola challenge : douglas daft's impending departure creates leadership doubts at the drinks giant Material Type: printed text Authors: Liu, Betty, Author Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Agency
[LCSH]LeadershipRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9739 Clipping Collection. The Coca-Cola challenge : douglas daft's impending departure creates leadership doubts at the drinks giant [printed text] / Liu, Betty, Author . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Agency
[LCSH]LeadershipRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9739 Hold
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Barcode Call number Media type Location Section Status 32002000088292 HF04011 Clipping Main Library Clipping Shelf Available Clipping Collection. Research is ad agencies' new friend / Elliott, Stuart
Collection Title: Clipping Collection Title : Research is ad agencies' new friend Material Type: electronic document Authors: Elliott, Stuart, Author Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Advertising agencies
[LCSH]AgencyRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12148 Clipping Collection. Research is ad agencies' new friend [electronic document] / Elliott, Stuart, Author . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Advertising agencies
[LCSH]AgencyRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12148 Hold
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Barcode Call number Media type Location Section Status 32002000201648 HF05013B Clipping Graduate Library Clipping Shelf Available
Collection Title: SIU Thesis Title : Impacts of Advertising on Consumer Behavior Material Type: printed text Authors: Ratna Dev Bajracharya, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 57 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N10
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Consumer behaviorKeywords: Attention,
Interest,
Desire,
Action,
Consumer BehaviorAbstract: The present research is conducted on the topic an assessment of impact of advertising on consumer behavior. The primary purpose of this research is to assess the level of impact of advertising elements influence the consumer behavior.
For the purpose of linking this research to theoretical background various statistical tools and techniques were used. A set of questionnaire was devised keeping in mind the variables to be observed that have direct or indirect relationship with each other. After the collection of the data from various sources through questionnaire and other project documents, they will be tabulated for the analysis. The data will be then analyzed and interpreted with statistical tools like percentage, average and so on.
The present research used SPSS for coding the collected data, which encode the alphabet into numerical form and derive result from it. Data was processed using statistical tool like mean, ANOVA test and many more. And finally processed data will be then used for providing the conclusion regarding the research project and determine the overall outcome of the research project.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27872 SIU Thesis. Impacts of Advertising on Consumer Behavior [printed text] / Ratna Dev Bajracharya, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 57 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-MBA-2018-N10
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Consumer behaviorKeywords: Attention,
Interest,
Desire,
Action,
Consumer BehaviorAbstract: The present research is conducted on the topic an assessment of impact of advertising on consumer behavior. The primary purpose of this research is to assess the level of impact of advertising elements influence the consumer behavior.
For the purpose of linking this research to theoretical background various statistical tools and techniques were used. A set of questionnaire was devised keeping in mind the variables to be observed that have direct or indirect relationship with each other. After the collection of the data from various sources through questionnaire and other project documents, they will be tabulated for the analysis. The data will be then analyzed and interpreted with statistical tools like percentage, average and so on.
The present research used SPSS for coding the collected data, which encode the alphabet into numerical form and derive result from it. Data was processed using statistical tool like mean, ANOVA test and many more. And finally processed data will be then used for providing the conclusion regarding the research project and determine the overall outcome of the research project.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27872 Hold
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Barcode Call number Media type Location Section Status 32002000598928 SIU THE: SOM-MBA-2018-N10 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598530 SIU THE: SOM-MBA-2018-N10 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available
Title : Advertising communications & promotion management Material Type: printed text Authors: Rossiter, John R., Author ; Percy, Larry, Associated Name Edition statement: 2nd ed. Publisher: New York : McGraw-Hill Companies Publication Date: 1997 Series: McGraw-Hill series in marketing Pagination: xvi, 640 p. ;b Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 007053943X Price: 1045 Baht Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=678 Advertising communications & promotion management [printed text] / Rossiter, John R., Author ; Percy, Larry, Associated Name . - 2nd ed. . - , 1997 . - xvi, 640 p. ;b : ill., pbk. ; 26 cm.. - (McGraw-Hill series in marketing) .
ISBN : 007053943X : 1045 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=678 Hold
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Barcode Call number Media type Location Section Status 32002000020964 HF5821 A293 1997 c.1 Book Main Library Library Counter Available 32002000020956 HF5821 A293 1997 c.2 Book Main Library Library Counter Available
Title : Advertising and promotion : an integrated marketing communications perspective Material Type: printed text Authors: Belch, George E. (George Eugene), Author ; Belch, Michael A., Associated Name Edition statement: 5th ed. Publisher: Irwin/McGraw-Hill Publication Date: 2001 Pagination: xx, 795, GL13, EN22, CR3, IN19 p. :c(col.) Layout: ill., pbk. Size: 29 cm. ISBN (or other code): 9780071180269 Price: 760 Baht Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1872 Advertising and promotion : an integrated marketing communications perspective [printed text] / Belch, George E. (George Eugene), Author ; Belch, Michael A., Associated Name . - 5th ed. . - Boston, Mass. : Irwin/McGraw-Hill, 2001 . - xx, 795, GL13, EN22, CR3, IN19 p. :c(col.) : ill., pbk. ; 29 cm.
ISBN : 9780071180269 : 760 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1872 Hold
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Barcode Call number Media type Location Section Status 32002000009348 HF5823 B387 2001 c.2 Book Main Library General Shelf Available 32002000009330 HF5823 B387 2001 c.1 Book Main Library Library Counter Available
Title : Advertising and promotion : an integrated marketing communications perspective Material Type: printed text Authors: Belch, George E. (George Eugene), Author ; Belch, Michael A., Associated Name Edition statement: 5th ed. Publisher: Irwin/McGraw-Hill Publication Date: 2007 Series: The Irwin/McGraw-Hill series in marketing Pagination: xxvi, 820 p. :c(col.) Layout: ill., pbk. Size: 28 cm. ISBN (or other code): 9780071105897 Price: 760 Baht General note: With compliments of Ms.Rachanee Ungrangsi Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14824 Advertising and promotion : an integrated marketing communications perspective [printed text] / Belch, George E. (George Eugene), Author ; Belch, Michael A., Associated Name . - 5th ed. . - , 2007 . - xxvi, 820 p. :c(col.) : ill., pbk. ; 28 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 9780071105897 : 760 Baht
With compliments of Ms.Rachanee Ungrangsi
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14824 Hold
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Barcode Call number Media type Location Section Status 32002000276418 HF5823 B387 2007 c.1 Book Main Library General Shelf Available 32002000259034 HF5823 B387 2007 c.2 Book Main Library General Shelf Available
Title : Advertising and promotion : an integrated marketing communications perspective Material Type: printed text Authors: Belch George E., Author ; Belch, Michael A., Author Edition statement: 8th ed Publisher: Boston : McGraw-Hill Irwin Publication Date: c2009 Pagination: xxv, 838 p. Layout: ill. Size: 28 cm. ISBN (or other code): 9780072844400 Price: Donate Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]PromotionClass number: HF5823 .B387 2009 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27452 Advertising and promotion : an integrated marketing communications perspective [printed text] / Belch George E., Author ; Belch, Michael A., Author . - 8th ed . - Boston : McGraw-Hill Irwin, c2009 . - xxv, 838 p. : ill. ; 28 cm.
ISSN : 9780072844400 : Donate
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]PromotionClass number: HF5823 .B387 2009 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27452 Hold
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Barcode Call number Media type Location Section Status 32002000458222 HF5823 .B387 2009 Book Main Library General Shelf Available
Title : The art of writing advertising Material Type: printed text Authors: Higgins, Denis, Author ; Bernbach, William, Associated Name Publisher: McGraw-Hill Publication Date: 2003 Pagination: 125 p. Layout: ill., ports., pbk. Size: 23 cm. ISBN (or other code): 0071410937 Price: 595 Baht General note: Originally published: Lincolnwood, Ill. : Contemporary, 1965. Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Advertising copy
[LCSH]Advertising executives -- InterviewsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6008 The art of writing advertising [printed text] / Higgins, Denis, Author ; Bernbach, William, Associated Name . - New York, London : McGraw-Hill, 2003 . - 125 p. : ill., ports., pbk. ; 23 cm.
ISBN : 0071410937 : 595 Baht
Originally published: Lincolnwood, Ill. : Contemporary, 1965.
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Advertising copy
[LCSH]Advertising executives -- InterviewsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6008 Hold
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Barcode Call number Media type Location Section Status 32002000094241 HF5825 H55 2003 Book Main Library General Shelf Available
Title : The art of writing advertising : conversations with William Bernach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves Material Type: printed text Authors: Higgins, Denis, Interviewer Publisher: NTC Business Books Publication Date: c1989 Pagination: 125 p. Layout: ill. Size: 23 cm. ISBN (or other code): 9780844231002 Price: Gift General note: Originally published: Lincolnwood, Ill. : NTC Business Books, 1965 Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Advertising copy
[LCSH]Advertising executives -- InterviewsKeywords: Advertising. Class number: HF5825 .H5 1989 Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25199 The art of writing advertising : conversations with William Bernach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves [printed text] / Higgins, Denis, Interviewer . - Lincolnwood, Chicago, Ill. : NTC Business Books, c1989 . - 125 p. : ill. ; 23 cm.
ISSN : 9780844231002 : Gift
Originally published: Lincolnwood, Ill. : NTC Business Books, 1965
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Advertising copy
[LCSH]Advertising executives -- InterviewsKeywords: Advertising. Class number: HF5825 .H5 1989 Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25199 Copies
Barcode Call number Media type Location Section Status 32002000544955 HF5825 .H5 1989 Book Main Library General Shelf Not for loan
Title : From bricks to clicks : 5 steps to creating a durable online brand Material Type: printed text Authors: Timacheff, Serge, Author ; Rand, Douglas E., Associated Name Publisher: New York : McGraw-Hill Publication Date: 2001 Pagination: xvi, 303 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0071371893 Price: 856 Baht Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Brand name productsCurricular : BSCS/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2577 From bricks to clicks : 5 steps to creating a durable online brand [printed text] / Timacheff, Serge, Author ; Rand, Douglas E., Associated Name . - New York : McGraw-Hill, 2001 . - xvi, 303 p. : ill., cloth ; 24 cm.
ISBN : 0071371893 : 856 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Brand name productsCurricular : BSCS/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2577 Hold
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Barcode Call number Media type Location Section Status 32002000090215 HD69.B7 T55 2001 Book Main Library General Shelf Available
Title : Christmas advertising, marketing & display Material Type: printed text Authors: Pegler, Martin M., Author Publisher: New York : Visual Reference Publications Publication Date: 2001 Pagination: 175 p. Layout: ill. (chiefly col.), pbk. Size: 31 cm. ISBN (or other code): 1584710624 Price: 1616 Baht Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Christmas decorations
[LCSH]Christmas show windows -- Pictorial works
[LCSH]Display of merchandise
[LCSH]Sales promotions
[LCSH]Show windows -- Pictorial works
[LCSH]Store decorationsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4388 Christmas advertising, marketing & display [printed text] / Pegler, Martin M., Author . - New York : Visual Reference Publications, 2001 . - 175 p. : ill. (chiefly col.), pbk. ; 31 cm.
ISBN : 1584710624 : 1616 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Christmas decorations
[LCSH]Christmas show windows -- Pictorial works
[LCSH]Display of merchandise
[LCSH]Sales promotions
[LCSH]Show windows -- Pictorial works
[LCSH]Store decorationsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4388 Hold
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Barcode Call number Media type Location Section Status 32002000060051 HF5847 P44 2001 Book Main Library General Shelf Available
Title : Contemporary advertising Material Type: printed text Authors: Arens, William F., Author Edition statement: 8th ed. Publisher: Boston : Irwin/McGraw-Hill Publication Date: 2002 Pagination: 1 v. (various pagings) Layout: ill. col., pbk. Size: 29 cm. Accompanying material: 1 CD-ROM ISBN (or other code): 0072415444 Price: 1083 Baht Languages : English (eng) Descriptors: [LCSH]Advertising Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7 Contemporary advertising [printed text] / Arens, William F., Author . - 8th ed. . - Boston : Irwin/McGraw-Hill, 2002 . - 1 v. (various pagings) : ill. col., pbk. ; 29 cm. + 1 CD-ROM.
ISBN : 0072415444 : 1083 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7 Hold
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Barcode Call number Media type Location Section Status 32002000109403 HF5821 B62 2002 c.4 CD Accompany Graduate Library Library Counter Available 32002000002608 HF5821 B62 2002 c.1 Book Main Library General Shelf Available 32002000002616 HF5821 B62 2002 c.2 Book Main Library Library Counter Available 32002000136778 HF5821 B62 2002 c.6 CD Accompany Main Library Library Counter Available
Title : The end of advertising as we know it Material Type: printed text Authors: Zyman Sergio, Author ; Brott, Armin A., Associated Name Publisher: John Wiley & Sons Publication Date: 2002 Pagination: 239 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0471225819 Price: 806 Baht Languages : English (eng) Descriptors: [LCSH]Advertising Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3968 The end of advertising as we know it [printed text] / Zyman Sergio, Author ; Brott, Armin A., Associated Name . - Hoboken, NJ : John Wiley & Sons, 2002 . - 239 p. : ill., hbk. ; 24 cm.
ISBN : 0471225819 : 806 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3968 Hold
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Barcode Call number Media type Location Section Status 32002000057727 HF5823 Z95 2002 Book Main Library General Shelf Available
Title : The end of advertising as we know it Material Type: printed text Authors: Zyman Sergio, Author ; Brott, Sergio, Author Publisher: John Wiley & Sons Publication Date: c2002 Pagination: 239 p. Layout: ill. Size: 23 cm. ISBN (or other code): 978-0-471-42966-1 Price: บริจาค. Languages : English (eng) Descriptors: [LCSH]Advertising Class number: HF5823 .Z95 2002 Abstract: The former chief marketing officer at Coca-Cola laments the demise of advertising--an art killed by over-emphasis on art and entertainment. Contents note: ch. 1. The first casualty : how we killed traditional advertising -- ch. 2. Success can be deadly : don't take your brand awareness for granted -- ch. 3. Fish where the fish are -- ch. 4. Celebrity endorsers, spokespeople, and icons : when to use 'em, when not to -- ch. 5. Packaging matters : it's your last, best shot, so make it a good one -- ch. 6. To sponsor or not to sponsor : that is the question -- ch. 7. Free media : your best friend or your worst enemy -- ch. 8. Making your employees part of your message and your product -- ch. 9. The proof is in the pudding -- ch. 10. Never miss another opportunity Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24673 The end of advertising as we know it [printed text] / Zyman Sergio, Author ; Brott, Sergio, Author . - Chichester : John Wiley & Sons, c2002 . - 239 p. : ill. ; 23 cm.
ISBN : 978-0-471-42966-1 : บริจาค.
Languages : English (eng)
Descriptors: [LCSH]Advertising Class number: HF5823 .Z95 2002 Abstract: The former chief marketing officer at Coca-Cola laments the demise of advertising--an art killed by over-emphasis on art and entertainment. Contents note: ch. 1. The first casualty : how we killed traditional advertising -- ch. 2. Success can be deadly : don't take your brand awareness for granted -- ch. 3. Fish where the fish are -- ch. 4. Celebrity endorsers, spokespeople, and icons : when to use 'em, when not to -- ch. 5. Packaging matters : it's your last, best shot, so make it a good one -- ch. 6. To sponsor or not to sponsor : that is the question -- ch. 7. Free media : your best friend or your worst enemy -- ch. 8. Making your employees part of your message and your product -- ch. 9. The proof is in the pudding -- ch. 10. Never miss another opportunity Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24673 Hold
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Barcode Call number Media type Location Section Status 32002000541696 HF5823 .Z95 2002 Book Main Library Library Counter Available
Title : The fall of advertising and the rise of PR Material Type: printed text Authors: Ries, Al, Author ; Ries, Laura, Associated Name Edition statement: 1st ed. Publisher: New York : HarperBusiness Publication Date: 2002 Pagination: xxi, 295 p. Layout: ill., hbk. Size: 22 cm. ISBN (or other code): 0060081988 Price: 806 Baht Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Brand name products
[LCSH]Public relationsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3975 The fall of advertising and the rise of PR [printed text] / Ries, Al, Author ; Ries, Laura, Associated Name . - 1st ed. . - New York : HarperBusiness, 2002 . - xxi, 295 p. : ill., hbk. ; 22 cm.
ISBN : 0060081988 : 806 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Brand name products
[LCSH]Public relationsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3975 Hold
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Barcode Call number Media type Location Section Status 32002000057677 HF5823 R642 2002 Book Main Library General Shelf Available
