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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesClipping Collection. Ten-year plan sees Thai herbs storming world market / Kamol Sukin
Collection Title: Clipping Collection Title : Ten-year plan sees Thai herbs storming world market : researchers say cosmetics trade is the one to target for top-dollar returns Material Type: printed text Authors: Kamol Sukin, Author Languages : English (eng) Descriptors: [LCSH]Cosmetics
[LCSH]Herbs -- ThailandRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12818 Clipping Collection. Ten-year plan sees Thai herbs storming world market : researchers say cosmetics trade is the one to target for top-dollar returns [printed text] / Kamol Sukin, Author . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Cosmetics
[LCSH]Herbs -- ThailandRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12818 Hold
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Barcode Call number Media type Location Section Status 32002000204196 SB06001 Clipping Main Library Clipping Shelf Available
Collection Title: SIU Thesis Title : Influences on purchase of men's grooming cosmetic and skin care product Material Type: printed text Authors: Piyawat Techapatimanond, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2005 Pagination: 152, [28] p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Prof. Dr.Brain John Corbitt (Chairperson), Asst. Prof. Dr.John Walsh (Member), Dr.Chanchai Bunchapattanasakda (Member), Dr.Pacapol Anurit (Member/Advisor). Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Consumer satisfaction
[LCSH]Cosmetic delivery systems
[LCSH]Cosmetics
[LCSH]Dandies
[LCSH]Grooming for men
[LCSH]Marketing
[LCSH]Men -- Social life and customs
[LCSH]PurchasingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11742 SIU Thesis. Influences on purchase of men's grooming cosmetic and skin care product [printed text] / Piyawat Techapatimanond, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2005 . - 152, [28] p. charts, tables ; 30 cm.
500 Baht
photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Prof. Dr.Brain John Corbitt (Chairperson), Asst. Prof. Dr.John Walsh (Member), Dr.Chanchai Bunchapattanasakda (Member), Dr.Pacapol Anurit (Member/Advisor).
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Consumer satisfaction
[LCSH]Cosmetic delivery systems
[LCSH]Cosmetics
[LCSH]Dandies
[LCSH]Grooming for men
[LCSH]Marketing
[LCSH]Men -- Social life and customs
[LCSH]PurchasingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11742 Hold
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Barcode Call number Media type Location Section Status 32002000197747 SIU PS SOM-MBA 2005-12 SIU Project Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Marketing Strategy of Herbal Cosmetic Products: Comparison between Thai and Imported Products Material Type: printed text Authors: Thanisorn Rojanadilok, Author ; Byaporn na Nagara, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 69 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-PhD-MS-2014-06
Thesis [Ph.D.[Management Science]]--Shinawatra University, 2014Languages : English (eng) Descriptors: [LCSH]Cosmetics
[LCSH]MarketingKeywords: Cosmetic products, Thai herbal cosmetic products, Import Herbal cosmetic products, Marketing strategy Abstract: This research investigated the factors that influence the marketing strategies of herbal cosmetic products in Thailand by comparison between Thai and imported product where the imported products are manufactured from Australia and U.S.A. This study is both quantitative and qualitative research. The facial herbal cosmetics products in this study were moisturizer, whitening lotion, cream, power, toner, make up cleansing mask, cleansing oil, soap bar, and anti-aging lotions. Finding from the study found that the marketing strategy of Thai herbal cosmetic products have the 4Ps;Product strategy by improving the quality of products, research and development for launching the new products to the market, creating beauty packaging and new product launch attracts the market’s attention. Price strategy using cash discount to increase consumer’s purchase motive. Place strategy using department stores as the main distribution channels, distribution channels are direct sales with catalogs, counter sales in department store and beauty showrooms. Promotion strategy using integrated marketing communication for maintaining brand image, television advertisement, radio advertisement, cabal advertisement, booth exhibition, beauty school, website, face to face marketing and male beauty instructor to attract the women customers. Marketing strategy of Imported products; Products strategies are concerned with the odor, color, physical appearance of products and the penetration characteristic of products. The strategies promote the imported products by introducing the products e.g. The products are blend of herbs, the most effective skin care for healthy, revitalized skin, and natural extract that contains active ingredients with high technology to manufacture the cosmetic product that performs a specific action to penetrate deep into the skin. The smooth odor, and color of the imported products are the important purchasing decision factor. Physical appearance of products are non greasy, non oily helps absorbs quickly into skin, and help smooth the skin surface texture and packaging design, color, size,and shape, play a role in purchasing decisions. Packaging has to possess the strength to make eye-catching packaging that helps make the most window of opportunity in pristine conditions, brand, logo/slogan as a way to facilitate their purchasing decision, the image of the brand has all the criteria value, quality reliability trust, intangible and deliver benefits to the consumers. Price strategy is heavily differentiated due to the branding then imported herbal cosmetic products offering more lower priced luxury products. The lower prices could also boost sales e.g. smaller sizes of some products, such as 50 ml and 30 ml bottles of products, which is normally sold in 100 ml bottles then smaller bottles are selling better than regular size ones, Place strategy; purchasing convenience from the Internet to virtual presence e.g. Website, direct mail, social media enhanceing the brand’s image. The site also uses Facebook page by constantly updating content photos, videos, information about events, Youtube, twitter as platforms to keep customers up to date on new episodes and development. Promotion strategies using advertisement, television advertisement. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27603 SIU Thesis. Marketing Strategy of Herbal Cosmetic Products: Comparison between Thai and Imported Products [printed text] / Thanisorn Rojanadilok, Author ; Byaporn na Nagara, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 69 p. : ill, Tables. ; 30 cm.
500.00
SIU THE: SOM-PhD-MS-2014-06
Thesis [Ph.D.[Management Science]]--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Cosmetics
[LCSH]MarketingKeywords: Cosmetic products, Thai herbal cosmetic products, Import Herbal cosmetic products, Marketing strategy Abstract: This research investigated the factors that influence the marketing strategies of herbal cosmetic products in Thailand by comparison between Thai and imported product where the imported products are manufactured from Australia and U.S.A. This study is both quantitative and qualitative research. The facial herbal cosmetics products in this study were moisturizer, whitening lotion, cream, power, toner, make up cleansing mask, cleansing oil, soap bar, and anti-aging lotions. Finding from the study found that the marketing strategy of Thai herbal cosmetic products have the 4Ps;Product strategy by improving the quality of products, research and development for launching the new products to the market, creating beauty packaging and new product launch attracts the market’s attention. Price strategy using cash discount to increase consumer’s purchase motive. Place strategy using department stores as the main distribution channels, distribution channels are direct sales with catalogs, counter sales in department store and beauty showrooms. Promotion strategy using integrated marketing communication for maintaining brand image, television advertisement, radio advertisement, cabal advertisement, booth exhibition, beauty school, website, face to face marketing and male beauty instructor to attract the women customers. Marketing strategy of Imported products; Products strategies are concerned with the odor, color, physical appearance of products and the penetration characteristic of products. The strategies promote the imported products by introducing the products e.g. The products are blend of herbs, the most effective skin care for healthy, revitalized skin, and natural extract that contains active ingredients with high technology to manufacture the cosmetic product that performs a specific action to penetrate deep into the skin. The smooth odor, and color of the imported products are the important purchasing decision factor. Physical appearance of products are non greasy, non oily helps absorbs quickly into skin, and help smooth the skin surface texture and packaging design, color, size,and shape, play a role in purchasing decisions. Packaging has to possess the strength to make eye-catching packaging that helps make the most window of opportunity in pristine conditions, brand, logo/slogan as a way to facilitate their purchasing decision, the image of the brand has all the criteria value, quality reliability trust, intangible and deliver benefits to the consumers. Price strategy is heavily differentiated due to the branding then imported herbal cosmetic products offering more lower priced luxury products. The lower prices could also boost sales e.g. smaller sizes of some products, such as 50 ml and 30 ml bottles of products, which is normally sold in 100 ml bottles then smaller bottles are selling better than regular size ones, Place strategy; purchasing convenience from the Internet to virtual presence e.g. Website, direct mail, social media enhanceing the brand’s image. The site also uses Facebook page by constantly updating content photos, videos, information about events, Youtube, twitter as platforms to keep customers up to date on new episodes and development. Promotion strategies using advertisement, television advertisement. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27603 Hold
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Barcode Call number Media type Location Section Status 32002000596856 SIU THE: SOM-PhD-MS-2014-06 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000596864 SIU THE: SOM-PhD-MS-2014-06 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Online Impulse Buying Behavior of Cosmetics in Beauty Makeup Category Short Video Material Type: printed text Authors: Yuan Zhou, Author ; Eksiri Niyomsilp, Associated Name ; Montira Chunlim, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xv, 233 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-90
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Cosmetics
[LCSH]Marketing
[LCSH]Short VideoKeywords: Online Impulse Buying Behavior,
Cosmetics In Beauty Makeup,
Short Video,
Key Opinion LeadersAbstract: With the development of The Internet in China, short video marketing has been more widely used in the field of cosmetics online sales and achieved very outstanding marketing effects. In the context of short videos of beauty cosmetics, what factors will affect online impulse buying behavior of cosmetics is worth discussing. This study was based on theories and literature research on short beauty videos, online impulse buying behaviors of cosmetics, positive emotions and trust, perceived risk, etc. The SOR model was used as the theoretical basis to construct the model and put forward hypotheses. This study constructed two models.
This study randomly selected consumers from first-tier to fifth-tier cities with experience in watching short beauty videos as the research objects, conducted in-depth interviews, distributed questionnaires online and offline, and collected and analyzed information. Among them, 15 consumers were selected for in-depth interviews, and 525 questionnaires of consumers with purchase behavior after watching short videos of beauty makeup were collected, and 406 questionnaires of consumers with no purchase behavior after watching short videos of beauty makeup were collected. Descriptive statistical analysis, reliability and validity analysis, factor analysis, regression analysis and structural equation model were conducted by using SPSS.
The results show that marketing stimulus, interaction, key opinion leaders, content, positive emotions and trust have significant positive effects on cosmetics online impulse buying behavior. Positive emotions and trust mediate between marketing stimulus, interaction, key opinion leaders, content and cosmetics online impulse buying behavior. Short video perceived content quality risk, perceived evaluation quality risk, reputation risk of key opinion leaders, psychological risk and cosmetics online impulse buying behavior have significant negative effects.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28476 SIU Thesis. Online Impulse Buying Behavior of Cosmetics in Beauty Makeup Category Short Video [printed text] / Yuan Zhou, Author ; Eksiri Niyomsilp, Associated Name ; Montira Chunlim, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xv, 233 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-90
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Cosmetics
[LCSH]Marketing
[LCSH]Short VideoKeywords: Online Impulse Buying Behavior,
Cosmetics In Beauty Makeup,
Short Video,
Key Opinion LeadersAbstract: With the development of The Internet in China, short video marketing has been more widely used in the field of cosmetics online sales and achieved very outstanding marketing effects. In the context of short videos of beauty cosmetics, what factors will affect online impulse buying behavior of cosmetics is worth discussing. This study was based on theories and literature research on short beauty videos, online impulse buying behaviors of cosmetics, positive emotions and trust, perceived risk, etc. The SOR model was used as the theoretical basis to construct the model and put forward hypotheses. This study constructed two models.
This study randomly selected consumers from first-tier to fifth-tier cities with experience in watching short beauty videos as the research objects, conducted in-depth interviews, distributed questionnaires online and offline, and collected and analyzed information. Among them, 15 consumers were selected for in-depth interviews, and 525 questionnaires of consumers with purchase behavior after watching short videos of beauty makeup were collected, and 406 questionnaires of consumers with no purchase behavior after watching short videos of beauty makeup were collected. Descriptive statistical analysis, reliability and validity analysis, factor analysis, regression analysis and structural equation model were conducted by using SPSS.
The results show that marketing stimulus, interaction, key opinion leaders, content, positive emotions and trust have significant positive effects on cosmetics online impulse buying behavior. Positive emotions and trust mediate between marketing stimulus, interaction, key opinion leaders, content and cosmetics online impulse buying behavior. Short video perceived content quality risk, perceived evaluation quality risk, reputation risk of key opinion leaders, psychological risk and cosmetics online impulse buying behavior have significant negative effects.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28476 Hold
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Barcode Call number Media type Location Section Status 32002000607527 SIU THE: SOM-PhD-M-2022-90 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607525 SIU THE: SOM-PhD-M-2022-90 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
