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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Customer Satisfaction of Myanmar Traditional Restaurant in Mandalay / Shwe Sin / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Customer Satisfaction of Myanmar Traditional Restaurant in Mandalay Material Type: printed text Authors: Shwe Sin, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 32 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M10
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Restaurants -- MandalayKeywords: Customer Satisfaction, Food products, Price, Responsiveness, Environment Abstract: One of the vital needs of increasing population in our country is food. There are five number of restaurant owners to meet the necessity of food. Most of the people in our country occasionally go to the restaurant to enjoy ethnic and some of western food items. The main purpose of this study is to identify some key drivers of customer satisfaction on Myanmar traditional restaurants. The study covers the opinion of restaurants in Mandalay region. Primarily, researcher contacted with 110 customers for their valuable opinion regarding on the Myanmar traditional restaurants. Chi-square test has been applied for testing hypothesizes by using PSPP software. This study aims to link some factors of food products, responsiveness, environment and price fairness of restaurant with the customers’ satisfaction. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27627 SIU IS. Customer Satisfaction of Myanmar Traditional Restaurant in Mandalay [printed text] / Shwe Sin, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 32 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M10
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Restaurants -- MandalayKeywords: Customer Satisfaction, Food products, Price, Responsiveness, Environment Abstract: One of the vital needs of increasing population in our country is food. There are five number of restaurant owners to meet the necessity of food. Most of the people in our country occasionally go to the restaurant to enjoy ethnic and some of western food items. The main purpose of this study is to identify some key drivers of customer satisfaction on Myanmar traditional restaurants. The study covers the opinion of restaurants in Mandalay region. Primarily, researcher contacted with 110 customers for their valuable opinion regarding on the Myanmar traditional restaurants. Chi-square test has been applied for testing hypothesizes by using PSPP software. This study aims to link some factors of food products, responsiveness, environment and price fairness of restaurant with the customers’ satisfaction. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27627 Hold
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Barcode Call number Media type Location Section Status 32002000597029 SIU IS: SOM-MBA-2017-M10 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Customer Satisfaction of Service Quality: A Case of Nepalese Commercial Bank Material Type: printed text Authors: Ramesh Kumar Yadav, Author ; Virachai Vongbunsin, Associated Name ; Neeran Dhaubhadel, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 71 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N36
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Customer satisfactionCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27425 SIU IS. Customer Satisfaction of Service Quality: A Case of Nepalese Commercial Bank [printed text] / Ramesh Kumar Yadav, Author ; Virachai Vongbunsin, Associated Name ; Neeran Dhaubhadel, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 71 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N36
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Customer satisfactionCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27425 Hold
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Barcode Call number Media type Location Section Status 32002000595759 SIU IS: SOM-MBA-2017-N36 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Customer Satisfaction towards drinking water business in Sagaing Region, Myanmar. Material Type: printed text Authors: Kaung Khant Soe, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 67 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-M05
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Business
[LCSH]Customer satisfactionKeywords: Customer Satisfaction,
Door to door services,
Promotion Factor,
Service QualityAbstract: Customer satisfaction has been one of the main concerns of bottled water business. This has been necessitated by the stiff competition in the bottled water business. This study contributes to the literature by considering a model for testing the quality of deposit services in the bottled water business. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bottled water business in Sagaing region. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
This study assesses customer satisfaction of service quality and determines whether services provided by the companies are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 400 respondents selected from customers in Sagaing regions. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the bottled water business in Sagaing region. Perceived quality of drinking water has a positive relationship with consumers’ consumption behavior of drinking water. Trust in water companies have a positive influence on perceived quality of drinking water. Risk perception has a negative influence on perceived water quality. Perceived quality of drinking water was found to mediate the effect of risk perception and trust in water companies on consumers’ consumption behavior of drinking water. Findings from this study will also enable tap water companies, bottled water companies, the Myanmar government and water related agencies to better understand the needs and demands of drinking water consumers.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27850 SIU IS. Customer Satisfaction towards drinking water business in Sagaing Region, Myanmar. [printed text] / Kaung Khant Soe, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 67 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-M05
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Business
[LCSH]Customer satisfactionKeywords: Customer Satisfaction,
Door to door services,
Promotion Factor,
Service QualityAbstract: Customer satisfaction has been one of the main concerns of bottled water business. This has been necessitated by the stiff competition in the bottled water business. This study contributes to the literature by considering a model for testing the quality of deposit services in the bottled water business. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bottled water business in Sagaing region. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
This study assesses customer satisfaction of service quality and determines whether services provided by the companies are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 400 respondents selected from customers in Sagaing regions. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the bottled water business in Sagaing region. Perceived quality of drinking water has a positive relationship with consumers’ consumption behavior of drinking water. Trust in water companies have a positive influence on perceived quality of drinking water. Risk perception has a negative influence on perceived water quality. Perceived quality of drinking water was found to mediate the effect of risk perception and trust in water companies on consumers’ consumption behavior of drinking water. Findings from this study will also enable tap water companies, bottled water companies, the Myanmar government and water related agencies to better understand the needs and demands of drinking water consumers.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27850 Hold
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Barcode Call number Media type Location Section Status 32002000598308 SIU IS: SOM-MBA-2018-M05 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000598399 SIU IS: SOM-MBA-2018-M05 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Customer Satisfaction Towards the Three Private Hospitals in Mandalay Material Type: printed text Authors: Toe Toe San, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vi, 51 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-08
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Private hospitals -- MandalayKeywords: Service Quality,
Tangible,
Reliability,
Responsiveness,
Assurance,
EmpathyAbstract: This paper analyses on the level of customer satisfaction between three private hospitals in Mandalay along with the consideration of gender, age and experience differences. Customers were selected using purposive sampling method for the study. Further, a total of 150 respondents were selected from these three private Hospitals.
The survey was conducted to know the most important factor that impact on the service quality is tangible, reliability and responsiveness.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28119 SIU IS. Customer Satisfaction Towards the Three Private Hospitals in Mandalay [printed text] / Toe Toe San, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 51 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-08
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Private hospitals -- MandalayKeywords: Service Quality,
Tangible,
Reliability,
Responsiveness,
Assurance,
EmpathyAbstract: This paper analyses on the level of customer satisfaction between three private hospitals in Mandalay along with the consideration of gender, age and experience differences. Customers were selected using purposive sampling method for the study. Further, a total of 150 respondents were selected from these three private Hospitals.
The survey was conducted to know the most important factor that impact on the service quality is tangible, reliability and responsiveness.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28119 Hold
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Barcode Call number Media type Location Section Status 32002000607309 SIU IS: SOM-MBA-2019-08 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607311 SIU IS: SOM-MBA-2019-08 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Customer Satisfaction with Wooden Household Furniture in Mandalay Material Type: printed text Authors: Tharaphi Kyaw Soe, Author ; Ousanee Sawagvudcharee, Associated Name ; Walsh, John, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 33 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M02
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Furniture industry and trade -- MandalayKeywords: Customer satisfaction, Wooden household furniture, Customer preferences and impression, Purchase decision making, Consumer’s needs and desire. Abstract: Consumer evaluates the product and quality based on the numerous products when they decide to purchase of kinds of products. Consumer behaviors are always changing from time by time. . For economy at the market, furniture marketers try to determine the best ways to adjust these changing consumer demands. Nowadays, most of consumers are looking for the design and durable of products and reliable on the products that are very useful to be constructive for higher living standards. In this research, the types of wooden household furniture are important to Myanmar consumer when they choose the essential products in making decision. The study of the objectives are customer preferences of wooden household furniture, consumer’s impression and awareness of product attributes, consciousness about the retail stores of furniture at the market and search for the consumer’s needs and desires in product to get the customer satisfaction. Moreover, the retail furniture shops can decide on quality, price and design of products that the customers are willingness to be satisfied or dissatisfied of these products. Most of customers are not the same sight when they purchase the wooden household furniture. Some customer is only focus on price and other customer is the first priority of quality and design to make the purchase decision of products. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27608 SIU IS. Customer Satisfaction with Wooden Household Furniture in Mandalay [printed text] / Tharaphi Kyaw Soe, Author ; Ousanee Sawagvudcharee, Associated Name ; Walsh, John, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 33 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M02
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Furniture industry and trade -- MandalayKeywords: Customer satisfaction, Wooden household furniture, Customer preferences and impression, Purchase decision making, Consumer’s needs and desire. Abstract: Consumer evaluates the product and quality based on the numerous products when they decide to purchase of kinds of products. Consumer behaviors are always changing from time by time. . For economy at the market, furniture marketers try to determine the best ways to adjust these changing consumer demands. Nowadays, most of consumers are looking for the design and durable of products and reliable on the products that are very useful to be constructive for higher living standards. In this research, the types of wooden household furniture are important to Myanmar consumer when they choose the essential products in making decision. The study of the objectives are customer preferences of wooden household furniture, consumer’s impression and awareness of product attributes, consciousness about the retail stores of furniture at the market and search for the consumer’s needs and desires in product to get the customer satisfaction. Moreover, the retail furniture shops can decide on quality, price and design of products that the customers are willingness to be satisfied or dissatisfied of these products. Most of customers are not the same sight when they purchase the wooden household furniture. Some customer is only focus on price and other customer is the first priority of quality and design to make the purchase decision of products. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27608 Hold
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Barcode Call number Media type Location Section Status 32002000596948 SIU IS: SOM-MBA-2017-M02 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Impact of Customer Relationship Management Practices on Customer Satisfaction: A study of Nepalese Commercial Banks Material Type: printed text Authors: Sagar Karki, Author ; Ousanee Sawagvudcharee, Associated Name ; Neeran Dhaubhadel, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: viii, 63 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N56
Independent Study [SO [Management]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer Relationship Management
[LCSH]Customer satisfactionKeywords: Customer Relationship Management,
Customer Satisfaction,
Service Quality,
Employee’s Behavior,
Customer Database,
Solving Customer Problems,
Physical EnvironmentAbstract: The study examines the impact of customer relationship management on customer satisfaction in selected Nepalese commercial banks. Out of 28 commercial banks, 6 commercial banks are used as sample for the study. Self- administered questionnaire is distributed to 150 respondents in order to collect the data. Independent variable used in the study are service quality, behavior of employees, customer database, relationship through solving problem, physical environment, social network and dependent variable used in the study is customer satisfaction. The study focuses on Pearson correlation and regression analysis in order to analyze the data. The study reveals that service quality, employee behavior, physical environment, customer data base, social network interaction shows positive relationship with dependent variable but among all the independent variable employee behavior and social network interaction has positive significant relationship with customer satisfaction. On the other hand customer problem solving problem shows negative but insignificant relationship with customer satisfaction. The result indicates that good employee behavior leads to higher customer satisfaction. Similarly, increase in social network interaction leads to increase in customer satisfaction. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27530 SIU IS. Impact of Customer Relationship Management Practices on Customer Satisfaction: A study of Nepalese Commercial Banks [printed text] / Sagar Karki, Author ; Ousanee Sawagvudcharee, Associated Name ; Neeran Dhaubhadel, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - viii, 63 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N56
Independent Study [SO [Management]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer Relationship Management
[LCSH]Customer satisfactionKeywords: Customer Relationship Management,
Customer Satisfaction,
Service Quality,
Employee’s Behavior,
Customer Database,
Solving Customer Problems,
Physical EnvironmentAbstract: The study examines the impact of customer relationship management on customer satisfaction in selected Nepalese commercial banks. Out of 28 commercial banks, 6 commercial banks are used as sample for the study. Self- administered questionnaire is distributed to 150 respondents in order to collect the data. Independent variable used in the study are service quality, behavior of employees, customer database, relationship through solving problem, physical environment, social network and dependent variable used in the study is customer satisfaction. The study focuses on Pearson correlation and regression analysis in order to analyze the data. The study reveals that service quality, employee behavior, physical environment, customer data base, social network interaction shows positive relationship with dependent variable but among all the independent variable employee behavior and social network interaction has positive significant relationship with customer satisfaction. On the other hand customer problem solving problem shows negative but insignificant relationship with customer satisfaction. The result indicates that good employee behavior leads to higher customer satisfaction. Similarly, increase in social network interaction leads to increase in customer satisfaction. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27530 Hold
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Barcode Call number Media type Location Section Status 32002000596344 SIU IS: SOM-MBA-2017-N56 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000596336 SIU IS: SOM-MBA-2017-N56 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : To open a 4 star hotel in Mandalay : the importance of service quality in hotel Material Type: printed text Publisher: Bangkok : Shinawatra University Publication Date: 2014 Pagination: vi, 42 p. Size: 23 cm. Price: 500.00 General note: IS MS.(MBA))--Shinawatra University, 2014. Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Hotel -- Mandalay
[LCSH]Service QualityClass number: SIU IS SOM MBA 2014 07 Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25206 SIU IS. To open a 4 star hotel in Mandalay : the importance of service quality in hotel [printed text] . - Bangkok : Shinawatra University, 2014 . - vi, 42 p. ; 23 cm.
500.00
IS MS.(MBA))--Shinawatra University, 2014.
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Hotel -- Mandalay
[LCSH]Service QualityClass number: SIU IS SOM MBA 2014 07 Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25206
Collection Title: SIU IS Title : Perspective Research of Key Success Factors in Esports Centre Based on Mandalay Material Type: printed text Authors: Aung Phyo Oo, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 41 p. Layout: ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M08
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Esports -- MandalayKeywords: Management system of Espots centre, Customer satisfaction, Mandalay, carrier opportunities, Globally compete, Esports Abstract: This research refers to study of the development of Myanmar Esport centre. Customer satisfactions to E-sports centre are essential for Esports centre to run business successfully in the future. Because of late back technology in Myanmar, Myanmar Esports centre was not developed very well in the past and Esports centre in Myanmar have to be standardized to catch up with international standard. If Esports centers develop in Myanmar, many job opportunities can be created for young people those who are interested in advance technology. Government and internet service provider (ISP) companies need to provide good internet service to develop more Esport centre and it can support country economy in a part of way. To be sustain in the market very competitive ideas are needed for a new incomers and existing Esport owners to attract customers to come and play at their Esport centes. A short overview on the history of Esports centre in Myanmar and the way of doing their business are presented based on in Mandalay. Provides that it is suitable for academic studies on Esports related issues and discusses first approaches to this topic that might lead to results that are applicable to problems in seemingly unrelated fields such as strategic decision making or management training.
Most Esports are needed to renovate to be international standard and to crate more job opportunities and to boost business in Myanmar. Service is the most important for an Esport centre to service in the market for a long time. Since the creation of the internet introduced ,there has been a development towards a globalized community of people, as the same as people in Myanmar need to catch up with globally especially for the players. With the potential for connectivity between people all over the world subcultures are inevitably created. One such subculture is Esports. Over the past decade Esports has seen a steady increase in popularity.Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27623 SIU IS. Perspective Research of Key Success Factors in Esports Centre Based on Mandalay [printed text] / Aung Phyo Oo, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 41 p. : ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M08
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Esports -- MandalayKeywords: Management system of Espots centre, Customer satisfaction, Mandalay, carrier opportunities, Globally compete, Esports Abstract: This research refers to study of the development of Myanmar Esport centre. Customer satisfactions to E-sports centre are essential for Esports centre to run business successfully in the future. Because of late back technology in Myanmar, Myanmar Esports centre was not developed very well in the past and Esports centre in Myanmar have to be standardized to catch up with international standard. If Esports centers develop in Myanmar, many job opportunities can be created for young people those who are interested in advance technology. Government and internet service provider (ISP) companies need to provide good internet service to develop more Esport centre and it can support country economy in a part of way. To be sustain in the market very competitive ideas are needed for a new incomers and existing Esport owners to attract customers to come and play at their Esport centes. A short overview on the history of Esports centre in Myanmar and the way of doing their business are presented based on in Mandalay. Provides that it is suitable for academic studies on Esports related issues and discusses first approaches to this topic that might lead to results that are applicable to problems in seemingly unrelated fields such as strategic decision making or management training.
Most Esports are needed to renovate to be international standard and to crate more job opportunities and to boost business in Myanmar. Service is the most important for an Esport centre to service in the market for a long time. Since the creation of the internet introduced ,there has been a development towards a globalized community of people, as the same as people in Myanmar need to catch up with globally especially for the players. With the potential for connectivity between people all over the world subcultures are inevitably created. One such subculture is Esports. Over the past decade Esports has seen a steady increase in popularity.Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27623 Hold
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Barcode Call number Media type Location Section Status 32002000597003 SIU IS: SOM-MBA-2017-M08 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Quality of Small Hotels for Foreign Tourists Stay: Case Study of Khaosan Road Tourist Area in Bangkok Material Type: printed text Authors: Chatuporn Yhoobhasuk, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 49 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-02
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Hotels -- Thailand -- Bangkok -- Khaosan Road
[LCSH]TouristsKeywords: Service quality,
Customer satisfaction,
small hotel,
Khaosan roadAbstract: With a greater demand from tourists travelling around the globe, the demand for quality and cheap hotels are on the rise. The backpacking culture has found its way into mainstream tourism and is increasing the demand for small hotels. Hotels in the Khaosan road area have different brands of small hotels for providing good facilities and service to both foreign tourists and local tourists. Small hotel organizations have been working in an aggressive, competitive environment. These days’ small hotel industries need to enhance the level of satisfaction if they want to remain in the competition with other hotels. Foreign tourists’ satisfaction is basically satisfying customers’ expectations and understanding their needs. Foreign tourists’ feedback is the most valuable asset to escalate the overall service quality, to enable the service industry’s learning and development and to provide a great foreseeable opportunity. The main aim of this study is to determine the foreign tourist satisfaction with the small hotels. The method of data collection was face-to-face by using the semi-structured interview question as well as using an in-depth interview technique with the customers of the small hotels around the Khaosan Road. The data was analyzed by using the content analyze technique. From this study, it was found that the tourists were satisfied with the service even though they have been faced many problems. The facilities along with the commitment of employees were standard even though a language was a major barrier. The findings also were discovered that small hotels in the Khaosan road area had a higher level of overall foreign tourist satisfaction and service quality than in other areas in Bangkok. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26662 SIU IS. Quality of Small Hotels for Foreign Tourists Stay: Case Study of Khaosan Road Tourist Area in Bangkok [printed text] / Chatuporn Yhoobhasuk, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 49 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-02
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Hotels -- Thailand -- Bangkok -- Khaosan Road
[LCSH]TouristsKeywords: Service quality,
Customer satisfaction,
small hotel,
Khaosan roadAbstract: With a greater demand from tourists travelling around the globe, the demand for quality and cheap hotels are on the rise. The backpacking culture has found its way into mainstream tourism and is increasing the demand for small hotels. Hotels in the Khaosan road area have different brands of small hotels for providing good facilities and service to both foreign tourists and local tourists. Small hotel organizations have been working in an aggressive, competitive environment. These days’ small hotel industries need to enhance the level of satisfaction if they want to remain in the competition with other hotels. Foreign tourists’ satisfaction is basically satisfying customers’ expectations and understanding their needs. Foreign tourists’ feedback is the most valuable asset to escalate the overall service quality, to enable the service industry’s learning and development and to provide a great foreseeable opportunity. The main aim of this study is to determine the foreign tourist satisfaction with the small hotels. The method of data collection was face-to-face by using the semi-structured interview question as well as using an in-depth interview technique with the customers of the small hotels around the Khaosan Road. The data was analyzed by using the content analyze technique. From this study, it was found that the tourists were satisfied with the service even though they have been faced many problems. The facilities along with the commitment of employees were standard even though a language was a major barrier. The findings also were discovered that small hotels in the Khaosan road area had a higher level of overall foreign tourist satisfaction and service quality than in other areas in Bangkok. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26662 Hold
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Barcode Call number Media type Location Section Status 32002000593176 SIU IS: SOM-MBA-2017-02 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Relationships between service quality and customer satisfaction in Nepalese Development Banks Material Type: printed text Authors: Ekta Rai, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 56 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N09
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Service QualityKeywords: Customer Satisfaction, Tangibility, Responsiveness, Reliability, Assurance, Empathy Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27974 SIU IS. Relationships between service quality and customer satisfaction in Nepalese Development Banks [printed text] / Ekta Rai, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 56 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-N09
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Service QualityKeywords: Customer Satisfaction, Tangibility, Responsiveness, Reliability, Assurance, Empathy Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27974 Hold
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Barcode Call number Media type Location Section Status 32002000607497 SIU IS: SOM-MBA-2018-N09 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607498 SIU IS: SOM-MBA-2018-N09 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Service Quality on Customer Satisfaction in Public Transportation of Kathmandu, Nepal: A Case Study of Sajha Yatayat Material Type: printed text Authors: Suman Khadka, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 65 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-04
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]TransportationKeywords: Customer’s satisfaction, SERVQUAL, Public transport Abstract: Road passenger transport is now recognized as one of the most important means of facilitating movement of people in the country. Urban sprawl, migration of people, travel demand has made people highly dependent on private motorize travel. Due to these issues, the main objective of the study was to assess factors influencing customer’s satisfaction in urban public transport in Nepal; taking Sajha Yatayat as a case study particularly inside Kathmandu valley. The research methodology was designed to collect data from 400 respondents. The data were collected using Google form. Collected data was analyzed using statistical software. The data were analyzed using descriptive and regression analysis. The SERVQUAL scale consisting of five dimensions was administered to measure the customer’s perception on service quality. A survey was conducted among the passengers (customers) who were travelling by using Sajha Yatayat public transport services. The study concluded that the service quality delivery by Sajha Yatayat had a positive impact towards customer’s satisfaction. In other words, these three dimensions, Reliability, Assurance and Responsiveness, were found to be good predictors of customer satisfaction. In general, people of Kathmandu valley are benefited with the service quality delivery by Sajha Yatayat. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27602 SIU IS. Service Quality on Customer Satisfaction in Public Transportation of Kathmandu, Nepal: A Case Study of Sajha Yatayat [printed text] / Suman Khadka, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 65 p. : ill, Tables. ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-04
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]TransportationKeywords: Customer’s satisfaction, SERVQUAL, Public transport Abstract: Road passenger transport is now recognized as one of the most important means of facilitating movement of people in the country. Urban sprawl, migration of people, travel demand has made people highly dependent on private motorize travel. Due to these issues, the main objective of the study was to assess factors influencing customer’s satisfaction in urban public transport in Nepal; taking Sajha Yatayat as a case study particularly inside Kathmandu valley. The research methodology was designed to collect data from 400 respondents. The data were collected using Google form. Collected data was analyzed using statistical software. The data were analyzed using descriptive and regression analysis. The SERVQUAL scale consisting of five dimensions was administered to measure the customer’s perception on service quality. A survey was conducted among the passengers (customers) who were travelling by using Sajha Yatayat public transport services. The study concluded that the service quality delivery by Sajha Yatayat had a positive impact towards customer’s satisfaction. In other words, these three dimensions, Reliability, Assurance and Responsiveness, were found to be good predictors of customer satisfaction. In general, people of Kathmandu valley are benefited with the service quality delivery by Sajha Yatayat. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27602 Hold
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Barcode Call number Media type Location Section Status 32002000596831 SIU IS: SOM-MBA-2017-04 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000596849 SIU IS: SOM-MBA-2017-04 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Service Quality and Customer Satisfaction of Restaurants in Junction Square Shopping Centre, Yangon, Myanmar Material Type: printed text Authors: Yin Min Eain, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 77 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2018-01
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Customer serviceKeywords: Customer satisfaction, Service quality, SERVQUAL Abstract: Nowadays, restaurants are facing two main challenges which are to determine what customers want and whether they are satisfied with their service in order to get restaurant competitive advantage. Service quality plays a vital role to make customers pleased and insists them to revisit the restaurants. This research was carried out to identify the relationship between service quality and customer satisfaction of restaurants in Junction Square Shopping Centre in Yangon, Myanmar. A survey was conducted on customers of restaurants by using random sampling. The research methodology was designed to collect data from 400 respondents and the collected data was analyzed by using statistical software. The data were analyzed using descriptive and hypothesis testing. To clear this idea, five dimensions of SERVQUAL (tangibles, reliability, responsiveness, assurance and empathy) of service quality have been taken as independent variables while customer satisfaction was taken as dependent variable. The finding of this study concluded that the five dimensions of service quality have a significant relationship with customer satisfaction. The results showed how to enhance customer’s satisfaction and increase their revenue by improving service quality. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27606 SIU IS. Service Quality and Customer Satisfaction of Restaurants in Junction Square Shopping Centre, Yangon, Myanmar [printed text] / Yin Min Eain, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 77 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2018-01
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Customer serviceKeywords: Customer satisfaction, Service quality, SERVQUAL Abstract: Nowadays, restaurants are facing two main challenges which are to determine what customers want and whether they are satisfied with their service in order to get restaurant competitive advantage. Service quality plays a vital role to make customers pleased and insists them to revisit the restaurants. This research was carried out to identify the relationship between service quality and customer satisfaction of restaurants in Junction Square Shopping Centre in Yangon, Myanmar. A survey was conducted on customers of restaurants by using random sampling. The research methodology was designed to collect data from 400 respondents and the collected data was analyzed by using statistical software. The data were analyzed using descriptive and hypothesis testing. To clear this idea, five dimensions of SERVQUAL (tangibles, reliability, responsiveness, assurance and empathy) of service quality have been taken as independent variables while customer satisfaction was taken as dependent variable. The finding of this study concluded that the five dimensions of service quality have a significant relationship with customer satisfaction. The results showed how to enhance customer’s satisfaction and increase their revenue by improving service quality. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27606 Hold
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Barcode Call number Media type Location Section Status 32002000596922 SIU IS: SOM-MBA-2018-01 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000596898 SIU IS: SOM-MBA-2018-01 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available
Collection Title: SIU IS Title : The significance of relationship marketing among pharmaceutical industry in Mandalay Material Type: printed text Authors: Khaing Zin Win, Author ; Walsh, John Christopher, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2014 Pagination: iii, 43 p. Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2014-M06
IS (MS. (MBA))--Shinawatra University, 2014Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Pharmaceutical industry -- Mandalay
[LCSH]Relationship marketingKeywords: relationship marketing,
pharmaceutical industry,
purchase decisions,
outcomes,
customer retentionAbstract: The concept of relationship marketing is becoming increasingly popular in marketing discipline nowadays as almost all companies recognize the importance of building relationship with customers. Pharmaceutical industry has also changed from being research and development (R & D) oriented to marketing based. Hence, the role of relationship marketing is becoming significant in pharmaceutical firms as they are performing marketing activities. The purpose of this study is to find out the methods that pharmaceutical firms in Mandalay use to build relationships with physicians, what factors are important for physicians to make purchase decisions, the outcomes of conducting relationship marketing activities and their influence on customer retention. The paper uses face-to-face interviews and questionnaire survey to find out the objectives of the study. The findings support the effects of relationship marketing activities to outcomes (customer trust, customer commitment, and customer gratitude and customer satisfaction) and reveal that the outcomes can lead to customer retention. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26586 SIU IS. The significance of relationship marketing among pharmaceutical industry in Mandalay [printed text] / Khaing Zin Win, Author ; Walsh, John Christopher, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2014 . - iii, 43 p. ; 30 cm.
500.00
SIU IS: SOM-MBA-2014-M06
IS (MS. (MBA))--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Pharmaceutical industry -- Mandalay
[LCSH]Relationship marketingKeywords: relationship marketing,
pharmaceutical industry,
purchase decisions,
outcomes,
customer retentionAbstract: The concept of relationship marketing is becoming increasingly popular in marketing discipline nowadays as almost all companies recognize the importance of building relationship with customers. Pharmaceutical industry has also changed from being research and development (R & D) oriented to marketing based. Hence, the role of relationship marketing is becoming significant in pharmaceutical firms as they are performing marketing activities. The purpose of this study is to find out the methods that pharmaceutical firms in Mandalay use to build relationships with physicians, what factors are important for physicians to make purchase decisions, the outcomes of conducting relationship marketing activities and their influence on customer retention. The paper uses face-to-face interviews and questionnaire survey to find out the objectives of the study. The findings support the effects of relationship marketing activities to outcomes (customer trust, customer commitment, and customer gratitude and customer satisfaction) and reveal that the outcomes can lead to customer retention. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26586 Hold
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Barcode Call number Media type Location Section Status 32002000580355 SIU IS: SOM-MBA-2014-M06 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU RS Title : A study of brand influences on high value customers sustainability : a case of Advance Info Service Plc. (AIS) Material Type: printed text Authors: Auemporn Srisomboon, Author ; Chanchai Bunchapattanasakda, Associated Name ; Shinawatra University. School of Management, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2010 Pagination: xi, 179 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. ,Assoc. Prof. Dr.Supachok Wiriyacosol (Dean, School of Management) ; Committee Asst. Prof. Dr.Chanchai Bunchapattanasakda (Advisor). Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- Management
[LCSH]Consumer behavior
[LCSH]Customer Relationship Management
[LCSH]Customer satisfaction
[LCSH]ValuesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17842 SIU RS. A study of brand influences on high value customers sustainability : a case of Advance Info Service Plc. (AIS) [printed text] / Auemporn Srisomboon, Author ; Chanchai Bunchapattanasakda, Associated Name ; Shinawatra University. School of Management, Associated Name . - Bangkok : Shinawatra University, 2010 . - xi, 179 p. charts, tables ; 30 cm.
500 Baht
photocopies. ,Assoc. Prof. Dr.Supachok Wiriyacosol (Dean, School of Management) ; Committee Asst. Prof. Dr.Chanchai Bunchapattanasakda (Advisor).
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- Management
[LCSH]Consumer behavior
[LCSH]Customer Relationship Management
[LCSH]Customer satisfaction
[LCSH]ValuesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17842 Hold
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Barcode Call number Media type Location Section Status 32002000508729 SIU RS SOM-MBA-2010-01 c.2 SIU Research Study Graduate Library Thesis Corner Available 32002000296820 SIU RS SOM-MBA 2010-01 SIU Research Study Main Library Thesis Corner Available
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Barcode Call number Media type Location Section Status 32002000198075 SIU SS SOT-MSMT 2005-02 c.1 SIU Special Study Graduate Library Thesis Corner Available 32002000198083 SIU SS SOT-MSMT 2005-02 c.2 SIU Special Study Graduate Library Thesis Corner Available 32002000284552 SIU SS SOT-MSMT 2005-02 c.3 SIU Special Study Graduate Library Thesis Corner Available
