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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesClipping Collection. For global firms, diversity becomes a key / Hymowitz, Carol
Collection Title: Clipping Collection Title : For global firms, diversity becomes a key : companies aim to reflect customers' demographics ; PepsiCo's guacamole chip Material Type: printed text Authors: Hymowitz, Carol, Author Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]ConsumersRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12522 Clipping Collection. For global firms, diversity becomes a key : companies aim to reflect customers' demographics ; PepsiCo's guacamole chip [printed text] / Hymowitz, Carol, Author . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]ConsumersRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12522 Hold
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Barcode Call number Media type Location Section Status 32002000203230 HC05003B Clipping Graduate Library Clipping Shelf Available
Collection Title: Clipping Collection Title : Going global : from shopping to search, America's online giants have their sights set on international expansion Material Type: printed text Authors: Waters, Richard, Author ; Nuttall, Chris, Associated Name Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Electronic commerce
[LCSH]Internet marketingRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12800 Clipping Collection. Going global : from shopping to search, America's online giants have their sights set on international expansion [printed text] / Waters, Richard, Author ; Nuttall, Chris, Associated Name . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Electronic commerce
[LCSH]Internet marketingRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12800 Hold
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Barcode Call number Media type Location Section Status 32002000204022 HF04020 Clipping Main Library Clipping Shelf Available
Collection Title: Clipping Collection Title : A tussle for power in online shopping : the sites may have the goods, but search engines have the eyeballs Material Type: printed text Authors: Waters, Richard, Author Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]e-Commerce
[LCSH]Electronic commerce
[LCSH]Internet marketingRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12796 Clipping Collection. A tussle for power in online shopping : the sites may have the goods, but search engines have the eyeballs [printed text] / Waters, Richard, Author . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]e-Commerce
[LCSH]Electronic commerce
[LCSH]Internet marketingRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12796 Hold
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Barcode Call number Media type Location Section Status 32002000204006 HF04019 Clipping Main Library Clipping Shelf Available
Collection Title: Reprinted Collection Title : Cultural influences on Western and Asian consumer of high-involvment products Material Type: printed text Authors: Pacapol Anurit, Author ; Thailand Curtin University of Technology, Associated Name ; Ubon Rajatanee University. Faculty of Management Science, Associated Name Publisher: Ubon Rajatanee University Publication Date: 2005 Pagination: 17 p. Layout: ill. Size: 30 cm. Price: 50 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]ConsumersRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12055 Reprinted Collection. Cultural influences on Western and Asian consumer of high-involvment products [printed text] / Pacapol Anurit, Author ; Thailand Curtin University of Technology, Associated Name ; Ubon Rajatanee University. Faculty of Management Science, Associated Name . - Ubon Ratchathani : Ubon Rajatanee University, 2005 . - 17 p. : ill. ; 30 cm.
50 Baht
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]ConsumersRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12055 Hold
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Barcode Call number Media type Location Section Status 32002000200897 REP229 2005 c.1 Reprinted Graduate Library Reprint Shelf Available 32002000200905 REP229 2005 c.2 Reprinted Main Library Reprint Shelf Available
Collection Title: Reprinted Collection Title : The street vendors of Bangkok : alternatives to indoor retailers at a time of economic crisish Material Type: printed text Authors: Walsh, John Christopher, Author Publisher: New York : American Journal of Economics and Business Administration Publication Date: 2010 Pagination: 4 p. Layout: ill. Size: 30 cm. Price: 50 Baht General note: Informal economy Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Consumer behaviorRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18055 Reprinted Collection. The street vendors of Bangkok : alternatives to indoor retailers at a time of economic crisish [printed text] / Walsh, John Christopher, Author . - New York : American Journal of Economics and Business Administration, 2010 . - 4 p. : ill. ; 30 cm.
50 Baht
Informal economy
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Consumer behaviorRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18055 Hold
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Barcode Call number Media type Location Section Status 32002000261238 REP586 2010 c.1 Reprinted Graduate Library Reprint Shelf Available 32002000261220 REP586 2010 c.2 Reprinted Graduate Library Reprint Shelf Available 32002000261212 REP586 2010 c.3 Reprinted Main Library Reprint Shelf Available 32002000261204 REP586 2010 c.4 Reprinted Main Library Reprint Shelf Available
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Barcode Call number Media type Location Section Status 32002000087062 REP162 2004 c.1 Reprinted Graduate Library Reprint Shelf Available 32002000087070 REP162 2004 c.2 Reprinted Main Library Reprint Shelf Available
Collection Title: SIU IS Title : Consumer Behavior towards Durable Goods: A Case of Furniture Land Store Private Limited Material Type: printed text Authors: Prakriti Joshi, Author ; Fuangfa Amponstira, Associated Name ; Rajesh Gupta, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: ix, 78 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N29
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Consumer behavior Keywords: Consumer Behavior,
Consumer Decision Making Process,
Factors Influencing Consumer BehaviorAbstract: Consumer behavior is center of the modern marketing, understanding his behavior is quite essential for efficient and effective marketing management. Customers may state their needs, wants but act otherwise. This report provides detailed information concerning consumers’ attitudes and buying behavior for durable goods. There are five stages of consumer decision process: problem recognition, information search, evaluation of alternatives, purchase decision and post purchase behavior. Consumer behavior has gained increased importance in a consumer oriented marketing planning and
management. The study of consumer behavior is an attempt to understand what the consumer want, why they want. The buying behavior of consumer has become a great necessity in modern marketing system, because success or failure ultimately depends upon the buying behavior of the target customers considered individually or a group.
A perceptive of purchase behavior of consumer towards durable goods is essential as it reflects the influence of brands, comfort level, price, product, service and so on. The use of durable goods is becoming increasingly popular in recent years. The introduction of different types of durable goods has also brought out many significant changes in the tastes and preferences of ultimate consumers in recent years. Behavior and attitude of consumer are the important dimensions in the decision making process.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27412 SIU IS. Consumer Behavior towards Durable Goods: A Case of Furniture Land Store Private Limited [printed text] / Prakriti Joshi, Author ; Fuangfa Amponstira, Associated Name ; Rajesh Gupta, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - ix, 78 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N29
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior Keywords: Consumer Behavior,
Consumer Decision Making Process,
Factors Influencing Consumer BehaviorAbstract: Consumer behavior is center of the modern marketing, understanding his behavior is quite essential for efficient and effective marketing management. Customers may state their needs, wants but act otherwise. This report provides detailed information concerning consumers’ attitudes and buying behavior for durable goods. There are five stages of consumer decision process: problem recognition, information search, evaluation of alternatives, purchase decision and post purchase behavior. Consumer behavior has gained increased importance in a consumer oriented marketing planning and
management. The study of consumer behavior is an attempt to understand what the consumer want, why they want. The buying behavior of consumer has become a great necessity in modern marketing system, because success or failure ultimately depends upon the buying behavior of the target customers considered individually or a group.
A perceptive of purchase behavior of consumer towards durable goods is essential as it reflects the influence of brands, comfort level, price, product, service and so on. The use of durable goods is becoming increasingly popular in recent years. The introduction of different types of durable goods has also brought out many significant changes in the tastes and preferences of ultimate consumers in recent years. Behavior and attitude of consumer are the important dimensions in the decision making process.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27412 Hold
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Barcode Call number Media type Location Section Status 32002000595635 SIU IS: SOM-MBA-2017-N29 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Consumer Purchase Decision towards Smartphones in Kathmandu Valley Material Type: printed text Authors: Rabin Pokhrel, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 48 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N35
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Consumer behavior Keywords: Consumer buying behavior, Price, Brand image, Inferential analysis, Primary survey, Descriptive statistics Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27982 SIU IS. Consumer Purchase Decision towards Smartphones in Kathmandu Valley [printed text] / Rabin Pokhrel, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 48 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-N35
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior Keywords: Consumer buying behavior, Price, Brand image, Inferential analysis, Primary survey, Descriptive statistics Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27982 Hold
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Barcode Call number Media type Location Section Status 32002000607958 SIU IS: SOM-MBA-2018-N35 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607957 SIU IS: SOM-MBA-2018-N35 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Effectiveness of Facebook Marketing in Consumer Buying Behavior in Kathmandu Valley Material Type: printed text Authors: Niraj Wagle, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: viii, 76 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2019-N10
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Internet marketingKeywords: Attitude Towards Facebook Advertising, Facebook Environment, Consumer Buying Behavior, Age, Gender Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27998 SIU IS. Effectiveness of Facebook Marketing in Consumer Buying Behavior in Kathmandu Valley [printed text] / Niraj Wagle, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - viii, 76 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2019-N10
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Internet marketingKeywords: Attitude Towards Facebook Advertising, Facebook Environment, Consumer Buying Behavior, Age, Gender Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27998 Hold
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Barcode Call number Media type Location Section Status 32002000607463 SIU IS: SOM-MBA-2019-N10 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607422 SIU IS: SOM-MBA-2019-N10 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Factors Influencing Brand Choices of Mobile Phones in Kathmandu Valley Material Type: printed text Authors: Kishan Chapagain, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 49 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2019-N07
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Mobile phone -- ResearchKeywords: Brand,
Brand Image,
Brand Attitude,
Brand AttributeCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28002 SIU IS. Factors Influencing Brand Choices of Mobile Phones in Kathmandu Valley [printed text] / Kishan Chapagain, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 49 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2019-N07
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Mobile phone -- ResearchKeywords: Brand,
Brand Image,
Brand Attitude,
Brand AttributeCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28002 Hold
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Barcode Call number Media type Location Section Status 32002000607420 SIU IS: SOM-MBA-2019-N07 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607442 SIU IS: SOM-MBA-2019-N07 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Impact of Nutritional Labeling on Consumer Buying Behavior Material Type: printed text Authors: Ritu Tuladhar, Author ; Virachai Vongbunsin, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: ix, 72 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N16
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Consumer behavior Keywords: Nutrition labeling,
Consumers buying behavior,
Food labels,
Nutrition information,
Packaging,
Consumer’s Awareness,
Education Level,
Pre-Packaged foodAbstract: Nutritional Labeling communicates to consumer that the product holds those attributes that can fill the required need and contains components that are better as compared to the ones provided by the competitor. Nutritional labeling provides the customers with the opportunity to choose healthier food for themselves and their families.
This study determined level of awareness on pre-packaged food labeling information among consumers within Kathmandu, their perception on the importance of such information and difficulties encountered in reading and using prepackaged food labels. Also this paper examines how strongly packaging influences consumer buying behavior and what elements of the packaging are most important.A descriptive cross- sectional study was conducted and questionnaire with close ended questions was used to collect information from 120 consumers who purchase pre packaged food from different supermarkets. The obtained data were computed to determine relationships and associations between various factors and the use of food labeling information among consumers in the area of study.
Awareness and use of prepackaged food labeling information was found to be moderate among consumers in Kathmandu. Findings showed that only a quarter of the study respondents had high awareness on food labeling. Health concerns, religious beliefs and the need to know characteristics of food, motivate consumers to read prepackaged food labels. Awareness and use of prepackaged food labeling information was significantly associated with age, occupation and education level of respondents. People who read food labels concentrated on ingredients and expiry. It is therefore recommended that deliberate efforts should be taken to improve foodlabeling, provide education to consumers to raise their awareness and use of foodlabeling information as well as develop a consumer guide on food labeling.It has also been concluded that the Packaging is one of the important and powerful factor, which influences consumer’s purchase decision. Most of the consumers agree that packaging influence their buying decision.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26934 SIU IS. Impact of Nutritional Labeling on Consumer Buying Behavior [printed text] / Ritu Tuladhar, Author ; Virachai Vongbunsin, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - ix, 72 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N16
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior Keywords: Nutrition labeling,
Consumers buying behavior,
Food labels,
Nutrition information,
Packaging,
Consumer’s Awareness,
Education Level,
Pre-Packaged foodAbstract: Nutritional Labeling communicates to consumer that the product holds those attributes that can fill the required need and contains components that are better as compared to the ones provided by the competitor. Nutritional labeling provides the customers with the opportunity to choose healthier food for themselves and their families.
This study determined level of awareness on pre-packaged food labeling information among consumers within Kathmandu, their perception on the importance of such information and difficulties encountered in reading and using prepackaged food labels. Also this paper examines how strongly packaging influences consumer buying behavior and what elements of the packaging are most important.A descriptive cross- sectional study was conducted and questionnaire with close ended questions was used to collect information from 120 consumers who purchase pre packaged food from different supermarkets. The obtained data were computed to determine relationships and associations between various factors and the use of food labeling information among consumers in the area of study.
Awareness and use of prepackaged food labeling information was found to be moderate among consumers in Kathmandu. Findings showed that only a quarter of the study respondents had high awareness on food labeling. Health concerns, religious beliefs and the need to know characteristics of food, motivate consumers to read prepackaged food labels. Awareness and use of prepackaged food labeling information was significantly associated with age, occupation and education level of respondents. People who read food labels concentrated on ingredients and expiry. It is therefore recommended that deliberate efforts should be taken to improve foodlabeling, provide education to consumers to raise their awareness and use of foodlabeling information as well as develop a consumer guide on food labeling.It has also been concluded that the Packaging is one of the important and powerful factor, which influences consumer’s purchase decision. Most of the consumers agree that packaging influence their buying decision.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26934 Hold
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Barcode Call number Media type Location Section Status 32002000594158 SIU IS: SOM-MBA-2016-N16 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Influence of Social Media on Consumer's Purchasing Intention: A Study of Wrist Watches Material Type: printed text Authors: Yogesh Shrestha, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: viii, 54 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2019-N21
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Social media -- Marketing
[LCSH]Wrist watchesKeywords: Social media marketing, Wrist Watches Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27994 SIU IS. Influence of Social Media on Consumer's Purchasing Intention: A Study of Wrist Watches [printed text] / Yogesh Shrestha, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - viii, 54 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2019-N21
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Social media -- Marketing
[LCSH]Wrist watchesKeywords: Social media marketing, Wrist Watches Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27994 Hold
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Barcode Call number Media type Location Section Status 32002000607445 SIU IS: SOM-MBA-2019-N21 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607459 SIU IS: SOM-MBA-2019-N21 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Key Factors Influencing Consumer’s Willingness to Purchase Electric Cars in GuiLin City, China Material Type: printed text Authors: Song Hao Ning, Author ; Fuangfa Amponstira, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 44 p. Layout: Tables, illus Size: 30 cm. Price: 500.00 baht. General note: SIU IS: SOM-MBA-2019-01
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]electric power
[LCSH]Hybrid electric vehiclesKeywords: electric vehicles, consumers’ perspective, influence factors, purchase intention Abstract: Under the dual pressures of oil energy shortages and environmental pollution, many developed countries chose electric vehicles as an important development direction of the automotive industry. China also listed electric vehicles as one of the seven strategic emerging industries of the "12th Five-Year-Plan" period. With the support of the "863" special research plans on electric vehicles, some of the key technologies of electric vehicles and product development have made great progress in China. In recent years, many scholars studied how to develop electric vehicles, in particular, reached a basic consensus on developing the small electric vehicles whose technologies are basically mature. Besides, the government also introduced some relevant support policies, but the current domestic market conditions for small electric vehicles are not ideal, and consumers’ willingness to buy these cars remains low. Hence, in order to find the reasons for impeding the market development, this paper deeply investigated and analyzed the factors that influence purchase intention from the consumers’ perspective, which includes charging convenience, safety, and reliability of the vehicles, repair services, purchase and usage costs, etc.
In details, this paper built some relevant models and designed the questionnaire according to the theories of consumers’ purchase intention and the characteristics of the small electric vehicles. Through the interviews and questionnaire to those who are familiar with the electric vehicles and could afford them, the first-hand data of consumers’ intention were collected, and then an SPSS statistics software quantitative analysis was conducted as follows: firstly, the current situation of the consumers’ purchase intention was obtained through a descriptive statistics analysis, the major factors which effect the consumer’s purchase intention on the small-electric vehicles were extracted with the methodology of element study, finally, through a multiple linear regression analysis, with the purchase intention as the dependent variable the influencing factors as independent variables, the factors impacts on the purchase intention were explored.
To make the analysis results more targeted, further regression analysis was conducted under the different conditions of charging equipment ownership. Finally, according to the research analysis, related countermeasures were given, including improving using conditions of the small-electric vehicles, as well as the product quality, and reducing the users’ costs, etc.
The research findings can provide a reference for policymakers on small electric vehicle’s development, and also help the auto companies to develop new markets of these products.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27891 SIU IS. Key Factors Influencing Consumer’s Willingness to Purchase Electric Cars in GuiLin City, China [printed text] / Song Hao Ning, Author ; Fuangfa Amponstira, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 44 p. : Tables, illus ; 30 cm.
500.00 baht.
SIU IS: SOM-MBA-2019-01
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]electric power
[LCSH]Hybrid electric vehiclesKeywords: electric vehicles, consumers’ perspective, influence factors, purchase intention Abstract: Under the dual pressures of oil energy shortages and environmental pollution, many developed countries chose electric vehicles as an important development direction of the automotive industry. China also listed electric vehicles as one of the seven strategic emerging industries of the "12th Five-Year-Plan" period. With the support of the "863" special research plans on electric vehicles, some of the key technologies of electric vehicles and product development have made great progress in China. In recent years, many scholars studied how to develop electric vehicles, in particular, reached a basic consensus on developing the small electric vehicles whose technologies are basically mature. Besides, the government also introduced some relevant support policies, but the current domestic market conditions for small electric vehicles are not ideal, and consumers’ willingness to buy these cars remains low. Hence, in order to find the reasons for impeding the market development, this paper deeply investigated and analyzed the factors that influence purchase intention from the consumers’ perspective, which includes charging convenience, safety, and reliability of the vehicles, repair services, purchase and usage costs, etc.
In details, this paper built some relevant models and designed the questionnaire according to the theories of consumers’ purchase intention and the characteristics of the small electric vehicles. Through the interviews and questionnaire to those who are familiar with the electric vehicles and could afford them, the first-hand data of consumers’ intention were collected, and then an SPSS statistics software quantitative analysis was conducted as follows: firstly, the current situation of the consumers’ purchase intention was obtained through a descriptive statistics analysis, the major factors which effect the consumer’s purchase intention on the small-electric vehicles were extracted with the methodology of element study, finally, through a multiple linear regression analysis, with the purchase intention as the dependent variable the influencing factors as independent variables, the factors impacts on the purchase intention were explored.
To make the analysis results more targeted, further regression analysis was conducted under the different conditions of charging equipment ownership. Finally, according to the research analysis, related countermeasures were given, including improving using conditions of the small-electric vehicles, as well as the product quality, and reducing the users’ costs, etc.
The research findings can provide a reference for policymakers on small electric vehicle’s development, and also help the auto companies to develop new markets of these products.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27891 Hold
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Barcode Call number Media type Location Section Status 32002000598670 SIU IS: SOM-MBA-2019-01 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000598654 SIU IS: SOM-MBA-2019-01 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Online Shopping Behavior of Youths in Kathmandu Valley Material Type: printed text Authors: Rajani Ranjan, Author ; Hatairat Lertjanyakit, Associated Name ; Sushil Bhakta Mathema, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 74 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N52
Independent Study [SO [Management]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]YouthsAbstract: The study examines the online shopping behavior of youths in Kathmandu valley. Where online shopping behavior is selected as dependent variable whereas demographics which include age and gender, income level includes monthly income and self-supported, return policy means policy where online store returns the money and take back the product if buyer is not satisfied, discounts include offer provided to consumer to attract them, information provided defines if detail information of the product is provided in the internet or not, frequency of purchase includes consumer frequency of buying products from online to, delivery time explains time spent by the online store to provide the product to the consumer and level of satisfaction of consumer defines how much people using the service are satisfied by the service provided.
The study consists of 27 years data with study period from 1990 to 2016/17. The result of this study shows that positive correlation between easiness, convenience and effectiveness of online shopping and sufficiency of information given in online shopping sites to make purchase decision, better quality products from online shopping, security of online payment method, return policy and discount provided and Delivery time i.e. all online shopping behavior. The research shows that information provided in online shopping sites that helps user to make purchase decision is not dependent upon discount and return policy offered on those products betweenCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27526 SIU IS. Online Shopping Behavior of Youths in Kathmandu Valley [printed text] / Rajani Ranjan, Author ; Hatairat Lertjanyakit, Associated Name ; Sushil Bhakta Mathema, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 74 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N52
Independent Study [SO [Management]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]YouthsAbstract: The study examines the online shopping behavior of youths in Kathmandu valley. Where online shopping behavior is selected as dependent variable whereas demographics which include age and gender, income level includes monthly income and self-supported, return policy means policy where online store returns the money and take back the product if buyer is not satisfied, discounts include offer provided to consumer to attract them, information provided defines if detail information of the product is provided in the internet or not, frequency of purchase includes consumer frequency of buying products from online to, delivery time explains time spent by the online store to provide the product to the consumer and level of satisfaction of consumer defines how much people using the service are satisfied by the service provided.
The study consists of 27 years data with study period from 1990 to 2016/17. The result of this study shows that positive correlation between easiness, convenience and effectiveness of online shopping and sufficiency of information given in online shopping sites to make purchase decision, better quality products from online shopping, security of online payment method, return policy and discount provided and Delivery time i.e. all online shopping behavior. The research shows that information provided in online shopping sites that helps user to make purchase decision is not dependent upon discount and return policy offered on those products betweenCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27526 Hold
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Barcode Call number Media type Location Section Status 32002000596260 SIU IS: SOM-MBA-2017-N52 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000596252 SIU IS: SOM-MBA-2017-N52 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU RS Title : A study of brand influences on high value customers sustainability : a case of Advance Info Service Plc. (AIS) Material Type: printed text Authors: Auemporn Srisomboon, Author ; Chanchai Bunchapattanasakda, Associated Name ; Shinawatra University. School of Management, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2010 Pagination: xi, 179 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. ,Assoc. Prof. Dr.Supachok Wiriyacosol (Dean, School of Management) ; Committee Asst. Prof. Dr.Chanchai Bunchapattanasakda (Advisor). Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- Management
[LCSH]Consumer behavior
[LCSH]Customer Relationship Management
[LCSH]Customer satisfaction
[LCSH]ValuesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17842 SIU RS. A study of brand influences on high value customers sustainability : a case of Advance Info Service Plc. (AIS) [printed text] / Auemporn Srisomboon, Author ; Chanchai Bunchapattanasakda, Associated Name ; Shinawatra University. School of Management, Associated Name . - Bangkok : Shinawatra University, 2010 . - xi, 179 p. charts, tables ; 30 cm.
500 Baht
photocopies. ,Assoc. Prof. Dr.Supachok Wiriyacosol (Dean, School of Management) ; Committee Asst. Prof. Dr.Chanchai Bunchapattanasakda (Advisor).
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- Management
[LCSH]Consumer behavior
[LCSH]Customer Relationship Management
[LCSH]Customer satisfaction
[LCSH]ValuesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17842 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000508729 SIU RS SOM-MBA-2010-01 c.2 SIU Research Study Graduate Library Thesis Corner Available 32002000296820 SIU RS SOM-MBA 2010-01 SIU Research Study Main Library Thesis Corner Available
