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Add the result to your basketSIU IS. Paw Saw Rice Marketing in Shwe Bo / Khin Kyi Zin / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Paw Saw Rice Marketing in Shwe Bo Material Type: printed text Authors: Khin Kyi Zin, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 37 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M04
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Rice -- Marketing Keywords: Paw San Rice Farming, Efficient Marketing Abstract: Paw San was awarded World’s best rice at the World Rice Conference 2011 held in Ho Chi Minh, Vietnam. Paw San rice is very special, excellent in eating quality, soft texture and with very delightful fragrance. The Paw San rice plantations are located in Shwe Bo Township, Sagaing Region. This research is focus on quality control, life style development, innovation and investment which is essential for the entire rice farming industry. If farmers have access to capital, better seeds, and better technology, the agricultural sector in Myanmar has the potential to see rapid growth.
Efficient marketing infrastructure such as wholesale, retail and assembly markets and storage facilities is essential for cost-effective marketing, to minimize post-harvest losses and to reduce health risks. This study is focused on well-functioning marketing systems necessitate a strong private sector backed up by appropriate policy and legislative frameworks and effective government support services. In this study, the research seeks to understand the constraints that poor farmers face and to guide research priorities accordingly. To rely on good quality and timely information on farmers’ technology needs, rice ecosystems, yields, input use, rice markets, and prices. To analyze data on household and farm characteristics, household resources, labor, income, perceptions on technology needs, technology adoption patterns and constraints, and farm-level effects of technologies. To study the needs of Paw San rice farmers and others involved in rice production from different socioeconomic groups and the effects of labor-saving technologies on their employment and income.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27610 SIU IS. Paw Saw Rice Marketing in Shwe Bo [printed text] / Khin Kyi Zin, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 37 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M04
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Rice -- Marketing Keywords: Paw San Rice Farming, Efficient Marketing Abstract: Paw San was awarded World’s best rice at the World Rice Conference 2011 held in Ho Chi Minh, Vietnam. Paw San rice is very special, excellent in eating quality, soft texture and with very delightful fragrance. The Paw San rice plantations are located in Shwe Bo Township, Sagaing Region. This research is focus on quality control, life style development, innovation and investment which is essential for the entire rice farming industry. If farmers have access to capital, better seeds, and better technology, the agricultural sector in Myanmar has the potential to see rapid growth.
Efficient marketing infrastructure such as wholesale, retail and assembly markets and storage facilities is essential for cost-effective marketing, to minimize post-harvest losses and to reduce health risks. This study is focused on well-functioning marketing systems necessitate a strong private sector backed up by appropriate policy and legislative frameworks and effective government support services. In this study, the research seeks to understand the constraints that poor farmers face and to guide research priorities accordingly. To rely on good quality and timely information on farmers’ technology needs, rice ecosystems, yields, input use, rice markets, and prices. To analyze data on household and farm characteristics, household resources, labor, income, perceptions on technology needs, technology adoption patterns and constraints, and farm-level effects of technologies. To study the needs of Paw San rice farmers and others involved in rice production from different socioeconomic groups and the effects of labor-saving technologies on their employment and income.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27610 Hold
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Barcode Call number Media type Location Section Status 32002000596963 SIU IS: SOM-MBA-2017-M04 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Determinants of Selected Compensation Management on Employees’ Satisfaction of Heavy Machinery Companies in Mandalay / Wah Wah Maung / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Determinants of Selected Compensation Management on Employees’ Satisfaction of Heavy Machinery Companies in Mandalay Material Type: printed text Authors: Wah Wah Maung, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 35 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M05
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Compensation management
[LCSH]Employee motivation
[LCSH]Job satisfactionKeywords: Compensation, Employee Job Satisfaction Abstract: The main objective of this research is to study the relationship between compensation management and employee satisfaction in the heavy machinery companies. There are 95 sets of questionnaires were prepared and distributed to the targeted respondents who are working in the heavy machinery companies of the Mandalay. Human resources are the pivot of organizational effectiveness and the greatest asset that an organization can possess. The retention of skillful and well equipped workforce in an organization is pertinent to the growth and overall performance of an organization. The satisfied employees’ surely contribute to the organization to achieve its competitive advantage over its competitors. After that, the PSPP software was used to examine those data which were collected and also to generate the final result. The result shows that, there are significant correlations between employee satisfaction with the other four independent variables (basic salary, incentives, leave system, and promotion opportunities). The major findings, limitations for the study, implications of the study and recommendations of this study will be discussed. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27611 SIU IS. Determinants of Selected Compensation Management on Employees’ Satisfaction of Heavy Machinery Companies in Mandalay [printed text] / Wah Wah Maung, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 35 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M05
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Compensation management
[LCSH]Employee motivation
[LCSH]Job satisfactionKeywords: Compensation, Employee Job Satisfaction Abstract: The main objective of this research is to study the relationship between compensation management and employee satisfaction in the heavy machinery companies. There are 95 sets of questionnaires were prepared and distributed to the targeted respondents who are working in the heavy machinery companies of the Mandalay. Human resources are the pivot of organizational effectiveness and the greatest asset that an organization can possess. The retention of skillful and well equipped workforce in an organization is pertinent to the growth and overall performance of an organization. The satisfied employees’ surely contribute to the organization to achieve its competitive advantage over its competitors. After that, the PSPP software was used to examine those data which were collected and also to generate the final result. The result shows that, there are significant correlations between employee satisfaction with the other four independent variables (basic salary, incentives, leave system, and promotion opportunities). The major findings, limitations for the study, implications of the study and recommendations of this study will be discussed. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27611 Hold
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Barcode Call number Media type Location Section Status 32002000596955 SIU IS: SOM-MBA-2017-M05 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Perception of Employers towards Career Development Program for Employees in Organizations / Ambrose Aung Khin Oo / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Perception of Employers towards Career Development Program for Employees in Organizations Material Type: printed text Authors: Ambrose Aung Khin Oo, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 51 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M06
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Career development
[LCSH]Employees
[LCSH]Job satisfactionKeywords: Career development, Retention, Training, Job satisfaction, Qualified Abstract: It is obvious that the employers today are more concerned about getting skillful and qualified employees in the world of job. There is a high demand for retention, career advancement and employee development in order to meet the need of the objectives of the organizations. Otherwise, organizations that fail to allow employees to meet their individual needs will probably be losing their valued employees.
This research paper will examine the perception of Employers towards Career Development program in developing and retaining their employees. A career development program will definitely attract some employees to acquire knowledge, skills and abilities to enhance his/her current job and prepare them for their future job opportunities as well as increasing the quality of work in organizations.
Training provides employees to develop career goals and create a better plan within the context of the organizational objectives. As the country economy is opening up, it is essential that organizations put a great effort and value on career development program. This will allow employees to fulfill their career needs, and organizations will benefit by retaining a greater number of their competent and qualified employees.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27612 SIU IS. Perception of Employers towards Career Development Program for Employees in Organizations [printed text] / Ambrose Aung Khin Oo, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 51 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M06
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Career development
[LCSH]Employees
[LCSH]Job satisfactionKeywords: Career development, Retention, Training, Job satisfaction, Qualified Abstract: It is obvious that the employers today are more concerned about getting skillful and qualified employees in the world of job. There is a high demand for retention, career advancement and employee development in order to meet the need of the objectives of the organizations. Otherwise, organizations that fail to allow employees to meet their individual needs will probably be losing their valued employees.
This research paper will examine the perception of Employers towards Career Development program in developing and retaining their employees. A career development program will definitely attract some employees to acquire knowledge, skills and abilities to enhance his/her current job and prepare them for their future job opportunities as well as increasing the quality of work in organizations.
Training provides employees to develop career goals and create a better plan within the context of the organizational objectives. As the country economy is opening up, it is essential that organizations put a great effort and value on career development program. This will allow employees to fulfill their career needs, and organizations will benefit by retaining a greater number of their competent and qualified employees.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27612 Hold
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Barcode Call number Media type Location Section Status 32002000596989 SIU IS: SOM-MBA-2017-M06 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. The Main Causes of Employee Turnover Intention in Mandalay Perspective / Zuditha / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : The Main Causes of Employee Turnover Intention in Mandalay Perspective Material Type: printed text Authors: Zuditha, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 38 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M07
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Employees
[LCSH]OrganizationKeywords: Employees, Pillar, Turnover Intention, Organization, Mandalay Perspective Abstract: Purpose – The purpose of this study is to know the main causes of employees’ turnover intention in Mandalay based local industries and develop better HRM strategies. Nowadays, as our country is developing quickly, more businesses both local businesses and foreign businesses are being opened and the competition get higher and higher. So, to compete among strong businesses, we not only need very good business strategies but also need very good Human Resources Management (HRM) strategies. When we concern or learn about good strategies, whether business strategies or HRM strategies, we cannot keep or practice the same strategies everywhere and anytime because their effectiveness can be different depending on different geographies, cultures, and social influences and so on. So, we need different strategies depending on many different factors. On the other hand, to develop a strategy, we need clear data to analyze and to help us develop the needed strategies. That’s the reasons; this study wants to know the main causes of employees’ turnover intention in Mandalay perspective and want to know how to reduce them.
Design/methodology/approach – This paper investigated the main causes of employees turnover intention in the Mandalay based industries and impact of organizational commitment and perceived organizational support on the turnover intention of employees of industries in Mandalay. Interview data are collected from the simple size of 35 people. Most of the interviews are employees who are lower levels in organizations. The interviews are more about what the main reasons that cause turnover intention are and why the employees have left their jobs and why do they choose their new jobs and what kind of job they prefer and what how they wish their organizations to change.
Findings – The study showed that the main causes of employees’ turnover intention in Mandalay based industries are Relationship and conflicts, long working hours, low salary, the differences of employees’ interests and their jobs, mismatch skills, weak leadership.
Research limitations – The main limitation is the sample size used and the second is most of the interviewees are low levels of the employees and who have got about 1-3 years work experience and non-managerial levels.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27613 SIU IS. The Main Causes of Employee Turnover Intention in Mandalay Perspective [printed text] / Zuditha, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 38 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M07
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Employees
[LCSH]OrganizationKeywords: Employees, Pillar, Turnover Intention, Organization, Mandalay Perspective Abstract: Purpose – The purpose of this study is to know the main causes of employees’ turnover intention in Mandalay based local industries and develop better HRM strategies. Nowadays, as our country is developing quickly, more businesses both local businesses and foreign businesses are being opened and the competition get higher and higher. So, to compete among strong businesses, we not only need very good business strategies but also need very good Human Resources Management (HRM) strategies. When we concern or learn about good strategies, whether business strategies or HRM strategies, we cannot keep or practice the same strategies everywhere and anytime because their effectiveness can be different depending on different geographies, cultures, and social influences and so on. So, we need different strategies depending on many different factors. On the other hand, to develop a strategy, we need clear data to analyze and to help us develop the needed strategies. That’s the reasons; this study wants to know the main causes of employees’ turnover intention in Mandalay perspective and want to know how to reduce them.
Design/methodology/approach – This paper investigated the main causes of employees turnover intention in the Mandalay based industries and impact of organizational commitment and perceived organizational support on the turnover intention of employees of industries in Mandalay. Interview data are collected from the simple size of 35 people. Most of the interviews are employees who are lower levels in organizations. The interviews are more about what the main reasons that cause turnover intention are and why the employees have left their jobs and why do they choose their new jobs and what kind of job they prefer and what how they wish their organizations to change.
Findings – The study showed that the main causes of employees’ turnover intention in Mandalay based industries are Relationship and conflicts, long working hours, low salary, the differences of employees’ interests and their jobs, mismatch skills, weak leadership.
Research limitations – The main limitation is the sample size used and the second is most of the interviewees are low levels of the employees and who have got about 1-3 years work experience and non-managerial levels.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27613 Hold
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Barcode Call number Media type Location Section Status 32002000596971 SIU IS: SOM-MBA-2017-M07 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Perspective Research of Key Success Factors in Esports Centre Based on Mandalay / Aung Phyo Oo / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Perspective Research of Key Success Factors in Esports Centre Based on Mandalay Material Type: printed text Authors: Aung Phyo Oo, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 41 p. Layout: ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M08
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Esports -- MandalayKeywords: Management system of Espots centre, Customer satisfaction, Mandalay, carrier opportunities, Globally compete, Esports Abstract: This research refers to study of the development of Myanmar Esport centre. Customer satisfactions to E-sports centre are essential for Esports centre to run business successfully in the future. Because of late back technology in Myanmar, Myanmar Esports centre was not developed very well in the past and Esports centre in Myanmar have to be standardized to catch up with international standard. If Esports centers develop in Myanmar, many job opportunities can be created for young people those who are interested in advance technology. Government and internet service provider (ISP) companies need to provide good internet service to develop more Esport centre and it can support country economy in a part of way. To be sustain in the market very competitive ideas are needed for a new incomers and existing Esport owners to attract customers to come and play at their Esport centes. A short overview on the history of Esports centre in Myanmar and the way of doing their business are presented based on in Mandalay. Provides that it is suitable for academic studies on Esports related issues and discusses first approaches to this topic that might lead to results that are applicable to problems in seemingly unrelated fields such as strategic decision making or management training.
Most Esports are needed to renovate to be international standard and to crate more job opportunities and to boost business in Myanmar. Service is the most important for an Esport centre to service in the market for a long time. Since the creation of the internet introduced ,there has been a development towards a globalized community of people, as the same as people in Myanmar need to catch up with globally especially for the players. With the potential for connectivity between people all over the world subcultures are inevitably created. One such subculture is Esports. Over the past decade Esports has seen a steady increase in popularity.Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27623 SIU IS. Perspective Research of Key Success Factors in Esports Centre Based on Mandalay [printed text] / Aung Phyo Oo, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 41 p. : ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M08
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Esports -- MandalayKeywords: Management system of Espots centre, Customer satisfaction, Mandalay, carrier opportunities, Globally compete, Esports Abstract: This research refers to study of the development of Myanmar Esport centre. Customer satisfactions to E-sports centre are essential for Esports centre to run business successfully in the future. Because of late back technology in Myanmar, Myanmar Esports centre was not developed very well in the past and Esports centre in Myanmar have to be standardized to catch up with international standard. If Esports centers develop in Myanmar, many job opportunities can be created for young people those who are interested in advance technology. Government and internet service provider (ISP) companies need to provide good internet service to develop more Esport centre and it can support country economy in a part of way. To be sustain in the market very competitive ideas are needed for a new incomers and existing Esport owners to attract customers to come and play at their Esport centes. A short overview on the history of Esports centre in Myanmar and the way of doing their business are presented based on in Mandalay. Provides that it is suitable for academic studies on Esports related issues and discusses first approaches to this topic that might lead to results that are applicable to problems in seemingly unrelated fields such as strategic decision making or management training.
Most Esports are needed to renovate to be international standard and to crate more job opportunities and to boost business in Myanmar. Service is the most important for an Esport centre to service in the market for a long time. Since the creation of the internet introduced ,there has been a development towards a globalized community of people, as the same as people in Myanmar need to catch up with globally especially for the players. With the potential for connectivity between people all over the world subcultures are inevitably created. One such subculture is Esports. Over the past decade Esports has seen a steady increase in popularity.Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27623 Hold
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Barcode Call number Media type Location Section Status 32002000597003 SIU IS: SOM-MBA-2017-M08 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Factors Affecting Selected Human Resource Management Practices on Employees’ Job Satisfaction of Construction Companies in Mandalay / Nay Myo Zaw / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Factors Affecting Selected Human Resource Management Practices on Employees’ Job Satisfaction of Construction Companies in Mandalay Material Type: printed text Authors: Nay Myo Zaw, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 33 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M09
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Employees
[LCSH]Human resource management
[LCSH]Job satisfactionKeywords: Human Resource Management Practices, Employees’ Job Satisfaction, Engineer, Construction Company, Mandalay Abstract: The main objective of this research is to study the relationship between selected human resources management practices and employees’ job satisfaction in construction companies. There are 80 sets of questionnaires were prepared and distributed to the targeted respondents who are working as engineers in the construction companies of the Mandalay. After that, the PSPP software was used to examine those data that were collected and also to generate the final result. The result shows that, there are significant correlations between employee job satisfactions with the other two independent variables (training & development practices and compensation & benefits practices). The major findings, limitations for the study, implications of the study and recommendations of this study will be discussed. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27626 SIU IS. Factors Affecting Selected Human Resource Management Practices on Employees’ Job Satisfaction of Construction Companies in Mandalay [printed text] / Nay Myo Zaw, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 33 p. : ill, Tables. ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M09
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Employees
[LCSH]Human resource management
[LCSH]Job satisfactionKeywords: Human Resource Management Practices, Employees’ Job Satisfaction, Engineer, Construction Company, Mandalay Abstract: The main objective of this research is to study the relationship between selected human resources management practices and employees’ job satisfaction in construction companies. There are 80 sets of questionnaires were prepared and distributed to the targeted respondents who are working as engineers in the construction companies of the Mandalay. After that, the PSPP software was used to examine those data that were collected and also to generate the final result. The result shows that, there are significant correlations between employee job satisfactions with the other two independent variables (training & development practices and compensation & benefits practices). The major findings, limitations for the study, implications of the study and recommendations of this study will be discussed. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27626 Hold
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Barcode Call number Media type Location Section Status 32002000596997 SIU IS: SOM-MBA-2017-M09 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Customer Satisfaction of Myanmar Traditional Restaurant in Mandalay / Shwe Sin / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Customer Satisfaction of Myanmar Traditional Restaurant in Mandalay Material Type: printed text Authors: Shwe Sin, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 32 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M10
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Restaurants -- MandalayKeywords: Customer Satisfaction, Food products, Price, Responsiveness, Environment Abstract: One of the vital needs of increasing population in our country is food. There are five number of restaurant owners to meet the necessity of food. Most of the people in our country occasionally go to the restaurant to enjoy ethnic and some of western food items. The main purpose of this study is to identify some key drivers of customer satisfaction on Myanmar traditional restaurants. The study covers the opinion of restaurants in Mandalay region. Primarily, researcher contacted with 110 customers for their valuable opinion regarding on the Myanmar traditional restaurants. Chi-square test has been applied for testing hypothesizes by using PSPP software. This study aims to link some factors of food products, responsiveness, environment and price fairness of restaurant with the customers’ satisfaction. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27627 SIU IS. Customer Satisfaction of Myanmar Traditional Restaurant in Mandalay [printed text] / Shwe Sin, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 32 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M10
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Restaurants -- MandalayKeywords: Customer Satisfaction, Food products, Price, Responsiveness, Environment Abstract: One of the vital needs of increasing population in our country is food. There are five number of restaurant owners to meet the necessity of food. Most of the people in our country occasionally go to the restaurant to enjoy ethnic and some of western food items. The main purpose of this study is to identify some key drivers of customer satisfaction on Myanmar traditional restaurants. The study covers the opinion of restaurants in Mandalay region. Primarily, researcher contacted with 110 customers for their valuable opinion regarding on the Myanmar traditional restaurants. Chi-square test has been applied for testing hypothesizes by using PSPP software. This study aims to link some factors of food products, responsiveness, environment and price fairness of restaurant with the customers’ satisfaction. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27627 Hold
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Barcode Call number Media type Location Section Status 32002000597029 SIU IS: SOM-MBA-2017-M10 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Quality Management in Service Industry Mobile Phone Selling Service Standard in Mandalay at Mobile Mother Retail Shop / Thet Pai Phyo / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Quality Management in Service Industry Mobile Phone Selling Service Standard in Mandalay at Mobile Mother Retail Shop Material Type: printed text Authors: Thet Pai Phyo, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 32 p. Layout: Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M11
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Mobiles
[LCSH]Total quality managementKeywords: TQM, total quality management, Selling service standard Abstract: Total Quality Management has become a major area of attention to practitioners, managers and business owners due to its strong impact on business performance, customer satisfaction and profitability of smartphone industry in Mandalay. In the light of this, an attempt has been made to study and understand the theory and concept of TQM, its benefits as well as various facets of service components and its classification. This study also explores the literature on the implementation of TQM in selected service smartphone industries in Mandalay. The finding of this study provides a rich contribution towards TQM theory, its role in service sector, as well as presents the different components of services. This paper can help business managers and quality practitioners in better understanding TQM, service systems concept as well as TQM implementation in service sector.
As our research process unfolded, we uncovered a wide variation in revenues and profits from selling service standard offerings. I’d like to know about that to all SME in Myanmar.
Selling services standard require longer sales cycles, and the sales process is often more complex and strategic, meaning that decisions are made high up in the customer’s hierarchy. Most of the successful companies we studied made some kind of distinction between product and service salespeople.
Companies can ensure that their service initiatives are not just opportunistic ideas developed by individual business units but part of a strategy to capture best practices and roll them out across the organization.
Selling services standard requires that companies develop tools to document and communicate the value those services create for customers. Explain to customers how much they can save by using the company’s services in smartphone industry.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27630 SIU IS. Quality Management in Service Industry Mobile Phone Selling Service Standard in Mandalay at Mobile Mother Retail Shop [printed text] / Thet Pai Phyo, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 32 p. : Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M11
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Mobiles
[LCSH]Total quality managementKeywords: TQM, total quality management, Selling service standard Abstract: Total Quality Management has become a major area of attention to practitioners, managers and business owners due to its strong impact on business performance, customer satisfaction and profitability of smartphone industry in Mandalay. In the light of this, an attempt has been made to study and understand the theory and concept of TQM, its benefits as well as various facets of service components and its classification. This study also explores the literature on the implementation of TQM in selected service smartphone industries in Mandalay. The finding of this study provides a rich contribution towards TQM theory, its role in service sector, as well as presents the different components of services. This paper can help business managers and quality practitioners in better understanding TQM, service systems concept as well as TQM implementation in service sector.
As our research process unfolded, we uncovered a wide variation in revenues and profits from selling service standard offerings. I’d like to know about that to all SME in Myanmar.
Selling services standard require longer sales cycles, and the sales process is often more complex and strategic, meaning that decisions are made high up in the customer’s hierarchy. Most of the successful companies we studied made some kind of distinction between product and service salespeople.
Companies can ensure that their service initiatives are not just opportunistic ideas developed by individual business units but part of a strategy to capture best practices and roll them out across the organization.
Selling services standard requires that companies develop tools to document and communicate the value those services create for customers. Explain to customers how much they can save by using the company’s services in smartphone industry.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27630 Hold
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Barcode Call number Media type Location Section Status 32002000597011 SIU IS: SOM-MBA-2017-M11 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. A Study of Concrete Admixture Industry in Myanmar with Implications on Marketing Strategy for MINOKCA / Zay Ya Aung / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : A Study of Concrete Admixture Industry in Myanmar with Implications on Marketing Strategy for MINOKCA Material Type: printed text Authors: Zay Ya Aung, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 60 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 General note: The purpose of this study is to find out the customer needs, wants and expectations for concrete admixture industry in Myanmar. The local brand, MINOKCA wants to compete with international brands. Therefore, MINOKCA needs to provide a marketing strategy which is competitive, Marketing mix will be needed namely product, price, place and promotion. Nowadays, as Myanmar is developing quickly, more businesses both local and foreign are being opened and the competition gets higher and higher. Therefore, researcher expected to find the level of brand awareness of foreign brands as compared with the local ones, including promotion programs from suppliers. Interviews were used to find out customers’ views. With the first round interview, researcher noticed that the expected information was not relevant. Customers really want quality of admixture with right proportion to match their raw materials, affordable price and technical service.
Interview data were collected from the sample size of 12 people. All of respondents are QC engineers who are executive level in their organizations. The interviews covered customers’ difficulties, benefits of using admixture, advertising channels, after sale service, and criteria for choosing the admixture.
The study revealed that customers need most is quality of product as how much match with their raw materials including cements and secondly they want affordable price for this admixture and their expectation includes technical service from supplier which can solve their problems. Customers do not care about brand of admixture. Most of interviewees do not know about concrete technology properly because this subject covers many areas and innovation.Languages : English (eng) Descriptors: [LCSH]Concrete -- Mixing
[LCSH]MarketingKeywords: Concrete admixture,
Marketing strategy,
Ready mixed concrete,
Competition,
International brand,
InnovationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27707 SIU IS. A Study of Concrete Admixture Industry in Myanmar with Implications on Marketing Strategy for MINOKCA [printed text] / Zay Ya Aung, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 60 p. : Tables, ill. ; 30 cm.
500.00
The purpose of this study is to find out the customer needs, wants and expectations for concrete admixture industry in Myanmar. The local brand, MINOKCA wants to compete with international brands. Therefore, MINOKCA needs to provide a marketing strategy which is competitive, Marketing mix will be needed namely product, price, place and promotion. Nowadays, as Myanmar is developing quickly, more businesses both local and foreign are being opened and the competition gets higher and higher. Therefore, researcher expected to find the level of brand awareness of foreign brands as compared with the local ones, including promotion programs from suppliers. Interviews were used to find out customers’ views. With the first round interview, researcher noticed that the expected information was not relevant. Customers really want quality of admixture with right proportion to match their raw materials, affordable price and technical service.
Interview data were collected from the sample size of 12 people. All of respondents are QC engineers who are executive level in their organizations. The interviews covered customers’ difficulties, benefits of using admixture, advertising channels, after sale service, and criteria for choosing the admixture.
The study revealed that customers need most is quality of product as how much match with their raw materials including cements and secondly they want affordable price for this admixture and their expectation includes technical service from supplier which can solve their problems. Customers do not care about brand of admixture. Most of interviewees do not know about concrete technology properly because this subject covers many areas and innovation.
Languages : English (eng)
Descriptors: [LCSH]Concrete -- Mixing
[LCSH]MarketingKeywords: Concrete admixture,
Marketing strategy,
Ready mixed concrete,
Competition,
International brand,
InnovationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27707 Hold
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Barcode Call number Media type Location Section Status 32002000597383 SIU IS: SOM-MBA-2018-M02 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. A Study of Consumers Perception on Telemarketing in Nepal / Susmita Baidhya / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : A Study of Consumers Perception on Telemarketing in Nepal Material Type: printed text Authors: Susmita Baidhya, Author ; Ousanee Sawagvudcharee, Associated Name ; Neeran Dhaubhadel, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 53 p. Layout: Tables. Size: 30 cm. Price: 500.00 General note: Telemarketing is widely used concept globally and an emerging concept in Nepal. Many companies in Nepal have started to use telemarketing as a promotional tool in order to build customer relationship with their clients. The findings of the study couldn’t be based on different factors due to the low exposure of new service and lack of awareness among the consumers. So only few variables were used which were significant to the present market context, such as awareness, acceptance level, attitude and perceived intrusiveness. The study was based on limited geographical area of Kathmandu valley, so the findings were indicative but not exhaustive.
Attitude of the consumers and perceived intrusiveness showed positive and negative effect on perception respectively, however the impact wasn’t as strong as the acceptance level. Segmenting consumers as per their attitude shown towards the new concept would ensure inclination towards positive perception on telemarketing and reducing the perceived intrusiveness of the consumers in using the telemarketing calls and telemarketing service as a whole would increase the chances of consumers using or recommending the telemarketing service in future. Awareness level of consumers had no significant impact on the perception. The recommendation made for improvement were targeted to building customer base by improving customer relation, meet their needs, understand their consumer behaviour and intended towards providing customer satisfaction before focusing on implementing telemarketing as full-fledged marketing tool.Languages : English (eng) Descriptors: [LCSH]Attitude
[LCSH]Direct marketingKeywords: Direct Marketing,
Attitude,
Perception,
SatisfactionCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27709 SIU IS. A Study of Consumers Perception on Telemarketing in Nepal [printed text] / Susmita Baidhya, Author ; Ousanee Sawagvudcharee, Associated Name ; Neeran Dhaubhadel, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 53 p. : Tables. ; 30 cm.
500.00
Telemarketing is widely used concept globally and an emerging concept in Nepal. Many companies in Nepal have started to use telemarketing as a promotional tool in order to build customer relationship with their clients. The findings of the study couldn’t be based on different factors due to the low exposure of new service and lack of awareness among the consumers. So only few variables were used which were significant to the present market context, such as awareness, acceptance level, attitude and perceived intrusiveness. The study was based on limited geographical area of Kathmandu valley, so the findings were indicative but not exhaustive.
Attitude of the consumers and perceived intrusiveness showed positive and negative effect on perception respectively, however the impact wasn’t as strong as the acceptance level. Segmenting consumers as per their attitude shown towards the new concept would ensure inclination towards positive perception on telemarketing and reducing the perceived intrusiveness of the consumers in using the telemarketing calls and telemarketing service as a whole would increase the chances of consumers using or recommending the telemarketing service in future. Awareness level of consumers had no significant impact on the perception. The recommendation made for improvement were targeted to building customer base by improving customer relation, meet their needs, understand their consumer behaviour and intended towards providing customer satisfaction before focusing on implementing telemarketing as full-fledged marketing tool.
Languages : English (eng)
Descriptors: [LCSH]Attitude
[LCSH]Direct marketingKeywords: Direct Marketing,
Attitude,
Perception,
SatisfactionCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27709 Hold
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Barcode Call number Media type Location Section Status 32002000597425 SIU IS: SOM-MBA-2017-N61 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000597391 SIU IS: SOM-MBA-2017-N61 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. The Influence Factors and Trend Analysis of the International Gold Price / Ma Zhicheng / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : The Influence Factors and Trend Analysis of the International Gold Price Material Type: printed text Authors: Ma Zhicheng, Author ; Chanchai Bunchapattanasakda, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 61 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2018-02
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Regression analysis Keywords: International Gold Price, International Crude Oil Price, US dollar index, EUR, GBP, Renminbi, Regression analysis Abstract: Since the collapse of the Bretton Woods System, gold gradually stepped into the stage of market-oriented pricing. Due to the price of gold no longer pegged to the dollar, the price began to change radically. Because the gold has both the goods attribute and the monetary attribute, its pricing mechanism is also different from ordinary commodities. Therefore, the price of gold has also become the focus of attention and research of scholars in the world. Since the plunge of the international gold price 2013, the gold price still does not back to the high position. With the changes of the international situation in recent years: Britain quit EU, Syria War, Trade war of USA and China. There has been one rising trend of the international gold price in the international gold market. Thus, it is meaningful to analyze the influence factors of the international gold price and predict the price trend in the future.
This paper firstly analyzes the various factors of the international gold price from the view of theory. Then the study mainly chooses five variables which are most related to the current situation to do empirical study. They are international crude oil price, US dollar index, EUR exchange rate, GBP exchange rate and Renminbi exchange rate. This paper selects the monthly data of them from 1998.01-2017.12 to do multiple linear regression analysis and set up regression model. According to the empirical study, the study finds some influence factors of the international gold price. In the end of paper, the study simply predicts the trend of the international gold price and provide some recommendations for investors, gold producers, gold merchants by combining the current actual situation with the results of empirical study.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27772 SIU IS. The Influence Factors and Trend Analysis of the International Gold Price [printed text] / Ma Zhicheng, Author ; Chanchai Bunchapattanasakda, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 61 p. : Tables, ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2018-02
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Regression analysis Keywords: International Gold Price, International Crude Oil Price, US dollar index, EUR, GBP, Renminbi, Regression analysis Abstract: Since the collapse of the Bretton Woods System, gold gradually stepped into the stage of market-oriented pricing. Due to the price of gold no longer pegged to the dollar, the price began to change radically. Because the gold has both the goods attribute and the monetary attribute, its pricing mechanism is also different from ordinary commodities. Therefore, the price of gold has also become the focus of attention and research of scholars in the world. Since the plunge of the international gold price 2013, the gold price still does not back to the high position. With the changes of the international situation in recent years: Britain quit EU, Syria War, Trade war of USA and China. There has been one rising trend of the international gold price in the international gold market. Thus, it is meaningful to analyze the influence factors of the international gold price and predict the price trend in the future.
This paper firstly analyzes the various factors of the international gold price from the view of theory. Then the study mainly chooses five variables which are most related to the current situation to do empirical study. They are international crude oil price, US dollar index, EUR exchange rate, GBP exchange rate and Renminbi exchange rate. This paper selects the monthly data of them from 1998.01-2017.12 to do multiple linear regression analysis and set up regression model. According to the empirical study, the study finds some influence factors of the international gold price. In the end of paper, the study simply predicts the trend of the international gold price and provide some recommendations for investors, gold producers, gold merchants by combining the current actual situation with the results of empirical study.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27772 Hold
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Barcode Call number Media type Location Section Status 32002000597730 SIU IS: SOM-MBA-2018-02 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000597748 SIU IS: SOM-MBA-2018-02 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay / Yuzana Htun / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay Material Type: printed text Authors: Yuzana Htun, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 37 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2018-M03
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Customer
[LCSH]IndustryKeywords: Comfort, Consumer slippers, Satisfaction and quali Abstract: Footwear is an important part of our daily life as it gives us comfort and safety to prevent from getting harm or painful experience on foot. Likewise, it is essential part of fashion outfit that is in competitive edge in Myanmar. Moreover, local consumers want to express their living standard through various design of footwear. Individual consumer behavior is consisted of feelings, decisions and thoughts that become attributively aspect of different footwear products. Thus, slippers products are appeared in various kinds of shapes in design and value-added products, which are attracted, to customers mind and preference. And then, consumers’ store choice decision is influenced by store accessibility and location.
The slippers retail store location and size are the main consideration when consumers decide where to shop and location can also be used to improve supply competitive advantages by retailers. It is essential that retail stores in Mandalay have their own images that serve to influence the recognized quality of the products and the decisions of consumers observing store choice. Sometimes, customers feel uncertain about whether they made the right choice after buying the slippers products. As a result, the customer satisfaction is getting pace in modern products in which they desire much for quality and durability, plus pricing strategy in comparison with other same footwear products. Therefore, the researcher realized that Myanmar traditional slippers need to be manufactured upon customer’s feedback and preferences to get a better market position.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27775 SIU IS. Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay [printed text] / Yuzana Htun, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 37 p. : Tables, ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2018-M03
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Customer
[LCSH]IndustryKeywords: Comfort, Consumer slippers, Satisfaction and quali Abstract: Footwear is an important part of our daily life as it gives us comfort and safety to prevent from getting harm or painful experience on foot. Likewise, it is essential part of fashion outfit that is in competitive edge in Myanmar. Moreover, local consumers want to express their living standard through various design of footwear. Individual consumer behavior is consisted of feelings, decisions and thoughts that become attributively aspect of different footwear products. Thus, slippers products are appeared in various kinds of shapes in design and value-added products, which are attracted, to customers mind and preference. And then, consumers’ store choice decision is influenced by store accessibility and location.
The slippers retail store location and size are the main consideration when consumers decide where to shop and location can also be used to improve supply competitive advantages by retailers. It is essential that retail stores in Mandalay have their own images that serve to influence the recognized quality of the products and the decisions of consumers observing store choice. Sometimes, customers feel uncertain about whether they made the right choice after buying the slippers products. As a result, the customer satisfaction is getting pace in modern products in which they desire much for quality and durability, plus pricing strategy in comparison with other same footwear products. Therefore, the researcher realized that Myanmar traditional slippers need to be manufactured upon customer’s feedback and preferences to get a better market position.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27775 Hold
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Barcode Call number Media type Location Section Status 32002000597755 SIU IS: SOM-MBA-2018-M03 c.1 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Business Plan for a Medical Nursing Home Projects in Binzhou, Shandong, China / Bu Xiaoying / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Business Plan for a Medical Nursing Home Projects in Binzhou, Shandong, China Material Type: printed text Authors: Bu Xiaoying, Author ; Chanchai Bunchapattanasakda, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 59 p. Layout: Tables, ill Size: 30 ซม. Price: 500.00 General note: SIU IS: SOM-MBA-2018-03
IS [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Business planning
[LCSH]Home Nursing -- China
[LCSH]MedicalAbstract: With the appearance of aging population in China in recent years, China is experiencing the largest and fastest aging process in world history. China's aging problem has received more and more attention from the government and all walks of life. In almost every year, the state has introduced policies or regulations to facilitate the development of the pension service industry. At the same time, with the weakening of the family pension function in China, the existing pension methods, such as institutional pensions and community pensions, cannot meet the market demand of China's pension industry, either quantitatively or qualitatively. The Quick Care (QK) nursing home program is based on the above-mentioned social development direction and market trend, combined with the concept of “Combination of medical care and pension service” advocated by the country. The purpose is to find a solution that is suitable for the development of the future pension industry in China.
This business plan elaborates the project overview of QK nursing home in the mode of combining medical care and pension service, and clarifies its profit model and core competitiveness. It also analyzes the macro and micro environments of the QK nursing home through SLEPT analysis model and Porter's five force model. At the same time, the customer's demand characteristics were analyzed. Using the STP market segmentation strategy analysis, the market positioning of QK nursing home, marketing strategies such as services, promotions, and prices were clarified. In the operation plan, the organization structure were introduced, and the operation strategies in different development periods were elaborated according to the enterprise life cycle analysis. Finally, a five-year financial forecast was analyzed on the project's business plan.
Through this study, we believe that the QK nursing home program under the model of combining medical care and pension service is in line with the future development direction of China's pension market. Its advantage lies in building its own business model based on the concept of a combination of medical care and pension service. The QK nursing home program pursues a balance between the two that best suits the lives of the elderly. With limited resources, let the elderly to obtain maximum benefits, while meeting the needs of the elderly in medical care and pension service, and improving the elderly living in nursing homes. Life experience and quality of life, QK nursing home's target customers are elderly people who have a certain degree of economic spending power and have high requirements for their own health.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27826 SIU IS. Business Plan for a Medical Nursing Home Projects in Binzhou, Shandong, China [printed text] / Bu Xiaoying, Author ; Chanchai Bunchapattanasakda, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 59 p. : Tables, ill ; 30 ซม.
500.00
SIU IS: SOM-MBA-2018-03
IS [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Business planning
[LCSH]Home Nursing -- China
[LCSH]MedicalAbstract: With the appearance of aging population in China in recent years, China is experiencing the largest and fastest aging process in world history. China's aging problem has received more and more attention from the government and all walks of life. In almost every year, the state has introduced policies or regulations to facilitate the development of the pension service industry. At the same time, with the weakening of the family pension function in China, the existing pension methods, such as institutional pensions and community pensions, cannot meet the market demand of China's pension industry, either quantitatively or qualitatively. The Quick Care (QK) nursing home program is based on the above-mentioned social development direction and market trend, combined with the concept of “Combination of medical care and pension service” advocated by the country. The purpose is to find a solution that is suitable for the development of the future pension industry in China.
This business plan elaborates the project overview of QK nursing home in the mode of combining medical care and pension service, and clarifies its profit model and core competitiveness. It also analyzes the macro and micro environments of the QK nursing home through SLEPT analysis model and Porter's five force model. At the same time, the customer's demand characteristics were analyzed. Using the STP market segmentation strategy analysis, the market positioning of QK nursing home, marketing strategies such as services, promotions, and prices were clarified. In the operation plan, the organization structure were introduced, and the operation strategies in different development periods were elaborated according to the enterprise life cycle analysis. Finally, a five-year financial forecast was analyzed on the project's business plan.
Through this study, we believe that the QK nursing home program under the model of combining medical care and pension service is in line with the future development direction of China's pension market. Its advantage lies in building its own business model based on the concept of a combination of medical care and pension service. The QK nursing home program pursues a balance between the two that best suits the lives of the elderly. With limited resources, let the elderly to obtain maximum benefits, while meeting the needs of the elderly in medical care and pension service, and improving the elderly living in nursing homes. Life experience and quality of life, QK nursing home's target customers are elderly people who have a certain degree of economic spending power and have high requirements for their own health.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27826 Hold
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Barcode Call number Media type Location Section Status 32002000597904 SIU IS: SOM-MBA-2018-03 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000597896 SIU IS: SOM-MBA-2018-03 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Behavior Analysis for Chinese Security Investors When Stock Price Fluctuated / Yazhu Wang / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Behavior Analysis for Chinese Security Investors When Stock Price Fluctuated Material Type: printed text Authors: Yazhu Wang, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: xiv, 99 p. Layout: Tables, ill. Size: 30 cm. Price: 500 Baht. General note: SIU IS: SOM-MBA-2018-04
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Analysis
[LCSH]Corporations -- Investor relations
[LCSH]InvestmentsKeywords: Security investor,
Price fluctuated,
Behavior tendencyAbstract: It has already passed 28 years since the establishment of Chinese Security Market, this market is now becoming more and more mature and effective. Chinese Security Investors’ trading style has also followed the development of Chinese Security Market. So, in this independent study, we want to find the correct relationship between security investors’ demographic factors, psychological elements and their behavior tendency. In this research, the author used the quantitative research method. The samples were all selected from the China Securities Cooperation, Changsha sales department. The number of samples is 400. The research questionnaire was designed to be divided into three parts: demographic factors, psychological elements and behavior tendency. After collecting all the data, the researcher used the one-way ANOVA analysis method to test the relationship. The result shows that both Chinese Security Investors’ demographic factors and psychological elements have significant relationship between their behavior tendency when the price of stocks fluctuated. According to the results of the research, the author also gave out some recommendation to Chinese security investors to help them become more rational in the market. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27834 SIU IS. Behavior Analysis for Chinese Security Investors When Stock Price Fluctuated [printed text] / Yazhu Wang, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - xiv, 99 p. : Tables, ill. ; 30 cm.
500 Baht.
SIU IS: SOM-MBA-2018-04
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Analysis
[LCSH]Corporations -- Investor relations
[LCSH]InvestmentsKeywords: Security investor,
Price fluctuated,
Behavior tendencyAbstract: It has already passed 28 years since the establishment of Chinese Security Market, this market is now becoming more and more mature and effective. Chinese Security Investors’ trading style has also followed the development of Chinese Security Market. So, in this independent study, we want to find the correct relationship between security investors’ demographic factors, psychological elements and their behavior tendency. In this research, the author used the quantitative research method. The samples were all selected from the China Securities Cooperation, Changsha sales department. The number of samples is 400. The research questionnaire was designed to be divided into three parts: demographic factors, psychological elements and behavior tendency. After collecting all the data, the researcher used the one-way ANOVA analysis method to test the relationship. The result shows that both Chinese Security Investors’ demographic factors and psychological elements have significant relationship between their behavior tendency when the price of stocks fluctuated. According to the results of the research, the author also gave out some recommendation to Chinese security investors to help them become more rational in the market. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27834 Hold
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Barcode Call number Media type Location Section Status 32002000598126 SIU IS: SOM-MBA-2018-04 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000598142 SIU IS: SOM-MBA-2018-04 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. The Renovation of Sugar Market to Development SMEs in Mandalay / Moe Moe / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : The Renovation of Sugar Market to Development SMEs in Mandalay Material Type: printed text Authors: Moe Moe, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 74 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2018-M04
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Strategic planning -- Mandalay
[LCSH]Sugar tradeKeywords: Renovation,
Market position,
Operation cost,
Finance and strategic planningAbstract: The renovation of the sugar industry of Myanmar requires new forms of production between cultivators and millers to enhance the efficiency and profitability of the market position. Various co-ordination processes are used by processing firms to control the quantity and quality of their raw material. In the sugar industry, there is a gradual fall down in the manufacturing process due to the lack of labor skills and high operation cost in the sugar market. In recent years, large modern sugar factories operated by private and military companies have gradually shut down due to the current shortage of quality cultivation, technological advancement and competition for raw materials which have become driving forces that shift sugar trading from market-oriented to raw material-oriented locations. Internal competition among sugar traders made sugar price highly volatile, too. Being placed on a level playing field, the whole industry should be upgraded in terms of price and quality to become export-oriented.
Besides, there is a great demand for new technologies to replace the current machines in order to produce quality sugar in the both local and export market. Therefore, the government needs to subsidize financially to local own sugar mills in order to operate it more efficiently in market competitive position with neighboring export countries. In addition, the government sector and sugar millers should work hands in handsto expand cane plantation and produce more fields that supply sugar mills through systematic plantation methods.
Thus, the certain amount of sugar production must meet the local consumption in near future, or else the import sugar will play a big role in the sugar economy sector in Myanmar. As a result, the local sugar exporters and companies need to seek better ways and find solution to sustain sugar business through the renovation of sugar market to develop SMEs in Mandalay.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27844 SIU IS. The Renovation of Sugar Market to Development SMEs in Mandalay [printed text] / Moe Moe, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 74 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2018-M04
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Strategic planning -- Mandalay
[LCSH]Sugar tradeKeywords: Renovation,
Market position,
Operation cost,
Finance and strategic planningAbstract: The renovation of the sugar industry of Myanmar requires new forms of production between cultivators and millers to enhance the efficiency and profitability of the market position. Various co-ordination processes are used by processing firms to control the quantity and quality of their raw material. In the sugar industry, there is a gradual fall down in the manufacturing process due to the lack of labor skills and high operation cost in the sugar market. In recent years, large modern sugar factories operated by private and military companies have gradually shut down due to the current shortage of quality cultivation, technological advancement and competition for raw materials which have become driving forces that shift sugar trading from market-oriented to raw material-oriented locations. Internal competition among sugar traders made sugar price highly volatile, too. Being placed on a level playing field, the whole industry should be upgraded in terms of price and quality to become export-oriented.
Besides, there is a great demand for new technologies to replace the current machines in order to produce quality sugar in the both local and export market. Therefore, the government needs to subsidize financially to local own sugar mills in order to operate it more efficiently in market competitive position with neighboring export countries. In addition, the government sector and sugar millers should work hands in handsto expand cane plantation and produce more fields that supply sugar mills through systematic plantation methods.
Thus, the certain amount of sugar production must meet the local consumption in near future, or else the import sugar will play a big role in the sugar economy sector in Myanmar. As a result, the local sugar exporters and companies need to seek better ways and find solution to sustain sugar business through the renovation of sugar market to develop SMEs in Mandalay.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27844 Hold
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