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Public relations in Asia Pacific / Devereux, Mary M / Singapore : John Wiley & Sons (Asia) - 2009  

Public ISBD No review available on this record. Title : Public relations in Asia Pacific : communicating effectively across cultures Material Type: printed text Authors: Devereux, Mary M ; Peirson-Smith, Anne Publisher: Singapore : John Wiley & Sons (Asia) Publication Date: 2009 Pagination: x, 230 p. Layout: ill. Size: 24 cm ISBN (or other code): 9780470824306 Languages : English (eng) Keywords: Public relations Pacific Area Public relations Asia Contents note: Preface -- 1. Public Relations in Asia Pacific -- 2. Public Relations Strategy -- 3. Connecting with the Media -- 4. Public Relations and Branding PR as a Complete Brand-Building Toolbox -- 5. Building and Defending Corporate Reputation -- 6. Marketing to Asia Pacific Consumers and Businesses -- 7. The Role of Public Affairs in Asia Pacific -- 8. Managing Issues and Communication in a Crisis -- 9. Talking to Ourselves -- 10. Corporations Taking Responsibility -- 11. The Big Three - Investors, Healthcare Communications, and Technology Communications -- 12. The Digital Generation -- 13. You'll Never Walk Alone 14. Measuring Achievement -- 15. Future Trends for Public Relations in Asia Pacific -- Subject Index -- Organization Index Link for e-copy: http://www.amazon.com/gp/reader/0470824301 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18796 Public relations in Asia Pacific : communicating effectively across cultures [printed text] / Devereux, Mary M ; Peirson-Smith, Anne . - Singapore : John Wiley & Sons (Asia), 2009 . - x, 230 p. : ill. ; 24 cm. ISBN : 9780470824306 Languages : English (eng) Keywords: Public relations Pacific Area Public relations Asia Contents note: Preface -- 1. Public Relations in Asia Pacific -- 2. Public Relations Strategy -- 3. Connecting with the Media -- 4. Public Relations and Branding PR as a Complete Brand-Building Toolbox -- 5. Building and Defending Corporate Reputation -- 6. Marketing to Asia Pacific Consumers and Businesses -- 7. The Role of Public Affairs in Asia Pacific -- 8. Managing Issues and Communication in a Crisis -- 9. Talking to Ourselves -- 10. Corporations Taking Responsibility -- 11. The Big Three - Investors, Healthcare Communications, and Technology Communications -- 12. The Digital Generation -- 13. You'll Never Walk Alone 14. Measuring Achievement -- 15. Future Trends for Public Relations in Asia Pacific -- Subject Index -- Organization Index Link for e-copy: http://www.amazon.com/gp/reader/0470824301 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18796

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Barcode	Call number	Media type	Location	Section	Status
32002000307965	HD59.6.P16 D491 2009	Book	Main Library	General Shelf	Available