| Collection Title: | SIU Thesis | | Title : | Allocation of expenditure of budgets in political campaigns of members of : the house of representatives using the integrated marketing communication mix | | Material Type: | printed text | | Authors: | Wilaiporn Laohakosol, Author | | Publisher: | Bangkok : Shinawatra University | | Publication Date: | 2014 | | Pagination: | ix, 179 p. | | Layout: | ill, table. | | Size: | 30 cm. | | Price: | Gift. | | General note: | Thesis. [Ph.D[Management Science]]--Shinawatra University, 2014. | | Languages : | English (eng) | | Descriptors: | [LCSH]Democracy -- Thailand
[LCSH]Elections -- Thailand
[LCSH]Political -- Thailand
[LCSH]Political socialization -- Thailand
| | Keywords: | Democracy.
Elections in Thailand.
Political communications.
Political parties in Thailand | | Class number: | SIU THE: SOM-PhD-MS-2014-03 | | Abstract: | The Thai political system has evoled in an atmosphere in which unaccountable factions have regularly acted in front of and behind the scenes to circumvent the will of the people through military coups and other interventions. This has led to the situation in which political parties and their individual leaders tended to replicate the existing models by becoming partician and generally opaque in their attempts to attract voters and indeed in their subsequent behavior However, new communication techniques pioneered by successful Clinton and Blair campaigns, have convinced at least some Thai politicians that they should follow the same path and aim to make direct connections with voters not just through personal relationships but also through the creation of policies that prople might genuinely support. This thesis uses a mostly quantitative research approach to explore these issues. It focuses on a questionnaire survey of more than 400 respondents in for distinct areas of Thailand of voters who took part in the 2007 general election. the four regions concerned were Bangkok Chiang Mai Khon Kaen and Phuket. This analysis was supplemented by qualitative interviewing and critical discourse analysis in addition to the collation and analysis of secondary data. Results indicate that the role of ideology-as opposed to personal connections and relationships is becoming more influential in determining voting intentions and that political communications is playing a role in this both in terms of the range of individual media involved and the importance of individual media Implications and recommendations are drawn from this analysis. | | Curricular : | MSM/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24124 |
SIU Thesis. Allocation of expenditure of budgets in political campaigns of members of : the house of representatives using the integrated marketing communication mix [printed text] / Wilaiporn Laohakosol, Author . - Bangkok : Shinawatra University, 2014 . - ix, 179 p. : ill, table. ; 30 cm. Gift. Thesis. [Ph.D[Management Science]]--Shinawatra University, 2014. Languages : English ( eng) | Descriptors: | [LCSH]Democracy -- Thailand
[LCSH]Elections -- Thailand
[LCSH]Political -- Thailand
[LCSH]Political socialization -- Thailand
| | Keywords: | Democracy.
Elections in Thailand.
Political communications.
Political parties in Thailand | | Class number: | SIU THE: SOM-PhD-MS-2014-03 | | Abstract: | The Thai political system has evoled in an atmosphere in which unaccountable factions have regularly acted in front of and behind the scenes to circumvent the will of the people through military coups and other interventions. This has led to the situation in which political parties and their individual leaders tended to replicate the existing models by becoming partician and generally opaque in their attempts to attract voters and indeed in their subsequent behavior However, new communication techniques pioneered by successful Clinton and Blair campaigns, have convinced at least some Thai politicians that they should follow the same path and aim to make direct connections with voters not just through personal relationships but also through the creation of policies that prople might genuinely support. This thesis uses a mostly quantitative research approach to explore these issues. It focuses on a questionnaire survey of more than 400 respondents in for distinct areas of Thailand of voters who took part in the 2007 general election. the four regions concerned were Bangkok Chiang Mai Khon Kaen and Phuket. This analysis was supplemented by qualitative interviewing and critical discourse analysis in addition to the collation and analysis of secondary data. Results indicate that the role of ideology-as opposed to personal connections and relationships is becoming more influential in determining voting intentions and that political communications is playing a role in this both in terms of the range of individual media involved and the importance of individual media Implications and recommendations are drawn from this analysis. | | Curricular : | MSM/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24124 |
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