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Author Sawagvudcharee Ousanee
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Quality Management in Service Industry Mobile Phone Selling Service Standard in Mandalay at Mobile Mother Retail Shop / Thet Pai Phyo / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Quality Management in Service Industry Mobile Phone Selling Service Standard in Mandalay at Mobile Mother Retail Shop Material Type: printed text Authors: Thet Pai Phyo, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 32 p. Layout: Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M11
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Mobiles
[LCSH]Total quality managementKeywords: TQM, total quality management, Selling service standard Abstract: Total Quality Management has become a major area of attention to practitioners, managers and business owners due to its strong impact on business performance, customer satisfaction and profitability of smartphone industry in Mandalay. In the light of this, an attempt has been made to study and understand the theory and concept of TQM, its benefits as well as various facets of service components and its classification. This study also explores the literature on the implementation of TQM in selected service smartphone industries in Mandalay. The finding of this study provides a rich contribution towards TQM theory, its role in service sector, as well as presents the different components of services. This paper can help business managers and quality practitioners in better understanding TQM, service systems concept as well as TQM implementation in service sector.
As our research process unfolded, we uncovered a wide variation in revenues and profits from selling service standard offerings. I’d like to know about that to all SME in Myanmar.
Selling services standard require longer sales cycles, and the sales process is often more complex and strategic, meaning that decisions are made high up in the customer’s hierarchy. Most of the successful companies we studied made some kind of distinction between product and service salespeople.
Companies can ensure that their service initiatives are not just opportunistic ideas developed by individual business units but part of a strategy to capture best practices and roll them out across the organization.
Selling services standard requires that companies develop tools to document and communicate the value those services create for customers. Explain to customers how much they can save by using the company’s services in smartphone industry.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27630 SIU IS. Quality Management in Service Industry Mobile Phone Selling Service Standard in Mandalay at Mobile Mother Retail Shop [printed text] / Thet Pai Phyo, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 32 p. : Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M11
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Mobiles
[LCSH]Total quality managementKeywords: TQM, total quality management, Selling service standard Abstract: Total Quality Management has become a major area of attention to practitioners, managers and business owners due to its strong impact on business performance, customer satisfaction and profitability of smartphone industry in Mandalay. In the light of this, an attempt has been made to study and understand the theory and concept of TQM, its benefits as well as various facets of service components and its classification. This study also explores the literature on the implementation of TQM in selected service smartphone industries in Mandalay. The finding of this study provides a rich contribution towards TQM theory, its role in service sector, as well as presents the different components of services. This paper can help business managers and quality practitioners in better understanding TQM, service systems concept as well as TQM implementation in service sector.
As our research process unfolded, we uncovered a wide variation in revenues and profits from selling service standard offerings. I’d like to know about that to all SME in Myanmar.
Selling services standard require longer sales cycles, and the sales process is often more complex and strategic, meaning that decisions are made high up in the customer’s hierarchy. Most of the successful companies we studied made some kind of distinction between product and service salespeople.
Companies can ensure that their service initiatives are not just opportunistic ideas developed by individual business units but part of a strategy to capture best practices and roll them out across the organization.
Selling services standard requires that companies develop tools to document and communicate the value those services create for customers. Explain to customers how much they can save by using the company’s services in smartphone industry.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27630 Hold
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Barcode Call number Media type Location Section Status 32002000597011 SIU IS: SOM-MBA-2017-M11 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Quality of Small Hotels for Foreign Tourists Stay: Case Study of Khaosan Road Tourist Area in Bangkok / Chatuporn Yhoobhasuk / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Quality of Small Hotels for Foreign Tourists Stay: Case Study of Khaosan Road Tourist Area in Bangkok Material Type: printed text Authors: Chatuporn Yhoobhasuk, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 49 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-02
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Hotels -- Thailand -- Bangkok -- Khaosan Road
[LCSH]TouristsKeywords: Service quality,
Customer satisfaction,
small hotel,
Khaosan roadAbstract: With a greater demand from tourists travelling around the globe, the demand for quality and cheap hotels are on the rise. The backpacking culture has found its way into mainstream tourism and is increasing the demand for small hotels. Hotels in the Khaosan road area have different brands of small hotels for providing good facilities and service to both foreign tourists and local tourists. Small hotel organizations have been working in an aggressive, competitive environment. These days’ small hotel industries need to enhance the level of satisfaction if they want to remain in the competition with other hotels. Foreign tourists’ satisfaction is basically satisfying customers’ expectations and understanding their needs. Foreign tourists’ feedback is the most valuable asset to escalate the overall service quality, to enable the service industry’s learning and development and to provide a great foreseeable opportunity. The main aim of this study is to determine the foreign tourist satisfaction with the small hotels. The method of data collection was face-to-face by using the semi-structured interview question as well as using an in-depth interview technique with the customers of the small hotels around the Khaosan Road. The data was analyzed by using the content analyze technique. From this study, it was found that the tourists were satisfied with the service even though they have been faced many problems. The facilities along with the commitment of employees were standard even though a language was a major barrier. The findings also were discovered that small hotels in the Khaosan road area had a higher level of overall foreign tourist satisfaction and service quality than in other areas in Bangkok. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26662 SIU IS. Quality of Small Hotels for Foreign Tourists Stay: Case Study of Khaosan Road Tourist Area in Bangkok [printed text] / Chatuporn Yhoobhasuk, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 49 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-02
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Hotels -- Thailand -- Bangkok -- Khaosan Road
[LCSH]TouristsKeywords: Service quality,
Customer satisfaction,
small hotel,
Khaosan roadAbstract: With a greater demand from tourists travelling around the globe, the demand for quality and cheap hotels are on the rise. The backpacking culture has found its way into mainstream tourism and is increasing the demand for small hotels. Hotels in the Khaosan road area have different brands of small hotels for providing good facilities and service to both foreign tourists and local tourists. Small hotel organizations have been working in an aggressive, competitive environment. These days’ small hotel industries need to enhance the level of satisfaction if they want to remain in the competition with other hotels. Foreign tourists’ satisfaction is basically satisfying customers’ expectations and understanding their needs. Foreign tourists’ feedback is the most valuable asset to escalate the overall service quality, to enable the service industry’s learning and development and to provide a great foreseeable opportunity. The main aim of this study is to determine the foreign tourist satisfaction with the small hotels. The method of data collection was face-to-face by using the semi-structured interview question as well as using an in-depth interview technique with the customers of the small hotels around the Khaosan Road. The data was analyzed by using the content analyze technique. From this study, it was found that the tourists were satisfied with the service even though they have been faced many problems. The facilities along with the commitment of employees were standard even though a language was a major barrier. The findings also were discovered that small hotels in the Khaosan road area had a higher level of overall foreign tourist satisfaction and service quality than in other areas in Bangkok. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26662 Hold
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Barcode Call number Media type Location Section Status 32002000593176 SIU IS: SOM-MBA-2017-02 c.1 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Relationships between service quality and customer satisfaction in Nepalese Development Banks / Ekta Rai / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Relationships between service quality and customer satisfaction in Nepalese Development Banks Material Type: printed text Authors: Ekta Rai, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 56 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N09
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Service QualityKeywords: Customer Satisfaction, Tangibility, Responsiveness, Reliability, Assurance, Empathy Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27974 SIU IS. Relationships between service quality and customer satisfaction in Nepalese Development Banks [printed text] / Ekta Rai, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 56 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-N09
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Service QualityKeywords: Customer Satisfaction, Tangibility, Responsiveness, Reliability, Assurance, Empathy Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27974 Hold
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Barcode Call number Media type Location Section Status 32002000607497 SIU IS: SOM-MBA-2018-N09 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607498 SIU IS: SOM-MBA-2018-N09 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. The Renovation of Sugar Market to Development SMEs in Mandalay / Moe Moe / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : The Renovation of Sugar Market to Development SMEs in Mandalay Material Type: printed text Authors: Moe Moe, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 74 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2018-M04
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Strategic planning -- Mandalay
[LCSH]Sugar tradeKeywords: Renovation,
Market position,
Operation cost,
Finance and strategic planningAbstract: The renovation of the sugar industry of Myanmar requires new forms of production between cultivators and millers to enhance the efficiency and profitability of the market position. Various co-ordination processes are used by processing firms to control the quantity and quality of their raw material. In the sugar industry, there is a gradual fall down in the manufacturing process due to the lack of labor skills and high operation cost in the sugar market. In recent years, large modern sugar factories operated by private and military companies have gradually shut down due to the current shortage of quality cultivation, technological advancement and competition for raw materials which have become driving forces that shift sugar trading from market-oriented to raw material-oriented locations. Internal competition among sugar traders made sugar price highly volatile, too. Being placed on a level playing field, the whole industry should be upgraded in terms of price and quality to become export-oriented.
Besides, there is a great demand for new technologies to replace the current machines in order to produce quality sugar in the both local and export market. Therefore, the government needs to subsidize financially to local own sugar mills in order to operate it more efficiently in market competitive position with neighboring export countries. In addition, the government sector and sugar millers should work hands in handsto expand cane plantation and produce more fields that supply sugar mills through systematic plantation methods.
Thus, the certain amount of sugar production must meet the local consumption in near future, or else the import sugar will play a big role in the sugar economy sector in Myanmar. As a result, the local sugar exporters and companies need to seek better ways and find solution to sustain sugar business through the renovation of sugar market to develop SMEs in Mandalay.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27844 SIU IS. The Renovation of Sugar Market to Development SMEs in Mandalay [printed text] / Moe Moe, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 74 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2018-M04
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Strategic planning -- Mandalay
[LCSH]Sugar tradeKeywords: Renovation,
Market position,
Operation cost,
Finance and strategic planningAbstract: The renovation of the sugar industry of Myanmar requires new forms of production between cultivators and millers to enhance the efficiency and profitability of the market position. Various co-ordination processes are used by processing firms to control the quantity and quality of their raw material. In the sugar industry, there is a gradual fall down in the manufacturing process due to the lack of labor skills and high operation cost in the sugar market. In recent years, large modern sugar factories operated by private and military companies have gradually shut down due to the current shortage of quality cultivation, technological advancement and competition for raw materials which have become driving forces that shift sugar trading from market-oriented to raw material-oriented locations. Internal competition among sugar traders made sugar price highly volatile, too. Being placed on a level playing field, the whole industry should be upgraded in terms of price and quality to become export-oriented.
Besides, there is a great demand for new technologies to replace the current machines in order to produce quality sugar in the both local and export market. Therefore, the government needs to subsidize financially to local own sugar mills in order to operate it more efficiently in market competitive position with neighboring export countries. In addition, the government sector and sugar millers should work hands in handsto expand cane plantation and produce more fields that supply sugar mills through systematic plantation methods.
Thus, the certain amount of sugar production must meet the local consumption in near future, or else the import sugar will play a big role in the sugar economy sector in Myanmar. As a result, the local sugar exporters and companies need to seek better ways and find solution to sustain sugar business through the renovation of sugar market to develop SMEs in Mandalay.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27844 Hold
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Barcode Call number Media type Location Section Status 32002000597938 SIU IS: SOM-MBA-2018-M04 c.1 SIU Independent Study Graduate Library General Shelf Available 32002000597946 SIU IS: SOM-MBA-2018-M04 c.2 SIU Independent Study Graduate Library General Shelf Available SIU IS. Roles of Female Leadership in Non-Profit Organizations in Nepal / Aasika Shan / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Roles of Female Leadership in Non-Profit Organizations in Nepal Material Type: printed text Authors: Aasika Shan, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 52 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N34
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Keywords: Female Leadership, Career development, Leadership position, Influential factors Leadership, Women empowerment, Women rights Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27985 SIU IS. Roles of Female Leadership in Non-Profit Organizations in Nepal [printed text] / Aasika Shan, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 52 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-N34
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)Hold
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Barcode Call number Media type Location Section Status 32002000607472 SIU IS: SOM-MBA-2018-N34 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607471 SIU IS: SOM-MBA-2018-N34 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Rural Urban Migration and Livelihood in the Informal Sector / Ritesh Rokaha / 2017
Collection Title: SIU IS Title : Rural Urban Migration and Livelihood in the Informal Sector Material Type: printed text Authors: Ritesh Rokaha, Author ; Ousanee Sawagvudcharee, Associated Name ; Rajesh Gupta, Associated Name Publication Date: 2017 Pagination: vii, 79 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N54
Independent Study [SO [Management]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]livelihood
[LCSH]Rural-urban migrationKeywords: Migration,
Livelihood,
Licensing,
EncroachmentAbstract: This thesis is entitled “Rural Urban Migration and Livelihood in Informal Sector a Case Study of Street Vendors of Kathmandu Metropolitan City". The research is about to know the main cause of rural people migrating to urban area. Increasing population pressure at the household level, increasing socio-economic disparities between people and communities, disparities between urban and rural areas, increasing unemployment, unequal land ownership, and difficult rural life in general, and conflict in particular have resulted in livelihood vulnerability in the rural areas of Nepal.
In order to prevent oneself from vulnerability due to the increase in population, rising socio economic disparities between rural and urban areas people are migrating from rural to urban areas. Migrants’ street vendors, as the objects of this study, were selected from Kathmandu Metropolitan City, using purposive sampling to get insights by both qualitative and quantitative research methodology.
Migration theories and livelihood approach has been logically adopted to analyze and get the insights on how poor migrants are making a living in the urban informal sector in Kathmandu. This independent study shows how street vendors are making a living and how they have changed the access to assets as compared to their previous occupation.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27528 SIU IS. Rural Urban Migration and Livelihood in the Informal Sector [printed text] / Ritesh Rokaha, Author ; Ousanee Sawagvudcharee, Associated Name ; Rajesh Gupta, Associated Name . - 2017 . - vii, 79 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N54
Independent Study [SO [Management]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]livelihood
[LCSH]Rural-urban migrationKeywords: Migration,
Livelihood,
Licensing,
EncroachmentAbstract: This thesis is entitled “Rural Urban Migration and Livelihood in Informal Sector a Case Study of Street Vendors of Kathmandu Metropolitan City". The research is about to know the main cause of rural people migrating to urban area. Increasing population pressure at the household level, increasing socio-economic disparities between people and communities, disparities between urban and rural areas, increasing unemployment, unequal land ownership, and difficult rural life in general, and conflict in particular have resulted in livelihood vulnerability in the rural areas of Nepal.
In order to prevent oneself from vulnerability due to the increase in population, rising socio economic disparities between rural and urban areas people are migrating from rural to urban areas. Migrants’ street vendors, as the objects of this study, were selected from Kathmandu Metropolitan City, using purposive sampling to get insights by both qualitative and quantitative research methodology.
Migration theories and livelihood approach has been logically adopted to analyze and get the insights on how poor migrants are making a living in the urban informal sector in Kathmandu. This independent study shows how street vendors are making a living and how they have changed the access to assets as compared to their previous occupation.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27528 Hold
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Barcode Call number Media type Location Section Status 32002000596302 SIU IS: SOM-MBA-2017-N54 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000596294 SIU IS: SOM-MBA-2017-N54 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Service Quality on Customer Satisfaction in Public Transportation of Kathmandu, Nepal: A Case Study of Sajha Yatayat / Suman Khadka / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Service Quality on Customer Satisfaction in Public Transportation of Kathmandu, Nepal: A Case Study of Sajha Yatayat Material Type: printed text Authors: Suman Khadka, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 65 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-04
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]TransportationKeywords: Customer’s satisfaction, SERVQUAL, Public transport Abstract: Road passenger transport is now recognized as one of the most important means of facilitating movement of people in the country. Urban sprawl, migration of people, travel demand has made people highly dependent on private motorize travel. Due to these issues, the main objective of the study was to assess factors influencing customer’s satisfaction in urban public transport in Nepal; taking Sajha Yatayat as a case study particularly inside Kathmandu valley. The research methodology was designed to collect data from 400 respondents. The data were collected using Google form. Collected data was analyzed using statistical software. The data were analyzed using descriptive and regression analysis. The SERVQUAL scale consisting of five dimensions was administered to measure the customer’s perception on service quality. A survey was conducted among the passengers (customers) who were travelling by using Sajha Yatayat public transport services. The study concluded that the service quality delivery by Sajha Yatayat had a positive impact towards customer’s satisfaction. In other words, these three dimensions, Reliability, Assurance and Responsiveness, were found to be good predictors of customer satisfaction. In general, people of Kathmandu valley are benefited with the service quality delivery by Sajha Yatayat. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27602 SIU IS. Service Quality on Customer Satisfaction in Public Transportation of Kathmandu, Nepal: A Case Study of Sajha Yatayat [printed text] / Suman Khadka, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 65 p. : ill, Tables. ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-04
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]TransportationKeywords: Customer’s satisfaction, SERVQUAL, Public transport Abstract: Road passenger transport is now recognized as one of the most important means of facilitating movement of people in the country. Urban sprawl, migration of people, travel demand has made people highly dependent on private motorize travel. Due to these issues, the main objective of the study was to assess factors influencing customer’s satisfaction in urban public transport in Nepal; taking Sajha Yatayat as a case study particularly inside Kathmandu valley. The research methodology was designed to collect data from 400 respondents. The data were collected using Google form. Collected data was analyzed using statistical software. The data were analyzed using descriptive and regression analysis. The SERVQUAL scale consisting of five dimensions was administered to measure the customer’s perception on service quality. A survey was conducted among the passengers (customers) who were travelling by using Sajha Yatayat public transport services. The study concluded that the service quality delivery by Sajha Yatayat had a positive impact towards customer’s satisfaction. In other words, these three dimensions, Reliability, Assurance and Responsiveness, were found to be good predictors of customer satisfaction. In general, people of Kathmandu valley are benefited with the service quality delivery by Sajha Yatayat. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27602 Hold
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Barcode Call number Media type Location Section Status 32002000596831 SIU IS: SOM-MBA-2017-04 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000596849 SIU IS: SOM-MBA-2017-04 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Service Quality and Customer Satisfaction of Restaurants in Junction Square Shopping Centre, Yangon, Myanmar / Yin Min Eain / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Service Quality and Customer Satisfaction of Restaurants in Junction Square Shopping Centre, Yangon, Myanmar Material Type: printed text Authors: Yin Min Eain, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 77 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2018-01
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Customer serviceKeywords: Customer satisfaction, Service quality, SERVQUAL Abstract: Nowadays, restaurants are facing two main challenges which are to determine what customers want and whether they are satisfied with their service in order to get restaurant competitive advantage. Service quality plays a vital role to make customers pleased and insists them to revisit the restaurants. This research was carried out to identify the relationship between service quality and customer satisfaction of restaurants in Junction Square Shopping Centre in Yangon, Myanmar. A survey was conducted on customers of restaurants by using random sampling. The research methodology was designed to collect data from 400 respondents and the collected data was analyzed by using statistical software. The data were analyzed using descriptive and hypothesis testing. To clear this idea, five dimensions of SERVQUAL (tangibles, reliability, responsiveness, assurance and empathy) of service quality have been taken as independent variables while customer satisfaction was taken as dependent variable. The finding of this study concluded that the five dimensions of service quality have a significant relationship with customer satisfaction. The results showed how to enhance customer’s satisfaction and increase their revenue by improving service quality. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27606 SIU IS. Service Quality and Customer Satisfaction of Restaurants in Junction Square Shopping Centre, Yangon, Myanmar [printed text] / Yin Min Eain, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 77 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2018-01
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Customer serviceKeywords: Customer satisfaction, Service quality, SERVQUAL Abstract: Nowadays, restaurants are facing two main challenges which are to determine what customers want and whether they are satisfied with their service in order to get restaurant competitive advantage. Service quality plays a vital role to make customers pleased and insists them to revisit the restaurants. This research was carried out to identify the relationship between service quality and customer satisfaction of restaurants in Junction Square Shopping Centre in Yangon, Myanmar. A survey was conducted on customers of restaurants by using random sampling. The research methodology was designed to collect data from 400 respondents and the collected data was analyzed by using statistical software. The data were analyzed using descriptive and hypothesis testing. To clear this idea, five dimensions of SERVQUAL (tangibles, reliability, responsiveness, assurance and empathy) of service quality have been taken as independent variables while customer satisfaction was taken as dependent variable. The finding of this study concluded that the five dimensions of service quality have a significant relationship with customer satisfaction. The results showed how to enhance customer’s satisfaction and increase their revenue by improving service quality. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27606 Hold
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Barcode Call number Media type Location Section Status 32002000596922 SIU IS: SOM-MBA-2018-01 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000596898 SIU IS: SOM-MBA-2018-01 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available SIU IS. Study of Consumers' Perception Over Factors Effecting Intention to use Online Shopping in Mandalay, Myanmar / Thura Tun / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Study of Consumers' Perception Over Factors Effecting Intention to use Online Shopping in Mandalay, Myanmar Material Type: printed text Authors: Thura Tun, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 32 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M01
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer behavior -- Mandalay
[LCSH]Internet marketingKeywords: Online Shopping, Consumer Perception, Product Characteristics Abstract: The major objective of this study is to understand consumers' perception over the factors affecting the Myanmar consumers' intention to use online shopping. Some adoption from Model of Intention, Adoption, and Continuance (MIAC) and Framework of Online Consumer Behavior was used to design the study. Respondents' perception over the factors relating the Environmental Influences, Product Characteristics, Medium Characteristics and Merchant/Intermediary Characteristics were collected and analyzed. Factors were tested to find the significant relationship between respondents' demographics factors such as gender, age and income. And some statistical significance was identified. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27607 SIU IS. Study of Consumers' Perception Over Factors Effecting Intention to use Online Shopping in Mandalay, Myanmar [printed text] / Thura Tun, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 32 p. : ill, Tables. ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M01
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer behavior -- Mandalay
[LCSH]Internet marketingKeywords: Online Shopping, Consumer Perception, Product Characteristics Abstract: The major objective of this study is to understand consumers' perception over the factors affecting the Myanmar consumers' intention to use online shopping. Some adoption from Model of Intention, Adoption, and Continuance (MIAC) and Framework of Online Consumer Behavior was used to design the study. Respondents' perception over the factors relating the Environmental Influences, Product Characteristics, Medium Characteristics and Merchant/Intermediary Characteristics were collected and analyzed. Factors were tested to find the significant relationship between respondents' demographics factors such as gender, age and income. And some statistical significance was identified. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27607 Hold
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Barcode Call number Media type Location Section Status 32002000596914 SIU IS: SOM-MBA-2017-M01 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. A Study of Consumers Perception on Telemarketing in Nepal / Susmita Baidhya / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : A Study of Consumers Perception on Telemarketing in Nepal Material Type: printed text Authors: Susmita Baidhya, Author ; Ousanee Sawagvudcharee, Associated Name ; Neeran Dhaubhadel, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 53 p. Layout: Tables. Size: 30 cm. Price: 500.00 General note: Telemarketing is widely used concept globally and an emerging concept in Nepal. Many companies in Nepal have started to use telemarketing as a promotional tool in order to build customer relationship with their clients. The findings of the study couldn’t be based on different factors due to the low exposure of new service and lack of awareness among the consumers. So only few variables were used which were significant to the present market context, such as awareness, acceptance level, attitude and perceived intrusiveness. The study was based on limited geographical area of Kathmandu valley, so the findings were indicative but not exhaustive.
Attitude of the consumers and perceived intrusiveness showed positive and negative effect on perception respectively, however the impact wasn’t as strong as the acceptance level. Segmenting consumers as per their attitude shown towards the new concept would ensure inclination towards positive perception on telemarketing and reducing the perceived intrusiveness of the consumers in using the telemarketing calls and telemarketing service as a whole would increase the chances of consumers using or recommending the telemarketing service in future. Awareness level of consumers had no significant impact on the perception. The recommendation made for improvement were targeted to building customer base by improving customer relation, meet their needs, understand their consumer behaviour and intended towards providing customer satisfaction before focusing on implementing telemarketing as full-fledged marketing tool.Languages : English (eng) Descriptors: [LCSH]Attitude
[LCSH]Direct marketingKeywords: Direct Marketing,
Attitude,
Perception,
SatisfactionCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27709 SIU IS. A Study of Consumers Perception on Telemarketing in Nepal [printed text] / Susmita Baidhya, Author ; Ousanee Sawagvudcharee, Associated Name ; Neeran Dhaubhadel, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 53 p. : Tables. ; 30 cm.
500.00
Telemarketing is widely used concept globally and an emerging concept in Nepal. Many companies in Nepal have started to use telemarketing as a promotional tool in order to build customer relationship with their clients. The findings of the study couldn’t be based on different factors due to the low exposure of new service and lack of awareness among the consumers. So only few variables were used which were significant to the present market context, such as awareness, acceptance level, attitude and perceived intrusiveness. The study was based on limited geographical area of Kathmandu valley, so the findings were indicative but not exhaustive.
Attitude of the consumers and perceived intrusiveness showed positive and negative effect on perception respectively, however the impact wasn’t as strong as the acceptance level. Segmenting consumers as per their attitude shown towards the new concept would ensure inclination towards positive perception on telemarketing and reducing the perceived intrusiveness of the consumers in using the telemarketing calls and telemarketing service as a whole would increase the chances of consumers using or recommending the telemarketing service in future. Awareness level of consumers had no significant impact on the perception. The recommendation made for improvement were targeted to building customer base by improving customer relation, meet their needs, understand their consumer behaviour and intended towards providing customer satisfaction before focusing on implementing telemarketing as full-fledged marketing tool.
Languages : English (eng)
Descriptors: [LCSH]Attitude
[LCSH]Direct marketingKeywords: Direct Marketing,
Attitude,
Perception,
SatisfactionCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27709 Hold
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Barcode Call number Media type Location Section Status 32002000597425 SIU IS: SOM-MBA-2017-N61 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000597391 SIU IS: SOM-MBA-2017-N61 c.1 SIU Independent Study Main Library Thesis Corner Available SIU SS. Emerging Trends of Chinese Student's Programs in Thailand and a Case Study in Shinawatra University / Tan Yong / Bangkok: Shinawatra University - 2016
Collection Title: SIU SS Title : Emerging Trends of Chinese Student's Programs in Thailand and a Case Study in Shinawatra University Material Type: printed text Authors: Tan Yong, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: viii, 73 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-05
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Chinese students -- Thailand
[LCSH]Education -- Research -- ManagementKeywords: Chinese Student’s Program,
Higher Education Institutes (HEIs) in Thailand,
Shinawatra University (SIU),
Regional Cooperation of Higher EducationAbstract: The purpose of this study is to develop a comparative analysis of the main objectives of Chinese students’ programs in leading Higher Education Institutes (HEIs) of Thailand. As Chinese students occupy the lion share of international students in Thailand, both public and private HEIs adjusted different programs to follow this trend. And Shinawatra University (SIU) has no exception; a new college named Huaxia was founded in 2016 to meet the escalating demand from Chinese international students. This study initiated to interview all the Chinese students of the pilot program in Huaxia College and analysis the management compared to the same likes programs in other Thai HEIs. And the feedback and recommendations of learning satisfaction survey from the pilot program students of SIU and other Thai HEIs could inspire the following enrollment and management of Huaxia College. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26605 SIU SS. Emerging Trends of Chinese Student's Programs in Thailand and a Case Study in Shinawatra University [printed text] / Tan Yong, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - viii, 73 p. : ill, tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-05
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Chinese students -- Thailand
[LCSH]Education -- Research -- ManagementKeywords: Chinese Student’s Program,
Higher Education Institutes (HEIs) in Thailand,
Shinawatra University (SIU),
Regional Cooperation of Higher EducationAbstract: The purpose of this study is to develop a comparative analysis of the main objectives of Chinese students’ programs in leading Higher Education Institutes (HEIs) of Thailand. As Chinese students occupy the lion share of international students in Thailand, both public and private HEIs adjusted different programs to follow this trend. And Shinawatra University (SIU) has no exception; a new college named Huaxia was founded in 2016 to meet the escalating demand from Chinese international students. This study initiated to interview all the Chinese students of the pilot program in Huaxia College and analysis the management compared to the same likes programs in other Thai HEIs. And the feedback and recommendations of learning satisfaction survey from the pilot program students of SIU and other Thai HEIs could inspire the following enrollment and management of Huaxia College. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26605 Hold
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Barcode Call number Media type Location Section Status 32002000592475 SIU SS: SOM-PhD-2016-05 c.1 SIU Special Study Graduate Library Thesis Corner Available SIU SS. Evaluation of the Performance of the English Program Department / Venus Dennen Claver / Bangkok: Shinawatra University - 2016
Collection Title: SIU SS Title : Evaluation of the Performance of the English Program Department Material Type: printed text Authors: Venus Dennen Claver, Author ; Opas Piansoongnern, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vi, 56 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-04
Special Study. [PhD [Philosophy in Management Science]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]English language -- Programmed instruction
[LCSH]Student teaching -- Thailand
[LCSH]Teachers -- Evaluation -- ThailandKeywords: English Program, EP, Evaluation, Organizational Performance, Communication, Participation, Commitment Abstract: English Program department in Thai schools with a semi-independent hybrid of Thai program and International Program has specialized standards that draw interests to parents, students, and teachers. Its increasing acceptance has inspired this evaluation study to be conducted to make clear the realistic condition of the performance of the EP department. Assessments of every stakeholder were respectfully treated independently then were integrated so as to arrive at a sense of balance in representing the overall makeup of the whole EP department. Pre-determined factors were used as subject of analysis.
Being a young organization, disputes arise with its performance. There’s an apparent dilemma with how different mechanisms of communication between and among stakeholders affects its performance as a whole. Stakeholder engagement and involvement instigates tight spot. There is a setback with stakeholders’ commitment in supporting the EP department to arrive at a favorable performance.
This study utilized a mixed method approach and decided to evaluate the performance of an EP department in a Thai secondary public school. The evaluation process shed light on the realistic condition of the performance of the EP department highlighting how it is affected by functional communication, stakeholders’ participation, and stakeholders’ commitment in supporting the EP department.
The study was able to complement the concept of the Strategic Constituency Approach which was later suggested to merge the concept of “Part-Whole Science” in evaluating organizational performance and in examining how contingency factors influence the organization’s performance.
Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26480 SIU SS. Evaluation of the Performance of the English Program Department [printed text] / Venus Dennen Claver, Author ; Opas Piansoongnern, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vi, 56 p. : ill, tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-04
Special Study. [PhD [Philosophy in Management Science]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]English language -- Programmed instruction
[LCSH]Student teaching -- Thailand
[LCSH]Teachers -- Evaluation -- ThailandKeywords: English Program, EP, Evaluation, Organizational Performance, Communication, Participation, Commitment Abstract: English Program department in Thai schools with a semi-independent hybrid of Thai program and International Program has specialized standards that draw interests to parents, students, and teachers. Its increasing acceptance has inspired this evaluation study to be conducted to make clear the realistic condition of the performance of the EP department. Assessments of every stakeholder were respectfully treated independently then were integrated so as to arrive at a sense of balance in representing the overall makeup of the whole EP department. Pre-determined factors were used as subject of analysis.
Being a young organization, disputes arise with its performance. There’s an apparent dilemma with how different mechanisms of communication between and among stakeholders affects its performance as a whole. Stakeholder engagement and involvement instigates tight spot. There is a setback with stakeholders’ commitment in supporting the EP department to arrive at a favorable performance.
This study utilized a mixed method approach and decided to evaluate the performance of an EP department in a Thai secondary public school. The evaluation process shed light on the realistic condition of the performance of the EP department highlighting how it is affected by functional communication, stakeholders’ participation, and stakeholders’ commitment in supporting the EP department.
The study was able to complement the concept of the Strategic Constituency Approach which was later suggested to merge the concept of “Part-Whole Science” in evaluating organizational performance and in examining how contingency factors influence the organization’s performance.
Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26480 Hold
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Barcode Call number Media type Location Section Status 32002000591436 SIU SS: SOM-PhD-2016-04 c.1 SIU Special Study Graduate Library Thesis Corner Available SIU SS. Impacts of Consumer Ethnocentrism on Purchasing Intention of Domestic Mobile Phones: A Case of University Students in Nanyang City, China / Guo Xian / Bangkok: Shinawatra University - 2019
Collection Title: SIU SS Title : Impacts of Consumer Ethnocentrism on Purchasing Intention of Domestic Mobile Phones: A Case of University Students in Nanyang City, China Material Type: printed text Authors: Guo Xian, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vi, 68 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-M-2019-01
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Mobile phone -- ResearchKeywords: consumer ethnocentrism, buy domestic, list of values, country of origin, demographic Abstract: The purpose in this study aims to find out the relationship between consumer ethnocentrism tendencies and buy domestic mobile phones, as well as the relationship between levels of consumer ethnocentrism and antecedents (list of values, country of origin) and demographic variables (gender, age, income level, and education level).
The author employs descriptive statistics including frequency, percentage, mean, and stands deviation to describe demographic data and behavior of the respondents. One-way ANOVA and Multiple Regressions were employed to test the hypothesizes of the study. According to the finding of this study, it indicated that the existence and effectiveness of consumer ethnocentrism in Nanyang City, China, which emerged as a positive relationship between consumer ethnocentrism tendencies and bought domestic, antecedents (list of values; as well as in the different levels of income and education.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27889 SIU SS. Impacts of Consumer Ethnocentrism on Purchasing Intention of Domestic Mobile Phones: A Case of University Students in Nanyang City, China [printed text] / Guo Xian, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 68 p. : Tables, ill ; 30 cm.
500.00
SIU SS: SOM-PhD-M-2019-01
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Mobile phone -- ResearchKeywords: consumer ethnocentrism, buy domestic, list of values, country of origin, demographic Abstract: The purpose in this study aims to find out the relationship between consumer ethnocentrism tendencies and buy domestic mobile phones, as well as the relationship between levels of consumer ethnocentrism and antecedents (list of values, country of origin) and demographic variables (gender, age, income level, and education level).
The author employs descriptive statistics including frequency, percentage, mean, and stands deviation to describe demographic data and behavior of the respondents. One-way ANOVA and Multiple Regressions were employed to test the hypothesizes of the study. According to the finding of this study, it indicated that the existence and effectiveness of consumer ethnocentrism in Nanyang City, China, which emerged as a positive relationship between consumer ethnocentrism tendencies and bought domestic, antecedents (list of values; as well as in the different levels of income and education.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27889 Hold
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Barcode Call number Media type Location Section Status 32002000598787 SIU SS: SOM-PhD-M-2019-01 SIU Special Study Graduate Library Thesis Corner Available SIU SS. The Influence of Entrepreneurial Structural Hole in The Growth of SMEs in Yunnan Province, China / Suo Lu / Bangkok: Shinawatra University - 2019
Collection Title: SIU SS Title : The Influence of Entrepreneurial Structural Hole in The Growth of SMEs in Yunnan Province, China Material Type: printed text Authors: Suo Lu, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 83 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-M-2019-02
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Entrepreneurship
[LCSH]Small business -- Yunnan -- ChinaKeywords: Small and Medium Enterprise (SMEs),
Social Network,
Structure Hole,
Richness of Structure Hole,
Diversity of Structure Hole,
Competitiveness,
Competitiveness in Sudden Difficulties,
Competitiveness in Industry Policy Changes,
Growth of SMEsAbstract: The purpose of this study is to analyze the relationships among entrepreneurial structure hole, competitiveness of SMEs, and the growth of SMEs. SMEs are the fundamental force of the development of China. However, it is difficult for SMEs to draw advantages from the social and economic structure of China, today. Therefore, the entrepreneurial social resource is the main support for the growth of their SMEs. structure hole in a social network is the theory for studying how to select and utilize valuable different social resources for helping the growth of the enterprise. At the same time, competitiveness as the most powerful and fundamental protection for SMEs can survival in the various difficulties, it has been picked as the mediating variable to explain the relationship between structure hole (independent variable) and the growth of SMEs (dependent variable). Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27890 SIU SS. The Influence of Entrepreneurial Structural Hole in The Growth of SMEs in Yunnan Province, China [printed text] / Suo Lu, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 83 p. : Tables, ill ; 30 cm.
500.00
SIU SS: SOM-PhD-M-2019-02
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Entrepreneurship
[LCSH]Small business -- Yunnan -- ChinaKeywords: Small and Medium Enterprise (SMEs),
Social Network,
Structure Hole,
Richness of Structure Hole,
Diversity of Structure Hole,
Competitiveness,
Competitiveness in Sudden Difficulties,
Competitiveness in Industry Policy Changes,
Growth of SMEsAbstract: The purpose of this study is to analyze the relationships among entrepreneurial structure hole, competitiveness of SMEs, and the growth of SMEs. SMEs are the fundamental force of the development of China. However, it is difficult for SMEs to draw advantages from the social and economic structure of China, today. Therefore, the entrepreneurial social resource is the main support for the growth of their SMEs. structure hole in a social network is the theory for studying how to select and utilize valuable different social resources for helping the growth of the enterprise. At the same time, competitiveness as the most powerful and fundamental protection for SMEs can survival in the various difficulties, it has been picked as the mediating variable to explain the relationship between structure hole (independent variable) and the growth of SMEs (dependent variable). Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27890 Hold
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Barcode Call number Media type Location Section Status 32002000598753 SIU SS: SOM-PhD-M-2019-02 SIU Special Study Graduate Library Thesis Corner Available SIU SS. Management of Drug Eradication Schemes in Myanmar (Burma) / Jen Lomethong / Bangkok: Shinawatra University - 2017
Collection Title: SIU SS Title : Management of Drug Eradication Schemes in Myanmar (Burma) Material Type: printed text Authors: Jen Lomethong, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 39 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2017-01
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Burma
[LCSH]Drug abuseKeywords: Drug,
Inca Inchi,
Asia PacificAbstract: Opium was introduced to Burma since 1750 by Pakistanis. In the year Burma gained independence from the British in 1948, the production of opium in Burma was 36 tons surveyed by the government. The Burmese government and DEA jointly eradicate opium. Drug eradication project become the most lucrative business and the productions of opium become increase and yearly production of opium has come up to over two thousand tons. Burma become the second largest opium production country in the world after Afghanistan.
It is widely known that drug eradication projects have been seriously under taken by several countries including UN during centuries in the past without success. The younger generation of today will be the leader of tomorrow. They become drug addicts and millions of younger generation are dying meaninglessly. Our duty is to save those dying generation by given duty to ourselves without blaming to any person, but cooperated with concerned people in due course.
Up to this date, the technique of drug abuse method has been enforcing by the law and let the people follow according to the law and yet no one pays attention to the law. Countless of laws that are the best, the most justice and the most favorable laws that have jointly enforced by the world and UN without success. Now, there is the most appropriate law (benevolent law) is left behind to appreciate by the world without bias to any party without hoping for self-beneficial, purely stand to restore peace, justice for all mankind.
Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27313 SIU SS. Management of Drug Eradication Schemes in Myanmar (Burma) [printed text] / Jen Lomethong, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 39 p. : ill, tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2017-01
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Burma
[LCSH]Drug abuseKeywords: Drug,
Inca Inchi,
Asia PacificAbstract: Opium was introduced to Burma since 1750 by Pakistanis. In the year Burma gained independence from the British in 1948, the production of opium in Burma was 36 tons surveyed by the government. The Burmese government and DEA jointly eradicate opium. Drug eradication project become the most lucrative business and the productions of opium become increase and yearly production of opium has come up to over two thousand tons. Burma become the second largest opium production country in the world after Afghanistan.
It is widely known that drug eradication projects have been seriously under taken by several countries including UN during centuries in the past without success. The younger generation of today will be the leader of tomorrow. They become drug addicts and millions of younger generation are dying meaninglessly. Our duty is to save those dying generation by given duty to ourselves without blaming to any person, but cooperated with concerned people in due course.
Up to this date, the technique of drug abuse method has been enforcing by the law and let the people follow according to the law and yet no one pays attention to the law. Countless of laws that are the best, the most justice and the most favorable laws that have jointly enforced by the world and UN without success. Now, there is the most appropriate law (benevolent law) is left behind to appreciate by the world without bias to any party without hoping for self-beneficial, purely stand to restore peace, justice for all mankind.
Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27313 Hold
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Barcode Call number Media type Location Section Status 32002000596559 SIU SS: SOM-PhD-2017-01 c.1 SIU Special Study Graduate Library Thesis Corner Available