Reprinted Collection. Asia's new scenarios / Supachai Panitchpakdi

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : Asia's new scenarios Material Type: printed text Authors: Supachai Panitchpakdi, Author Languages : English (eng) Descriptors: [LCSH]Business planning [LCSH]Decision making [LCSH]Strategic planning Curricular : PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6103 Reprinted Collection. Asia's new scenarios [printed text] / Supachai Panitchpakdi, Author . - [s.d.]. Languages : English (eng) Descriptors: [LCSH]Business planning [LCSH]Decision making [LCSH]Strategic planning Curricular : PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6103

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32002000081859	REP002 2002	Reprinted	Graduate Library	Reprint Shelf	Available

Reprinted Collection. The influential factors on consumers purchasing decision in Bangkok pet shopsh / Chanchai Bunchapattanasakda / AAAB - 2009

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : The influential factors on consumers purchasing decision in Bangkok pet shopsh Material Type: printed text Authors: Chanchai Bunchapattanasakda, Author ; Tarinee Chaipradermsak, Associated Name ; International Conference of Asian Academy of Applied Business (4th : 2009 : Philippines), Publisher: AAAB Publication Date: 2009 Pagination: 15 p. Layout: ill. Size: 30 cm. Price: 50 Baht General note: Proceedings of the 4th International Conference of Asian Academy of Applied Business, 17-18 December 2009, Manila, Philippines Languages : English (eng) Descriptors: [LCSH]Consumers [LCSH]Decision making [LCSH]Pet shops [LCSH]Purchasing -- Decision-making Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16591 Reprinted Collection. The influential factors on consumers purchasing decision in Bangkok pet shopsh [printed text] / Chanchai Bunchapattanasakda, Author ; Tarinee Chaipradermsak, Associated Name ; International Conference of Asian Academy of Applied Business (4th : 2009 : Philippines),  . - Philippines : AAAB, 2009 . - 15 p. : ill. ; 30 cm. 50 Baht Proceedings of the 4th International Conference of Asian Academy of Applied Business, 17-18 December 2009, Manila, Philippines Languages : English (eng) Descriptors: [LCSH]Consumers [LCSH]Decision making [LCSH]Pet shops [LCSH]Purchasing -- Decision-making Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16591

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32002000260230	REP565 2009 c.2	Reprinted	Main Library	Reprint Shelf	Available

Reprinted Collection. An optimization-based decision support system for manpower scheduling in electricity generator's operation and maintenance businessh(Reprint) / Chakguy Prakasvudhisarn / ICIM - 2008

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : An optimization-based decision support system for manpower scheduling in electricity generator's operation and maintenance businessh(Reprint) Material Type: printed text Authors: Chakguy Prakasvudhisarn, Author ; International Conference on Industrial Management (9th : 2008 : Japan), Publisher: ICIM Publication Date: 2008 Pagination: 7 p. Layout: ill. Size: 30 cm. Price: 50 Baht Languages : English (eng) Descriptors: [LCSH]Decision making [LCSH]Decision support systems [LCSH]Maintenance [LCSH]Manpower [LCSH]Mathematical optimization [LCSH]Scheduling Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14358 Reprinted Collection. An optimization-based decision support system for manpower scheduling in electricity generator's operation and maintenance businessh(Reprint) [printed text] / Chakguy Prakasvudhisarn, Author ; International Conference on Industrial Management (9th : 2008 : Japan),  . - Japan : ICIM, 2008 . - 7 p. : ill. ; 30 cm. 50 Baht Languages : English (eng) Descriptors: [LCSH]Decision making [LCSH]Decision support systems [LCSH]Maintenance [LCSH]Manpower [LCSH]Mathematical optimization [LCSH]Scheduling Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14358

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SIU IS. Factors Affecting Purchaser's Decision Making of Motorbikes / Shristika Regmi / Bangkok: Shinawatra University - 2018

Public ISBD No review available on this record. Collection Title: SIU IS Title : Factors Affecting Purchaser's Decision Making of Motorbikes Material Type: printed text Authors: Shristika Regmi, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 51 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N23 IS [MS. [MBA]] -- Shinawatra University, 2018 Languages : English (eng) Descriptors: [LCSH]Decision making [LCSH]Motorcycles Keywords: Purchase Decision, Motorbike Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27973 SIU IS. Factors Affecting Purchaser's Decision Making of Motorbikes [printed text] / Shristika Regmi, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 51 p. : Tables, ill. ; 30 cm. 500.00 Baht. SIU IS: SOM-MBA-2018-N23 IS [MS. [MBA]] -- Shinawatra University, 2018 Languages : English (eng) Descriptors: [LCSH]Decision making [LCSH]Motorcycles Keywords: Purchase Decision, Motorbike Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27973

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SIU IS. Purchase Decision: Factors on Making Decision to Purchase Jade Jewelry / Magaret Lu Lu Pan / Bangkok: Shinawatra University - 2014

Public ISBD No review available on this record. Collection Title: SIU IS Title : Purchase Decision: Factors on Making Decision to Purchase Jade Jewelry Material Type: printed text Authors: Magaret Lu Lu Pan, Author Publisher: Bangkok: Shinawatra University Publication Date: 2014 Pagination: v, 31 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2014-M07 IS (MS. (MBA))--Shinawatra University, 2014 Languages : English (eng) Descriptors: [LCSH]Customer behavior [LCSH]Decision making [LCSH]Jade Keywords: Factors; Purpose; Product preferences; Motivation; Trust Abstract: This study adopts a qualitative approach to identify factors of decision on purchasing jade jewelry from the perspective of goal-directed behavior. The researcher uses free and face to face response interviews of purchasers and sellers, both males and females. Regarding tangible factors, the most important was related to aesthetics. Comparison of responses of customers who purchased and customers who did not purchase jade jewelry revealed that different factors had primary effects in two stages of the purchase process: the motivation phase which might include their reasons to buy, and the trial phase, the actual buying or rejecting phase. In the first phase, motivation may depend on social competition, popularity, and vanity or on the reasons as such they want them for personal use, for gift and or just for collection reason. They were the most critical in influencing selection of the jewelry from the display racks or cabinets. Fit, styling, and appearance on the body were more important in determining rejection or adoption of the garments during the trial phase (when the customers try them on). Seller reputation, word-of-mouth recommendation and expertise are the important determining factors as well. In other word, trust is also a necessity. The researcher begins in her research to identify the most influencing factors which draw the purchasers to make decision in purchasing jade jewelry. Then, she methodologically discuses her finding concluding her work with her finding comparing with what scholars says theoretically Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26589 SIU IS. Purchase Decision: Factors on Making Decision to Purchase Jade Jewelry [printed text] / Magaret Lu Lu Pan, Author . - [S.l.] : Bangkok: Shinawatra University, 2014 . - v, 31 p. : ill, tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2014-M07 IS (MS. (MBA))--Shinawatra University, 2014 Languages : English (eng) Descriptors: [LCSH]Customer behavior [LCSH]Decision making [LCSH]Jade Keywords: Factors; Purpose; Product preferences; Motivation; Trust Abstract: This study adopts a qualitative approach to identify factors of decision on purchasing jade jewelry from the perspective of goal-directed behavior. The researcher uses free and face to face response interviews of purchasers and sellers, both males and females. Regarding tangible factors, the most important was related to aesthetics. Comparison of responses of customers who purchased and customers who did not purchase jade jewelry revealed that different factors had primary effects in two stages of the purchase process: the motivation phase which might include their reasons to buy, and the trial phase, the actual buying or rejecting phase. In the first phase, motivation may depend on social competition, popularity, and vanity or on the reasons as such they want them for personal use, for gift and or just for collection reason. They were the most critical in influencing selection of the jewelry from the display racks or cabinets. Fit, styling, and appearance on the body were more important in determining rejection or adoption of the garments during the trial phase (when the customers try them on). Seller reputation, word-of-mouth recommendation and expertise are the important determining factors as well. In other word, trust is also a necessity. The researcher begins in her research to identify the most influencing factors which draw the purchasers to make decision in purchasing jade jewelry. Then, she methodologically discuses her finding concluding her work with her finding comparing with what scholars says theoretically Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26589

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SIU Thesis. Evaluate the factors affecting companies' decisions to outsource recruitment / Garn Suwansakornkul / Bangkok : Shinawatra University - 2005

Public ISBD No review available on this record. Collection Title: SIU Thesis Title : Evaluate the factors affecting companies' decisions to outsource recruitment Material Type: printed text Authors: Garn Suwansakornkul, Author ; Shinawatra University. School of Management, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2005 Pagination: 30, [1] p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. Languages : English (eng) Descriptors: [LCSH]Brand name products [LCSH]Decision making [LCSH]Headhunters [LCSH]Integrity [LCSH]Observation [LCSH]Recruitment [LCSH]Target marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11729 SIU Thesis. Evaluate the factors affecting companies' decisions to outsource recruitment [printed text] / Garn Suwansakornkul, Author ; Shinawatra University. School of Management, Associated Name . - Bangkok : Shinawatra University, 2005 . - 30, [1] p. charts, tables ; 30 cm. 500 Baht photocopies. Languages : English (eng) Descriptors: [LCSH]Brand name products [LCSH]Decision making [LCSH]Headhunters [LCSH]Integrity [LCSH]Observation [LCSH]Recruitment [LCSH]Target marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11729

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32002000197838	SIU PS SOM-MBA 2005-02 c.1	SIU Project Study	Graduate Library	Thesis Corner	Available
32002000197846	SIU PS SOM-MBA 2005-02 c.2	SIU Project Study	Graduate Library	Thesis Corner	Available

SIU Thesis. Impacts of Brand on Consumer Decision Making: A Case study of Beer Brands of Nepal / Shrawan Mandal / Bangkok: Shinawatra University - 2018

Public ISBD No review available on this record. Collection Title: SIU Thesis Title : Impacts of Brand on Consumer Decision Making: A Case study of Beer Brands of Nepal Material Type: printed text Authors: Shrawan Mandal, Author ; Ousanee Sawagvudcharee, Associated Name ; Sujan Raja Shrestha, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 83 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N05 THE [MS.[MBA]] -- Shinawatra University, 2018 Languages : English (eng) Descriptors: [LCSH]Beer -- Nepal [LCSH]Consumer behavior [LCSH]Decision making Keywords: Advertisement, Peer Group Influence, Situational Variation, Brand Preference, Beer Consumption Abstract: This study examines the consumer purchase decision for beer brands in Nepal. The concept of knowing the consumer purchase decision while purchasing beer brands in Nepal is a new concept and to address the gap the paper analyzes the factors which have relationship with the consumers more focused and priorities factors for purchasing particular beer brands in Nepal. It also examines the level of impact of the independent variables: brand awareness, brand loyalty, perceived quality and brand association on the dependent variable: consumer purchase decision. The research was conducted using only quantitative method. While, for the quantitative method a sample of 400 customers from four different channels i.e. Restaurants, clubs, Hotels and Local Bhatti’s from Kathmandu, Nepal. While, five point likert scale questionnaires were conducted for data collection, the collected data were analyzed using correlation and regression analysis apart from thematic analysis. The paper found a positive significant relationship between the independent variables: brand awareness, perceived quality and brand association, and the dependent variable consumer purchase decision. Whereas, brand loyalty had a positive but not significant causal relation with consumer purchase decision for any particular beer brands. Further, branding activities, campaigns to promote beer brands through mass media and ad agencies, partnering up with specialized agencies, providing discounts and value-added promotional activities etc. were essential to promote the beer brands of the beer companies and attracts the consumers towards to buy their particular beer brands. To sum up, all the elements of brand are equally important for understanding the consumer decision making. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27861 SIU Thesis. Impacts of Brand on Consumer Decision Making: A Case study of Beer Brands of Nepal [printed text] / Shrawan Mandal, Author ; Ousanee Sawagvudcharee, Associated Name ; Sujan Raja Shrestha, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 83 p. : Tables, ill. ; 30 cm. 500.00 Baht. SIU THE: SOM-MBA-2018-N05 THE [MS.[MBA]] -- Shinawatra University, 2018 Languages : English (eng) Descriptors: [LCSH]Beer -- Nepal [LCSH]Consumer behavior [LCSH]Decision making Keywords: Advertisement, Peer Group Influence, Situational Variation, Brand Preference, Beer Consumption Abstract: This study examines the consumer purchase decision for beer brands in Nepal. The concept of knowing the consumer purchase decision while purchasing beer brands in Nepal is a new concept and to address the gap the paper analyzes the factors which have relationship with the consumers more focused and priorities factors for purchasing particular beer brands in Nepal. It also examines the level of impact of the independent variables: brand awareness, brand loyalty, perceived quality and brand association on the dependent variable: consumer purchase decision. The research was conducted using only quantitative method. While, for the quantitative method a sample of 400 customers from four different channels i.e. Restaurants, clubs, Hotels and Local Bhatti’s from Kathmandu, Nepal. While, five point likert scale questionnaires were conducted for data collection, the collected data were analyzed using correlation and regression analysis apart from thematic analysis. The paper found a positive significant relationship between the independent variables: brand awareness, perceived quality and brand association, and the dependent variable consumer purchase decision. Whereas, brand loyalty had a positive but not significant causal relation with consumer purchase decision for any particular beer brands. Further, branding activities, campaigns to promote beer brands through mass media and ad agencies, partnering up with specialized agencies, providing discounts and value-added promotional activities etc. were essential to promote the beer brands of the beer companies and attracts the consumers towards to buy their particular beer brands. To sum up, all the elements of brand are equally important for understanding the consumer decision making. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27861

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SIU Thesis. Influence of Entrepreneurial Passion on Chinese College Students' Entrepreneurial Decision / Dongmei Chen / Pathumthani: Shinawatra University - 2022

Public ISBD No review available on this record. Collection Title: SIU Thesis Title : Influence of Entrepreneurial Passion on Chinese College Students' Entrepreneurial Decision Material Type: printed text Authors: Dongmei Chen, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xi, 220 Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-83 Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022 Languages : English (eng) Descriptors: [LCSH]chinese college student [LCSH]Decision making [LCSH]Entrepreneurship Keywords: College Students' Entrepreneurship, Entrepreneurial Passion, Entrepreneurial Commitment, Entrepreneurial Willingness, Entrepreneurial Identity, Entrepreneurial Decision Abstract: Innovation is the soul of a nation and an inexhaustible driving force for the economic development of a country or region. Entrepreneurship is an effective means to realize innovation. The young generation, especially college students, is the most innovative and dynamic group. Stimulating the innovative spirit of college students and cultivating entrepreneurial consciousness have become the theme of promoting the research in the field of college students' independent entrepreneurship. With the outbreak of COVID-19 in 2020, the employment environment is sluggish, and the overall employment situation in China is grim.The government has formulated a series of policies to encourage college students to start their own businesses and achieved certain results. Advocating college students to start their own businesses plays an important role in relieving employment pressure and promoting local economic development. Individual entrepreneurial passion plays an important role in the decision-making process of potential entrepreneurs, which can effectively promote the investment of individual energy, emotion, time and other factors, and at the same time can guide the generation and enhancement of entrepreneurial behavior intention, in order to enhance the identity of individuals to entrepreneurs and actively participate in entrepreneurial activities. In order to effectively analyze the entrepreneurial decision problems of individuals under the influence of entrepreneurial passion, this study takes the individual entrepreneurial passion which is easily influenced by the external entrepreneurial atmosphere as the entry point, this paper introduces entrepreneurial commitment and entrepreneurial willingness as intermediary variables and entrepreneurial identity as adjustment variables to analyze the internal mechanism of individual entrepreneurial passion on entrepreneurial decision. Taking college students from nine provinces in China as research objects, this paper makes a preliminary analysis on the rationality of the questionnaire through in-depth interviews and pre-investigation by combining qualitative research and quantitative research, on the basis of interview suggestions and scale factor analysis, the questionnaire was revised and improved. Using statistical analysis software such as SPSS(IBM SPSS Statistics Base Authorized User V.27)26.0 and AMOS(IBM SPSS AMOS Authorized User V.27)23.0 to analyze the reliability and validity of the research hypothesis, regression analysis, bootstrap analysis and other empirical research methods, 23 research hypotheses proposed in this study were tested empirically. The empirical analysis of this study draws the following conclusions: first, it tests that entrepreneurial passion has a significant positive impact on entrepreneurial decision, and the results show that innovative passion, creating passion and developing passion both have significant positive effects on entrepreneurial decision; Secondly, entrepreneurial commitment is an important driving factor affecting individual decision-making and has significant positive effects on entrepreneurial decision, the dimensions of emotional commitment, behavioral commitment and continuous commitment all have significant positive effects on entrepreneurial decision. In addition, it also verifies that entrepreneurial commitment plays a part of intermediary role between entrepreneurial passion and entrepreneurial decision; Third, entrepreneurial willingness has a significant positive impact on entrepreneurial decision, it partially mediates the relationship between entrepreneurial passion and entrepreneurial decision; Fourthly, it tests the moderating effect of entrepreneurial identity, and the results show that, entrepreneurial identity has a significant positive regulating effect on the relationship between entrepreneurial passion and entrepreneurial willingness, while the regulating effect between entrepreneurial passion and entrepreneurial commitment is not significant; Fifth, this paper further examines the mediation effect model of entrepreneurial identity on entrepreneurial willingness-entrepreneurial decision, and proves that entrepreneurial identity regulates the effect of entrepreneurial passion on entrepreneurial decision through entrepreneurial willingness. This research expands the thinking of entrepreneurial decision research and provides theoretical support for subsequent research from the perspective of emotion and willingness. This study analyzes the individual internal driving factors that affect individual entrepreneurial decision, providing theoretical basis and practical support for exploring and stimulating entrepreneurial behavior and practice. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28470 SIU Thesis. Influence of Entrepreneurial Passion on Chinese College Students' Entrepreneurial Decision [printed text] / Dongmei Chen, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xi, 220 : Tables, ill. ; 30 cm. 500.00 Baht SIU THE: SOM-PhD-M-2022-83 Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022 Languages : English (eng) Descriptors: [LCSH]chinese college student [LCSH]Decision making [LCSH]Entrepreneurship Keywords: College Students' Entrepreneurship, Entrepreneurial Passion, Entrepreneurial Commitment, Entrepreneurial Willingness, Entrepreneurial Identity, Entrepreneurial Decision Abstract: Innovation is the soul of a nation and an inexhaustible driving force for the economic development of a country or region. Entrepreneurship is an effective means to realize innovation. The young generation, especially college students, is the most innovative and dynamic group. Stimulating the innovative spirit of college students and cultivating entrepreneurial consciousness have become the theme of promoting the research in the field of college students' independent entrepreneurship. With the outbreak of COVID-19 in 2020, the employment environment is sluggish, and the overall employment situation in China is grim.The government has formulated a series of policies to encourage college students to start their own businesses and achieved certain results. Advocating college students to start their own businesses plays an important role in relieving employment pressure and promoting local economic development. Individual entrepreneurial passion plays an important role in the decision-making process of potential entrepreneurs, which can effectively promote the investment of individual energy, emotion, time and other factors, and at the same time can guide the generation and enhancement of entrepreneurial behavior intention, in order to enhance the identity of individuals to entrepreneurs and actively participate in entrepreneurial activities. In order to effectively analyze the entrepreneurial decision problems of individuals under the influence of entrepreneurial passion, this study takes the individual entrepreneurial passion which is easily influenced by the external entrepreneurial atmosphere as the entry point, this paper introduces entrepreneurial commitment and entrepreneurial willingness as intermediary variables and entrepreneurial identity as adjustment variables to analyze the internal mechanism of individual entrepreneurial passion on entrepreneurial decision. Taking college students from nine provinces in China as research objects, this paper makes a preliminary analysis on the rationality of the questionnaire through in-depth interviews and pre-investigation by combining qualitative research and quantitative research, on the basis of interview suggestions and scale factor analysis, the questionnaire was revised and improved. Using statistical analysis software such as SPSS(IBM SPSS Statistics Base Authorized User V.27)26.0 and AMOS(IBM SPSS AMOS Authorized User V.27)23.0 to analyze the reliability and validity of the research hypothesis, regression analysis, bootstrap analysis and other empirical research methods, 23 research hypotheses proposed in this study were tested empirically. The empirical analysis of this study draws the following conclusions: first, it tests that entrepreneurial passion has a significant positive impact on entrepreneurial decision, and the results show that innovative passion, creating passion and developing passion both have significant positive effects on entrepreneurial decision; Secondly, entrepreneurial commitment is an important driving factor affecting individual decision-making and has significant positive effects on entrepreneurial decision, the dimensions of emotional commitment, behavioral commitment and continuous commitment all have significant positive effects on entrepreneurial decision. In addition, it also verifies that entrepreneurial commitment plays a part of intermediary role between entrepreneurial passion and entrepreneurial decision; Third, entrepreneurial willingness has a significant positive impact on entrepreneurial decision, it partially mediates the relationship between entrepreneurial passion and entrepreneurial decision; Fourthly, it tests the moderating effect of entrepreneurial identity, and the results show that, entrepreneurial identity has a significant positive regulating effect on the relationship between entrepreneurial passion and entrepreneurial willingness, while the regulating effect between entrepreneurial passion and entrepreneurial commitment is not significant; Fifth, this paper further examines the mediation effect model of entrepreneurial identity on entrepreneurial willingness-entrepreneurial decision, and proves that entrepreneurial identity regulates the effect of entrepreneurial passion on entrepreneurial decision through entrepreneurial willingness. This research expands the thinking of entrepreneurial decision research and provides theoretical support for subsequent research from the perspective of emotion and willingness. This study analyzes the individual internal driving factors that affect individual entrepreneurial decision, providing theoretical basis and practical support for exploring and stimulating entrepreneurial behavior and practice. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28470

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32002000607738	SIU THE: SOM-PhD-M-2022-83 c.2	SIU Thesis and Dissertation	Graduate Library	Thesis Corner	Available

SIU Thesis. The Value of Trust in Asia Business Alliance: A Case of Thai Fine Gold Jewelry / Kittichok Nithisathian / 2012

Public ISBD No review available on this record. Collection Title: SIU Thesis Title : The Value of Trust in Asia Business Alliance: A Case of Thai Fine Gold Jewelry Material Type: printed text Authors: Kittichok Nithisathian, Author ; Somchai Ratanakomut, Associated Name ; Walsh, John Christopher, Associated Name Publication Date: 2012 Pagination: x, 159 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-PhD-2012-03 Thesis. [Ph.D[Management Science]]--Shinawatra University, 2012. Languages : English (eng) Descriptors: [LCSH]Decision making [LCSH]Jewelry industry Keywords: Business alliance Fine gold jewelry industry Thick black theory Trust Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26557 SIU Thesis. The Value of Trust in Asia Business Alliance: A Case of Thai Fine Gold Jewelry [printed text] / Kittichok Nithisathian, Author ; Somchai Ratanakomut, Associated Name ; Walsh, John Christopher, Associated Name . - 2012 . - x, 159 p. : ill, tables ; 30 cm. 500.00 SIU THE: SOM-PhD-2012-03 Thesis. [Ph.D[Management Science]]--Shinawatra University, 2012. Languages : English (eng) Descriptors: [LCSH]Decision making [LCSH]Jewelry industry Keywords: Business alliance Fine gold jewelry industry Thick black theory Trust Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26557

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32002000592053	SIU THE: SOM-PhD-2012-03 c.2	SIU Thesis and Dissertation	Graduate Library	Thesis Corner	Available
32002000592061	SIU THE: SOM-PhD-2012-03 c.3	SIU Thesis and Dissertation	Graduate Library	Thesis Corner	Available

Thaksin's Collection. The paradox of choice / Schwartz, Barry / New York : ECCO - 2004

Public ISBD No review available on this record. Collection Title: Thaksin's Collection Title : The paradox of choice : why more is less Material Type: printed text Authors: Schwartz, Barry (1946-), Author Edition statement: 1st ed. Publisher: New York : ECCO Publication Date: 2004 Pagination: xi, 265 p. Layout: ill., hbk. Size: 22 cm. ISBN (or other code): 0060005688 Price: 895 Baht Languages : English (eng) Descriptors: [LCSH]Choice (Psychology) [LCSH]Decision making Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9486 Thaksin's Collection. The paradox of choice : why more is less [printed text] / Schwartz, Barry (1946-), Author  . -  1st ed. . - New York : ECCO, 2004 . - xi, 265 p. : ill., hbk. ; 22 cm. ISBN : 0060005688 : 895 Baht Languages : English (eng) Descriptors: [LCSH]Choice (Psychology) [LCSH]Decision making Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9486

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32002000155307	BF611 S38 2004 c.1	Book	Main Library	Thaksin Corner	Available
32002000155299	BF611 S38 2004 c.2	Book	Main Library	Thaksin Corner	Available

Against the gods / Bernstein, Peter L. / New York : John Wiley & Sons - 1998

Public ISBD No review available on this record. Title : Against the gods : the remarkable story of risk Material Type: printed text Authors: Bernstein, Peter L., Author Publisher: New York : John Wiley & Sons Publication Date: 1998 Pagination: xi, 383 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0471295639 Price: 663 Baht Languages : English (eng) Descriptors: [LCSH]Decision making [LCSH]Risk management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4175 Against the gods : the remarkable story of risk [printed text] / Bernstein, Peter L., Author . - New York : John Wiley & Sons, 1998 . - xi, 383 p. : ill., pbk. ; 24 cm. ISBN : 0471295639 : 663 Baht Languages : English (eng) Descriptors: [LCSH]Decision making [LCSH]Risk management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4175

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32002000065373	HD61 B466 1998 c.1	Book	Graduate Library	General Shelf	Available
32002000065381	HD61 B466 1998 c.2	Book	Main Library	Library Counter	Available

Analytics at work / Davenport, Thomas H. / Harvard Business Press - 2010

Public ISBD No review available on this record. Title : Analytics at work : smarter decisions, better results Material Type: printed text Authors: Davenport, Thomas H. (1954-), Author ; Harris, Jeanne G., Associated Name ; Morison, Robert, Associated Name Publisher: Harvard Business Press Publication Date: 2010 Pagination: xiii, 214 p. Layout: ill., hbk. Size: 25 cm. ISBN (or other code): 9781422177693 Price: 1019 Baht Languages : English (eng) Descriptors: [LCSH]Business intelligence [LCSH]Decision making Curricular : BBA/BSCS/MBA/MSIT/MSM/PhDM/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17087 Analytics at work : smarter decisions, better results [printed text] / Davenport, Thomas H. (1954-), Author ; Harris, Jeanne G., Associated Name ; Morison, Robert, Associated Name . - Boston, Mass. : Harvard Business Press, 2010 . - xiii, 214 p. : ill., hbk. ; 25 cm. ISBN : 9781422177693 : 1019 Baht Languages : English (eng) Descriptors: [LCSH]Business intelligence [LCSH]Decision making Curricular : BBA/BSCS/MBA/MSIT/MSM/PhDM/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17087

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32002000272045	HD38.7 D38 2010	Book	Main Library	General Shelf	Available

The art of decision making / Drummond, Helga / John Wiley & Sons - 2001

Public ISBD No review available on this record. Title : The art of decision making : mirrors of imagination, masks of fate Material Type: printed text Authors: Drummond, Helga, Author Publisher: John Wiley & Sons Publication Date: 2001 Pagination: xii, 306 p. Layout: pbk. Size: 24 cm. ISBN (or other code): 0471497185 Price: 1595 Baht Languages : English (eng) Descriptors: [LCSH]Decision making [LCSH]Decision making -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=556 The art of decision making : mirrors of imagination, masks of fate [printed text] / Drummond, Helga, Author . - Chichester, England, New York : John Wiley & Sons, 2001 . - xii, 306 p. : pbk. ; 24 cm. ISBN : 0471497185 : 1595 Baht Languages : English (eng) Descriptors: [LCSH]Decision making [LCSH]Decision making -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=556

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32002000019503	BF448 D78 2001 c.2	Book	Graduate Library	General Shelf	Available
32002000019495	BF448 D78 2001 c.1	Book	Main Library	General Shelf	Available

The art of high stakes decision making / Murnighan, John Keith / New York : Wiley - 2002

Public ISBD No review available on this record. Title : The art of high stakes decision making : tough calls in a speed driven world Material Type: printed text Authors: Murnighan, John Keith, Author ; Mowen, John C., Associated Name Publisher: New York : Wiley Publication Date: 2002 Pagination: x, 278 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0471415766 Price: 1210 Baht Languages : English (eng) Descriptors: [LCSH]Decision making Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=561 The art of high stakes decision making : tough calls in a speed driven world [printed text] / Murnighan, John Keith, Author ; Mowen, John C., Associated Name . - New York : Wiley, 2002 . - x, 278 p. : ill., cloth ; 24 cm. ISBN : 0471415766 : 1210 Baht Languages : English (eng) Descriptors: [LCSH]Decision making Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=561

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32002000016533	HD30.23 M865 2002 c.2	Book	Main Library	General Shelf	Available
32002000016525	HD30.23 M865 2002 c.1	Book	Main Library	Library Counter	Available

Business classics: fifteen Key concepts for managerial success / Harvard Business School Press / Harvard Business Press - 1991

Public ISBD No review available on this record. Title : Business classics: fifteen Key concepts for managerial success : Harvard Business Review Material Type: printed text Authors: Harvard Business School Press, Author Publisher: Harvard Business Press Publication Date: 1991 Pagination: 181 p. Layout: ill. Size: 28 cm. Price: 250.00 Languages : English (eng) Descriptors: [LCSH]Decision making Curricular : BALA/BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19712 Business classics: fifteen Key concepts for managerial success : Harvard Business Review [printed text] / Harvard Business School Press, Author . - Boston, Mass. : Harvard Business Press, 1991 . - 181 p. : ill. ; 28 cm. 250.00 Languages : English (eng) Descriptors: [LCSH]Decision making Curricular : BALA/BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19712

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32002000347938	HD30.23 H339 1991	Book	Main Library	Library Counter	Available