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Marketing management / Lilien, Gary L. / Boyd & Fraser Pub. - 1993

Public ISBD No review available on this record. Title : Marketing management : analytic exercises for spreadsheets Material Type: printed text Authors: Lilien, Gary L. (1946-), Author ; Kotler, Philip, Associated Name Edition statement: 2nd ed. Publisher: Boyd & Fraser Pub. Publication Date: 1993 Series: Scientific Press series Pagination: xviii, 238 p. Layout: ill., pbk. : with 3 1/2" disk Size: 24 cm. Accompanying material: 1 computer disk (3 1/2 in.) ISBN (or other code): 0894262394 Price: 500 Baht General note: "Formerly titled: Marketing management analytic exercises with Lotus 1-2-3."--T.p. verso.,"Keyed to Philip Kotler's Marketing management, 7th edition, 1991. However, the text and exercises...can be used with any other text."--P. xiii. With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej Languages : English (eng) Descriptors: [LCSH]Electronic spreadsheets [LCSH]Marketing -- Decision making -- Data processing [LCSH]Marketing -- Management [LCSH]Marketing -- Management -- Data processing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17213 Marketing management : analytic exercises for spreadsheets [printed text] / Lilien, Gary L. (1946-), Author ; Kotler, Philip, Associated Name  . -  2nd ed. . - , 1993 . - xviii, 238 p. : ill., pbk. : with 3 1/2" disk ; 24 cm. + 1 computer disk (3 1/2 in.). - (Scientific Press series) . ISBN : 0894262394 : 500 Baht "Formerly titled: Marketing management analytic exercises with Lotus 1-2-3."--T.p. verso.,"Keyed to Philip Kotler's Marketing management, 7th edition, 1991. However, the text and exercises...can be used with any other text."--P. xiii. With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej Languages : English (eng) Descriptors: [LCSH]Electronic spreadsheets [LCSH]Marketing -- Decision making -- Data processing [LCSH]Marketing -- Management [LCSH]Marketing -- Management -- Data processing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17213

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Barcode	Call number	Media type	Location	Section	Status
32002000276442	HF5415.13 L728 1993	Book	Graduate Library	General Shelf	Available