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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. A Study of Consumers Perception on Telemarketing in Nepal / Susmita Baidhya / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : A Study of Consumers Perception on Telemarketing in Nepal Material Type: printed text Authors: Susmita Baidhya, Author ; Ousanee Sawagvudcharee, Associated Name ; Neeran Dhaubhadel, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 53 p. Layout: Tables. Size: 30 cm. Price: 500.00 General note: Telemarketing is widely used concept globally and an emerging concept in Nepal. Many companies in Nepal have started to use telemarketing as a promotional tool in order to build customer relationship with their clients. The findings of the study couldn’t be based on different factors due to the low exposure of new service and lack of awareness among the consumers. So only few variables were used which were significant to the present market context, such as awareness, acceptance level, attitude and perceived intrusiveness. The study was based on limited geographical area of Kathmandu valley, so the findings were indicative but not exhaustive.
Attitude of the consumers and perceived intrusiveness showed positive and negative effect on perception respectively, however the impact wasn’t as strong as the acceptance level. Segmenting consumers as per their attitude shown towards the new concept would ensure inclination towards positive perception on telemarketing and reducing the perceived intrusiveness of the consumers in using the telemarketing calls and telemarketing service as a whole would increase the chances of consumers using or recommending the telemarketing service in future. Awareness level of consumers had no significant impact on the perception. The recommendation made for improvement were targeted to building customer base by improving customer relation, meet their needs, understand their consumer behaviour and intended towards providing customer satisfaction before focusing on implementing telemarketing as full-fledged marketing tool.Languages : English (eng) Descriptors: [LCSH]Attitude
[LCSH]Direct marketingKeywords: Direct Marketing,
Attitude,
Perception,
SatisfactionCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27709 SIU IS. A Study of Consumers Perception on Telemarketing in Nepal [printed text] / Susmita Baidhya, Author ; Ousanee Sawagvudcharee, Associated Name ; Neeran Dhaubhadel, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 53 p. : Tables. ; 30 cm.
500.00
Telemarketing is widely used concept globally and an emerging concept in Nepal. Many companies in Nepal have started to use telemarketing as a promotional tool in order to build customer relationship with their clients. The findings of the study couldn’t be based on different factors due to the low exposure of new service and lack of awareness among the consumers. So only few variables were used which were significant to the present market context, such as awareness, acceptance level, attitude and perceived intrusiveness. The study was based on limited geographical area of Kathmandu valley, so the findings were indicative but not exhaustive.
Attitude of the consumers and perceived intrusiveness showed positive and negative effect on perception respectively, however the impact wasn’t as strong as the acceptance level. Segmenting consumers as per their attitude shown towards the new concept would ensure inclination towards positive perception on telemarketing and reducing the perceived intrusiveness of the consumers in using the telemarketing calls and telemarketing service as a whole would increase the chances of consumers using or recommending the telemarketing service in future. Awareness level of consumers had no significant impact on the perception. The recommendation made for improvement were targeted to building customer base by improving customer relation, meet their needs, understand their consumer behaviour and intended towards providing customer satisfaction before focusing on implementing telemarketing as full-fledged marketing tool.
Languages : English (eng)
Descriptors: [LCSH]Attitude
[LCSH]Direct marketingKeywords: Direct Marketing,
Attitude,
Perception,
SatisfactionCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27709 Hold
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Barcode Call number Media type Location Section Status 32002000597425 SIU IS: SOM-MBA-2017-N61 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000597391 SIU IS: SOM-MBA-2017-N61 c.1 SIU Independent Study Main Library Thesis Corner Available
Title : Catalog design : the art of creating desire Material Type: printed text Authors: Edwards, Dianna, Author ; Valentine, Robert, Associated Name Publisher: Rockport Publishers Publication Date: 2001 Pagination: 160 p. Layout: ill. (col.), hbk. Size: 29 cm. ISBN (or other code): 1564967514 Price: 1526 Baht Languages : English (eng) Descriptors: [LCSH]Advertising, Direct-mail
[LCSH]Commercial catalogs
[LCSH]Direct marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4061 Catalog design : the art of creating desire [printed text] / Edwards, Dianna, Author ; Valentine, Robert, Associated Name . - Gloucester, Mass. : Rockport Publishers, 2001 . - 160 p. : ill. (col.), hbk. ; 29 cm.
ISBN : 1564967514 : 1526 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising, Direct-mail
[LCSH]Commercial catalogs
[LCSH]Direct marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4061 Hold
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Barcode Call number Media type Location Section Status 32002000057669 HF5862 E34 2001 Book Main Library General Shelf Available
Title : Direct marketing Material Type: printed text Authors: Power, Mike, Author ; Balderstone, Bob, Associated Name ; Gyles, Stan, Associated Name Publisher: McGraw-Hill Publication Date: 2000 Pagination: viii, 576 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0074705083 Price: 2670 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Direct marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2609 Direct marketing [printed text] / Power, Mike, Author ; Balderstone, Bob, Associated Name ; Gyles, Stan, Associated Name . - Sydney, Australia : McGraw-Hill, 2000 . - viii, 576 p. : ill., pbk. ; 24 cm.
ISBN : 0074705083 : 2670 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Direct marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2609 Hold
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Barcode Call number Media type Location Section Status 32002000043651 HF5415.126 P68 2000 Book Graduate Library General Shelf Available
Title : Direct marketing : an integrated approach Material Type: printed text Authors: McDonald, William J., Author Publisher: Irwin/McGraw-Hill Publication Date: 1998 Pagination: xviii, 532 p. Layout: ill,, pbk. Size: 25 cm. Accompanying material: 4 Diskettes. ISBN (or other code): 0256197830 Price: 1265 Baht General note: Irwin/McGraw-Hill series in marketing. Languages : English (eng) Descriptors: [LCSH]Direct marketing
[LCSH]Direct marketing -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=703 Direct marketing : an integrated approach [printed text] / McDonald, William J., Author . - Boston, MA : Irwin/McGraw-Hill, 1998 . - xviii, 532 p. : ill,, pbk. ; 25 cm. + 4 Diskettes.
ISBN : 0256197830 : 1265 Baht
Irwin/McGraw-Hill series in marketing.
Languages : English (eng)
Descriptors: [LCSH]Direct marketing
[LCSH]Direct marketing -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=703 Hold
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Barcode Call number Media type Location Section Status 32002000022697 HF5415.126 M395 1998 c.1 Book Graduate Library General Shelf Available 32002000022705 HF5415.126 M395 1998 c.2 Book Main Library Library Counter Available
Title : Direct marketing in practice Material Type: printed text Authors: Thomas, Brian (1938-), Author ; Chartered Institute of Marketing, Associated Name ; Housden, Matthew, Associated Name Publisher: Butterworth-Heinemann Publication Date: 2002 Pagination: 348 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 0750624280 Price: 1120 Baht Languages : English (eng) Descriptors: [LCSH]Direct marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3597 Direct marketing in practice [printed text] / Thomas, Brian (1938-), Author ; Chartered Institute of Marketing, Associated Name ; Housden, Matthew, Associated Name . - Oxford, Boston : Butterworth-Heinemann, 2002 . - 348 p. : ill., pbk. ; 25 cm.
ISBN : 0750624280 : 1120 Baht
Languages : English (eng)
Descriptors: [LCSH]Direct marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3597 Hold
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Barcode Call number Media type Location Section Status 32002000055028 HF5415.126 T475 2002 Book Main Library General Shelf Available
Title : Exploring direct marketing Material Type: printed text Authors: O'Malley, Lisa, Author ; Evans, Martin (Martin J.), Associated Name ; Patterson, Maurice (Maurice A.), Associated Name Edition statement: 1st ed. Publisher: International Thomson Business Press Publication Date: 1999 Pagination: xx, 492 p. Layout: ill. (some col.), pbk. Size: 25 cm. ISBN (or other code): 1861524021 Price: 2820 Baht Languages : English (eng) Descriptors: [LCSH]Direct marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=928 Exploring direct marketing [printed text] / O'Malley, Lisa, Author ; Evans, Martin (Martin J.), Associated Name ; Patterson, Maurice (Maurice A.), Associated Name . - 1st ed. . - London, New York : International Thomson Business Press, 1999 . - xx, 492 p. : ill. (some col.), pbk. ; 25 cm.
ISBN : 1861524021 : 2820 Baht
Languages : English (eng)
Descriptors: [LCSH]Direct marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=928 Hold
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Barcode Call number Media type Location Section Status 32002000014496 HF5415.126 O4 1999 c.1 Book Graduate Library General Shelf Available 32002000014504 HF5415.126 O4 1999 c.2 Book Main Library Library Counter Available
Title : Integrated marketing communications in advertising and promotion Material Type: printed text Authors: Shimp, Terence A., Author Edition statement: 7th ed. Publisher: Thomson South-Western Publication Date: 2007 Pagination: xx, 629 p. Layout: ill. (some col.), pbk. Size: 29 cm. ISBN (or other code): 0324408080 Price: 300 Baht General note: Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. c2003. Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Direct marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=15143 Integrated marketing communications in advertising and promotion [printed text] / Shimp, Terence A., Author . - 7th ed. . - Australia : Thomson South-Western, 2007 . - xx, 629 p. : ill. (some col.), pbk. ; 29 cm.
ISBN : 0324408080 : 300 Baht
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. c2003.
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Direct marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=15143 Hold
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Barcode Call number Media type Location Section Status 32002000126555 HF5415.123 S556 2007 Book Main Library General Shelf Available
Title : Integrated marketing communications in advertising and promotion Material Type: printed text Authors: Shimp, Terence A., Author Edition statement: 8th ed. Publisher: Thomson South-Western Publication Date: 2010 Pagination: xx, 668 p. Layout: ill. (some col.), pbk. Size: 28 cm. ISBN (or other code): 9780324665314 Price: 816 Baht Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Direct marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17926 Integrated marketing communications in advertising and promotion [printed text] / Shimp, Terence A., Author . - 8th ed. . - Australia : Thomson South-Western, 2010 . - xx, 668 p. : ill. (some col.), pbk. ; 28 cm.
ISBN : 9780324665314 : 816 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Direct marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17926 Hold
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Barcode Call number Media type Location Section Status 32002000299444 HF5415.123 S556 2010 Book Main Library General Shelf Available
Title : Profitable direct marketing Material Type: printed text Authors: Jay, Ros, Author Edition statement: 1st ed. Publisher: International Thompson Pub. Europe Publication Date: 1998 Series: The marketing toolkits series Pagination: 138 p. Layout: pbk. Size: 25 cm. Accompanying material: 1 computer disk (3 3/4 in.). ISBN (or other code): 9781861521453 Price: 2460 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Direct marketing
[LCSH]Direct marketing -- Great BritainCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=927 Profitable direct marketing [printed text] / Jay, Ros, Author . - 1st ed. . - , 1998 . - 138 p. : pbk. ; 25 cm. + 1 computer disk (3 3/4 in.).. - (The marketing toolkits series) .
ISBN : 9781861521453 : 2460 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Direct marketing
[LCSH]Direct marketing -- Great BritainCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=927 Hold
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Barcode Call number Media type Location Section Status 32002000013621 HF5415.126 J39 1998 c.1 Book Graduate Library General Shelf Available 32002000134716 HF5415.126 J39 1998 c.1 CD Accompany Graduate Library Library Counter Available 32002000013639 HF5415.126 J39 1998 c.2 Book Main Library Library Counter Available 32002000134997 HF5415.126 J39 1998 c.2 CD Accompany Main Library Library Counter Available
Title : Response : the complete guide to profitable direct marketing Material Type: printed text Authors: Geller, Lois K. (1944-), Author Edition statement: Rev. and expanded ed. Publisher: Oxford University Press Publication Date: 2002 Pagination: xxi, 360 p. Layout: ill., cloth Size: 25 cm. ISBN (or other code): 0195158695 Price: 1500 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Direct marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3655 Response : the complete guide to profitable direct marketing [printed text] / Geller, Lois K. (1944-), Author . - Rev. and expanded ed. . - New York, NY : Oxford University Press, 2002 . - xxi, 360 p. : ill., cloth ; 25 cm.
ISBN : 0195158695 : 1500 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Direct marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3655 Hold
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Barcode Call number Media type Location Section Status 32002000057834 HF5415.126 G45 2002 Book Main Library General Shelf Available
