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Lessons from a chief marketing officer / Kirk, Bradford C. / New York : McGraw-Hill - 2003

Public ISBD No review available on this record. Title : Lessons from a chief marketing officer : what it takes to win in consumer marketing Material Type: printed text Authors: Kirk, Bradford C., Author Publisher: New York : McGraw-Hill Publication Date: 2003 Pagination: xii, 243 p. Layout: cloth Size: 22 cm. ISBN (or other code): 0071403175 Price: 1195 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Advertising [LCSH]Advertising -- Management [LCSH]Marketing [LCSH]Marketing -- Management [LCSH]Marketing research Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6007 Lessons from a chief marketing officer : what it takes to win in consumer marketing [printed text] / Kirk, Bradford C., Author . - New York : McGraw-Hill, 2003 . - xii, 243 p. : cloth ; 22 cm. ISBN : 0071403175 : 1195 Baht Includes index. Languages : English (eng) Descriptors: [LCSH]Advertising [LCSH]Advertising -- Management [LCSH]Marketing [LCSH]Marketing -- Management [LCSH]Marketing research Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6007

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Barcode	Call number	Media type	Location	Section	Status
32002000094555	HF5415 K524 2003	Book	Main Library	General Shelf	Available