From this page you can:
| Home |
Series details
Available item(s) in this series
Add the result to your basket Make a suggestion Refine your search Apply to external sourcesStrategic marketing management cases / Cravens, David W. / McGraw-Hill/Irwin - 2002
Title : Strategic marketing management cases Material Type: printed text Authors: Cravens, David W., Author ; Crittenden, Victoria Lynn, Associated Name ; Lamb, Charles W., Associated Name Edition statement: 7th ed. Publisher: McGraw-Hill/Irwin Publication Date: 2002 Series: The Irwin/McGraw-Hill series in marketing Pagination: xvi, 685 p. Layout: ill., pbk. Size: 26 cm. Accompanying material: 1 computer disc (4 3/4 in.). ISBN (or other code): 0072429461 Languages : English (eng) Descriptors: [LCSH]Marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=131 Strategic marketing management cases [printed text] / Cravens, David W., Author ; Crittenden, Victoria Lynn, Associated Name ; Lamb, Charles W., Associated Name . - 7th ed. . - , 2002 . - xvi, 685 p. : ill., pbk. ; 26 cm. + 1 computer disc (4 3/4 in.).. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 0072429461
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=131 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000002301 HF5415 C6944 2002 c.1 Book Graduate Library General Shelf Available 32002000002293 HF5415 C6944 2002 c.2 Book Graduate Library General Shelf Available 32002000105278 HF5415 C6944 2002 c.1 CD Accompany Graduate Library Library Counter Available 32002000105260 HF5415 C6944 2002 c.2 CD Accompany Graduate Library Library Counter Available 32002000038628 HF5415 C6944 2002 c.3 Book Main Library General Shelf Available 32002000135234 HF5415 C6944 2002 c.3 CD Accompany Main Library Library Counter Available
Title : Selling : building partnerships Material Type: printed text Authors: Weitz, Barton A., Author ; Castleberry, Stephen Byron, Associated Name ; Tanner, John F., Associated Name Edition statement: 4th ed. Publisher: Irwin/McGraw Hill Publication Date: 2000 Series: The Irwin/McGraw-Hill series in marketing Pagination: xxv, 630 p. Layout: ill., (some col.), map, hbk. Size: 26 cm. ISBN (or other code): 0071180699 Price: 1210 Baht Languages : English (eng) Descriptors: [LCSH]Selling Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=737 Selling : building partnerships [printed text] / Weitz, Barton A., Author ; Castleberry, Stephen Byron, Associated Name ; Tanner, John F., Associated Name . - 4th ed. . - , 2000 . - xxv, 630 p. : ill., (some col.), map, hbk. ; 26 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 0071180699 : 1210 Baht
Languages : English (eng)
Descriptors: [LCSH]Selling Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=737 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000022416 HF5438.25 W2933 2001 c.1 Book Graduate Library General Shelf Available 32002000022424 HF5438.25 W2933 2001 c.2 Book Main Library General Shelf Available
Title : Management of a sales force Material Type: printed text Authors: Stanton, William J., Author ; Spiro, Rosann L., Associated Name Edition statement: 10th ed. Publisher: Boston : Irwin/McGraw-Hill Publication Date: 1999 Series: The Irwin/McGraw-Hill series in marketing Pagination: xxviii, 628 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 025621896X Price: 1320 Baht Languages : English (eng) Descriptors: [LCSH]Sales management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=740 Management of a sales force [printed text] / Stanton, William J., Author ; Spiro, Rosann L., Associated Name . - 10th ed. . - , 1999 . - xxviii, 628 p. : ill., hbk. ; 24 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 025621896X : 1320 Baht
Languages : English (eng)
Descriptors: [LCSH]Sales management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=740 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000022937 HF5438.4 S78 1999 c.1 Book Graduate Library General Shelf Available 32002000022945 HF5438.4 S78 1999 c.2 Book Main Library Library Counter Available
Title : Consumer behavior : building marketing strategy Material Type: printed text Authors: Hawkins, Del I., Author ; Best, Roger J., Associated Name ; Coney, Kenneth A., Associated Name Edition statement: 8th ed., Intn. ed. Publisher: McGraw-Hill Publication Date: 2001 Series: The Irwin/McGraw-Hill series in marketing Pagination: xxv, 775 p. Layout: ill. (some col.), hbk. : international ed. Size: 26 cm. Accompanying material: 1 computer disk (3 1/2 in.) ISBN (or other code): 9780256218954 Price: 1265 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior -- United States
[LCSH]Consumer behavior -- United States -- Case studies
[LCSH]Market surveys -- United StatesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1342 Consumer behavior : building marketing strategy [printed text] / Hawkins, Del I., Author ; Best, Roger J., Associated Name ; Coney, Kenneth A., Associated Name . - 8th ed., Intn. ed. . - , 2001 . - xxv, 775 p. : ill. (some col.), hbk. : international ed. ; 26 cm. + 1 computer disk (3 1/2 in.). - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 9780256218954 : 1265 Baht
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior -- United States
[LCSH]Consumer behavior -- United States -- Case studies
[LCSH]Market surveys -- United StatesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1342 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000037471 HF5415.33 .U6 H38 2001 c.1 Book Graduate Library General Shelf Available 32002000021871 HF5415.33 .U6 H38 2001 c.2 Book Graduate Library General Shelf Available 32002000108512 HF5415.33 .U6 H38 2001 c.1 CD Accompany Graduate Library Library Counter Available 32002000108520 HF5415.33 .U6 H38 2001 c.2 CD Accompany Graduate Library Library Counter Available 32002000021889 HF5415.33 .U6 H38 2001 c.3 Book Main Library General Shelf Available 32002000135044 HF5415.33 .U6 H38 2001 c.3 CD Accompany Main Library Library Counter Available
Title : ABC's of relationship selling Material Type: printed text Authors: Futrell, Charles, Author Edition statement: 7th ed. Publisher: Boston : Irwin/McGraw-Hill Publication Date: 2003 Series: The Irwin/McGraw-Hill series in marketing Pagination: xix, 470 p. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 0072471549 Price: 757 Baht Languages : English (eng) Descriptors: [LCSH]Selling Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2250 ABC's of relationship selling [printed text] / Futrell, Charles, Author . - 7th ed. . - , 2003 . - xix, 470 p. : ill., pbk. ; 26 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 0072471549 : 757 Baht
Languages : English (eng)
Descriptors: [LCSH]Selling Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2250 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000012466 HF5438.25 F868 2003 Book Main Library General Shelf Available
Title : Strategic marketing Material Type: printed text Authors: Cravens, David W., Author ; Piercy, Nigel, Associated Name Edition statement: 7th ed. Publisher: Boston : Irwin/McGraw-Hill Publication Date: 2003 Series: The Irwin/McGraw-Hill series in marketing Pagination: xviii, 843 p. Layout: ill., hbk. Size: 26 cm. ISBN (or other code): 0072466650 Price: 5250 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2975 Strategic marketing [printed text] / Cravens, David W., Author ; Piercy, Nigel, Associated Name . - 7th ed. . - , 2003 . - xviii, 843 p. : ill., hbk. ; 26 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 0072466650 : 5250 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2975 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000048957 HF5415.135 C72 2003 c.1 Book Graduate Library General Shelf Available 32002000048965 HF5415.135 C72 2003 c.2 Book Main Library General Shelf Available
Title : Advertising and promotion : an integrated marketing communications perspective Material Type: printed text Authors: Belch, George E. (George Eugene), Author ; Belch, Michael A., Associated Name Edition statement: 5th ed. Publisher: Irwin/McGraw-Hill Publication Date: 2007 Series: The Irwin/McGraw-Hill series in marketing Pagination: xxvi, 820 p. :c(col.) Layout: ill., pbk. Size: 28 cm. ISBN (or other code): 9780071105897 Price: 760 Baht General note: With compliments of Ms.Rachanee Ungrangsi Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14824 Advertising and promotion : an integrated marketing communications perspective [printed text] / Belch, George E. (George Eugene), Author ; Belch, Michael A., Associated Name . - 5th ed. . - , 2007 . - xxvi, 820 p. :c(col.) : ill., pbk. ; 28 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 9780071105897 : 760 Baht
With compliments of Ms.Rachanee Ungrangsi
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14824 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000276418 HF5823 B387 2007 c.1 Book Main Library General Shelf Available 32002000259034 HF5823 B387 2007 c.2 Book Main Library General Shelf Available
Title : Strategic marketing Material Type: printed text Authors: Cravens, David W., Author ; Piercy, Nigel, Associated Name Edition statement: 9th ed. Publisher: Boston : Irwin/McGraw-Hill Publication Date: 2009 Series: The Irwin/McGraw-Hill series in marketing Pagination: xv, 784 p. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 9780071263351 Price: 675 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17146 Strategic marketing [printed text] / Cravens, David W., Author ; Piercy, Nigel, Associated Name . - 9th ed. . - , 2009 . - xv, 784 p. : ill., pbk. ; 26 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 9780071263351 : 675 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17146 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000275691 HF5415.135 C72 2009 Book Main Library General Shelf Available
