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The business marketing course / Ford, David / J. Wiley - 2002

Public ISBD No review available on this record. Title : The business marketing course : managing in complex networks Material Type: printed text Authors: Ford, David, Author ; Berthon, Pierre, Associated Name ; IMP Project Group, Associated Name Publisher: J. Wiley Publication Date: 2002 Pagination: xv, 238 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0471877220 Price: 1935 Baht General note: "I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii]. Languages : English (eng) Descriptors: [LCSH]Business networks -- Management [LCSH]Marketing [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=179 The business marketing course : managing in complex networks [printed text] / Ford, David, Author ; Berthon, Pierre, Associated Name ; IMP Project Group, Associated Name . - Chichester, West Sussex, England, New York : J. Wiley, 2002 . - xv, 238 p. : ill., pbk. ; 24 cm. ISBN : 0471877220 : 1935 Baht "I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii]. Languages : English (eng) Descriptors: [LCSH]Business networks -- Management [LCSH]Marketing [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=179

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Barcode	Call number	Media type	Location	Section	Status
32002000027837	HF5415 F566 2002 c.1	Book	Graduate Library	General Shelf	Available
32002000001154	HF5415 F566 2002 c.2	Book	Main Library	General Shelf	Available