Title :	Marketing models
Material Type:	printed text
Authors:	Lilien, Gary L. (1946-), Author ; Kotler, Philip, Associated Name ; Moorthy, K. Sridhar, Associated Name
Publisher:	Prentice-Hall
Publication Date:	1992
Pagination:	xv, 803 p.
Layout:	ill., pbk.
Size:	25 cm.
ISBN (or other code):	0135619297
Price:	500 Baht
General note:	With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Management [LCSH]Marketing -- Modeles econometriques
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7900

Marketing models [printed text] / Lilien, Gary L. (1946-), Author ; Kotler, Philip, Associated Name ; Moorthy, K. Sridhar, Associated Name . - Englewood Cliffs, NJ : Prentice-Hall, 1992 . - xv, 803 p. : ill., pbk. ; 25 cm.
ISBN : 0135619297 : 500 Baht
With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Management [LCSH]Marketing -- Modeles econometriques
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7900