Title :	Lateral marketing : new techniques for finding breakthrough ideas
Material Type:	printed text
Authors:	Kotler, Philip, Author ; Trias de Bes, Fernando, Associated Name
Publisher:	Wiley
Publication Date:	2003
Pagination:	xvi, 206 p.
Layout:	ill., hbk.
Size:	24 cm.
ISBN (or other code):	9780471455165
Price:	895 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7599

Lateral marketing : new techniques for finding breakthrough ideas [printed text] / Kotler, Philip, Author ; Trias de Bes, Fernando, Associated Name . - Hoboken, NJ : Wiley, 2003 . - xvi, 206 p. : ill., hbk. ; 24 cm.
ISBN : 9780471455165 : 895 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7599