Title :	Marketing
Material Type:	printed text
Authors:	Lamb, Charles W., Author ; Hair, Joseph F., Associated Name ; McDaniel, Carl D., Associated Name
Edition statement:	7th ed.
Publisher:	Thomson/South-Western
Publication Date:	2004
Pagination:	xxxviii, 774 p. (col.)
Layout:	ill., hbk.
Size:	29 cm.
Accompanying material:	1 CD-ROM (4 3/4 in.).
ISBN (or other code):	0324147988
Price:	909 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing [LCSH]Marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7452

Marketing [printed text] / Lamb, Charles W., Author ; Hair, Joseph F., Associated Name ; McDaniel, Carl D., Associated Name  . -  7th ed. . - Mason, Ohio : Thomson/South-Western, 2004 . - xxxviii, 774 p. (col.) : ill., hbk. ; 29 cm. + 1 CD-ROM (4 3/4 in.).
ISBN : 0324147988 : 909 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing [LCSH]Marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7452