Title :	Marketing management : knowledge and skills
Material Type:	printed text
Authors:	Peter, J. Paul, Author ; Donnelly, James H., Associated Name
Edition statement:	6th ed.
Publisher:	Irwin/McGraw-Hill
Publication Date:	2001
Pagination:	xx, 876 p.
Layout:	ill. (some col.), maps, hbk.
Size:	26 cm.
ISBN (or other code):	0072315571
Price:	1320 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Management [LCSH]Marketing -- Management -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=706

Marketing management : knowledge and skills [printed text] / Peter, J. Paul, Author ; Donnelly, James H., Associated Name  . -  6th ed. . - Boston, Mass. : Irwin/McGraw-Hill, 2001 . - xx, 876 p. : ill. (some col.), maps, hbk. ; 26 cm.
ISBN : 0072315571 : 1320 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Management [LCSH]Marketing -- Management -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=706