Title :	Lessons from a chief marketing officer : what it takes to win in consumer marketing
Material Type:	printed text
Authors:	Kirk, Bradford C., Author
Publisher:	New York : McGraw-Hill
Publication Date:	2003
Pagination:	xii, 243 p.
Layout:	cloth
Size:	22 cm.
ISBN (or other code):	0071403175
Price:	1195 Baht
General note:	Includes index.
Languages :	English (eng)
Descriptors:	[LCSH]Advertising [LCSH]Advertising -- Management [LCSH]Marketing [LCSH]Marketing -- Management [LCSH]Marketing research
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6007

Lessons from a chief marketing officer : what it takes to win in consumer marketing [printed text] / Kirk, Bradford C., Author . - New York : McGraw-Hill, 2003 . - xii, 243 p. : cloth ; 22 cm.
ISBN : 0071403175 : 1195 Baht
Includes index.
Languages : English (eng)

Descriptors:	[LCSH]Advertising [LCSH]Advertising -- Management [LCSH]Marketing [LCSH]Marketing -- Management [LCSH]Marketing research
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6007