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Author David Ford,
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesThe business marketing course / Ford, David / J. Wiley - 2002
Title : The business marketing course : managing in complex networks Material Type: printed text Authors: Ford, David, Author ; Berthon, Pierre, Associated Name ; IMP Project Group, Associated Name Publisher: J. Wiley Publication Date: 2002 Pagination: xv, 238 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0471877220 Price: 1935 Baht General note: "I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii]. Languages : English (eng) Descriptors: [LCSH]Business networks -- Management
[LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=179 The business marketing course : managing in complex networks [printed text] / Ford, David, Author ; Berthon, Pierre, Associated Name ; IMP Project Group, Associated Name . - Chichester, West Sussex, England, New York : J. Wiley, 2002 . - xv, 238 p. : ill., pbk. ; 24 cm.
ISBN : 0471877220 : 1935 Baht
"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
Languages : English (eng)
Descriptors: [LCSH]Business networks -- Management
[LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=179 Hold
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Barcode Call number Media type Location Section Status 32002000027837 HF5415 F566 2002 c.1 Book Graduate Library General Shelf Available 32002000001154 HF5415 F566 2002 c.2 Book Main Library General Shelf Available
Title : Managing and marketing technology Material Type: printed text Authors: Ford, David, Author ; Saren, Mike, Associated Name Publisher: London : Thomson Learning Publication Date: 2001 Pagination: xv, 230 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 186152594X Price: 2290 Baht Languages : English (eng) Descriptors: [LCSH]Product management
[LCSH]Technological innovations -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=691 Managing and marketing technology [printed text] / Ford, David, Author ; Saren, Mike, Associated Name . - London : Thomson Learning, 2001 . - xv, 230 p. : ill., pbk. ; 25 cm.
ISBN : 186152594X : 2290 Baht
Languages : English (eng)
Descriptors: [LCSH]Product management
[LCSH]Technological innovations -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=691 Hold
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Barcode Call number Media type Location Section Status 32002000013670 HD45 F67 2001 c.1 Book Graduate Library General Shelf Available 32002000013688 HD45 F67 2001 c.2 Book Main Library Library Counter Available
Title : Understanding business marketing and purchasing : an interaction approach Material Type: printed text Authors: Ford, David, Author Publisher: Thomson Learning Publication Date: 2002 Pagination: xiv, 488 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 1861527691 Price: 2995 Baht Languages : English (eng) Descriptors: [LCSH]Industrial marketing Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4819 Understanding business marketing and purchasing : an interaction approach [printed text] / Ford, David, Author . - Australia : Thomson Learning, 2002 . - xiv, 488 p. : ill., pbk. ; 25 cm.
ISBN : 1861527691 : 2995 Baht
Languages : English (eng)
Descriptors: [LCSH]Industrial marketing Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4819 Hold
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Barcode Call number Media type Location Section Status 32002000062909 HF5415.1263 U53 2002 c.1 Book Graduate Library General Shelf Available 32002000062917 HF5415.1263 U53 2002 c.2 Book Main Library General Shelf Available
