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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesBasic marketing / Perreault, William D. / Boston : McGraw-Hill - 2002
Title : Basic marketing : a global-managerial approach Material Type: printed text Authors: Perreault, William D., Author ; McCarthy, E. Jerome (Edmund Jerome), Associated Name Edition statement: 14th ed. Publisher: Boston : McGraw-Hill Publication Date: 2002 Series: McGraw-Hill/Irwin series in marketing Pagination: xxxii, 815 [28] p. col. Layout: ill., maps, hbk. Size: 28 cm. Accompanying material: 1 computer laser optical disk (4 3/4 in.) ISBN (or other code): 9780072409475 Price: 892 Baht General note: A variety of multi-media instructional aids, including a Web site, are available to support the text. Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4 Basic marketing : a global-managerial approach [printed text] / Perreault, William D., Author ; McCarthy, E. Jerome (Edmund Jerome), Associated Name . - 14th ed. . - , 2002 . - xxxii, 815 [28] p. col. : ill., maps, hbk. ; 28 cm. + 1 computer laser optical disk (4 3/4 in.). - (McGraw-Hill/Irwin series in marketing) .
ISBN : 9780072409475 : 892 Baht
A variety of multi-media instructional aids, including a Web site, are available to support the text.
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4 Hold
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Barcode Call number Media type Location Section Status 32002000002376 HF5415.13 M369 2002 c.1 Book Graduate Library General Shelf Available 32002000111086 HF5415.13 M369 2002 c.1 CD Accompany Graduate Library Library Counter Available 32002000002384 HF5415.13 M369 2002 c.2 Book Main Library General Shelf Available 32002000133494 HF5415.13 M369 2002 c.2 CD Accompany Main Library Library Counter Available
Title : Product management Material Type: printed text Authors: Lehmann, Donald R., Author ; Winer, Russell S., Associated Name Edition statement: 3rd ed. Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2002 Series: McGraw-Hill/Irwin series in marketing Pagination: xxv, 502 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0070275491 General note: Includes bibliographical references and index. Languages : English (eng) Descriptors: [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9 Product management [printed text] / Lehmann, Donald R., Author ; Winer, Russell S., Associated Name . - 3rd ed. . - , 2002 . - xxv, 502 p. : ill., hbk. ; 24 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0070275491
Includes bibliographical references and index.
Languages : English (eng)
Descriptors: [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9 Hold
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Barcode Call number Media type Location Section Status 32002000002459 HF5415.15 L44 2002 c.1 Book Graduate Library General Shelf Available 32002000002442 HF5415.15 L44 2002 c.2 Book Graduate Library General Shelf Available 32002000001212 HF5415.15 L44 2002 c.3 Book Main Library General Shelf Available
Title : Analysis for marketing planning Material Type: printed text Authors: Lehmann, Donald R., Author ; Winer, Russell S., Associated Name Edition statement: 5th ed. Publisher: McGraw-Hill Irwin Publication Date: 2002 Series: McGraw-Hill/Irwin series in marketing Pagination: xiii, 256 p. Layout: ill., pbk. Size: 23 cm. ISBN (or other code): 0070275475 Price: 812 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- United States -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=516 Analysis for marketing planning [printed text] / Lehmann, Donald R., Author ; Winer, Russell S., Associated Name . - 5th ed. . - , 2002 . - xiii, 256 p. : ill., pbk. ; 23 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0070275475 : 812 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- United States -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=516 Hold
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Barcode Call number Media type Location Section Status 32002000002350 HF5415.13 L395 2002 c.1 Book Graduate Library General Shelf Available 32002000002368 HF5415.13 L395 2002 c.2 Book Main Library General Shelf Available
Title : Consumer behavior and marketing strategy Material Type: printed text Authors: Peter, J. Paul, Author ; Olson, Jerry C. (Jerry Corrie) (1944-), Associated Name Edition statement: 5th ed. Publisher: Boston : McGraw-Hill Publication Date: 1999 Series: McGraw-Hill/Irwin series in marketing Pagination: xxv, 545 p., [24] p. of plates Layout: ill. (some col.), cloth Size: 27 cm. ISBN (or other code): 0256261903 Price: 1540 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=771 Consumer behavior and marketing strategy [printed text] / Peter, J. Paul, Author ; Olson, Jerry C. (Jerry Corrie) (1944-), Associated Name . - 5th ed. . - , 1999 . - xxv, 545 p., [24] p. of plates : ill. (some col.), cloth ; 27 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0256261903 : 1540 Baht
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=771 Hold
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Barcode Call number Media type Location Section Status 32002000021921 HF5415.3 P468 1999 c.1 Book Graduate Library General Shelf Available 32002000021913 HF5415.3 P468 1999 c.2 Book Main Library Library Counter Available
Title : Marketing channels : a relationship management approach Material Type: printed text Authors: Pelton, Lou E., Author ; Lumpkin, James R., Associated Name ; Strutton, David, Associated Name Edition statement: 2nd ed. Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2002 Series: McGraw-Hill/Irwin series in marketing Pagination: xxvi, 514 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0072895128 Languages : English (eng) Descriptors: [LCSH]Marketing channels
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1859 Marketing channels : a relationship management approach [printed text] / Pelton, Lou E., Author ; Lumpkin, James R., Associated Name ; Strutton, David, Associated Name . - 2nd ed. . - , 2002 . - xxvi, 514 p. : ill., hbk. ; 24 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0072895128
Languages : English (eng)
Descriptors: [LCSH]Marketing channels
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1859 Hold
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Barcode Call number Media type Location Section Status 32002000001170 HF5415.129 P45 2002 c.1 Book Graduate Library General Shelf Available 32002000001188 HF5415.129 P45 2002 c.2 Book Graduate Library General Shelf Available 32002000051035 HF5415.129 P45 2002 c.3 Book Main Library General Shelf Available
Title : Consumer behaviour : implications for marketing strategy Material Type: printed text Authors: Neal, Cathy M., Author ; Hawkins, Del I., Associated Name Edition statement: 3rd ed. Publisher: McGraw-Hill Publication Date: 2002 Series: McGraw-Hill/Irwin series in marketing Pagination: xxv, 545 p., [24] p. of plates Layout: ill. (some col.), pbk. Size: 25 cm. ISBN (or other code): 0074709763 Price: 2990 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2487 Consumer behaviour : implications for marketing strategy [printed text] / Neal, Cathy M., Author ; Hawkins, Del I., Associated Name . - 3rd ed. . - , 2002 . - xxv, 545 p., [24] p. of plates : ill. (some col.), pbk. ; 25 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0074709763 : 2990 Baht
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2487 Hold
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Barcode Call number Media type Location Section Status 32002000043461 HF5415.3 N34 2002 c.1 Book Graduate Library General Shelf Available 32002000110948 HF5415.3 N34 2002 c.1 CD Accompany Graduate Library Library Counter Available 32002000043479 HF5415.3 N34 2002 c.2 Book Main Library General Shelf Available 32002000134898 HF5415.3 N34 2002 c.2 CD Accompany Main Library Library Counter Available
Title : Business marketing : connecting strategy, relationships, and learning Material Type: printed text Authors: Dwyer, F. Robert, Author ; Tanner, John F., Associated Name Edition statement: 2nd ed. Publisher: Boston : McGraw-Hill Publication Date: 2002 Series: McGraw-Hill/Irwin series in marketing Pagination: xxix, 705 p. Layout: ill. (some col.), hbk. Size: 27 cm. ISBN (or other code): 0072410639 Price: 2629 Baht Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5257 Business marketing : connecting strategy, relationships, and learning [printed text] / Dwyer, F. Robert, Author ; Tanner, John F., Associated Name . - 2nd ed. . - , 2002 . - xxix, 705 p. : ill. (some col.), hbk. ; 27 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0072410639 : 2629 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5257 Hold
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Barcode Call number Media type Location Section Status 32002000069292 HF5415 D92 2002 Book Graduate Library General Shelf Available
Title : Consumers Material Type: printed text Authors: Arnould, Eric J., Author ; Price, Linda, Associated Name ; Zinkhan George M. (George Martin), Associated Name Edition statement: 2nd ed., Intn. ed. Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2004 Series: McGraw-Hill/Irwin series in marketing Pagination: xxv, 845, [22] p. (col.) Layout: ill., hbk. Size: 27 cm. ISBN (or other code): 9780071214261 Price: 750 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Consumer behavior -- United StatesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7692 Consumers [printed text] / Arnould, Eric J., Author ; Price, Linda, Associated Name ; Zinkhan George M. (George Martin), Associated Name . - 2nd ed., Intn. ed. . - , 2004 . - xxv, 845, [22] p. (col.) : ill., hbk. ; 27 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 9780071214261 : 750 Baht
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Consumer behavior -- United StatesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7692 Hold
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Barcode Call number Media type Location Section Status 32002000117802 HF5415.32 A76 2004 Book Main Library General Shelf Available
Title : New products management Material Type: printed text Authors: Crawford, C. Merle (Charles Merle) (1924-), Author ; Di Benedetto, C. Anthony, Associated Name Edition statement: 8th ed., Intn. ed. Publisher: McGraw-Hill/Irwin Publication Date: 2006 Series: McGraw-Hill/Irwin series in marketing Pagination: xx, 540 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 9780071244336 Languages : English (eng) Descriptors: [LCSH]New products -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12857 New products management [printed text] / Crawford, C. Merle (Charles Merle) (1924-), Author ; Di Benedetto, C. Anthony, Associated Name . - 8th ed., Intn. ed. . - , 2006 . - xx, 540 p. : ill., pbk. ; 24 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 9780071244336
Languages : English (eng)
Descriptors: [LCSH]New products -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12857 Hold
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Barcode Call number Media type Location Section Status 32002000223048 HF5415.153 C72 2006 c.1 Book Main Library General Shelf Available 32002000276012 HF5415.153 C72 2006 c.2 Book Main Library General Shelf Available
Title : Product management Material Type: printed text Authors: Lehmann, Donald R., Author ; Winer, Russell S., Associated Name Edition statement: 3rd ed. ; International ed. Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2003 Series: McGraw-Hill/Irwin series in marketing Pagination: xxv, 502 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0071233059 Price: 500 Baht General note: Includes bibliographical references and index.
With compliments of Ms.Anothai AueworakhunananLanguages : English (eng) Descriptors: [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14697 Product management [printed text] / Lehmann, Donald R., Author ; Winer, Russell S., Associated Name . - 3rd ed. ; International ed. . - , 2003 . - xxv, 502 p. : ill., pbk. ; 24 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0071233059 : 500 Baht
Includes bibliographical references and index.
With compliments of Ms.Anothai Aueworakhunanan
Languages : English (eng)
Descriptors: [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14697 Hold
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Barcode Call number Media type Location Section Status 32002000251122 HF5415.15 L44 2003 Book Graduate Library General Shelf Available
Title : Analysis for marketing planning Material Type: printed text Authors: Lehmann, Donald R., Author ; Winer, Russell S., Associated Name Edition statement: 6th ed. Publisher: Boston : McGraw-Hill/Irvin Publication Date: 2005 Series: McGraw-Hill/Irwin series in marketing Pagination: xii, 256 p. Layout: ill., pbk. Size: 23 cm. ISBN (or other code): 007123831X Price: 300 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Marketing -- United States -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=15125 Analysis for marketing planning [printed text] / Lehmann, Donald R., Author ; Winer, Russell S., Associated Name . - 6th ed. . - , 2005 . - xii, 256 p. : ill., pbk. ; 23 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 007123831X : 300 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Marketing -- United States -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=15125 Hold
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Barcode Call number Media type Location Section Status 32002000126886 HF5415.13 L395 2005 Book Main Library General Shelf Available
Title : Churchill/Ford/Walker's sales force management Material Type: printed text Authors: Johnston, Mark W., Author ; Churchill, Gilbert A., Associated Name ; Ford, Neil M., Associated Name Edition statement: 9th ed. Publisher: Boston : McGraw-Hill Irwin Publication Date: 2009 Series: McGraw-Hill/Irwin series in marketing Pagination: xx, 524 p. Layout: ill. (some col.), charts, pbk. Size: 26 cm. ISBN (or other code): 9780071288057 Price: 300 Baht Languages : English (eng) Descriptors: [LCSH]Sales management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17098 Churchill/Ford/Walker's sales force management [printed text] / Johnston, Mark W., Author ; Churchill, Gilbert A., Associated Name ; Ford, Neil M., Associated Name . - 9th ed. . - , 2009 . - xx, 524 p. : ill. (some col.), charts, pbk. ; 26 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 9780071288057 : 300 Baht
Languages : English (eng)
Descriptors: [LCSH]Sales management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17098 Hold
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Barcode Call number Media type Location Section Status 32002000275329 HF5438.4 J731 2009 Book Main Library General Shelf Available
Title : Business marketing : connecting strategy, relationships, and learning Material Type: printed text Authors: Dwyer, F. Robert, Author ; Tanner, John F., Associated Name Edition statement: 3rd ed. Publisher: McGraw-Hill Publication Date: 2006 Series: McGraw-Hill/Irwin series in marketing Pagination: xxix, 683 p. Layout: ill., charts, pbk. Size: 26 cm. ISBN (or other code): 9780071263436 Price: 615 Baht Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17139 Business marketing : connecting strategy, relationships, and learning [printed text] / Dwyer, F. Robert, Author ; Tanner, John F., Associated Name . - 3rd ed. . - , 2006 . - xxix, 683 p. : ill., charts, pbk. ; 26 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 9780071263436 : 615 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17139 Hold
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Barcode Call number Media type Location Section Status 32002000275741 HF5415 D993 2009 Book Main Library General Shelf Available
Title : Global marketing : foreign entry, local marketing & global management Material Type: printed text Authors: Johansson, Johny K., Author Edition statement: 5th ed. Publisher: Boston : McGraw-Hill Irwin Publication Date: 2009 Series: McGraw-Hill/Irwin series in marketing Pagination: xix, 662 p. Layout: pbk. Size: 28 cm. ISBN (or other code): 9780071263627 Price: 2205 Baht General note: With compliments of McGraw-Hill Irwin (Thailand) Languages : English (eng) Descriptors: [LCSH]Export marketing
[LCSH]Export marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17841 Global marketing : foreign entry, local marketing & global management [printed text] / Johansson, Johny K., Author . - 5th ed. . - , 2009 . - xix, 662 p. : pbk. ; 28 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 9780071263627 : 2205 Baht
With compliments of McGraw-Hill Irwin (Thailand)
Languages : English (eng)
Descriptors: [LCSH]Export marketing
[LCSH]Export marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17841 Hold
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Barcode Call number Media type Location Section Status 32002000300895 HF1416 J652 2009 c.1 Book Graduate Library General Shelf Available 32002000297489 HF1416 J652 2009 c.2 Book Main Library General Shelf Available
Title : Product management Material Type: printed text Authors: Lehmann, Donald R., Author ; Winer, Russell S., Associated Name Edition statement: 4th ed. ; International ed. Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2005 Series: McGraw-Hill/Irwin series in marketing Pagination: xvi, 494 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0071238328 Price: 549 Baht General note: Includes bibliographical references and index.
With compliments of Ms.Anothai AueworakhunananLanguages : English (eng) Descriptors: [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17915 Product management [printed text] / Lehmann, Donald R., Author ; Winer, Russell S., Associated Name . - 4th ed. ; International ed. . - , 2005 . - xvi, 494 p. : ill., pbk. ; 24 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0071238328 : 549 Baht
Includes bibliographical references and index.
With compliments of Ms.Anothai Aueworakhunanan
Languages : English (eng)
Descriptors: [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17915 Hold
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Barcode Call number Media type Location Section Status 32002000297596 HF5415.15 L44 2005 Book Graduate Library General Shelf Available
