Title :	A genie's wisdom : a fable of how a CEO leaned to be a marketing genius
Material Type:	printed text
Authors:	Trout, Jack, Author
Publisher:	J. Wiley
Publication Date:	2003
Pagination:	viii, 120 p.
Layout:	ill., hbk.
Size:	23 cm.
ISBN (or other code):	047123608X
Price:	626 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products [LCSH]Marketing -- Decision making [LCSH]Marketing -- Management
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4828

A genie's wisdom : a fable of how a CEO leaned to be a marketing genius [printed text] / Trout, Jack, Author . - Hoboken, NJ : J. Wiley, 2003 . - viii, 120 p. : ill., hbk. ; 23 cm.
ISBN : 047123608X : 626 Baht
Languages : English (eng)

Descriptors:	[LCSH]Brand name products [LCSH]Marketing -- Decision making [LCSH]Marketing -- Management
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4828