Title :	Building brands & belivers : how to connect with consumers using archetypes
Material Type:	printed text
Authors:	Wertime, Kent, Author
Publisher:	John Wiley & Sons
Publication Date:	2002
Pagination:	xvi, 267 p.
Layout:	ill., hbk.
Size:	24 cm.
ISBN (or other code):	0470820674
Price:	896 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products -- Management [LCSH]Brand name products -- Valuation -- Management [LCSH]Customer loyalty [LCSH]Marketing -- Management
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4535

Building brands & belivers : how to connect with consumers using archetypes [printed text] / Wertime, Kent, Author . - Singapore : John Wiley & Sons, 2002 . - xvi, 267 p. : ill., hbk. ; 24 cm.
ISSN : 0470820674 : 896 Baht
Languages : English (eng)

Descriptors:	[LCSH]Brand name products -- Management [LCSH]Brand name products -- Valuation -- Management [LCSH]Customer loyalty [LCSH]Marketing -- Management
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4535