Title :	A Framework for marketing management
Material Type:	printed text
Authors:	Kotler, Philip, Author
Publisher:	Prentice Hall
Publication Date:	2001
Pagination:	xv,352 p.
Layout:	pbk.
Size:	24 cm.
ISBN (or other code):	0130185256
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4481

A Framework for marketing management [printed text] / Kotler, Philip, Author . - Upper Saddle River, NJ : Prentice Hall, 2001 . - xv,352 p. : pbk. ; 24 cm.
ISBN : 0130185256
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4481