Title :	Marketing management : an Asian perspective
Material Type:	printed text
Authors:	Ang, Swee Hoon, Author ; Kotler, Philip, Associated Name ; Leong, Siew Meng, Associated Name
Edition statement:	2nd ed.
Publisher:	Prentice Hall
Publication Date:	1999
Pagination:	xvi, 904 p.
Layout:	ill. (some col.), ports., pbk.
Size:	24 cm.
ISBN (or other code):	0130109800
Price:	908 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Asia -- Management [LCSH]Marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4215

Marketing management : an Asian perspective [printed text] / Ang, Swee Hoon, Author ; Kotler, Philip, Associated Name ; Leong, Siew Meng, Associated Name  . -  2nd ed. . - Singapore, New York : Prentice Hall, 1999 . - xvi, 904 p. : ill. (some col.), ports., pbk. ; 24 cm.
ISBN : 0130109800 : 908 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Asia -- Management [LCSH]Marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4215