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Title : Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits Material Type: printed text Authors: Kotler, Philip, Author ; Bloom, Paul N., Associated Name ; Hayes, Thomas J. (Thomas Joseph) (1953-), Associated Name Edition statement: 2nd ed. Publisher: Prentice Hall Publication Date: 2002 Pagination: x, 422 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 073520179X Price: 1595 Baht Languages : English (eng) Descriptors: [LCSH]Professions -- Marketing Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5040 Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits [printed text] / Kotler, Philip, Author ; Bloom, Paul N., Associated Name ; Hayes, Thomas J. (Thomas Joseph) (1953-), Associated Name . - 2nd ed. . - Paramus, NJ : Prentice Hall, 2002 . - x, 422 p. : ill., hbk. ; 24 cm.
ISBN : 073520179X : 1595 Baht
Languages : English (eng)
Descriptors: [LCSH]Professions -- Marketing Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5040 Hold
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Barcode Call number Media type Location Section Status 32002000068575 HD8038.A1 K67 2002 c.1 Book Main Library Library Counter Available
Title : Services marketing : people, technology, strategy Material Type: printed text Authors: Lovelock, Christopher H., Author Edition statement: 4th ed. Publisher: Prentice Hall Publication Date: 2001 Pagination: xviii, 717 p. Layout: ill., map, hbk. Size: 25 cm. ISBN (or other code): 0130173924 Price: 5335 Baht Languages : English (eng) Descriptors: [LCSH]Professions -- Marketing
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3542 Services marketing : people, technology, strategy [printed text] / Lovelock, Christopher H., Author . - 4th ed. . - Upper Saddle River, NJ : Prentice Hall, 2001 . - xviii, 717 p. : ill., map, hbk. ; 25 cm.
ISBN : 0130173924 : 5335 Baht
Languages : English (eng)
Descriptors: [LCSH]Professions -- Marketing
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3542 Hold
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Barcode Call number Media type Location Section Status 32002000054583 HF5415.122 L68 2001 Book Graduate Library General Shelf Available
Title : Services marketing : people, technology, strategy Material Type: printed text Authors: Lovelock, Christopher H., Author ; Wirtz, Jochen, Associated Name Edition statement: 6th ed. Publisher: Pearson/Prentice Hall Publication Date: 2007 Pagination: xx, 648 p. Layout: ill., pbk. Size: 29 cm. ISBN (or other code): 0132056763 Price: 200 Baht Languages : English (eng) Descriptors: [LCSH]Customer services -- Marketing
[LCSH]Marketing -- Management
[LCSH]Professions -- Marketing
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16994 Services marketing : people, technology, strategy [printed text] / Lovelock, Christopher H., Author ; Wirtz, Jochen, Associated Name . - 6th ed. . - Upper Saddle River, NJ : Pearson/Prentice Hall, 2007 . - xx, 648 p. : ill., pbk. ; 29 cm.
ISBN : 0132056763 : 200 Baht
Languages : English (eng)
Descriptors: [LCSH]Customer services -- Marketing
[LCSH]Marketing -- Management
[LCSH]Professions -- Marketing
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16994 Hold
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Barcode Call number Media type Location Section Status 32002000272177 HF5415.13 L65 2007 c.1 Book Main Library General Shelf Available 32002000273589 HF5415.13 L65 2007 c.2 Book Main Library General Shelf Available 32002000343283 HF5415.13 L65 2007c.3 Book Main Library General Shelf Available Readers who borrowed this document also borrowed:
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