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Author Amarinrat Tananrat
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU Thesis. Effectiveness of Entrepreneurship Environment on Intention of Sports Postgraduates in Guangdong Province, China / Doudou Yang / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : Effectiveness of Entrepreneurship Environment on Intention of Sports Postgraduates in Guangdong Province, China Material Type: printed text Authors: Doudou Yang, Author ; Eksiri Niyomsilp, Associated Name ; Tananrat Amarinrat, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xiv, 250 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-62
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Entrepreneurship
[LCSH]Postgraduates
[LCSH]self-efficacy
[LCSH]SportsKeywords: Entrepreneurship Environment, Entrepreneurship Self-efficacy, Entrepreneurship Intention, Sports Postgraduates Abstract: To study the influence of entrepreneurship environment on entrepreneurship intention of sports postgraduates; to study the influence of entrepreneurship environment on entrepreneurship self-efficacy;to study the influence of entrepreneurship self-efficacy on entrepreneurship intention of sports postgraduates;to study the mediating effect of entrepreneurship self-efficacy between entrepreneurship environment and entrepreneurship intention of sports postgraduates.
The doctoral dissertation used the combined methods of quantitative research and qualitative research to do the research. In quantitative research, based on the GEM, self-efficacy theory and entrepreneurship event model, the author built the research model and used hierarchical regression analysis to verify all of the hypothesis.In the qualitative research, surrounded the research questions, the author used the semi-structured interview to interview the management experts of universities in Guangdong Province.
The research conclusions including: (1) Entrepreneurship environment had positively significant impact on entrepreneurship intention of sports postgraduates. (2) Entrepreneurship environment had positively significant impact on entrepreneurship self-efficacy (3)Entrepreneurship self-efficacy had positively impact on entrepreneurship intention of sports postgraduates. (4) Entrepreneurship self-efficacy had mediating effect between entrepreneurship environment and entrepreneurship intention of sports postgraduates.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28436 SIU Thesis. Effectiveness of Entrepreneurship Environment on Intention of Sports Postgraduates in Guangdong Province, China [printed text] / Doudou Yang, Author ; Eksiri Niyomsilp, Associated Name ; Tananrat Amarinrat, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xiv, 250 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-62
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Entrepreneurship
[LCSH]Postgraduates
[LCSH]self-efficacy
[LCSH]SportsKeywords: Entrepreneurship Environment, Entrepreneurship Self-efficacy, Entrepreneurship Intention, Sports Postgraduates Abstract: To study the influence of entrepreneurship environment on entrepreneurship intention of sports postgraduates; to study the influence of entrepreneurship environment on entrepreneurship self-efficacy;to study the influence of entrepreneurship self-efficacy on entrepreneurship intention of sports postgraduates;to study the mediating effect of entrepreneurship self-efficacy between entrepreneurship environment and entrepreneurship intention of sports postgraduates.
The doctoral dissertation used the combined methods of quantitative research and qualitative research to do the research. In quantitative research, based on the GEM, self-efficacy theory and entrepreneurship event model, the author built the research model and used hierarchical regression analysis to verify all of the hypothesis.In the qualitative research, surrounded the research questions, the author used the semi-structured interview to interview the management experts of universities in Guangdong Province.
The research conclusions including: (1) Entrepreneurship environment had positively significant impact on entrepreneurship intention of sports postgraduates. (2) Entrepreneurship environment had positively significant impact on entrepreneurship self-efficacy (3)Entrepreneurship self-efficacy had positively impact on entrepreneurship intention of sports postgraduates. (4) Entrepreneurship self-efficacy had mediating effect between entrepreneurship environment and entrepreneurship intention of sports postgraduates.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28436 Hold
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Barcode Call number Media type Location Section Status 32002000607800 SIU THE: SOM-PhD-M-2022-62 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607779 SIU THE: SOM-PhD-M-2022-62 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : The Impact of Corporate Philanthropy on Brand Equity from the Perspective of Consumers Material Type: printed text Authors: Taojing Wang, Author ; Eksiri Niyomsilp, Associated Name ; Tananrat Amarinrat, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xii, 246 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-74
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Brand equity
[LCSH]Charity
[LCSH]Consumers -- AttitudesKeywords: Brand Equity,
Corporate Philanthropy,
Corporate ReputationAbstract: Charity is one of the important ways for enterprises to fulfill their social responsibility. Actively participating in charity is an effective way for enterprises to maintain market competitiveness and contribute to realizing the appreciation of enterprise brand equity and their sustainable development. This research analyzes the factors affecting corporate philanthropy, and discusses how corporate philanthropy affects and improves corporate reputation and brand asset value from the perspective of consumers.
This research uses qualitative and quantitative methods to explore the impact of corporate philanthropy on brand equity. Firstly, 25 people were interviewed in depth to qualitatively understand their views on corporate philanthropy, corporate reputation and brand equity. Then, 400 valid samples were obtained through the questionnaire. Structural equation analysis were used to test variables, assumptions, paths and mediating effects. The results show that most hypotheses passed the significance test, and corporate reputation played an intermediary role in the influence of corporate philanthropy on brand equity.
The results show that Corporate philanthropy affects enterprise reputation and brand equity, and the level of enterprise reputation affects consumers' recognition of enterprise brand; Good corporate reputation can arouse consumers' recognition of the enterprise, enhance consumers' perception of the quality of the enterprise's products, brand loyalty and brand association, so as to enhance the value of brand equity. The results also prove that enterprise charitable behavior is not only a simple relief, but also the transmission of enterprise identification characteristics. As an important intangible asset of enterprises, the value of brand equity depends on all the efforts made by enterprises, it also depends on the psychological cognition of consumers to the brand, which is the result of the joint action of enterprises and consumers.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28460 SIU Thesis. The Impact of Corporate Philanthropy on Brand Equity from the Perspective of Consumers [printed text] / Taojing Wang, Author ; Eksiri Niyomsilp, Associated Name ; Tananrat Amarinrat, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xii, 246 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-74
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Brand equity
[LCSH]Charity
[LCSH]Consumers -- AttitudesKeywords: Brand Equity,
Corporate Philanthropy,
Corporate ReputationAbstract: Charity is one of the important ways for enterprises to fulfill their social responsibility. Actively participating in charity is an effective way for enterprises to maintain market competitiveness and contribute to realizing the appreciation of enterprise brand equity and their sustainable development. This research analyzes the factors affecting corporate philanthropy, and discusses how corporate philanthropy affects and improves corporate reputation and brand asset value from the perspective of consumers.
This research uses qualitative and quantitative methods to explore the impact of corporate philanthropy on brand equity. Firstly, 25 people were interviewed in depth to qualitatively understand their views on corporate philanthropy, corporate reputation and brand equity. Then, 400 valid samples were obtained through the questionnaire. Structural equation analysis were used to test variables, assumptions, paths and mediating effects. The results show that most hypotheses passed the significance test, and corporate reputation played an intermediary role in the influence of corporate philanthropy on brand equity.
The results show that Corporate philanthropy affects enterprise reputation and brand equity, and the level of enterprise reputation affects consumers' recognition of enterprise brand; Good corporate reputation can arouse consumers' recognition of the enterprise, enhance consumers' perception of the quality of the enterprise's products, brand loyalty and brand association, so as to enhance the value of brand equity. The results also prove that enterprise charitable behavior is not only a simple relief, but also the transmission of enterprise identification characteristics. As an important intangible asset of enterprises, the value of brand equity depends on all the efforts made by enterprises, it also depends on the psychological cognition of consumers to the brand, which is the result of the joint action of enterprises and consumers.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28460 Hold
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Barcode Call number Media type Location Section Status 32002000607759 SIU THE: SOM-PhD-M-2022-74 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607772 SIU THE: SOM-PhD-M-2022-74 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Impact of Social Network on the Performance of Sports Associations in Jiangsu Province, China Material Type: printed text Authors: Qiang Zhan, Author ; Eksiri Niyomsilp, Associated Name ; Tananrat Amarinrat, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xi, 169 p. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-75
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Social network
[LCSH]Sports associations -- China -- JiangsuKeywords: Social Network,
Performance of Sports Associations,
Organizational Legitimacy,
Institutional Environment,
Sports AssociationsAbstract: Based on the current institutional and environmental background of the development of sports organizations in Jiangsu Province in China, this study explored the impact of social network on the performance of sports associations.
In view of the current research on social organization of sports in reality and theoretical deficiencies, the purpose of this study is to explore: (1) Impact of social network on the performance of sports associations. (2) Impact of organizational legitimacy between social network and the performance of sports associations. (3) The role of institutional environment between social network and the performance of sports associations.
On the basis of semi-structured interview survey and small-scale questionnaire survey, the questionnaire was modified and perfected. Subsequently, this study conducted a large sample questionnaire survey of 626 municipal sports associations in Jiangsu Province, adopted the simple random sampling method, and finally selected 244 valid research data of questionnaires. SPSS27.0 software was used for empirical analysis of the data, and descriptive statistical analysis, Pearson correlation analysis, factor analysis and multiple linear regression analysis were used.
The findings show that: (1) Social network has a positive impact on the performance of sports associations. (2) Social network has a positive impact on the legitimacy of sports associations. (3) Organizational legitimacy has a positive impact on the performance of sports associations. (4) Organizational legitimacy plays a significant mediating role in the relationship between social network and the performance of sports associations. (5) Institutional environment plays an insignificant moderating role in the relationship between social network and the performance of sports associations.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28454 SIU Thesis. Impact of Social Network on the Performance of Sports Associations in Jiangsu Province, China [printed text] / Qiang Zhan, Author ; Eksiri Niyomsilp, Associated Name ; Tananrat Amarinrat, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xi, 169 p. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-75
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Social network
[LCSH]Sports associations -- China -- JiangsuKeywords: Social Network,
Performance of Sports Associations,
Organizational Legitimacy,
Institutional Environment,
Sports AssociationsAbstract: Based on the current institutional and environmental background of the development of sports organizations in Jiangsu Province in China, this study explored the impact of social network on the performance of sports associations.
In view of the current research on social organization of sports in reality and theoretical deficiencies, the purpose of this study is to explore: (1) Impact of social network on the performance of sports associations. (2) Impact of organizational legitimacy between social network and the performance of sports associations. (3) The role of institutional environment between social network and the performance of sports associations.
On the basis of semi-structured interview survey and small-scale questionnaire survey, the questionnaire was modified and perfected. Subsequently, this study conducted a large sample questionnaire survey of 626 municipal sports associations in Jiangsu Province, adopted the simple random sampling method, and finally selected 244 valid research data of questionnaires. SPSS27.0 software was used for empirical analysis of the data, and descriptive statistical analysis, Pearson correlation analysis, factor analysis and multiple linear regression analysis were used.
The findings show that: (1) Social network has a positive impact on the performance of sports associations. (2) Social network has a positive impact on the legitimacy of sports associations. (3) Organizational legitimacy has a positive impact on the performance of sports associations. (4) Organizational legitimacy plays a significant mediating role in the relationship between social network and the performance of sports associations. (5) Institutional environment plays an insignificant moderating role in the relationship between social network and the performance of sports associations.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28454 Hold
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Barcode Call number Media type Location Section Status 32002000607750 SIU THE: SOM-PhD-M-2022-75 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607776 SIU THE: SOM-PhD-M-2022-75 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : The Influence of External Environmental Factors on the Consumption Behavior of China’s New Mainstream Film Audience Material Type: printed text Authors: Qi Wu, Author ; Eksiri Niyomsilp, Associated Name ; Tananrat Amarinrat, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 General note: SIU THE: SOM-PhD-M-2022-72
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]FilmKeywords: China's new mainstream films,
Audience consumption behavior,
External environmental factors,
Internal psychological factorsAbstract: As a new film genre, China's new mainstream film has not only gained high box office and good reputation, but also played a role in shaping a positive national image. The purpose of this study was to discuss the factors that influence audiences' viewing of such films reflecting national ideology, so as to understand why China’s new mainstream film can achieve high box office. According to the theoretical basis of general consumption behavior and combined with the characteristics of films, this paper takes external environmental factors as independent variables, audience internal factors as intermediary variables, and audience ticket purchasing behaviors as dependent variables. Based on the mixed qualitative and quantitative research methods, this paper adopts questionnaire survey and in-depth interview to collect data. Then, SPSS is used for reliability and validity test, description analysis, variance analysis and correlation analysis, and AMOS is used for structural equation model test of the hypothesis.
Qualitative research results showed that in the field of film, ticket buying behavior of Chinese new mainstream film audience is widespread. Both its excellent production quality and the firm patriotism shown in the film are the core selling points of differentiation from other thematic films. Most respondents expect the new mainstream films to have better development in the future, and even expect it to occupy a place in the international film market. Quantitative research results showed the psychological transmission mechanism of consumers' buying tickets. That is marketing mix, group pressure and media information have a positive impact on internal psychological factors, but they cannot directly affect the audience's ticket buying behavior. Cultural values and internal psychological factors have a direct positive impact on ticket buying behavior. When internal psychological factors are used as mediating variables, marketing mix, cultural values, group pressure and media information can all have a positive impact on ticket buying behavior. In addition, this paper finally puts forward six suggestions for the development of China’s new mainstream films.Such as formulate industrial policies to enhance the identification of cultural values.strengthen marketing mix to establish integrated marketing system. Use "new mainstream +" to expand the scope and concept of film creation.give full play to the advantages of new media communication. strengthen art education to improve the public aesthetic perception. pay attention to the horizon of expectation to meet the needs of the audience.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28453 SIU Thesis. The Influence of External Environmental Factors on the Consumption Behavior of China’s New Mainstream Film Audience [printed text] / Qi Wu, Author ; Eksiri Niyomsilp, Associated Name ; Tananrat Amarinrat, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022.
SIU THE: SOM-PhD-M-2022-72
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]FilmKeywords: China's new mainstream films,
Audience consumption behavior,
External environmental factors,
Internal psychological factorsAbstract: As a new film genre, China's new mainstream film has not only gained high box office and good reputation, but also played a role in shaping a positive national image. The purpose of this study was to discuss the factors that influence audiences' viewing of such films reflecting national ideology, so as to understand why China’s new mainstream film can achieve high box office. According to the theoretical basis of general consumption behavior and combined with the characteristics of films, this paper takes external environmental factors as independent variables, audience internal factors as intermediary variables, and audience ticket purchasing behaviors as dependent variables. Based on the mixed qualitative and quantitative research methods, this paper adopts questionnaire survey and in-depth interview to collect data. Then, SPSS is used for reliability and validity test, description analysis, variance analysis and correlation analysis, and AMOS is used for structural equation model test of the hypothesis.
Qualitative research results showed that in the field of film, ticket buying behavior of Chinese new mainstream film audience is widespread. Both its excellent production quality and the firm patriotism shown in the film are the core selling points of differentiation from other thematic films. Most respondents expect the new mainstream films to have better development in the future, and even expect it to occupy a place in the international film market. Quantitative research results showed the psychological transmission mechanism of consumers' buying tickets. That is marketing mix, group pressure and media information have a positive impact on internal psychological factors, but they cannot directly affect the audience's ticket buying behavior. Cultural values and internal psychological factors have a direct positive impact on ticket buying behavior. When internal psychological factors are used as mediating variables, marketing mix, cultural values, group pressure and media information can all have a positive impact on ticket buying behavior. In addition, this paper finally puts forward six suggestions for the development of China’s new mainstream films.Such as formulate industrial policies to enhance the identification of cultural values.strengthen marketing mix to establish integrated marketing system. Use "new mainstream +" to expand the scope and concept of film creation.give full play to the advantages of new media communication. strengthen art education to improve the public aesthetic perception. pay attention to the horizon of expectation to meet the needs of the audience.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28453 Hold
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Barcode Call number Media type Location Section Status 32002000607786 SIU THE: SOM-PhD-M-2022-72 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607746 SIU THE: SOM-PhD-M-2022-72 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
