Collection Title: | SIU IS | Title : | Effectiveness of Artificial Intelligence in the Banks’ Functions in Views of Bank Customers: A Case of China Construction Bank in FuZhou | Material Type: | printed text | Authors: | Wu Xun Xun, Author ; Fuangfa Amponstira, Associated Name ; Ousanee Sawagvudcharee, Associated Name | Publisher: | Bangkok: Shinawatra University | Publication Date: | 2019 | Pagination: | vi, 41 p. | Layout: | Tables, ill | Size: | 30 cm. | Price: | 500.00 Baht | General note: | SIU IS: SOM-MBA-2019-07
IS [MS.[MBA]] -- Shinawatra University, 2019 | Languages : | English (eng) | Descriptors: | [LCSH]Artificial intelligence [LCSH]Bank and Banking
| Keywords: | Artificial intelligence (AI),
Customer satisfaction,
Influence factors | Abstract: | With the progress and development of modern science and technology in China, the young people born in the 1980s and 1990s have become the main body of society today. Online banking and mobile banking have become the preferred means of handling banking business by virtue of their convenience. Due to the disadvantages of long queue time, long waiting time and complicated procedures, the number of customers who come to the bank business hall for business transactions in traditional bank business outlets gradually decreases. In the past two years, artificial intelligence has been used in Banks, and their Artificial intelligence have been significantly improved.
The main purpose of this paper is to adopt quantitative analysis. Through questionnaire survey by the bank customers, collect data and analyze customer satisfaction with artificial intelligence, influencing factors of customer satisfaction and customer Suggestions and opinions on artificial intelligence. Analyze the effectiveness of artificial intelligence of Banks from the perspective of customers. | Curricular : | BBA/MBA | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28116 |
SIU IS. Effectiveness of Artificial Intelligence in the Banks’ Functions in Views of Bank Customers: A Case of China Construction Bank in FuZhou [printed text] / Wu Xun Xun, Author ; Fuangfa Amponstira, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 41 p. : Tables, ill ; 30 cm. 500.00 Baht SIU IS: SOM-MBA-2019-07
IS [MS.[MBA]] -- Shinawatra University, 2019 Languages : English ( eng) Descriptors: | [LCSH]Artificial intelligence [LCSH]Bank and Banking
| Keywords: | Artificial intelligence (AI),
Customer satisfaction,
Influence factors | Abstract: | With the progress and development of modern science and technology in China, the young people born in the 1980s and 1990s have become the main body of society today. Online banking and mobile banking have become the preferred means of handling banking business by virtue of their convenience. Due to the disadvantages of long queue time, long waiting time and complicated procedures, the number of customers who come to the bank business hall for business transactions in traditional bank business outlets gradually decreases. In the past two years, artificial intelligence has been used in Banks, and their Artificial intelligence have been significantly improved.
The main purpose of this paper is to adopt quantitative analysis. Through questionnaire survey by the bank customers, collect data and analyze customer satisfaction with artificial intelligence, influencing factors of customer satisfaction and customer Suggestions and opinions on artificial intelligence. Analyze the effectiveness of artificial intelligence of Banks from the perspective of customers. | Curricular : | BBA/MBA | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28116 |
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