Title :	Basic marketing : a global-managerial approach
Material Type:	printed text
Authors:	Perreault, William D., Author ; McCarthy, E. Jerome (Edmund Jerome), Associated Name
Edition statement:	14th ed.
Publisher:	Boston : McGraw-Hill
Publication Date:	2002
Series:	McGraw-Hill/Irwin series in marketing
Pagination:	xxxii, 815 [28] p. col.
Layout:	ill., maps, hbk.
Size:	28 cm.
Accompanying material:	1 computer laser optical disk (4 3/4 in.)
ISBN (or other code):	9780072409475
Price:	892 Baht
General note:	A variety of multi-media instructional aids, including a Web site, are available to support the text.
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4

Basic marketing : a global-managerial approach [printed text] / Perreault, William D., Author ; McCarthy, E. Jerome (Edmund Jerome), Associated Name  . -  14th ed. . - , 2002 . - xxxii, 815 [28] p. col. : ill., maps, hbk. ; 28 cm. + 1 computer laser optical disk (4 3/4 in.). - (McGraw-Hill/Irwin series in marketing) .
ISBN : 9780072409475 : 892 Baht
A variety of multi-media instructional aids, including a Web site, are available to support the text.
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4