| Collection Title: | SIU Thesis | | Title : | Factors Influencing the Use of Digital Technology in Micro Business Management for Sustainable Development: A Case Study of Secondhand and Bric-A-Brac Marketing in Bangkok and Surrounding Provinces | | Material Type: | printed text | | Authors: | Patinya Boonpadung, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2019 | | Pagination: | viii, 161 p. | | Layout: | Tables, ill | | Size: | 30 cm. | | Price: | 500.00 Baht. | | General note: | SIU THE: SOM-PhD-MS-2019-03
Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019 | | Languages : | English (eng) | | Descriptors: | [LCSH]Marketing
[LCSH]Small business -- Management -- Case studies
[LCSH]Sustainable development
| | Keywords: | Use of Digital Technology,
Secondhand and Bric-a-Brac,
Sustainable Development,
Micro Business | | Abstract: | Many past studies have investigated factors influencing the use of technology on brand new products or service. However, there have not been many studies on the use of digital technology on secondhand and bric-a-brac markets. Secondhand and bric-a-brac market plays important roles in sustainable economic development as this type of markets are mostly concerned with smallest unit of business operators.
The objective of this research is to investigate factors influencing the use of digital technology by secondhand and bric-a-brac sellers and buyers at six major secondhand and bric-a-brac flea markets in Bangkok and surrounding provinces. A mixed methods research was conducted through surveys and in-depth interviews. The sample size of 413 for sellers and 425 for buyers was utilized for questionnaire surveys while twenty in-depth interviews were conducted for both sides. The Multiple Regression Analysis was utilized to uncover factors influencing the use of digital technology whereas Factor analysis was utilized to uncover unobserved relationship among factors.
The research selected TOE in integration with DOI and TAM as a theoretical basis for adopting seller conceptual framework while TAM in integration with Perceived Risk was utilized for buyer based on literature reviews.
The empirical evidence demonstrates that Pressure from competition, Innovativeness of business owner/manager and Ability of technology of business owner/manager were found to have significant positive relationship with adoption of digital technology by sellers. Competitive price and Ability to search for products easily were found to have significant positive relationship with adoption of digital technology while Delivery risk and Refund/return policy risk were found to have significant negative relationship with adoption of digital technology by buyers.
Factor analysis reveals unobserved correlations between factors for both sellers and buyers. The analysis was able to construct five new components for sellers and three new components for buyers. | | Curricular : | BBA/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27924 |
SIU Thesis. Factors Influencing the Use of Digital Technology in Micro Business Management for Sustainable Development: A Case Study of Secondhand and Bric-A-Brac Marketing in Bangkok and Surrounding Provinces [printed text] / Patinya Boonpadung, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - viii, 161 p. : Tables, ill ; 30 cm. 500.00 Baht. SIU THE: SOM-PhD-MS-2019-03
Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019 Languages : English ( eng) | Descriptors: | [LCSH]Marketing
[LCSH]Small business -- Management -- Case studies
[LCSH]Sustainable development
| | Keywords: | Use of Digital Technology,
Secondhand and Bric-a-Brac,
Sustainable Development,
Micro Business | | Abstract: | Many past studies have investigated factors influencing the use of technology on brand new products or service. However, there have not been many studies on the use of digital technology on secondhand and bric-a-brac markets. Secondhand and bric-a-brac market plays important roles in sustainable economic development as this type of markets are mostly concerned with smallest unit of business operators.
The objective of this research is to investigate factors influencing the use of digital technology by secondhand and bric-a-brac sellers and buyers at six major secondhand and bric-a-brac flea markets in Bangkok and surrounding provinces. A mixed methods research was conducted through surveys and in-depth interviews. The sample size of 413 for sellers and 425 for buyers was utilized for questionnaire surveys while twenty in-depth interviews were conducted for both sides. The Multiple Regression Analysis was utilized to uncover factors influencing the use of digital technology whereas Factor analysis was utilized to uncover unobserved relationship among factors.
The research selected TOE in integration with DOI and TAM as a theoretical basis for adopting seller conceptual framework while TAM in integration with Perceived Risk was utilized for buyer based on literature reviews.
The empirical evidence demonstrates that Pressure from competition, Innovativeness of business owner/manager and Ability of technology of business owner/manager were found to have significant positive relationship with adoption of digital technology by sellers. Competitive price and Ability to search for products easily were found to have significant positive relationship with adoption of digital technology while Delivery risk and Refund/return policy risk were found to have significant negative relationship with adoption of digital technology by buyers.
Factor analysis reveals unobserved correlations between factors for both sellers and buyers. The analysis was able to construct five new components for sellers and three new components for buyers. | | Curricular : | BBA/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27924 |
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